Blabla vs Swello
Pick Swello if you mostly schedule posts, monitor and report on a small budget, LinkedIn and X included. Pick Blabla if you need comments moderated, answered with AI and turned into DMs now: Swello announces comment and DM management for late 2026.
Blabla

- Built for
- Scheduling, monitoring and reports for French community managers
- Priced by
- Per plan with a fixed number of users and profiles
- Paid plans from
- 19 €/month billed yearly (24 € monthly), Medium: 1 user, 5 profiles, excl. VAT
Blabla vs Swello at a glance
Thirteen points that change the choice. Competitor facts come from Swello's own pages, read on 11 November 2026.
| Feature | Blabla | Swello |
|---|---|---|
| Built for | Comments and DMs after you publish: moderation, AI replies, comment-to-DM | Scheduling, monitoring and reports for French community managers |
| Pricing unit | Per workspace (one brand), whole team included | Per plan with a fixed number of users and profiles |
| Entry paid price | 29 € a month, or 19 € a month billed yearly (excl. VAT) | 19 €/month billed yearly (24 € monthly), Medium: 1 user, 5 profiles, excl. VAT |
| Free plan / trial | Free plan (100 actions a month); 7-day trial, no card | Free for life (Starter): 5 profiles, 40 scheduled posts a month |
| Automatic comment moderation | Unlimited keyword rules and AI rules written in plain language; catches disguised spam (invisible characters, lookalike letters) | No; comment management announced for late 2026 |
| Comments under ads | Yes, Facebook and Instagram ads, dark posts included (Pro, 99 €) | Not listed |
| AI replies (comments, DMs) | Yes, to comments and DMs, from your FAQ, as suggestions or automatic; faithful mode sends approved answers word for word (from Standard) | No (AI for hashtags, writing help and alt text) |
| Comment-to-DM | Yes, Instagram and Facebook, from Standard, no price per contact | Not listed |
| Scheduling / publishing | Beta: TikTok publishes today; Facebook and Instagram after Meta's review | Yes: LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X |
| Approvals | Beta, with the scheduling beta: multi-level approvals and client guest links | Post validation, Large plan |
| Team inbox / tickets | Comments and DMs in one inbox, To do / Done, bulk actions, roles. Tickets with assignment and internal notes in beta | Not yet; comments and DMs announced for late 2026 |
| Shopify / WooCommerce / PrestaShop | Beta: orders and products shown next to the conversation | Not listed |
| Networks | Instagram, Facebook, TikTok, YouTube, LinkedIn (DMs: Instagram and Messenger) | LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X (publishing) |
Try Blabla on your own comments
Swello and Blabla are both French. Swello schedules and reports; Blabla handles comments and DMs today: automatic moderation, AI replies from your FAQ and comment-to-DM.

Pricing compared
Blabla
| Plan | Price |
|---|---|
| Free | 0 €, 100 actions a month |
| Standard | 29 € a month, or 228 € a year (19 € a month) |
| Pro | 99 € a month, or 828 € a year (69 € a month); ad comments, unlimited automations |
| Enterprise | On request, for several brands or client workspaces |
Swello
| Plan | Price |
|---|---|
| Starter | Free for life, 5 profiles, 40 scheduled posts a month |
| Medium | 19 € a month billed yearly (24 € monthly), 1 user, 5 profiles |
| Large | 59 € a month billed yearly (72 € monthly), 3 users, 10 profiles |
| Entreprise | 99 € a month billed yearly (120 € monthly), 5 users, 15 profiles |
Prices exclude VAT.
Prices as published on 11 November 2026. Blabla prices exclude VAT; Swello prices are shown in the currency it uses.
Choose Swello if
- You mostly schedule posts, monitor and report.
- You publish to LinkedIn, X, Threads or Bluesky.
- Your budget is small: Swello has a free plan with 40 scheduled posts a month.
Choose Blabla if
- You need comments moderated now, including under ads.
- You want AI replies from your FAQ.
- You want comment-to-DM on Instagram and Facebook.
Frequently asked questions
What is the best Swello alternative for comments?
Blabla. Swello announces comment and DM management for late 2026; Blabla moderates, answers and sends DMs today, on Instagram, Facebook, TikTok, YouTube and LinkedIn.
Swello or Blabla: which one is French?
Both. Swello and Blabla are French tools, and both prices are shown in euros excluding VAT.
Does Swello moderate comments?
Not yet: comment management is announced for late 2026. Blabla hides spam, scams and insults automatically, with keyword rules and AI rules.
Is Swello cheaper than Blabla?
For scheduling, yes: Medium is 19 € a month billed yearly and Starter is free. Blabla Standard is 29 € a month, or 19 € billed yearly, and covers comments and DMs.
Can I use Swello and Blabla together?
Yes. Schedule and report in Swello, and let Blabla moderate and answer comments and DMs.
Blabla brings comments, AI replies and moderation into one workspace
Unify all your comments and DMs into one smart inbox
Manage all your interactions from one place. Centralize every comment, message, and mention in a single, clean dashboard.
Reply to comments and DMs on autopilot with an AI trained to your brand voice
Deliver instant replies powered by AI. Save time while keeping your unique tone consistent across every channel.
Keep up with ad comments
Review questions under your ads, hide spam and route conversations that need a person to your team.
Hide spam and abuse; keep genuine feedback visible
Set moderation rules for spam, scams and abuse. Keep legitimate complaints visible so your team can resolve them.
Todo
Done
In progress
Archived

3h
0 Like
Reply

6h
1 Like
Answer
3 Likes
Answer

DM
Comments
David
Sarah
Julian
Manage all interactions easily with your entire team
Manage in one place. Assign, comment, and resolve faster with a streamlined workflow.

Understand what customers ask
Review conversation activity and recurring questions to identify what your customers need next.
One tool, all under control

For agencies
Manage all your clients’ interactions from one place. Boost your team’s productivity with shared inboxes, smart automation, and clear performance tracking.

For creators
Handle every comment and DM effortlessly. Build stronger connections with your community while our AI keeps your tone authentic and your replies fast.

For ecommerce
Manage customer questions on social media from one dashboard. Reply to recurring questions and pass cases that need attention to your team.
Sources
Written by Blabla, one of the two tools compared. Each competitor fact was read on its own public pages on 11 November 2026. 'Not listed' means the tool does not advertise the feature; it may still exist. Spotted an error? Write to us and we will fix it.
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