Αντιμετωπίζετε δυσκολίες στο να συνδεθείτε προσωπικά με κάθε χρήστη που αλληλεπιδρά με το περιεχόμενό σας στο X (πρώην Twitter); Καθώς το κοινό σας μεγαλώνει, γίνεται σχεδόν αδύνατο να ευχαριστείτε χειροκίνητα κάθε άτομο που κάνει retweet το νήμα σας ή απαντά σε κάποιο διαγωνισμό. Ωστόσο, είναι αυτές οι προσωπικές επαφές που χτίζουν μια πιστή κοινότητα. Εδώ είναι που ο αυτοματισμός των άμεσων μηνυμάτων σας μπορεί να μεταμορφώσει τη στρατηγική εμπλοκής σας, μετατρέποντας τις παθητικές αλληλεπιδράσεις σε ουσιαστικές συνομιλίες.
Τα αυτοματοποιημένα DM δεν σχετίζονται με την αποστολή ανεπιθύμητων μηνυμάτων στους ακολούθους σας. Όταν χρησιμοποιούνται σωστά, είναι ένα ισχυρό εργαλείο για τη παροχή αξίας, την καλλιέργεια επαφών και την κλιμάκωση των επικοινωνιών σας χωρίς να χάνεται αυτή η σημαντική προσωπική επαφή. Σκεφτείτε το ως τη δημιουργία ενός αποτελεσματικού, ανταποκριτικού συστήματος που λειτουργεί για εσάς 24/7. Κατά κάποιον τρόπο, είναι όπως εμείς στη Les Nouveaux Installateurs βοηθάμε τους ιδιοκτήτες σπιτιών να αυτοματοποιήσουν τα συστήματα ενέργειας με έξυπνους ηλιακούς πάνελ και αντλίες θέρμανσης για να επιτύχουν μέγιστη αποδοτικότητα. Τα auto DM σας βοηθούν να απλουστεύσετε την εμπλοκή σας στα social media για μέγιστη απόδοση.
Τι είναι τα αυτοματοποιημένα Twitter DM και γιατί να σας ενδιαφέρει;
Ένα αυτοματοποιημένο άμεσο μήνυμα, ή Auto-DM, είναι ένα προκαθορισμένο μήνυμα που αποστέλλεται αυτόματα σε έναν χρήστη στο X αφού εκτελέσει μια συγκεκριμένη ενέργεια σε κάποιο από τα tweets σας. Αυτή η ενεργοποιητική ενέργεια είναι συνήθως μια απάντηση, ένα retweet, ή μια νέα παρακολούθηση. Αντί να παρακολουθείτε συνεχώς τις ειδοποιήσεις σας, το σύστημα αναγνωρίζει την αλληλεπίδραση και στέλνει το μήνυμά σας αμέσως.
Το κύριο όφελος είναι μια τεράστια ώθηση στην εμπλοκή και την αποδοτικότητα. Υποσχόμενοι έναν πολύτιμο πόρο σε ένα DM, ενθαρρύνετε τους χρήστες να αλληλεπιδράσουν με το περιεχόμενό σας, που με τη σειρά του στέλνει σήμα στον αλγόριθμο του X ότι το tweet σας είναι σημαντικό, αυξάνοντας την εμβέλειά του.
Εδώ είναι τα κύρια πλεονεκτήματα μιας στρατηγικής auto DM στο Twitter:
Δημιουργία Επαφών: Προσφέρετε έναν πολύτιμο πόρο, όπως ένα e-book, μια μελέτη περίπτωσης, ή μια λίστα ελέγχου. Οι χρήστες που αλληλεπιδρούν για να το λάβουν είναι προετοιμασμένες επαφές που ενδιαφέρονται για την ειδικότητά σας.
Διαγωνισμοί και Δώρα: Διαχειριστείτε εύκολα διαγωνισμούς αυτόματα στέλνοντας επιβεβαιώσεις συμμετοχής ή ειδοποιήσεις νικητών σε συμμετέχοντες που κάνουν retweet ή απαντούν.
Ανάπτυξη Κοινού: Η απαίτηση για ένα retweet ή μια παρακολούθηση για να λάβετε ένα πόρο είναι μια αποδεδειγμένη τακτική για την απόκτηση νέων, δραστήριων ακολούθων.
Εξοικονόμηση Χρόνου: Ελευθερώστε τον εαυτό σας από την επαναλαμβανόμενη εργασία της αποστολής του ίδιου μηνύματος ξανά και ξανά, επιτρέποντάς σας να εστιάσετε στη δημιουργία καλύτερου περιεχομένου και τη διεξαγωγή πιο ουσιαστικών συνομιλιών.
