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Checked on 11 November 2026

Blabla vs Metricool

Pick Metricool if scheduling and analytics across many brands is your main job and a simple comment-to-DM add-on is enough. Pick Blabla if comments pile up, spam lands under your ads or DMs wait for an answer. Many teams run the two side by side.

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Blabla

Metricool

Blabla vs Metricool at a glance

Thirteen points that change the choice. Competitor facts come from Metricool's own pages, read on 11 November 2026.

Checked on 11 November 2026
Feature	Blabla	Metricool
Built for	Comments and DMs after you publish: moderation, AI replies, comment-to-DM	Scheduling and analytics for many brands at a low price per brand
Pricing unit	Per workspace (one brand), whole team included	By number of brands; unlimited team members
Entry paid price	29 € a month, or 19 € a month billed yearly (excl. VAT)	€16 per month billed yearly (€20 monthly) for 5 brands, Starter
Free plan / trial	Free plan (100 actions a month); 7-day trial, no card	Free plan, 1 brand, 20 scheduled posts a month
Automatic comment moderation	Unlimited keyword rules and AI rules written in plain language; catches disguised spam (invisible characters, lookalike letters)	Partial: Flows can moderate video comments; hide rules not described
Comments under ads	Yes, Facebook and Instagram ads, dark posts included (Pro, 99 €)	Not verified
AI replies (comments, DMs)	Yes, to comments and DMs, from your FAQ, as suggestions or automatic; faithful mode sends approved answers word for word (from Standard)	Not verified for replies (its AI assistant is for content)
Comment-to-DM	Yes, Instagram and Facebook, from Standard, no price per contact	Yes, Flows add-on from Starter: €10 per 2,500 executions a month (Instagram, TikTok, X per its Flows page)
Scheduling / publishing	Beta: TikTok publishes today; Facebook and Instagram after Meta's review	Yes, from Free; many networks
Approvals	Beta, with the scheduling beta: multi-level approvals and client guest links	Post approval on Advanced
Team inbox / tickets	Comments and DMs in one inbox, To do / Done, bulk actions, roles. Tickets with assignment and internal notes in beta	Yes, from Free; roles and notes
Shopify / WooCommerce / PrestaShop	Beta: orders and products shown next to the conversation	Shopify listed, purpose not detailed
Networks	Instagram, Facebook, TikTok, YouTube, LinkedIn (DMs: Instagram and Messenger)	Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile, X (add-on), ad accounts

Try Blabla on your own comments

Metricool is a scheduling and reporting tool at a low price per brand. Blabla handles what comes back: it hides spam under posts and ads, answers from your FAQ and sends DMs.

5/5

Verified review

5/5

Verified review

Capterra

5/5

Verified review

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Pricing compared

Blabla

Plan	Price
Free	0 €, 100 actions a month
Standard	29 € a month, or 228 € a year (19 € a month)
Pro	99 € a month, or 828 € a year (69 € a month); ad comments, unlimited automations
Enterprise	On request, for several brands or client workspaces

Metricool

Plan	Price
Free	1 brand, 20 scheduled posts a month
Starter	From €16 a month billed yearly (€20 monthly) for 5 brands, €29 (€37) for 10
Advanced	From €43 a month billed yearly (€54 monthly) for 15 brands, up to €130 (€172) for 50
Custom	On request
Flows add-on	€10 per 2,500 executions a month

X is billed $10 per account.

Prices as published on 11 November 2026. Blabla prices exclude VAT; Metricool prices are shown in the currency it uses.

Choose Metricool if

Scheduling and analytics across many brands is your main job.
You need its Looker Studio connector, API or PDF/PPT reports.
A simple comment-to-DM add-on (Flows) is enough.

Choose Blabla if

Comments pile up and spam lands under your ads.
You want comments hidden by rules, which Metricool does not describe.
You want AI to answer comments and DMs from your FAQ.

Frequently asked questions

Does Metricool do comment-to-DM?

Yes, with its Flows add-on from Starter: €10 per 2,500 executions a month, on Instagram, TikTok and X according to its Flows page. Blabla includes comment-to-DM on Instagram and Facebook from Standard, with no price per run.

Does Metricool hide comments automatically?

Not as described on its pages: Flows can moderate video comments, but hide rules are not described. Blabla hides spam, scams and insults with keyword and AI rules, under ads too on Pro.

Is Metricool cheaper than Blabla?

For scheduling across many brands, yes: Starter starts at €16 a month billed yearly for 5 brands. Blabla costs 29 € a month per workspace and focuses on comments and DMs.

Does Metricool answer comments with AI?

Its AI assistant is for content; we could not verify AI replies to comments. Blabla answers comments and DMs from your FAQ, as suggestions or automatically.

Can I use Metricool and Blabla together?

Yes. Many teams schedule and report in Metricool and let Blabla moderate and answer comments and DMs.

Blabla brings comments, AI replies and moderation into one workspace

Unify all your comments and DMs into one smart inbox

Manage all your interactions from one place. Centralize every comment, message, and mention in a single, clean dashboard.

Reply to comments and DMs on autopilot with an AI trained to your brand voice

Deliver instant replies powered by AI. Save time while keeping your unique tone consistent across every channel.

Keep up with ad comments

Review questions under your ads, hide spam and route conversations that need a person to your team.

Hide spam and abuse; keep genuine feedback visible

Set moderation rules for spam, scams and abuse. Keep legitimate complaints visible so your team can resolve them.

Todo

Done

In progress

Archived

0 Like

1 Like

Answer

3 Likes

Answer

Comments

David

Sarah

Julian

Manage all interactions easily with your entire team

Manage in one place. Assign, comment, and resolve faster with a streamlined workflow.

Understand what customers ask

Review conversation activity and recurring questions to identify what your customers need next.

One tool, all under control

For agencies

Manage all your clients’ interactions from one place. Boost your team’s productivity with shared inboxes, smart automation, and clear performance tracking.

Learn more

For creators

Handle every comment and DM effortlessly. Build stronger connections with your community while our AI keeps your tone authentic and your replies fast.

Learn more

For ecommerce

Manage customer questions on social media from one dashboard. Reply to recurring questions and pass cases that need attention to your team.

Learn more

Checked on 11 November 2026

Sources

Written by Blabla, one of the two tools compared. Each competitor fact was read on its own public pages on 11 November 2026. 'Not listed' means the tool does not advertise the feature; it may still exist. Spotted an error? Write to us and we will fix it.

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Manage social conversations with your team.

COMING SOON!

Solutions

Industries

Agencies

Creators

Ecommerce

Use cases

Boost your sales

Protect your brand image

Gain qualified followers

Ad comment moderation

Plan your content

Answer your customers

Products

Features

All-in-one

Smart AI

Automations

Moderation

Comment to DM

Collaboration

Ticketing (beta)

Post scheduler (beta)

Comment moderation

Hide Facebook ad comments

Moderate Instagram comments

Delete Facebook comments

Integrations (beta)

All integrations

Shopify

WooCommerce

PrestaShop

Channels

Instagram

Facebook

TikTok

Youtube

Language

Select Language

🇬🇧 English

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