Beta
A social media scheduler lets you prepare posts in advance and publish them at a set time. Blabla plans Instagram, Facebook and TikTok posts in one calendar, with AI captions, approvals and the comment automations that start when the post goes live. It is in beta: TikTok publishing works today, and Facebook and Instagram follow Meta’s review.
Beta · access on request
Choose moderation and AI replies in the composer, before publishing
Spam under the post is hidden from the first minute
A keyword in the comments can send a DM with your link (Instagram, Facebook)
Time slots ranked by the engagement of your past posts, per network
Your audience, not a generic chart built on other accounts
Likes and comments of published posts show up in the calendar
How to choose a social media scheduler
Most schedulers publish posts well. The differences are elsewhere: which networks they cover, how the price grows, who approves, and what happens to the comments once the post is live.
- 1
List the networks you publish to
Instagram, Facebook and TikTok are covered by every tool below. LinkedIn, X, Pinterest or Threads narrow the list.
- 2
Check how the price grows
Per channel, per user, per brand or per workspace: the cheapest plan for one account is rarely the cheapest for five.
- 3
Decide who approves
A client or a manager who signs off needs approval levels and a guest link, not a shared password.
- 4
Plan for after publishing
Comments, spam under ads and DMs arrive once the post is live. Check whether the tool handles them or whether you need a second one.
Six schedulers compared
| Tool | Built for | Price based on | Entry paid price | Publishes to | Comments after publishing |
|---|---|---|---|---|---|
| Blabla | Comments and DMs after you publish; scheduling in beta | Workspace, team included | 29 € a month (19 € billed yearly), excl. VAT | Beta: TikTok today; Facebook and Instagram after Meta’s review | Automatic moderation, AI replies, comment-to-DM from Standard |
| Buffer | Simple, low-cost scheduling on many networks | Channel (one account) | $5 per channel a month billed yearly ($6 monthly); free plan for 3 channels | 12 networks, incl. LinkedIn, X, Pinterest, Threads, YouTube | Comment inbox with AI reply suggestions; no automatic moderation or comment-to-DM listed |
| Later | Visual planning, link in bio, influencer campaigns | Social Sets and users | $18.75 a month billed yearly ($25 monthly) | Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube Shorts, Threads | Social inbox in beta from Growth; manual hiding; no comment-to-DM |
| Metricool | Scheduling and analytics for many brands | Number of brands | €16 a month billed yearly (€20 monthly) for 5 brands; free plan for 1 brand | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, LinkedIn, Google Business Profile, X (add-on) | Inbox; comment-to-DM with the Flows add-on (€10 per 2,500 executions) |
| Planable | Team planning and client approval | Workspace, unlimited users | $33 per workspace a month billed yearly ($39 monthly); first 50 posts free | 9 networks | Social inbox add-on ($7.5 a month yearly); no automatic hide rules |
| Hootsuite | Large teams: publishing, inbox, listening, reports | User | $99 per user a month billed yearly (Standard); no free plan | 9 networks, incl. X, LinkedIn, Pinterest, Threads | AI replies and DM automations from Professional ($199 per user) |
Prices and features checked on 11 November 2026 on each vendor’s own pages. Prices in their original currency. Written by Blabla, one of the tools compared.
Which one to choose
Go further
Guides by network, a free calendar template and step-by-step how-tos.
Frequently asked questions
What is a social media scheduler?
A tool that lets you write posts in advance and publish them automatically at the date and time you choose, usually from a shared calendar. Most also handle approvals and show how posts performed.
Can Blabla schedule Instagram posts today?
Not for everyone yet. Scheduling is in beta: TikTok publishing works, and Facebook and Instagram publishing open after Meta’s app review. You can request access now.
What is the best time to post on Instagram?
It depends on your audience. Blabla ranks time slots from the engagement of your own past posts, per network, instead of using a generic chart. Our guide covers the patterns seen across accounts.
What is an editorial calendar?
A plan of what you will publish, when and where: topics, formats, dates and who approves. A scheduler turns that plan into posts that go live on time.
Which social media scheduler is the cheapest?
On list prices checked on 11 November 2026, Buffer starts at $5 per channel per month billed yearly and Metricool at €16 a month for 5 brands. Blabla is 29 € a month per workspace, but its scheduling is still in beta.
