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Checked on 11 November 2026

Blabla vs Inro

Pick Inro if you sell on Instagram only, run DM campaigns and lead generation with a CRM, and want Shopify cart and purchase triggers in DMs. Pick Blabla if you also manage Facebook, TikTok, YouTube or LinkedIn, need comments moderated, ads included, or prefer a flat price per workspace.

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Blabla

Blabla — social inbox
Inro
Built for
Instagram DM marketing: lead generation, campaigns, CRM
Priced by
Activated contacts per month; team members capped by plan
Paid plans from
From €12.99/month (Pro, price adjusts to activated contacts); Annual Pro €1,249 a year

Blabla vs Inro at a glance

Thirteen points that change the choice. Competitor facts come from Inro's own pages, read on 11 November 2026.

Checked on 11 November 2026
FeatureBlablaInro
Built forComments and DMs after you publish: moderation, AI replies, comment-to-DMInstagram DM marketing: lead generation, campaigns, CRM
Pricing unitPer workspace (one brand), whole team includedActivated contacts per month; team members capped by plan
Entry paid price29 € a month, or 19 € a month billed yearly (excl. VAT)From €12.99/month (Pro, price adjusts to activated contacts); Annual Pro €1,249 a year
Free plan / trialFree plan (100 actions a month); 7-day trial, no cardFree plan: 100 activated contacts, 3 automations, 1 member
Automatic comment moderationUnlimited keyword rules and AI rules written in plain language; catches disguised spam (invisible characters, lookalike letters)Not listed
Comments under adsYes, Facebook and Instagram ads, dark posts included (Pro, 99 €)Not listed
AI replies (comments, DMs)Yes, to comments and DMs, from your FAQ, as suggestions or automatic; faithful mode sends approved answers word for word (from Standard)Yes, AI agent in DMs, sends automatically and hands over when unsure; public comment replies in flows
Comment-to-DMYes, Instagram and Facebook, from Standard, no price per contactYes, Instagram only: keywords, phrases, emojis or AI-detected intent; optional follow gate
Scheduling / publishingBeta: TikTok publishes today; Facebook and Instagram after Meta's reviewNo (scheduled DM campaigns)
ApprovalsBeta, with the scheduling beta: multi-level approvals and client guest linksNot listed
Team inbox / ticketsComments and DMs in one inbox, To do / Done, bulk actions, roles. Tickets with assignment and internal notes in betaYes, Instagram DMs, comment replies and mentions, with lead assignment and tags
Shopify / WooCommerce / PrestaShopBeta: orders and products shown next to the conversationShopify: product links and checkout in DMs, purchase and abandoned-cart triggers
NetworksInstagram, Facebook, TikTok, YouTube, LinkedIn (DMs: Instagram and Messenger)Instagram only

Try Blabla on your own comments

Inro is built for selling in Instagram DMs. Blabla covers the comment side on five networks: it hides spam under posts and ads, answers from your FAQ and sends DMs on keywords.

5/5

5/5

Verified review

Verified review

G2

G2

5/5

5/5

Verified review

Verified review

Capterra

Capterra

5/5

5/5

Verified review

Verified review

Blabla — social inbox

Pricing compared

Blabla

PlanPrice
Free0 €, 100 actions a month
Standard29 € a month, or 228 € a year (19 € a month)
Pro99 € a month, or 828 € a year (69 € a month); ad comments, unlimited automations
EnterpriseOn request, for several brands or client workspaces

Inro

PlanPrice
Free100 activated contacts a month, 3 automations, 1 member
ProFrom €12.99 a month, price follows activated contacts
Annual Pro€1,249 a year, up to 10,000 contacts a month
Managed accountsFrom €299 a month

Prices as published on 11 November 2026. Blabla prices exclude VAT; Inro prices are shown in the currency it uses.

Choose Inro if

  • You sell on Instagram only.
  • You run DM campaigns and lead generation with a CRM.
  • You want Shopify cart and purchase triggers inside DMs.

Choose Blabla if

  • You also manage Facebook, TikTok, YouTube or LinkedIn.
  • Your comments need moderating, including under ads.
  • You prefer a flat price per workspace over a price per contact.

Frequently asked questions

What is the best Inro alternative?

For Instagram-only DM selling, Inro is a strong tool. If you need moderation and replies on Instagram, Facebook, TikTok, YouTube and LinkedIn, Blabla covers that per workspace.

Does Inro moderate comments?

Moderation is not listed on its pages. Inro replies to comments in its flows and runs an AI agent in DMs. Blabla hides spam, scams and insults with keyword and AI rules.

How is Inro priced?

By activated contacts: free up to 100 a month, Pro from €12.99 a month with a price that follows contacts, Annual Pro €1,249 a year. Blabla is 29 € or 99 € a month per workspace, whatever the number of people who comment.

Do both tools connect to Shopify?

Inro has Shopify product links, checkout in DMs, and purchase and abandoned-cart triggers. Blabla's Shopify, WooCommerce and PrestaShop integrations are in beta: orders show next to the conversation.

Does Blabla work on Facebook comments?

Yes. Blabla moderates and answers Facebook comments and Messenger DMs, and sends DMs from Facebook comments. Inro works on Instagram only.

Blabla brings comments, AI replies and moderation into one workspace

Unify all your comments and DMs into one smart inbox

Manage all your interactions from one place. Centralize every comment, message, and mention in a single, clean dashboard.

Reply to comments and DMs on autopilot with an AI trained to your brand voice

Deliver instant replies powered by AI. Save time while keeping your unique tone consistent across every channel.

Keep up with ad comments

Review questions under your ads, hide spam and route conversations that need a person to your team.

Hide spam and abuse; keep genuine feedback visible

Set moderation rules for spam, scams and abuse. Keep legitimate complaints visible so your team can resolve them.

Todo

Done

In progress

Archived

3h

0 Like

Reply

6h

1 Like

Answer

3 Likes

Answer

DM

Comments

David

Sarah

Julian

Manage all interactions easily with your entire team

Manage in one place. Assign, comment, and resolve faster with a streamlined workflow.

Blabla — social inbox

Understand what customers ask

Review conversation activity and recurring questions to identify what your customers need next.

One tool, all under control

For agencies

Manage all your clients’ interactions from one place. Boost your team’s productivity with shared inboxes, smart automation, and clear performance tracking.

For creators

Handle every comment and DM effortlessly. Build stronger connections with your community while our AI keeps your tone authentic and your replies fast.

For ecommerce

Manage customer questions on social media from one dashboard. Reply to recurring questions and pass cases that need attention to your team.

Checked on 11 November 2026

Sources

Written by Blabla, one of the two tools compared. Each competitor fact was read on its own public pages on 11 November 2026. 'Not listed' means the tool does not advertise the feature; it may still exist. Spotted an error? Write to us and we will fix it.

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