Build your blocklist
Pick languages and categories. The list is formatted for each app's own comment filter.
Adds fake handles such as yourbrand_support. Delete any that is a real account of yours after pasting.
Separate with commas or new lines. They go first in the list.
Paste it into each app
Where to paste it
- Go to your profile and tap Menu (☰) in the top right.
- Under How others can interact with you, tap Hidden words.
- Tap Add words separated by commas… and paste your list.
- On a computer: More > Settings > Hidden Words > Manage custom words and phrases.
Words are hidden from comments on your posts and from message requests. In Comments, also set Hide unwanted comments to Some or More.
Official help pageTest a comment
See the text a keyword filter reads, and what it misses.
Try an example
What Instagram's filter reads
The exact characters, as typed
After normalisation
Invisible characters removed, lookalikes and spacing folded
- Invisible characters removed: 2
- Lookalike letters mapped: 5
Simulates exact keyword matching. Facebook and YouTube also catch some close variants.
Keyword lists catch the obvious. Blabla's AI catches the rest.
Disguised spam, negativity and scams under your ads, handled 24/7 on Instagram, Facebook, TikTok and YouTube.
In a real spam wave we analysed, exact keyword matching caught 31 of 335 disguised comments. Blabla's normalised matching caught 326.
The tool runs in your browser. Nothing you type or paste is sent to Blabla.
How to add your list to each app
Instagram: Hidden Words
1. Go to your profile and tap Menu (☰) in the top right.
2. Under How others can interact with you, tap Hidden words.
3. Tap Add words separated by commas… and paste your list.
4. On a computer: More > Settings > Hidden Words > Manage custom words and phrases, then Submit.
Hidden Words applies to comments on your posts and to message requests. Instagram doesn’t publish a limit for custom words. In Comments, also set Hide unwanted comments to Some or More. More tips in our guide on how to filter Instagram comments.
Facebook Page: blocked words and profanity filter
1. Switch into your Page, click your Page photo (top right), then Settings & privacy > Settings.
2. Click Followers and public content.
3. Click Hide comments containing certain words from your Page, paste your list and click Save.
4. On the same page, turn on Hide posts and comments with profanity.
Facebook accepts up to 1,000 keywords and already hides common variations (misspellings, plurals, numbers or symbols such as tr33 or t.r.e.e). Hidden comments stay visible to the person who wrote them and their friends. See also how to filter and manage comments on Facebook.
TikTok: Filter keywords
1. Tap Profile, then Menu (☰), then Settings and privacy.
2. Tap Privacy, then Comments.
3. Under Comment filters, tap Filter keywords in comments.
4. Turn on Filter specific keywords, tap Add keywords and enter your list.
Filtered comments stay hidden until you approve them in Review filtered comments. TikTok doesn’t publish a limit for video comments; its LIVE keyword filter takes up to 500 keywords of 30 characters. Bots are a TikTok-specific problem, covered in TikTok comment bots: what to know.
YouTube Studio: Blocked words
1. Sign in to YouTube Studio and click Settings.
2. Click Community moderation, then Content controls.
3. Under Blocked words, paste your list (words separated by commas).
4. Click Save.
Comments that contain or closely match your blocked words are held for review for up to 60 days (Comments > Held) and aren’t public unless you approve them. The list covers all your videos, live chat and posts, and applies to new comments.
Why keyword filters miss disguised spam
Native filters match the characters you typed. Spammers know it, so they change the characters and keep the message: an invisible character inside a word (a zero-width space or a word joiner), a Cyrillic letter that looks Latin (о instead of o), or bold letters from the Unicode maths block (𝐥𝐨𝐥). On screen it reads the same. To a keyword filter it is a different word.
We measured it on a real spam wave in September 2026, on one account Blabla protects (figures are aggregated). Over 14 days, 335 comments pushed the same link. Only 31 wrote it in plain text. The other 304 slipped an invisible character or a lookalike letter into the domain. Exact keyword matching caught 31 of 335. Normalising the text first (removing invisible characters, folding styled and lookalike letters) caught 326.
Variants help, up to a point. Facebook already hides common variations such as tr33, and YouTube holds comments that closely match your words. But no list can hold every mix of invisible characters and lookalike letters, and Facebook caps the list at 1,000 keywords.
Spam is also the smaller part of the job. Across Blabla’s paying customers, keyword blocklists produce about 4% of hidden comments, while about 72% come from one AI rule that reads tone: insults, harassment, bad-faith attacks and scams written in new words. A list can’t tell sarcasm from praise, or a heated complaint from abuse.
• Paste a focused list into each app’s native filter, with your brand-specific terms first.
• Turn on the built-in filters too: Hide unwanted comments (Instagram), the profanity filter (Facebook), Filter unwanted comments (TikTok) and Basic or Strict moderation (YouTube).
• For ads and busy accounts, add AI comment moderation that normalises text before matching and reads the tone of every comment, 24/7.
Comment blocklists: your questions
How many words can I add to Instagram Hidden Words?
Does Facebook block misspellings of the words I add?
How do I block words on TikTok?
What happens to YouTube comments that contain blocked words?
Why does a comment with a blocked word still show up?
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