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Turn comments and DMs into sales for your e-commerce brand

Q: How can an e-commerce brand turn comments and DMs into sales?

By replying fast and sending people to the product. Blabla answers product questions in comments and DMs with AI grounded on your FAQ, and sends a private DM with the product link when someone comments a keyword on Instagram or Facebook. The Galeries Lafayette case study shows this DM sales approach.

Q: Can Blabla answer product questions automatically?

Yes. Blabla’s AI answers questions about sizes, stock, delivery or returns from your own FAQ and knowledge base, in your brand’s tone. A faithful mode reuses your approved answers word for word, which suits prices and policies. Replies can go out automatically or wait as suggestions for your team.

Q: Does Blabla hide spam and negative comments under our ads?

On the Pro plan, Blabla hides spam, scams, insults and competitor links under your Facebook and Instagram ads and dark posts in real time. You decide what to hide with keyword rules and AI filters. Genuine complaints can stay visible and get an answer, so shoppers see that your brand responds.

Q: Can a product launch post send a DM automatically to people who comment?

You can add comment-to-DM automations to supported Instagram or Facebook posts. The limited-access scheduling beta for Instagram, Facebook and TikTok lets eligible workspaces link compatible automations while preparing a post. Confirm the permissions, trigger and product link, then test the workflow after the post is published.

Q: Which Blabla plan fits an online store?

Blabla’s Standard plan, at 29 € a month or 19 € billed yearly, suits stores that mainly need AI replies in their tone and comment-to-DM, with up to 5,000 automation runs a month. Pro, at 99 € a month or 69 € billed yearly, suits brands running ads: unlimited automations and moderation of ad comments.

For online stores and retail brands: answer product questions, moderate comments on ads and send useful links by DM. Whether you sell on Shopify, Wix or another platform, keep your social conversations in one inbox.

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7 days

7-day free trial

No credit card required

With Blabla, hateful comments are detected and hidden automatically. We truly protect our brand image.

Emmanuel Guillo

Head of E-business @Galeries Lafayette

Ads
Answer product questions in ad comments and review spam that could distract shoppers.
DM
Keep product questions in one inbox. Use saved information for recurring answers and send order-specific requests to your team.
Ads
Answer product questions in ad comments and review spam that could distract shoppers.
DM
Keep product questions in one inbox. Use saved information for recurring answers and send order-specific requests to your team.
Ads
Answer product questions in ad comments and review spam that could distract shoppers.
DM
Keep product questions in one inbox. Use saved information for recurring answers and send order-specific requests to your team.
Ads
Answer product questions in ad comments and review spam that could distract shoppers.
DM
Keep product questions in one inbox. Use saved information for recurring answers and send order-specific requests to your team.

Ads
Answer product questions in ad comments and review spam that could distract shoppers.
DM
Keep product questions in one inbox. Use saved information for recurring answers and send order-specific requests to your team.
Ads
Answer product questions in ad comments and review spam that could distract shoppers.
DM
Keep product questions in one inbox. Use saved information for recurring answers and send order-specific requests to your team.
Ads
Answer product questions in ad comments and review spam that could distract shoppers.
DM
Keep product questions in one inbox. Use saved information for recurring answers and send order-specific requests to your team.
Ads
Answer product questions in ad comments and review spam that could distract shoppers.
DM
Keep product questions in one inbox. Use saved information for recurring answers and send order-specific requests to your team.

Built for e-commerce brands that care about their customers

Boost conversions through engagement

Blabla.ai helps you reply instantly, nurture conversations, and convert curious visitors into loyal customers.

Protect your brand reputation

Automatically detect negative feedback, spam, or fake reviews — and handle them before they affect your image.

Save time, increase ROAS

With AI-driven replies and automation, your team saves hours every week while maintaining the high engagement that drives ad performance.

The all-in-one toolbox built for modern ecommerce

Stay in control anywhere, anytime

Get started in seconds

Simple to use

All-in-one

Turn every comment or DM into a potential sale

Always-on, 24/7 across all your social channels

Bulk actions to save time and increase efficiency

Centralize Ad comments to improve your ROAS

Assign conversations to your team

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Smart AI

Deliver instant customer support, powered by AI

Ground AI replies in the information you add to your knowledge center.

Adapts perfectly to your brand voice. The more you use it, the smarter it gets.

Understands context with automatic sentiment detection (buying intent, etc.)

Generates faster, smarter replies that feel truly human

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Automations

Automate replies to product questions

Automate replies that engage followers instantly

Trigger conversations based on keywords, intent, or behavior

Nurture leads with personalized journeys at scale

Convert interactions into loyal paying customers

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Moderation

Protect your brand and customer trust

Detect and hide harmful comments instantly

Hide comments based on custom keywords

Eliminate spam and scams before they hurt your ad ROAS

Keep your community safe and focus on real engagement

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Scheduling

Plan, approve and publish from one calendar

Instagram, Facebook and TikTok on one calendar

Approval in one click, even from a guest link

Each post goes live with its own automations

Scheduling beta · limited access

Request beta access

Plan your product launch with the e-commerce content calendar.

Frequently asked questions

How can an e-commerce brand turn comments and DMs into sales?

Can Blabla answer product questions automatically?

Does Blabla hide spam and negative comments under our ads?

Can a product launch post send a DM automatically to people who comment?

Which Blabla plan fits an online store?

Grow faster with smarter, AI powered interactions.

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Manage social conversations with your team.

COMING SOON!

Solutions

Industries

Agencies

Creators

Ecommerce

Use cases

Boost your sales

Protect your brand image

Gain qualified followers

Ad comment moderation

Plan your content

Answer your customers

Products

Features

All-in-one

Smart AI

Automations

Moderation

Channels

Instagram

Facebook

TikTok

Youtube

Resources

Learning

Blog

Product tour

Instagram giveaway picker

Comment blocklist generator

Free tools & templates

Support

Help center

Get in touch

Comparisons

Blabla vs Manychat

Blabla vs Metricool

Blabla vs Planable

Blabla vs Hootsuite

Blabla vs Sprout Social

Blabla vs Bodyguard

Blabla vs Agorapulse

Language

Select Language

🇬🇧 English

Design : Poulpo

Manage social conversations with your team.

COMING SOON!

Solutions

Industries

Agencies

Creators

Ecommerce

Use cases

Boost your sales

Protect your brand image

Gain qualified followers

Ad comment moderation

Plan your content

Answer your customers

Products

Features

All-in-one

Smart AI

Automations

Moderation

Channels

Instagram

Facebook

TikTok

Youtube

Resources

Learning

Blog

Product tour

Instagram giveaway picker

Comment blocklist generator

Free tools & templates

Support

Help center

Get in touch

Comparisons

Blabla vs Manychat

Blabla vs Metricool

Blabla vs Planable

Blabla vs Hootsuite

Blabla vs Sprout Social

Blabla vs Bodyguard

Blabla vs Agorapulse

Language

Select Language

🇬🇧 English

Design : Poulpo