The Sprout Social alternative for comments and DMs

Pick Sprout Social for many networks, deep reporting and listening. Pick Blabla if you publish on Instagram, Facebook and TikTok and comments and DMs are the heavy part, from 29 € per month instead of $199 per seat.
Why teams choose Blabla over Sprout Social
Priced per workspace, not per seat
Blabla has a free plan, then 29 € or 99 € per month for the workspace. Sprout’s inbox plans run $199 to $399 per seat per month, billed annually.
Scheduling for Instagram, Facebook and TikTok, soon
Coming soon: a calendar with drag and drop, per-network previews, AI captions, best time slots, and approvals with guest links for your clients.
Each post goes live with its automation
With scheduling, coming soon, you will attach auto-moderation, AI replies or keyword-to-DM to a post before it goes out, switched on the moment it is published.
Auto-hide without the top-tier plan
Sprout moderates comments from Standard, but its inbox rule builder, which automates actions, is on Advanced ($399 a seat). Blabla hides spam, scams and hate automatically, ads on Pro.
AI replies grounded on your FAQ
Replies follow your tone and knowledge base; faithful FAQ mode repeats saved answers word for word. Comment-to-DM sends your link in private.
Comment-to-DM included
Send a DM when someone comments your keyword on Instagram or Facebook, from the Standard plan.
Blabla pros & cons

Free plan, then 29 € or 99 € per month per workspace
Scheduling with approvals for IG, FB and TikTok, coming soon
Auto-hide on posts and ads, AI replies grounded on your FAQ
Ad and dark-post comments moderated on Pro (99 €)
No publishing yet (coming soon for IG, FB and TikTok)
No web-wide listening: only the accounts you connect
No WhatsApp, X, Threads or Pinterest
Lighter analytics and fewer integrations than a full suite
Blabla pricing plans
Free
Standard
Pro
0 €
29 €/month
99 €/month

Sprout Social pros & cons

Publishes to more networks, including LinkedIn, X, YouTube, Pinterest
Deep reporting: competitor, paid and tag reports (Professional+)
Listening add-on with AI sentiment and spike alerts
Smart Inbox also covers X, WhatsApp, Threads and reviews
Priced per seat: $199 to $399 per seat/month, billed annually
Inbox automation rules need Advanced ($399/seat)
AI reply help (Enhance Reply) and chatbots only on Advanced
Essentials ($79) has no social inbox; Standard caps at 5 profiles
Sprout Social pricing plans
Standard
Professional
Advanced
$199/seat/month (annual), $249 monthly
$299/seat/month (annual), $399 monthly
$399/seat/month (annual), $499 monthly
What is a cheaper alternative to Sprout Social?
How much does Sprout Social cost?
Can Sprout Social hide comments automatically?
Does Sprout Social write replies with AI?
Can Blabla replace Sprout Social?
Unify all your comments and DMs into one smart inbox
Manage all your interactions from one place. Centralize every comment, message, and mention in a single, clean dashboard.
Reply to comments and DMs on autopilot with an AI trained to your brand voice
Deliver instant replies powered by AI. Save time while keeping your unique tone consistent across every channel.
Save time, increase ROAS
With AI-driven replies and automation, your team saves hours every week while maintaining the high engagement that drives ad performance.
Block negative conversations automatically, keep your reputation safe
Filter and hide toxic or irrelevant comments in real time. Protect your community and maintain a positive brand.
Todo
Done
In progress
Archived

3h
0 Like
Reply

6h
1 Like
Answer
3 Likes
Answer

DM
Comments
David
Sarah
Julian
Manage all interactions easily with your entire team
Manage in one place. Assign, comment, and resolve faster with a streamlined workflow.
$129,000
+20%
vs last week
Total revenue earned
Monthly
revenue split
Stay instantly updated on your new achievements
Measure clicks and conversions in real time. See where traffic comes from and what drives results.

For agencies
Manage all your clients’ interactions from one place. Boost your team’s productivity with shared inboxes, smart automation, and clear performance tracking.

For creators
Handle every comment and DM effortlessly. Build stronger connections with your community while our AI keeps your tone authentic and your replies fast.

For ecommerce
Deliver top-tier customer service on social media. Answer instantly, resolve issues faster, and keep your brand reputation spotless — all in one dashboard.
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