Compare Blabla with other tools
Blabla handles what happens after you publish: it hides spam under posts and ads, answers comments and DMs from your FAQ and sends DMs on keywords. Below, 15 tools compared feature by feature, each one checked on its own pages on 11 November 2026.
Short answer
- Moderating comments with many rules, ads included, at a small-team priceBlabla
- Publishing to many networks with deep analyticsHootsuiteSprout SocialAgorapulseMetricool
- Content planning and client approvalPlanable
- Chat funnels on WhatsApp, SMS and emailManychat
- Comment-to-DM only, at high volumeLinkDM
- Selling in Instagram DMs with a CRMInro
- A full e-commerce help deskGorgias
- Protecting very large audiences on X, Twitch, DiscordBodyguard
Feature by feature
Scroll sideways to see every tool. The Blabla column stays in place. 'Not listed' means the tool does not advertise the feature; it may still exist.
| Feature | BlablaChecked 11 Nov 2026 | ManychatChecked 11 Nov 2026 | HootsuiteChecked 11 Nov 2026 | Sprout SocialChecked 11 Nov 2026 | AgorapulseChecked 11 Nov 2026 | MetricoolChecked 11 Nov 2026 | BodyguardChecked 11 Nov 2026 | PlanableChecked 11 Nov 2026 | LinkDMChecked 11 Nov 2026 | InroChecked 11 Nov 2026 | StatusbrewChecked 11 Nov 2026 | NapoleonCatChecked 11 Nov 2026 | BufferChecked 11 Nov 2026 | LaterChecked 11 Nov 2026 | GorgiasChecked 11 Nov 2026 | SwelloChecked 11 Nov 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Automatic comment moderation | Unlimited keyword rules and AI rules written in plain language; catches disguised spam (invisible characters, lookalike letters) | Not listed on its pricing page; its own blog points to Instagram Hidden Words and Facebook Moderation Assist | Manual hide/delete; automatic hide rules not verified (help center behind login) | Automated rules with a hide action on keywords, Advanced ($399 per seat yearly) | Automated moderation: 1 rule per profile with 1 condition below Custom; unlimited on Custom | Partial: Flows can moderate video comments; hide rules not described | Yes, automatic and manual moderation on every plan; author mute/ban from Sentinel | No automatic hide rules listed (reply, react, delete) | Not listed | Not listed | Yes, rule engine: hide or delete by keywords, links, emails, phones, emojis, images | Yes, auto-moderation rules, automatic hide or delete, on Expert (โฌ119 yearly) | Not listed | Manual hide and delete in the social inbox; no automatic rules listed | Rule action to hide Facebook comments; Instagram comments hidden manually | No; comment management announced for late 2026 |
| Comments under ads | Yes, Facebook and Instagram ads, dark posts included (Pro, 99 โฌ) | Not listed (it offers click-to-DM ads, not moderation of comments under ads) | Not verified | Yes, Facebook and Instagram ad comments from Standard | Yes from Professional ($119 per user yearly) | Not verified | Yes, paid and organic conversations; paid/organic split from Sentinel | Yes with the Social inbox add-on (Facebook and Instagram ads and boosted posts) | No moderation; it can DM people who comment on sponsored content (Pro) | Not listed | Yes, Facebook and Instagram ad comments (plan not stated) | Manual from Pro (Facebook, Instagram, TikTok ads); automatic on Expert | Not listed | Not listed | Facebook and Instagram ad comments become tickets | Not listed |
| AI replies (comments, DMs) | Yes, to comments and DMs, from your FAQ, as suggestions or automatic; faithful mode sends approved answers word for word (from Standard) | Yes from Pro: AI Comments, AI Replies from uploaded business knowledge | AI smart replies and automated responses from Professional ($199 per user) | Trellis AI drafts replies on every plan (credits per seat); Enhance Reply and chatbots on Advanced | Reply suggestions based on past interactions, Custom plan only | Not verified for replies (its AI assistant is for content) | Not listed | One-click AI drafts with the Social inbox add-on | Not listed | Yes, AI agent in DMs, sends automatically and hands over when unsure; public comment replies in flows | 'Let AI reply' in rules from your instructions, Premium ($229 yearly) | Reply suggestions on comments, approved by a person; not on DMs yet | AI reply suggestions in your voice (5 a week free, unlimited paid) | No (AI is for captions and ideas) | AI agent answers email, chat and Instagram/Messenger DMs from your knowledge; does not reply to public comments | No (AI for hashtags, writing help and alt text) |
