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Freelancer, agency or employee: sourced 2026 prices for the US and France, budgets by situation, and the community management tasks you can automate.

2026 benchmarks from Quid and Socialinsider for Instagram, TikTok and Facebook, the three formulas with worked examples, and why answering comments helps.

What Instagram and local law require, an official rules template, a fair and recorded draw, and how to protect entrants from fake "you won" accounts.

The four Hootsuite plans, what each one includes for the inbox and automated replies, the bill for teams of one to ten, the free trial, and when a per-workspace tool is enough.

Sprout Social's seat prices checked on its site, the bill for 1 to 10 users, which tier holds the inbox, moderation and AI replies, the add-ons, and a per-workspace alternative.

How to log in to Meta Business Suite on computer and phone, which access you need to see your Page and Instagram, how to secure it and how to fix common errors.

How to open Instagram Insights, what views, reach, interactions and skip rate mean, how to read posts, Reels and Stories, and a weekly routine to act on the data.

A beginner's walkthrough of Meta Ads Manager: prerequisites, the six objectives, campaign setup, Pixel and Conversions API, A/B tests, the Ad Library, rejected ads and ad comments.

A complete walkthrough of YouTube Studio: access, feature levels, uploading and scheduling, the editor, A/B tests, the analytics that matter, comment moderation and team roles.

What Meta Business Suite, the business portfolio (formerly Business Manager) and Ads Manager each do, how to set them up in order, and where the native tools stop.

Create a Facebook business Page in nine steps, use the right image sizes, complete the details customers look for, set team access, automated replies and comment moderation.

The two ways to get the blue badge on Instagram, who qualifies for each, the exact steps, what to do after a refusal and the verification scams to avoid.

How to access TikTok Studio, what each section does, how to schedule a video, which analytics matter, how to moderate comments and where the tool stops.

Three ways to open TikTok Shop in the app, the countries where it runs, fixes when the Shop tab is missing, and how sellers and creators get access.

Current TikTok engagement benchmarks with sources, industry figures, three formulas with worked examples, why reports disagree and the levers that raise your rate.

The exact steps to reply to a Facebook comment on computer or phone, as your Page or by private message, plus when to hide, delete or ignore instead.

The four CTR metrics in Ads Manager, 2026 benchmarks by industry, what a good CTR is for your objective, a diagnosis table for low CTR and the fixes that work.

Why your YouTube videos get few comments, the settings to check first, nine tactics that work and nine prompts you can copy into your next video.

What TikTok Studio already does for free, the features worth paying for and how the main TikTok management tools compare on focus, coverage and price.

Every YouTube Studio comment setting explained, a 15-minute daily triage, how to stop scam and impersonator comments, and when to move to an API-based tool.

How agencies monitor comments for several clients: the setup checklist, an escalation matrix to copy, the report clients read and the tools that fit each need.

Where Facebook comments hide (posts, ads, dark posts, tags), the free Meta tools that show them and a simple routine so no question or complaint waits for days.

How to export Instagram comments from your own posts with the official API, how scrapers compare, what the law and Instagram's terms say, and how to analyse the data.

The five criteria TikTok uses to grant the blue check, the documents you may need, how to apply in the app, why requests fail and how to keep the badge.

Ten practices in the order you apply them, from SMART goals and network choice to replies, moderation and measurement, with tables for KPIs and platforms.

How to measure engagement, what Instagram, TikTok, YouTube and LinkedIn say they reward, eleven tactics that work and the shortcuts that backfire.

The formula, 2025 benchmarks by account size and how to read your own Instagram follower growth rate, plus the metrics and tactics that move it.

Sourced price benchmarks for social media management, the pricing models agencies use, what a retainer should include and how to price engagement without losing margin.

Step-by-step instructions to turn on YouTube comments for one video, in bulk or by default, what each setting does, and why the option is sometimes greyed out.