Μπορεί να χάνετε πελάτες πριν καν μπουν στην επιχείρηση — το 87% των ανθρώπων συμβουλεύονται διαδικτυακές κριτικές όταν επιλέγουν μια τοπική επιχείρηση. Ωστόσο, πολλοί ιδιοκτήτες και ομάδες marketing σπαταλούν ώρες κυνηγώντας σχόλια, ενώ οι πελάτες απογοητεύονται προσπαθώντας να βρουν τα σωστά βήματα σε κινητό ή desktop. Προσθέστε την ανησυχία ότι ένα λάθος μπορεί να ενεργοποιήσει τα φίλτρα της Google, και η συλλογή κριτικών γρήγορα γίνεται ένας επικίνδυνος, χρονοβόρος βραχνάς.
Αυτός ο πλήρης οδηγός του 2026 το λύνει: αρχικά, περπατάμε τα ακριβή βήματα, συσκευή προς συσκευή, που χρησιμοποιούν οι πελάτες για να δημοσιεύσουν κριτικές Google, ώστε τίποτα να μη σταθεί εμπόδιο στην υποβολή με πέντε αστέρια. Στη συνέχεια, μεταβαίνουμε σε αποδεδειγμένα, ασφαλή για την πολιτική παιχνίδια που μπορείτε να εφαρμόσετε σήμερα — δημιουργία απευθείας σύνδεσης για κριτικές, εκτυπώσιμα/QR αρχεία, σενάρια αυτοματοποίησης DM και σχολίων, πρότυπα απαντήσεων και βήματα κλιμάκωσης αν μια κριτική εξαφανιστεί. Διαβάστε παρακάτω για να απλοποιήσετε την προσέγγιση, να επεκτείνετε τις κριτικές χωρίς πόνο και να προστατεύσετε τις καταχωρήσεις σας ενώ μετατρέπετε ευχαριστημένους πελάτες σε ορατή κοινωνική απόδειξη.
Γιατί οι κριτικές Google είναι σημαντικές για πελάτες και επιχειρήσεις
Μια σύντομη στρατηγική περίληψη: οι κριτικές Google επηρεάζουν την αντίληψη των πελατών, επηρεάζουν την τοπική ορατότητα αναζήτησης και παρέχουν άμεση ανατροφοδότηση που μπορείτε να χρησιμοποιήσετε για να βελτιώσετε προϊόντα και υπηρεσίες. Αυτή η ενότητα επικεντρώνεται στους βασικούς μετρικούς δείκτες και πώς να δράσετε πάνω σε αυτούς.
Οι κριτικές επίσης αποκαλύπτουν λειτουργικά σήματα—αναφορές όπως "γρήγορη εξυπηρέτηση" ή "στάθμευση" αποκαλύπτουν προτεραιότητες για διορθώσεις ή μηνύματα marketing που σας βοηθούν να ξεχωρίσετε τοπικά.
Κατανοήστε τους τρεις μετρικούς δείκτες των κριτικών που μετρούν:
Όγκος — περισσότερες κριτικές αυξάνουν την εμπιστοσύνη και παρέχουν πλουσιότερα σήματα λέξεων-κλειδιών για την αναζήτηση.
Προφάτη — οι πρόσφατες κριτικές δείχνουν ότι η επιχείρησή σας είναι ενεργή; η σταθερή φρέσκια δραστηριότητα βοηθά τις μετατροπές.
Κατανομή αξιολογήσεων — ένας υγιής συνδυασμός με κυρίως υψηλές βαθμολογίες και διαφανή διαχείριση των αρνητικών εκλαμβάνεται ως αυθεντικός.
Πρακτική συμβουλή: παρακολουθείστε τον όγκο, την προφάτη και την κατανομή εβδομαδιαίως και απαντήστε άμεσα στην αρνητική ανατροφοδότηση. Εργαλεία όπως το BlablaAutomatize απαντήσεις, μετριάστε το συναίσθημα και κατευθύνετε συνομιλίες, έτσι ώστε οι ομάδες να μπορούν να δράσουν αποτελεσματικά στις κριτικές ενώ παραμένουν ασφαλείς πολιτικά. Ξεκινήστε να μετράτε τα KPI κριτικών τώρα για να συνδέσετε την απόδοση των κριτικών με τα έσοδα.