| Comment-to-DM | Yes, Instagram and Facebook, from Standard, no price per contact | Yes, from Free (4 automations), unlimited from Essential; also Live-to-DM, story replies, follow-to-DM | 'DM automations' from Professional; keyword-comment trigger not detailed | Not listed | Not listed | Yes, Flows add-on from Starter: โฌ10 per 2,500 executions a month (Instagram, TikTok, X per its Flows page) | Not listed | Not listed | Yes, keyword or every comment, on posts, Reels, Stories, mentions, Lives and ads; follow gate on Instagram (Pro) | Yes, Instagram only: keywords, phrases, emojis or AI-detected intent; optional follow gate | Yes, rule 'send a private message' on Facebook and Instagram comments (Standard) | Yes, auto private reply to comments on keywords, Expert | Not listed | Not listed | Manual (move a comment to a DM); no keyword automation documented | Not listed |
| Scheduling / publishing | Beta: TikTok publishes today; Facebook and Instagram after Meta's review | No | Yes, 9 networks incl. X, LinkedIn, Pinterest, Threads, WhatsApp | Yes, about ten networks | Yes, unlimited; X via add-on | Yes, from Free; many networks | Not listed | Yes, 9 networks | No (DM planner for upcoming posts) | No (scheduled DM campaigns) | Yes, from Lite | Yes: Facebook, Instagram, TikTok, LinkedIn, X, Google Business Profile | Yes, 12 networks incl. LinkedIn, X, Pinterest, Threads, YouTube | Yes: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube Shorts, Threads | No | Yes: LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X |
| Approvals | Beta, with the scheduling beta: multi-level approvals and client guest links | Not listed | Yes, Advanced ($399 per user) | From Professional; client approval on Advanced | Simple approvals from Professional; multi-step on Custom | Post approval on Advanced | Not listed | Yes on every plan: optional (Basic), required (Pro), multi-level (Enterprise), client approval | Not listed | Not listed | Yes, Premium | Yes (plan not stated) | Yes, Team plan | Internal and external approvals, Growth | Not listed | Post validation, Large plan |
| Team inbox / tickets | Comments and DMs in one inbox, To do / Done, bulk actions, roles. Tickets with assignment and internal notes in beta | One inbox on every plan; auto-assignment from Business | Yes; assignment and routing on Advanced; notes on all plans | Yes, case management from Standard; routing and rule builder on Advanced | Yes; assignment from Professional; notes on all plans | Yes, from Free; roles and notes | Moderation dashboard, not a reply inbox | Social inbox add-on: $7.5 per workspace yearly, $9 monthly; Open / Later / Done | No unified inbox described (Instagram DM inbox automation) | Yes, Instagram DMs, comment replies and mentions, with lead assignment and tags | Yes; assignment, collision detection and SLA reporting on Premium | Yes from Pro; assignment, internal notes, social CRM | Comments only (community inbox); DMs not listed | Beta, desktop only, from Growth ($37.50 yearly): Instagram and Facebook DMs, comments on Instagram, Facebook, TikTok | Full help desk: tickets, rules, assignment, statistics | Not yet; comments and DMs announced for late 2026 |
