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Checked on 11 November 2026

Compare Blabla with other tools

Blabla handles what happens after you publish: it hides spam under posts and ads, answers comments and DMs from your FAQ and sends DMs on keywords. Below, 15 tools compared feature by feature, each one checked on its own pages on 11 November 2026.

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  • Moderating comments with many rules, ads included, at a small-team priceBlabla
  • Publishing to many networks with deep analyticsHootsuiteSprout SocialAgorapulseMetricool
  • Content planning and client approvalPlanable
  • Chat funnels on WhatsApp, SMS and emailManychat
  • Comment-to-DM only, at high volumeLinkDM
  • Selling in Instagram DMs with a CRMInro
  • A full e-commerce help deskGorgias
  • Protecting very large audiences on X, Twitch, DiscordBodyguard

Feature by feature

Scroll sideways to see every tool. The Blabla column stays in place. 'Not listed' means the tool does not advertise the feature; it may still exist.

Checked on 11 November 2026
FeatureBlablaChecked 11 Nov 2026ManychatChecked 11 Nov 2026HootsuiteChecked 11 Nov 2026Sprout SocialChecked 11 Nov 2026AgorapulseChecked 11 Nov 2026MetricoolChecked 11 Nov 2026BodyguardChecked 11 Nov 2026PlanableChecked 11 Nov 2026LinkDMChecked 11 Nov 2026InroChecked 11 Nov 2026StatusbrewChecked 11 Nov 2026NapoleonCatChecked 11 Nov 2026BufferChecked 11 Nov 2026LaterChecked 11 Nov 2026GorgiasChecked 11 Nov 2026SwelloChecked 11 Nov 2026
Automatic comment moderationUnlimited keyword rules and AI rules written in plain language; catches disguised spam (invisible characters, lookalike letters)Not listed on its pricing page; its own blog points to Instagram Hidden Words and Facebook Moderation AssistManual hide/delete; automatic hide rules not verified (help center behind login)Automated rules with a hide action on keywords, Advanced ($399 per seat yearly)Automated moderation: 1 rule per profile with 1 condition below Custom; unlimited on CustomPartial: Flows can moderate video comments; hide rules not describedYes, automatic and manual moderation on every plan; author mute/ban from SentinelNo automatic hide rules listed (reply, react, delete)Not listedNot listedYes, rule engine: hide or delete by keywords, links, emails, phones, emojis, imagesYes, auto-moderation rules, automatic hide or delete, on Expert (โ‚ฌ119 yearly)Not listedManual hide and delete in the social inbox; no automatic rules listedRule action to hide Facebook comments; Instagram comments hidden manuallyNo; comment management announced for late 2026
Comments under adsYes, Facebook and Instagram ads, dark posts included (Pro, 99 โ‚ฌ)Not listed (it offers click-to-DM ads, not moderation of comments under ads)Not verifiedYes, Facebook and Instagram ad comments from StandardYes from Professional ($119 per user yearly)Not verifiedYes, paid and organic conversations; paid/organic split from SentinelYes with the Social inbox add-on (Facebook and Instagram ads and boosted posts)No moderation; it can DM people who comment on sponsored content (Pro)Not listedYes, Facebook and Instagram ad comments (plan not stated)Manual from Pro (Facebook, Instagram, TikTok ads); automatic on ExpertNot listedNot listedFacebook and Instagram ad comments become ticketsNot listed
AI replies (comments, DMs)Yes, to comments and DMs, from your FAQ, as suggestions or automatic; faithful mode sends approved answers word for word (from Standard)Yes from Pro: AI Comments, AI Replies from uploaded business knowledgeAI smart replies and automated responses from Professional ($199 per user)Trellis AI drafts replies on every plan (credits per seat); Enhance Reply and chatbots on AdvancedReply suggestions based on past interactions, Custom plan onlyNot verified for replies (its AI assistant is for content)Not listedOne-click AI drafts with the Social inbox add-onNot listedYes, AI agent in DMs, sends automatically and hands over when unsure; public comment replies in flows'Let AI reply' in rules from your instructions, Premium ($229 yearly)Reply suggestions on comments, approved by a person; not on DMs yetAI reply suggestions in your voice (5 a week free, unlimited paid)No (AI is for captions and ideas)AI agent answers email, chat and Instagram/Messenger DMs from your knowledge; does not reply to public commentsNo (AI for hashtags, writing help and alt text)
Comment-to-DMYes, Instagram and Facebook, from Standard, no price per contactYes, from Free (4 automations), unlimited from Essential; also Live-to-DM, story replies, follow-to-DM'DM automations' from Professional; keyword-comment trigger not detailedNot listedNot listedYes, Flows add-on from Starter: โ‚ฌ10 per 2,500 executions a month (Instagram, TikTok, X per its Flows page)Not listedNot listedYes, keyword or every comment, on posts, Reels, Stories, mentions, Lives and ads; follow gate on Instagram (Pro)Yes, Instagram only: keywords, phrases, emojis or AI-detected intent; optional follow gateYes, rule 'send a private message' on Facebook and Instagram comments (Standard)Yes, auto private reply to comments on keywords, ExpertNot listedNot listedManual (move a comment to a DM); no keyword automation documentedNot listed