Πώς πρέπει οι επιχειρήσεις να ζητούν από τους πελάτες να αφήσουν μια κριτική Google — ένα ασφαλές για την πολιτική παιχνίδι
Έχοντας καλύψει τις απαιτήσεις λογαριασμού και γιατί η Google κάποιες φορές αφαιρεί κριτικές, παρακάτω ακολουθεί ένας συνοπτικός, ασφαλής για την πολιτική οδηγός που μπορείτε να ακολουθήσετε για να ζητήσετε από τους πελάτες κριτικές Google χωρίς να διακινδυνεύετε αφαιρέσεις ή παραβιάσεις. Αυτός συγκεντρώνει καλύτερες πρακτικές για το σωστό χρόνο, το λεξιλόγιο, την παράδοση και την υποστήριξη προμηθευτών σε μια ενιαία, πρακτική λίστα ελέγχου.
Επιβεβαιώστε την καταλληλότητα και αποκτήστε συγκατάθεση
Ζητήστε μόνο από πραγματικούς πελάτες με μία επαληθεύσιμη συναλλαγή ή αλληλεπίδραση υπηρεσιών. Πριν στείλετε αιτήματα, επιβεβαιώστε ότι ο πελάτης αναμένει παρακολούθηση και δεν έχει επιλέξει να μην δέχεται επικοινωνίες. Καταγράψτε τη συγκατάθεση και κρατήστε ένα απλό αρχείο ελέγχου (ημερομηνία, κανάλι, μέθοδος συγκατάθεσης).
Καιροθετήστε το αίτημα σωστά
Στείλτε το πρώτο αίτημα σύντομα μετά από μια θετική αλληλεπίδραση — συνήθως εντός 24–72 ωρών για τις περισσότερες υπηρεσίες. Για μακροχρόνιες συνεργασίες, ζητήστε το σε ένα σαφές ορόσημο (ολοκλήρωση έργου, τελική παράδοση ή ανανέωση). Περιορίστε τις υπενθυμίσεις: μία υπενθύμιση είναι καλή; αποφύγετε πολλαπλές υπενθυμίσεις που μπορούν να φανούν πιεστικές.
Χρησιμοποιήστε σαφές, ουδέτερο λεξιλόγιο (ασφαλή για την πολιτική πρότυπα)
Μην ζητάτε μόνο θετικές κριτικές, μην προσφέρετε κίνητρα ή κατευθύνετε τους πελάτες τι να γράψουν. Κρατήστε τα αιτήματα σύντομα, ουδέτερα και προαιρετικά. Χρησιμοποιήστε τα πρότυπα παρακάτω και προσαρμόστε τον τόνο στην επωνυμία σας.
Εκ του σύνεγγυς / στο ταμείο
"Αν είχατε μια καλή εμπειρία σήμερα, θα εκτιμούσαμε ιδιαίτερα μια κριτική Google. Εδώ είναι ένας κωδικός QR για να το κάνετε εύκολα — ευχαριστούμε για την υποστήριξή σας!"Email
"Γεια σας [Όνομα], ευχαριστούμε που επιλέξατε [Επιχείρηση]. Αν έχετε λίγο χρόνο, παρακαλούμε να μοιραστείτε την εμπειρία σας με μια γρήγορη κριτική Google: [άμεσος σύνδεσμος κριτικής]. Τα σχόλιά σας μας βοηθούν να βελτιωθούμε. Ευχαριστούμε!"Μήνυμα SMS
"Ευχαριστούμε για την επίσκεψη στη [Επιχείρηση]! Αν μπορείτε να διαθέσετε 30 δευτερόλεπτα, αφήστε μια κριτική Google: [σύντομος σύνδεσμος]. Ευχαριστούμε! Απαντήστε STOP για να εξαιρεθείτε."Εισαγωγή απόδειξης/συσκευασίας ή κωδικός QR
"Απολαμβάνετε το [προϊόν/υπηρεσία]; Σαρώστε για να αφήσετε μια κριτική Google — εκτιμούμε τα σχόλιά σας!"Παρέχετε έναν άμεσο, απλό σύνδεσμο κριτικής
Χρησιμοποιήστε τον σύνδεσμο κριτικής του Place ID της Google ή έναν σύνδεσμο με μια επιλέξιμη URL (σύνδεσμος "Γράψτε μια κριτική" PlaceID-based). Συντομεύστε ή κωδικοποιήστε τον για χρήση σε SMS/QR οθόνες. Βεβαιωθείτε ότι οι σύνδεσμοι ανοίγουν το διάλογο κριτικής και όχι μόνο την αρχική σελίδα της καταχώρησης Google της επιχείρησής σας.