| Shopify / WooCommerce / PrestaShop | Beta: orders and products shown next to the conversation | Not listed (Hotmart, Stripe, PayPal; Zapier/Make for others) | Not listed | Shopify and WooCommerce from Professional | Not listed | Shopify listed, purpose not detailed | Not listed | Not listed | Not listed (DM coupons, Kit and Flodesk) | Shopify: product links and checkout in DMs, purchase and abandoned-cart triggers | Not listed | Not listed | Not listed | Instagram Shop product tags; store integrations not verified | Shopify order history and actions in the ticket; WooCommerce, BigCommerce, Magento; PrestaShop via a partner | Not listed |
| Entry paid price | 29 โฌ a month, or 19 โฌ a month billed yearly (excl. VAT) | $17/month or $14 billed yearly (Essential, 250 contacts); Pro $39 or $29 (2,500 contacts) | $99 per user per month billed yearly (Standard, 10 social accounts); EU visitors see โฌ99 | $79 per seat yearly ($99 monthly) for Essentials (publishing); Standard $199 yearly ($249 monthly) | $79 per user yearly ($99 monthly), Standard | โฌ16 per month billed yearly (โฌ20 monthly) for 5 brands, Starter | Guardian from โฌ1,000 per month; Sentinel from โฌ3,000 | $33 per workspace per month billed yearly ($39 monthly), Basic: 60 posts a month | $19/month (Pro: up to 3 Instagram accounts, 25,000 DMs), $182 a year | From โฌ12.99/month (Pro, price adjusts to activated contacts); Annual Pro โฌ1,249 a year | $69/month billed yearly ($89 monthly), Lite: 1 user, 5 profiles | โฌ79/month billed yearly (โฌ89 monthly), Standard: publishing and analytics, no inbox | $5 per channel per month billed yearly ($6 monthly), Essentials | $18.75/month billed yearly ($25 monthly), Starter: 1 Social Set, 1 user | Starter $10/month helpdesk (50 tickets, 3 seats), $40 with the AI agent; Basic $60 ($50 yearly) for 300 tickets | 19 โฌ/month billed yearly (24 โฌ monthly), Medium: 1 user, 5 profiles, excl. VAT |
| Pricing unit | Per workspace (one brand), whole team included | Active Contacts per month (people you interact with), overage per extra contact | Per user per month | Per seat per month | Per user per month (10 profiles on standard plans) | By number of brands; unlimited team members | Platform license plus follower-based pricing, on quote | Per workspace, unlimited users | Per LinkDM account, by connected Instagram accounts and DMs sent per month | Activated contacts per month; team members capped by plan | Per plan with a fixed number of users and profiles | Per plan, base of 2 users and 5 profiles (adjustable) | Per channel (one connected account) | Per plan, in Social Sets (one profile per network) and users | Tickets per month plus AI agent automated interactions; never per agent | Per plan with a fixed number of users and profiles |
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Try Blabla on your own comments
Blabla hides spam under posts and ads, answers comments and DMs from your FAQ and sends DMs on keywords. Connect an account and see your own comments sorted in seconds.

Unify all your comments and DMs into one smart inbox
Manage all your interactions from one place. Centralize every comment, message, and mention in a single, clean dashboard.
Reply to comments and DMs on autopilot with an AI trained to your brand voice
Deliver instant replies powered by AI. Save time while keeping your unique tone consistent across every channel.
Keep up with ad comments
Review questions under your ads, hide spam and route conversations that need a person to your team.
Hide spam and abuse; keep genuine feedback visible
Set moderation rules for spam, scams and abuse. Keep legitimate complaints visible so your team can resolve them.
Todo
Done
In progress
Archived

3h
0 Like
Reply

6h
1 Like
Answer
3 Likes
Answer

DM
Comments
David
Sarah
Julian
Manage all interactions easily with your entire team
Manage in one place. Assign, comment, and resolve faster with a streamlined workflow.

Understand what customers ask
Review conversation activity and recurring questions to identify what your customers need next.
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