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Checked on 11 November 2026

Blabla vs Swello

Pick Swello if you mostly schedule posts, monitor and report on a small budget, LinkedIn and X included. Pick Blabla if you need comments moderated, answered with AI and turned into DMs now: Swello announces comment and DM management for late 2026.

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Blabla

Blabla — social inbox
Swello
Built for
Scheduling, monitoring and reports for French community managers
Priced by
Per plan with a fixed number of users and profiles
Paid plans from
19 €/month billed yearly (24 € monthly), Medium: 1 user, 5 profiles, excl. VAT

Blabla vs Swello at a glance

Thirteen points that change the choice. Competitor facts come from Swello's own pages, read on 11 November 2026.

Checked on 11 November 2026
FeatureBlablaSwello
Built forComments and DMs after you publish: moderation, AI replies, comment-to-DMScheduling, monitoring and reports for French community managers
Pricing unitPer workspace (one brand), whole team includedPer plan with a fixed number of users and profiles
Entry paid price29 € a month, or 19 € a month billed yearly (excl. VAT)19 €/month billed yearly (24 € monthly), Medium: 1 user, 5 profiles, excl. VAT
Free plan / trialFree plan (100 actions a month); 7-day trial, no cardFree for life (Starter): 5 profiles, 40 scheduled posts a month
Automatic comment moderationUnlimited keyword rules and AI rules written in plain language; catches disguised spam (invisible characters, lookalike letters)No; comment management announced for late 2026
Comments under adsYes, Facebook and Instagram ads, dark posts included (Pro, 99 €)Not listed
AI replies (comments, DMs)Yes, to comments and DMs, from your FAQ, as suggestions or automatic; faithful mode sends approved answers word for word (from Standard)No (AI for hashtags, writing help and alt text)
Comment-to-DMYes, Instagram and Facebook, from Standard, no price per contactNot listed
Scheduling / publishingBeta: TikTok publishes today; Facebook and Instagram after Meta's reviewYes: LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X
ApprovalsBeta, with the scheduling beta: multi-level approvals and client guest linksPost validation, Large plan
Team inbox / ticketsComments and DMs in one inbox, To do / Done, bulk actions, roles. Tickets with assignment and internal notes in betaNot yet; comments and DMs announced for late 2026
Shopify / WooCommerce / PrestaShopBeta: orders and products shown next to the conversationNot listed
NetworksInstagram, Facebook, TikTok, YouTube, LinkedIn (DMs: Instagram and Messenger)LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X (publishing)

Try Blabla on your own comments

Swello and Blabla are both French. Swello schedules and reports; Blabla handles comments and DMs today: automatic moderation, AI replies from your FAQ and comment-to-DM.

5/5

5/5

Verified review

Verified review

G2

G2

5/5

5/5

Verified review

Verified review

Capterra

Capterra

5/5

5/5

Verified review

Verified review

Blabla — social inbox

Pricing compared

Blabla

PlanPrice
Free0 €, 100 actions a month
Standard29 € a month, or 228 € a year (19 € a month)
Pro99 € a month, or 828 € a year (69 € a month); ad comments, unlimited automations
EnterpriseOn request, for several brands or client workspaces

Swello

PlanPrice
StarterFree for life, 5 profiles, 40 scheduled posts a month
Medium19 € a month billed yearly (24 € monthly), 1 user, 5 profiles
Large59 € a month billed yearly (72 € monthly), 3 users, 10 profiles
Entreprise99 € a month billed yearly (120 € monthly), 5 users, 15 profiles

Prices exclude VAT.

Prices as published on 11 November 2026. Blabla prices exclude VAT; Swello prices are shown in the currency it uses.

Choose Swello if

  • You mostly schedule posts, monitor and report.
  • You publish to LinkedIn, X, Threads or Bluesky.
  • Your budget is small: Swello has a free plan with 40 scheduled posts a month.

Choose Blabla if

  • You need comments moderated now, including under ads.
  • You want AI replies from your FAQ.
  • You want comment-to-DM on Instagram and Facebook.

Frequently asked questions

What is the best Swello alternative for comments?

Blabla. Swello announces comment and DM management for late 2026; Blabla moderates, answers and sends DMs today, on Instagram, Facebook, TikTok, YouTube and LinkedIn.

Swello or Blabla: which one is French?

Both. Swello and Blabla are French tools, and both prices are shown in euros excluding VAT.

Does Swello moderate comments?

Not yet: comment management is announced for late 2026. Blabla hides spam, scams and insults automatically, with keyword rules and AI rules.

Is Swello cheaper than Blabla?

For scheduling, yes: Medium is 19 € a month billed yearly and Starter is free. Blabla Standard is 29 € a month, or 19 € billed yearly, and covers comments and DMs.

Can I use Swello and Blabla together?

Yes. Schedule and report in Swello, and let Blabla moderate and answer comments and DMs.

Blabla brings comments, AI replies and moderation into one workspace

Unify all your comments and DMs into one smart inbox

Manage all your interactions from one place. Centralize every comment, message, and mention in a single, clean dashboard.

Reply to comments and DMs on autopilot with an AI trained to your brand voice

Deliver instant replies powered by AI. Save time while keeping your unique tone consistent across every channel.

Keep up with ad comments

Review questions under your ads, hide spam and route conversations that need a person to your team.

Hide spam and abuse; keep genuine feedback visible

Set moderation rules for spam, scams and abuse. Keep legitimate complaints visible so your team can resolve them.

Todo

Done

In progress

Archived

3h

0 Like

Reply

6h

1 Like

Answer

3 Likes

Answer

DM

Comments

David

Sarah

Julian

Manage all interactions easily with your entire team

Manage in one place. Assign, comment, and resolve faster with a streamlined workflow.

Blabla — social inbox

Understand what customers ask

Review conversation activity and recurring questions to identify what your customers need next.

One tool, all under control

For agencies

Manage all your clients’ interactions from one place. Boost your team’s productivity with shared inboxes, smart automation, and clear performance tracking.

For creators

Handle every comment and DM effortlessly. Build stronger connections with your community while our AI keeps your tone authentic and your replies fast.

For ecommerce

Manage customer questions on social media from one dashboard. Reply to recurring questions and pass cases that need attention to your team.

Checked on 11 November 2026

Sources

Written by Blabla, one of the two tools compared. Each competitor fact was read on its own public pages on 11 November 2026. 'Not listed' means the tool does not advertise the feature; it may still exist. Spotted an error? Write to us and we will fix it.

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