Ακολουθήστε και απαντήστε στις κριτικές
Στείλτε μια ευγενική υπενθύμιση αν δεν υπάρξει ανταπόκριση μετά από περίπου 7–10 ημέρες. Παρακολουθείστε τις εισερχόμενες κριτικές και απαντήστε άμεσα — ευχαριστώντας τους πελάτες και αντιμετωπίζοντας θέματα. Οι δημόσιες απαντήσεις δείχνουν διαφάνεια και ενισχύουν την εμπιστοσύνη.
Παρακολουθείστε για θέματα πολιτικής και αφαιρέσεις
Παρακολουθήστε τους λόγους αφαίρεσης κριτικών (spam, περιορισμένο περιεχόμενο, συγκρούσεις) και διορθώστε τυχόν διαδικαστικά προβλήματα (π.χ. ζητώντας με απαγορευμένο τρόπο). Κρατήστε αρχεία για να βοηθήσετε με αιτήσεις επανεγκατάστασης Google αν χρειάζεται.
Τι να αποφύγετε (σημαντικές παγίδες πολιτικής)
Μην προσφέρετε χρήματα, εκπτώσεις ή δώρα ως αντάλλαγμα για κριτικές.
Μην ζητάτε μόνο θετικά σχόλια (“Επιλέξτε για να αφήσετε μια κριτική με 5 αστέρια”).
Μην δημοσιεύετε κριτικές εκ μέρους πελατών ή επεξεργάζεστε τις υποβολές τους.
Μην ζητάτε κριτικές χρησιμοποιώντας απατηλούς ή αυτοματοποιημένους ψεύτικους λογαριασμούς.
Πώς το Blabla μπορεί να βοηθήσει (συνοπτικά)
Αν συνεργαστείτε με το Blabla, η πλατφόρμα μπορεί να απλοποιήσει και να διασφαλίσει το πρόγραμμα κριτικών σας χωρίς να αντικαταστήσει αυτές τις καλύτερες πρακτικές:
Αυτοματοποιεί το χρονοδιάγραμμα: προγραμματίζει να ζητά μετά από ορόσημα υπηρεσίας και στέλνει μόνο μία υπενθύμιση.
Δημιουργεί συμβατούς απευθείας συνδέσμους κριτικών και κωδικούς QR και συντομεύει τις URL για SMS.
Αποθηκεύει την ιστορία συγκατάθεσης και επικοινωνίας για ελέγχους και συμμόρφωση με την πολιτική.
Παρέχει επεξεργάσιμα, συμβατά με την πολιτική πρότυπα και δοκιμές A/B για τα μηνύματα.
Παρακολουθεί τις εισερχόμενες κριτικές και επισημαίνει αφαιρέσεις ή παραβιάσεις πολιτικής; προσφέρει βοήθεια με τις ροές εργασίας επανεγκατάστασης.
Χρησιμοποιήστε την αυτοματοποίηση των προμηθευτών για να απλοποιήσετε την εκτέλεση, αλλά κρατήστε τους ουσιαστικούς ελέγχους παραπάνω (συγκατάθεση, ουδέτερο λεξιλόγιο, χωρίς κίνητρα) ως μέρος της διακυβέρνησης της πολιτικής.
Ακολουθώντας αυτό το περιεκτικό παιχνίδι — σωστό χρονοδιάγραμμα, ουδέτερα πρότυπα, μοναδικός άμεσος σύνδεσμος, προσεκτική παρακολούθηση και παρακολούθηση — οι επιχειρήσεις μπορούν να αυξήσουν τις αυθεντικές κριτικές Google ενώ παραμένουν εντός των κανόνων της Google.
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