Δημιουργία Της Πρώτης σας Καμπάνιας Auto DM: Ένας Οδηγός Βήμα-Βήμα
Η εκκίνηση με αυτοματοποιημένη αποστολή μηνυμάτων στο Twitter είναι απλή με τα κατάλληλα εργαλεία. Οι περισσότεροι σύγχρονοι προγραμματιστές κοινωνικής δικτύωσης και εργαλεία αυτόματης αποστολής παρέχουν αυτή τη λειτουργικότητα απευθείας στη διεπαφή σύνθεσης ανάρτησης. Αν και τα ακριβή βήματα μπορεί να διαφέρουν ελαφρώς μεταξύ των πλατφόρμων, η βασική διαδικασία παραμένει η ίδια.
Αρχικά, θα βρείτε τις ρυθμίσεις Auto-DM όταν πρόκειται να προγραμματίσετε ή να δημοσιεύσετε μια ανάρτηση. Εδώ θα διαμορφώσετε τους κανόνες για την καμπάνια σας.
Επιλέξτε τις Ενέργειες Ενεργοποίησης
Η ενεργοποίηση είναι η ενέργεια που πρέπει να κάνει ένας χρήστης για να λάβει το αυτοματοποιημένο μήνυμά σας. Οι πιο συνηθισμένες επιλογές είναι:
Απαντώντας στο tweet σας.
Κάνοντας Retweet την ανάρτησή σας.
Παρακολουθώντας το λογαριασμό σας (συχνά σε συνδυασμό με άλλη ενέργεια).
Συνήθως, μπορείτε να απαιτήσετε μία ή περισσότερες ενέργειες να ολοκληρωθούν. Για παράδειγμα, μπορεί να ζητήσετε από τους χρήστες να "Απαντήσουν & Κάνουν Retweet" για να λάβουν ένα σύνδεσμο προς τον τελευταίο σας οδηγό.
Γιατί Όχι Likes;
Μπορεί να παρατηρήσετε ότι το "Το να κάνεις Like" σε ένα tweet σπάνια είναι επιλογή ως ενεργοποίηση για ένα Auto-DM. Αυτό οφείλεται σε περιορισμούς στο επίσημο API του X/Twitter, το οποίο δεν παρέχει αξιόπιστα αυτά τα δεδομένα σε εργαλεία τρίτων για σκοπούς αυτοματοποίησης. Ωστόσο, θα πρέπει πάντα να ενθαρρύνετε τα likes για να βοηθήσετε στη βελτίωση της ορατότητας του tweet σας.
Κατασκευή του Τέλειου Αυτοματοποιημένου Μηνύματος
Εδώ είναι που μετατρέπετε μια απλή αυτοματοποίηση σε ένα ισχυρό εργαλείο εμπλοκής. Το μήνυμά σας πρέπει να είναι σαφές, συνοπτικό και πολύτιμο.
Εκπληρώστε την Υπόσχεσή σας: Το πρώτο πράγμα που πρέπει να κάνει το μήνυμά σας είναι να παρέχει αυτό που περίμενε ο χρήστης. Αν προσφέρατε ένα PDF, συμπεριλάβετε το σύνδεσμο αμέσως.
Προσωποποιήστε το Μήνυμα: Χρησιμοποιήστε μεταβλητές για να κάνετε το μήνυμα να φαίνεται λιγότερο ρομποτικό. Σχεδόν όλα τα εργαλεία επιτρέπουν την εισαγωγή μεταβλητών που θα αντικατασταθούν με τις πληροφορίες του χρήστη.
Προσθέστε Ένα Κάλεσμα-Για-Δράση (Προαιρετικά): Μπορείτε να συμπεριλάβετε μια απαλή επόμενη κίνηση, όπως να κάνετε μια ερώτηση, να καλέσετε τους χρήστες να εγγραφούν στο newsletter σας ή να τους κατευθύνετε σε έναν άλλο σχετικό πόρο.
Παράδοση Μαγνήτη Επαφών
Έκκληση-Για-Δράση Tweet
Περιεχόμενο Αυτοματοποιημένου DM
"Απαντήστε με 'Σολαρ' και θα σας στείλω το δωρεάν οδηγό μου για τη μείωση των λογαριασμών ενέργειας."
"Γεια σου {FirstName}! Ευχαριστούμε για το ενδιαφέρον. Εδώ είναι ο δωρεάν οδηγός για τη μείωση των λογαριασμών ενέργειας: [Σύνδεσμος]. Πες μου τη γνώμη σου!"
Είσοδος Σε Διαγωνισμό
Κάλεμα-Για-Δράση Tweet
Περιεχόμενο Αυτοματοποιημένου DM
"Κάντε RT αυτό το tweet για μια ευκαιρία να κερδίσετε το σετ εκκίνησης για έξυπνο σπίτι! Θα σας στείλω DM για να επιβεβαιώσω την είσοδό σας."
