The Hootsuite alternative for comments and DMs

Pick Hootsuite if you publish on many networks and need listening and deep analytics. Pick Blabla if you publish on Instagram, Facebook and TikTok and comments and DMs are the heavy part, for a fraction of the price.
Why teams choose Blabla over Hootsuite
Priced per workspace, not per user
Blabla has a free plan, then 29 € or 99 € per month for the workspace. Hootsuite starts at $99 per user per month, billed annually.
Scheduling for Instagram, Facebook and TikTok, soon
Coming soon: a calendar with drag and drop, per-network previews, AI captions, best time slots, and approvals with guest links for your clients.
Each post goes live with its automation
With scheduling, coming soon, you will attach auto-moderation, AI replies or keyword-to-DM to a post before it goes out, switched on the moment it is published.
Harmful comments hidden, ads included
Keyword rules and AI filters hide spam, scams, insults and competitor links in real time, on organic posts and on ads (Pro plan).
AI replies grounded on your FAQ
Replies follow your tone and knowledge base; faithful FAQ mode repeats saved answers word for word. Comment-to-DM sends your link in private.
Comment-to-DM from 29 €/month
Send a DM when someone comments your keyword on Instagram or Facebook, without a top-tier plan.
Blabla pros & cons

Free plan, then 29 € or 99 € per month per workspace
Scheduling with approvals for IG, FB and TikTok, coming soon
Auto-hide on posts and ads, AI replies grounded on your FAQ
Ad and dark-post comments moderated on Pro (99 €)
No publishing yet (coming soon for IG, FB and TikTok)
No web-wide listening: only the accounts you connect
No WhatsApp, X, Threads or Pinterest
Lighter analytics and fewer integrations than a full suite
Blabla pricing plans
Free
Standard
Pro
0 €
29 €/month
99 €/month

Hootsuite pros & cons

Publishes to more networks, including LinkedIn, X, YouTube, Pinterest
Social listening built in (Lumen), Talkwalker data on Enterprise
Inbox also covers X, WhatsApp and Threads
Deeper analytics: benchmarks, custom reports, ads reporting
Priced per user: from $99 per user per month, billed annually
DM automations and AI smart replies start at Professional ($199)
Post approvals and message assignment need Advanced ($399/user)
Auto-hiding comments relies on partner apps such as BrandFort
Hootsuite pricing plans
Standard
Professional
Advanced
$99/user/month (annual), 10 social accounts
$199/user/month (annual), unlimited accounts
$399/user/month (annual), unlimited accounts
What is the best Hootsuite alternative for Instagram, Facebook and TikTok?
How much does Hootsuite cost?
Can Hootsuite hide comments automatically?
Can Blabla schedule posts like Hootsuite?
Which networks does Blabla support compared with Hootsuite?
Unify all your comments and DMs into one smart inbox
Manage all your interactions from one place. Centralize every comment, message, and mention in a single, clean dashboard.
Reply to comments and DMs on autopilot with an AI trained to your brand voice
Deliver instant replies powered by AI. Save time while keeping your unique tone consistent across every channel.
Save time, increase ROAS
With AI-driven replies and automation, your team saves hours every week while maintaining the high engagement that drives ad performance.
Block negative conversations automatically, keep your reputation safe
Filter and hide toxic or irrelevant comments in real time. Protect your community and maintain a positive brand.
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Manage all interactions easily with your entire team
Manage in one place. Assign, comment, and resolve faster with a streamlined workflow.
$129,000
+20%
vs last week
Total revenue earned
Monthly
revenue split
Stay instantly updated on your new achievements
Measure clicks and conversions in real time. See where traffic comes from and what drives results.

For agencies
Manage all your clients’ interactions from one place. Boost your team’s productivity with shared inboxes, smart automation, and clear performance tracking.

For creators
Handle every comment and DM effortlessly. Build stronger connections with your community while our AI keeps your tone authentic and your replies fast.

For ecommerce
Deliver top-tier customer service on social media. Answer instantly, resolve issues faster, and keep your brand reputation spotless — all in one dashboard.
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