Scheduling / publishingBeta: TikTok publishes today; Facebook and Instagram after Meta's reviewNoYes, 9 networks incl. X, LinkedIn, Pinterest, Threads, WhatsAppYes, about ten networksYes, unlimited; X via add-onYes, from Free; many networksNot listedYes, 9 networksNo (DM planner for upcoming posts)No (scheduled DM campaigns)Yes, from LiteYes: Facebook, Instagram, TikTok, LinkedIn, X, Google Business ProfileYes, 12 networks incl. LinkedIn, X, Pinterest, Threads, YouTubeYes: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube Shorts, ThreadsNoYes: LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X
ApprovalsBeta, with the scheduling beta: multi-level approvals and client guest linksNot listedYes, Advanced ($399 per user)From Professional; client approval on AdvancedSimple approvals from Professional; multi-step on CustomPost approval on AdvancedNot listedYes on every plan: optional (Basic), required (Pro), multi-level (Enterprise), client approvalNot listedNot listedYes, PremiumYes (plan not stated)Yes, Team planInternal and external approvals, GrowthNot listedPost validation, Large plan
Team inbox / ticketsComments and DMs in one inbox, To do / Done, bulk actions, roles. Tickets with assignment and internal notes in betaOne inbox on every plan; auto-assignment from BusinessYes; assignment and routing on Advanced; notes on all plansYes, case management from Standard; routing and rule builder on AdvancedYes; assignment from Professional; notes on all plansYes, from Free; roles and notesModeration dashboard, not a reply inboxSocial inbox add-on: $7.5 per workspace yearly, $9 monthly; Open / Later / DoneNo unified inbox described (Instagram DM inbox automation)Yes, Instagram DMs, comment replies and mentions, with lead assignment and tagsYes; assignment, collision detection and SLA reporting on PremiumYes from Pro; assignment, internal notes, social CRMComments only (community inbox); DMs not listedBeta, desktop only, from Growth ($37.50 yearly): Instagram and Facebook DMs, comments on Instagram, Facebook, TikTokFull help desk: tickets, rules, assignment, statisticsNot yet; comments and DMs announced for late 2026
Shopify / WooCommerce / PrestaShopBeta: orders and products shown next to the conversationNot listed (Hotmart, Stripe, PayPal; Zapier/Make for others)Not listedShopify and WooCommerce from ProfessionalNot listedShopify listed, purpose not detailedNot listedNot listedNot listed (DM coupons, Kit and Flodesk)Shopify: product links and checkout in DMs, purchase and abandoned-cart triggersNot listedNot listedNot listedInstagram Shop product tags; store integrations not verifiedShopify order history and actions in the ticket; WooCommerce, BigCommerce, Magento; PrestaShop via a partnerNot listed
Entry paid price29 โ‚ฌ a month, or 19 โ‚ฌ a month billed yearly (excl. VAT)$17/month or $14 billed yearly (Essential, 250 contacts); Pro $39 or $29 (2,500 contacts)$99 per user per month billed yearly (Standard, 10 social accounts); EU visitors see โ‚ฌ99$79 per seat yearly ($99 monthly) for Essentials (publishing); Standard $199 yearly ($249 monthly)$79 per user yearly ($99 monthly), Standardโ‚ฌ16 per month billed yearly (โ‚ฌ20 monthly) for 5 brands, StarterGuardian from โ‚ฌ1,000 per month; Sentinel from โ‚ฌ3,000$33 per workspace per month billed yearly ($39 monthly), Basic: 60 posts a month$19/month (Pro: up to 3 Instagram accounts, 25,000 DMs), $182 a yearFrom โ‚ฌ12.99/month (Pro, price adjusts to activated contacts); Annual Pro โ‚ฌ1,249 a year$69/month billed yearly ($89 monthly), Lite: 1 user, 5 profilesโ‚ฌ79/month billed yearly (โ‚ฌ89 monthly), Standard: publishing and analytics, no inbox$5 per channel per month billed yearly ($6 monthly), Essentials$18.75/month billed yearly ($25 monthly), Starter: 1 Social Set, 1 userStarter $10/month helpdesk (50 tickets, 3 seats), $40 with the AI agent; Basic $60 ($50 yearly) for 300 tickets19 โ‚ฌ/month billed yearly (24 โ‚ฌ monthly), Medium: 1 user, 5 profiles, excl. VAT
Pricing unitPer workspace (one brand), whole team includedActive Contacts per month (people you interact with), overage per extra contactPer user per monthPer seat per monthPer user per month (10 profiles on standard plans)By number of brands; unlimited team membersPlatform license plus follower-based pricing, on quotePer workspace, unlimited usersPer LinkDM account, by connected Instagram accounts and DMs sent per monthActivated contacts per month; team members capped by planPer plan with a fixed number of users and profilesPer plan, base of 2 users and 5 profiles (adjustable)Per channel (one connected account)Per plan, in Social Sets (one profile per network) and usersTickets per month plus AI agent automated interactions; never per agentPer plan with a fixed number of users and profiles