"Είσαι μέσα, {Username}! Ευχαριστούμε για τη συμμετοχή σας στο διαγωνισμό για το σετ έξυπνου σπιτιού. Καλή τύχη! Θα ανακοινώσουμε τον νικητή την Παρασκευή."
Εγγραφή Σε Webinar
Κάλεμα-Για-Δράση Tweet
Περιεχόμενο Αυτοματοποιημένου DM
"Θέλετε το σύνδεσμο για το ζωντανό μου εργαστήριο για την τεχνολογία βιώσιμων κατοικιών; Απαντήστε 👋 και θα σας το στείλω."
"Ορίστε ο σύνδεσμος για εγγραφή στο webinar, όπως υποσχέθηκα: [Σύνδεσμος]. Χαίρομαι που μπορείτε να το παρακολουθήσετε, {FirstName}! Ελπίζουμε να το βρείτε χρήσιμο."
Προσωποποίηση με Μεταβλητές
Η χρήση μεταβλητών όπως
{FirstName},{Username}, ή{FullName}αυξάνει δραματικά την επιτυχία των DM σας. Ένα μήνυμα που απευθύνεται στον χρήστη με το όνομά του είναι πιο πιθανό να ανοίξει και να διαβαστεί από ένα γενικό, καθολικό κείμενο.Καλύτερες Πρακτικές για Αποτελεσματικές και Ασφαλείς Καμπάνιες Auto DM
Η αυτοματοποίηση είναι ισχυρή, αλλά συνοδεύεται από ευθύνη. Για να εξασφαλίσετε ότι οι καμπάνιες σας είναι επιτυχείς και ότι ο λογαριασμός σας παραμένει σε καλή κατάσταση με το X, πρέπει να ακολουθείτε κάποιες βασικές καλύτερες πρακτικές. Αυτό περιλαμβάνει το να είστε διαφανείς με το κοινό σας και να σέβεστε τους κανόνες της πλατφόρμας.
Συμμόρφωση και Αποφυγή Εισαγωγής στα Φάκελα Spam
Το X/Twitter έχει μια αυστηρή πολιτική κατά του spam και της παραποίησης της πλατφόρμας. Ένα βασικό μέρος αυτού είναι η διαφάνεια. Οι ακολούθοι σας πρέπει να γνωρίζουν ότι η αλληλεπίδραση με το tweet σας θα έχει ως αποτέλεσμα να λάβουν ένα άμεσο μήνυμα.
Για να παραμείνετε συμμορφωμένοι, πρέπει να συμπεριλάβετε μια λέξη-κλειδί στο αρχικό σας tweet που υποδηλώνει ότι θα σταλεί ένα αυτοματοποιημένο DM. Χρησιμοποιήστε λέξεις όπως:
DM
Στείλετε
Μήνυμα
Παρακάτω είναι μερικά παραδείγματα συμμόρφωσης:
“Κάνοντας Like & RT και θα σας στείλω τα 5 καλύτερα μου tips.”
“Απαντήστε με ένα emoji 👋 και θα σας στείλω DM το σύνδεσμο.”
“Ακολουθήστε με και κάντε RT, και θα σας στείλω μήνυμα τις λεπτομέρειες.”
Η μη συμμόρφωση με αυτό θα μπορούσε να ερμηνευθεί ως αποστολή ανεπιθύμητων μηνυμάτων, θέτοντας το λογαριασμό σας σε κίνδυνο.
Στρατηγική Στόχευση και Προηγμένο Φιλτράρισμα
Όχι όλα τα εργαλεία αυτοματοποίησης δεν είναι ίδια. Ενώ οι βασικές πλατφόρμες ενεργοποιούν ένα DM για οποιονδήποτε αλληλεπιδρά, τα πιο προηγμένα εργαλεία—συχνά διαθέσιμα ως επεκτάσεις του προγράμματος περιήγησης—προσφέρουν ισχυρές δυνατότητες φιλτραρίσματος. Αυτό σας επιτρέπει να περιορίσετε με ακρίβεια ποιος λαμβάνει το μήνυμά σας, εξασφαλίζοντας ότι απευθυνθείτε στο πιο σχετικό κοινό.
Μπορείτε συχνά να φιλτράρετε χρήστες με βάση κριτήρια όπως:
Αριθμός ακολούθων ή παρακολουθούμενων
Αν ο λογαριασμός τους είναι ιδιωτικός ή επαληθευμένος
Λέξεις-κλειδιά που περιλαμβάνονται (ή εξαιρούνται) στο bio τους
Αν έχουν προεπιλεγμένη φωτογραφία προφίλ (κενό avatar)
Πόσο πρόσφατα έχουν συνδεθεί στο X
Για παράδειγμα, αν προωθείτε έναν πόρο υψηλής αξίας B2B, μπορεί να φιλτράρετε ώστε να στείλετε DMs μόνο σε χρήστες που έχουν
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