Metricool pricing 2026: plans, cost per brand and review

Metricool prices by the number of brands you manage, with unlimited team members. In 2026 there is a free plan for 1 brand, Starter costs from €16 a month billed yearly (€20 monthly) for 5 brands, and Advanced from €43 a month billed yearly (€54 monthly) for 15 brands, up to €130 (€172) for 50 brands. Custom plans are on request. Prices checked on Metricool's pricing page on 11 November 2026.

Below: what each plan includes, the real cost per brand, the add-ons that change the bill, an honest review and how Metricool fits next to a comment tool.

Metricool plans and prices in 2026

A "brand" in Metricool is a set of social profiles for one client or one business. The team is unlimited on every plan, which is the main difference with tools priced per user.

What each plan includes

• Free is enough to test the tool or run one small brand: 1 brand and 20 scheduled posts a month. The social inbox is available from the free plan.

• Starter is the plan most small agencies and freelancers pick: 5 or 10 brands, scheduling and analytics across the networks Metricool supports, and access to the Flows add-on.

• Advanced adds post approval, useful when clients validate content before it goes out, and scales to 50 brands.

• Custom covers larger setups on request.

The social inbox comes with roles and notes. Reporting includes PDF and PPT reports, a Looker Studio connector and an API, which agencies use for client reporting.

Cost per brand: the real comparison

Because the price follows the number of brands, the cost per brand drops as you grow.

Few tools come close for an agency that schedules posts for many small clients. For one brand with one big audience, the per-brand advantage matters less, and features matter more.

What Metricool costs: three examples

These examples use the published prices, before tax and before add-ons.

The step from Starter to Advanced matters less for the price than for the features: post approval only comes with Advanced. An agency whose clients validate every post will usually end up there, whatever its number of brands.

Monthly or yearly billing?

Yearly billing saves about 20 % on Starter (€16 instead of €20 for 5 brands) and a little more on Advanced (€43 instead of €54 for 15 brands). It makes sense once your number of brands is stable. If you are still adding or losing clients every month, stay monthly for a quarter, then switch when the count settles.

Add-ons that change the bill

• Flows (comment-to-DM). Metricool's automation add-on sends a DM when someone comments, on Instagram, TikTok and X according to its Flows page. It costs €10 per 2,500 executions a month and is available from Starter. A campaign that triggers 10,000 DMs in a month costs €40 in Flows on top of the plan.

• X (Twitter). Connecting an X account costs $10 per account.

Plan for these if you run comment-to-DM campaigns or manage X accounts for several clients.

Metricool review: strengths and limits

We publish Blabla, which overlaps with Metricool on part of its features, so read this with that in mind. Our review is based on Metricool's public pages, checked on 11 November 2026.

What Metricool does well

• Price per brand. Under €3.50 a brand on paid plans, with the whole team included.

• Networks. Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn and Google Business Profile, X as an add-on, plus ad accounts.

• Scheduling and analytics from the free plan, with reports agencies can send to clients.

• Post approval on Advanced for client validation.

Where it falls short

• Comment moderation is partial. Flows can moderate video comments, but Metricool doesn't describe rules that hide spam or abuse automatically across networks.

• Comments under ads: we could not verify that Metricool moderates them.

• AI replies to comments and DMs: not verified. Its AI assistant is built for writing content.

• Comment-to-DM costs extra and is counted by executions, so a viral post raises the bill.

Metricool or a comment tool?

Choose Metricool if scheduling and analytics across many brands is your main job, you need its Looker Studio connector, API or PDF and PPT reports, and a simple comment-to-DM add-on is enough.

Add a comment tool if comments pile up, spam lands under your ads or DMs wait for an answer. That work happens after publishing, and Metricool doesn't focus on it.

Metricool vs Blabla

Many teams run the two side by side: Metricool to plan and report, Blabla to handle what happens in the comments and DMs.

See the full Blabla vs Metricool comparison, or read how ad comment moderation and AI replies work. Blabla has a free plan and a 7-day trial, no credit card.