Gorgias charges by the number of tickets you handle each month, never by agent. In 2026, Starter costs $10 a month for 50 tickets ($40 with the AI agent), Basic costs $60 a month or $50 billed yearly for 300 tickets, and Pro costs $360 a month or $300 billed yearly for 2,000 tickets. AI agent interactions are billed on top. Prices are in US dollars, excluding tax, checked on Gorgias's pricing page on 11 November 2026.
This guide explains how the ticket model works, what each plan costs per ticket, what the AI agent adds, and when a store is better served by a social comments tool next to (or instead of) a help desk.
What Gorgias is
Gorgias is a customer service help desk built for online stores. It brings email, live chat, voice, SMS and social channels (Facebook, Instagram, Messenger, TikTok Shop) into one ticket system. Its best-known strength is the Shopify integration: agents see a customer's order history in the ticket and can refund, cancel or edit an order without leaving Gorgias. It also connects to WooCommerce, BigCommerce and Magento, and to PrestaShop through a partner.
Gorgias plans and prices in 2026
Plan | Monthly price | Billed yearly (per month) | Tickets included per month | Price per ticket |
|---|---|---|---|---|
Starter | $10 ($40 with the AI agent) | Not listed | 50 | about $0.20 |
Basic | $60 | $50 | 300 | about $0.20 ($0.17 yearly) |
Pro | $360 | $300 | 2,000 | about $0.18 ($0.15 yearly) |
Starter includes 3 seats. Pricing is never per agent: the bill follows your ticket volume, not the size of your team. Above 2,000 tickets a month, check Gorgias's pricing page for current options. The pricing page doesn't state a free plan.
How the ticket model works
A ticket is one customer conversation, whatever the channel: an email thread, a chat, a DM, or a comment that Gorgias turns into a ticket. Your plan includes a number of tickets per month, so your bill follows your support volume.
That model has two practical effects:
Team size doesn't drive the price. You pay for conversations, not for agents, which suits stores that bring in seasonal help.
Every conversation counts. If your Facebook and Instagram comments, ad comments included, become tickets, a busy campaign can fill your quota with "how much?" and "do you ship to Canada?". Plan for comment volume before you connect social accounts.
What the AI agent adds, and what it costs
Gorgias's AI agent answers customers on email, chat and Instagram and Messenger DMs, using your knowledge base. It is billed by automated interactions on top of the helpdesk plan. On Starter, the published bundle goes from $10 to $40 a month with the AI agent. For larger plans, check the current rate per interaction on the pricing page before you estimate your bill.
One limit matters for social-heavy brands: the AI agent does not reply to public comments. Comments on your posts and ads land in Gorgias as tickets for a person to answer.
What it costs: three examples
These examples apply the published helpdesk prices on monthly billing, before AI agent interactions and tax.
Store profile | Tickets per month | Plan | Monthly cost |
|---|---|---|---|
Small store, email and DMs | 40 | Starter | $10 |
Growing brand, email, chat and social | 250 | Basic | $60 ($50 yearly) |
Established store with ads running | 1,800 | Pro | $360 ($300 yearly) |
The jump from Basic to Pro is steep: $60 to $360. A store that sits around 350 to 500 tickets should look closely at how many of those tickets are public comments that a cheaper tool could handle.
How Gorgias handles social comments
Gorgias brings Facebook and Instagram comments, including ad comments, into the help desk as tickets. A rule can hide Facebook comments automatically; Instagram comments have to be hidden by hand. Moving a commenter to a DM is a manual step, and no keyword-to-DM automation is documented.
For a store where most support arrives by email and chat, that is enough. For a brand whose ads collect hundreds of comments a day, a lot of those comments are spam, scams or the same three questions, and each one costs a ticket or a person's time.
Is Gorgias worth it?
Choose Gorgias if your support runs mostly on email and chat for a Shopify store, you need order actions (refund, cancel, edit) inside the ticket, and you want a full ticketing system with rules, assignment and statistics.
Look at a social tool as well if a large share of your questions arrive as public comments under posts and ads. Hiding spam automatically on every network, answering comments with AI and sending a DM when someone comments a keyword happen before a conversation ever needs a ticket.
Gorgias vs Blabla
The two tools do different jobs, and many stores run both.
Gorgias | Blabla | |
|---|---|---|
Built for | Customer service help desk for online stores | Comments and DMs after you publish: moderation, AI replies, comment-to-DM |
Pricing unit | Tickets per month plus AI agent interactions | Per workspace (one brand), team included |
Entry paid price | $10 a month (50 tickets), $40 with the AI agent | 29 € a month (19 € billed yearly), excl. VAT |
Comment moderation | Rule to hide Facebook comments; Instagram hidden by hand | Keyword and AI rules on every network, disguised spam caught |
Comments under ads | Become tickets | Moderated and answered, dark posts included (Pro, 99 €) |
AI replies | Email, chat and DMs; not public comments | Comments and DMs, from your FAQ |
Comment-to-DM | Manual | Instagram and Facebook, from Standard |
Store integrations | Shopify order actions; WooCommerce, BigCommerce, Magento; PrestaShop via a partner | Shopify, WooCommerce and PrestaShop in beta |
Channels | Email, chat, voice, SMS, Facebook, Instagram, Messenger, TikTok Shop | Instagram, Facebook, TikTok, YouTube, LinkedIn; DMs on Instagram and Messenger |
Blabla is not a help desk: it doesn't handle email or chat. Its job is to hide spam and scams under your posts and ads, answer comments and DMs from your FAQ, and send DMs on keywords. Tickets with assignment and internal notes are in beta, as are the Shopify, WooCommerce and PrestaShop integrations that show orders next to the conversation.
How to estimate your own bill
Count last month's conversations by channel: email, chat, DMs and public comments.
Decide which channels go into the help desk. Leaving public comments out can drop you a plan.
Pick the plan that covers your ticket volume with a margin for peak season.
Add the AI agent only for the channels where it answers: email, chat and DMs.
Check the current prices on Gorgias's pricing page before you sign.
If your comment volume is the problem, our guides to ad comment moderation, answering order questions in comments and DMs and customer service automation software go further. Blabla starts with a free plan and a 7-day trial, no credit card required.