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Try Blabla on your own comments

Blabla hides spam under posts and ads, answers comments and DMs from your FAQ and sends DMs on keywords. Connect an account and see your own comments sorted in seconds.

5/5

5/5

Verified review

Verified review

G2

G2

5/5

5/5

Verified review

Verified review

Capterra

Capterra

5/5

5/5

Verified review

Verified review

Blabla โ€” social inbox

Blabla brings comments, AI replies and moderation into one workspace

Blabla brings comments, AI replies and moderation into one workspace

Blabla brings comments, AI replies and moderation into one workspace

Unify all your comments and DMs into one smart inbox

Manage all your interactions from one place. Centralize every comment, message, and mention in a single, clean dashboard.

Reply to comments and DMs on autopilot with an AI trained to your brand voice

Deliver instant replies powered by AI. Save time while keeping your unique tone consistent across every channel.

Keep up with ad comments

Review questions under your ads, hide spam and route conversations that need a person to your team.

Hide spam and abuse; keep genuine feedback visible

Set moderation rules for spam, scams and abuse. Keep legitimate complaints visible so your team can resolve them.

Todo

Done

In progress

Archived

3h

0 Like

Reply

6h

1 Like

Answer

3 Likes

Answer

DM

Comments

David

Sarah

Julian

Manage all interactions easily with your entire team

Manage in one place. Assign, comment, and resolve faster with a streamlined workflow.

Blabla โ€” social inbox

Understand what customers ask

Review conversation activity and recurring questions to identify what your customers need next.

Grow faster with smarter, AI powered interactions.

Grow faster with smarter, AI powered interactions.

Grow faster with smarter, AI powered interactions.

Start now for free

Start now for free

Start now for free

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Used by top

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