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Free study · Best time to post

Best time to post on Instagram, Facebook and TikTok in 2026 (data)

In our data on European brand accounts, the hour you post matters less than most guides say. On Instagram, posts published between 6 and 9 am (Paris time) got about 45% more comments than the same account’s other posts, and Saturday posts about 25% fewer. On TikTok, Friday videos got about 30% more. On Facebook, Tuesday posts got about 25% fewer.

In our data on European brand accounts, the hour you post matters less than most guides say. On Instagram, posts published between 6 and 9 am (Paris time) got about 45% more comments than the same account’s other posts, and Saturday posts about 25% fewer. On TikTok, Friday videos got about 30% more. On Facebook, Tuesday posts got about 25% fewer.

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A study by

A study by

IG
Best time to postComments per post, by slot
0h
3h
6h
9h
12h
15h
18h
21h
Mon
Tue
Wed
Thu
Fri
Sat
Sun
6–9 am · +45%
Saturday −25%
Paris time · 100 = the account's average post
+45%more comments for posts published between 6am and 9amHeld up in every test
−25%fewer comments for posts published on SaturdaysHeld up in every test

Day and time of publication

Mon
105
145
105
140
Tue
85
140
115
95
Wed
135
85
130
160
Thu
90
100
90
105
Fri
75
80
90
90
Sat
100
80
95
85
Sun
75
80
115
Hover or tap a cell to read it.

By day of publication

  • Mon95
  • Tue100
  • Wed100
  • Thu105
  • Fri95
  • Sat75
  • Sun95

By time of publication

  • 6–9am145
  • 9am–12pm100
  • 12–3pm120
  • 3–6pm110
  • 6–9pm110
  • 9pm–12am90

What our data says

Instagram: early mornings up, Saturday down

Posts published between 6 and 9 am (Paris time) got about 45% more comments than the same account’s other posts. Saturday posts got about 25% fewer. Both gaps held up in every test. The brightest cells of the grid did not: Wednesday 6 to 9 pm (160) and Monday noon to 3 pm (145) fell below average in at least one half of the period.

TikTok: Friday stands out

Videos published on Friday got about 30% more comments in their first 72 hours. The other days range from 85 to 105, within the noise. Too few accounts posted at each hour to publish a day-by-hour grid.

Facebook: watch out for Tuesday

Facebook posts published on Tuesday got about 25% fewer comments. Thursday looks strong (130) but did not hold up. Our data does not keep the hour of Facebook posts, so the study only compares days.

What it means for your posting schedule

Between 9 am and 9 pm on weekdays, the hour changes the number of comments less than most guides suggest. Avoid the dips, try an early-morning post on Instagram, and put your effort into the first hour after posting: answer the first comments and hide spam before it settles in.

Method and limits

Source: Blabla’s production data, read only, on brand accounts in Europe connected to Blabla. Instagram covers posts from 13 August to 7 November 2026, with Meta’s comment count. TikTok and Facebook cover posts from 13 October to 7 November 2026, with the comments of their first days, because comments are kept for 30 days. Ads, the brand’s own replies and accounts with fewer than 5 posts are left out.

Each post is compared with its own account: its comments are divided by that account’s average per post, capped at the 99th percentile, then averaged per account and across accounts. 100 is the account’s usual level. A cell is shown only if at least 30 accounts posted in it. It is marked solid when the gap held up when we resampled the accounts, in both halves of the period and in odd and even weeks.

Limits: the sample is mostly French and European brands and media with many comments, not creators. The window is short for TikTok and Facebook and includes the autumn holidays, Halloween and the clock change, which we handled with real time zones. Brands choose when to publish their big posts, so a cell can reflect the content more than the hour. Night slots are empty because few accounts post then. North America had too few accounts to publish.

Instagram posts with no comment at all are not stored by our sync, so the Instagram index compares posts that got at least one comment. We publish rounded ratios only, never Blabla’s absolute numbers.

Best time to post: your questions

What is the best time to post on Instagram in 2026?

In our data on European brand accounts, posts published between 6 and 9 am (Paris time) got about 45% more comments than the same account's other posts, and Saturday posts about 25% fewer. Between 9 am and 9 pm on weekdays, the hour made little difference.

What is the best day to post on TikTok?

Friday. Videos published on Friday got about 30% more comments in their first 72 hours than the same account's other videos. The other days stayed within the noise.

What is the best day to post on Facebook?

Our data shows one clear dip: posts published on Tuesday got about 25% fewer comments. Thursday looked strong but did not hold up in every test, and the hour of Facebook posts is not available in our data.

Why don't you show a best hour for every day?

Because most day-and-hour cells changed from one month to the next. We only highlight gaps that held up in every test, and we leave out cells where fewer than 30 accounts posted.

How do I find the best time for my own account?

Compare your own posts over 4 weeks: publish the same kind of content in two or three time slots, then look at comments and reach per post. In Blabla, every comment lands in one inbox with its time, so you can see when your audience talks and answer in the first hour.

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Answer your comments faster with Blabla

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