Blabla vs Inro
Pick Inro if you sell on Instagram only, run DM campaigns and lead generation with a CRM, and want Shopify cart and purchase triggers in DMs. Pick Blabla if you also manage Facebook, TikTok, YouTube or LinkedIn, need comments moderated, ads included, or prefer a flat price per workspace.
Blabla

- Built for
- Instagram DM marketing: lead generation, campaigns, CRM
- Priced by
- Activated contacts per month; team members capped by plan
- Paid plans from
- From €12.99/month (Pro, price adjusts to activated contacts); Annual Pro €1,249 a year
Blabla vs Inro at a glance
Thirteen points that change the choice. Competitor facts come from Inro's own pages, read on 11 November 2026.
| Feature | Blabla | Inro |
|---|---|---|
| Built for | Comments and DMs after you publish: moderation, AI replies, comment-to-DM | Instagram DM marketing: lead generation, campaigns, CRM |
| Pricing unit | Per workspace (one brand), whole team included | Activated contacts per month; team members capped by plan |
| Entry paid price | 29 € a month, or 19 € a month billed yearly (excl. VAT) | From €12.99/month (Pro, price adjusts to activated contacts); Annual Pro €1,249 a year |
| Free plan / trial | Free plan (100 actions a month); 7-day trial, no card | Free plan: 100 activated contacts, 3 automations, 1 member |
| Automatic comment moderation | Unlimited keyword rules and AI rules written in plain language; catches disguised spam (invisible characters, lookalike letters) | Not listed |
| Comments under ads | Yes, Facebook and Instagram ads, dark posts included (Pro, 99 €) | Not listed |
| AI replies (comments, DMs) | Yes, to comments and DMs, from your FAQ, as suggestions or automatic; faithful mode sends approved answers word for word (from Standard) | Yes, AI agent in DMs, sends automatically and hands over when unsure; public comment replies in flows |
| Comment-to-DM | Yes, Instagram and Facebook, from Standard, no price per contact | Yes, Instagram only: keywords, phrases, emojis or AI-detected intent; optional follow gate |
| Scheduling / publishing | Beta: TikTok publishes today; Facebook and Instagram after Meta's review | No (scheduled DM campaigns) |
| Approvals | Beta, with the scheduling beta: multi-level approvals and client guest links | Not listed |
| Team inbox / tickets | Comments and DMs in one inbox, To do / Done, bulk actions, roles. Tickets with assignment and internal notes in beta | Yes, Instagram DMs, comment replies and mentions, with lead assignment and tags |
| Shopify / WooCommerce / PrestaShop | Beta: orders and products shown next to the conversation | Shopify: product links and checkout in DMs, purchase and abandoned-cart triggers |
| Networks | Instagram, Facebook, TikTok, YouTube, LinkedIn (DMs: Instagram and Messenger) | Instagram only |
Try Blabla on your own comments
Inro is built for selling in Instagram DMs. Blabla covers the comment side on five networks: it hides spam under posts and ads, answers from your FAQ and sends DMs on keywords.

Pricing compared
Blabla
| Plan | Price |
|---|---|
| Free | 0 €, 100 actions a month |
| Standard | 29 € a month, or 228 € a year (19 € a month) |
| Pro | 99 € a month, or 828 € a year (69 € a month); ad comments, unlimited automations |
| Enterprise | On request, for several brands or client workspaces |
Inro
| Plan | Price |
|---|---|
| Free | 100 activated contacts a month, 3 automations, 1 member |
| Pro | From €12.99 a month, price follows activated contacts |
| Annual Pro | €1,249 a year, up to 10,000 contacts a month |
| Managed accounts | From €299 a month |
Prices as published on 11 November 2026. Blabla prices exclude VAT; Inro prices are shown in the currency it uses.
Choose Inro if
- You sell on Instagram only.
- You run DM campaigns and lead generation with a CRM.
- You want Shopify cart and purchase triggers inside DMs.
Choose Blabla if
- You also manage Facebook, TikTok, YouTube or LinkedIn.
- Your comments need moderating, including under ads.
- You prefer a flat price per workspace over a price per contact.
Frequently asked questions
What is the best Inro alternative?
For Instagram-only DM selling, Inro is a strong tool. If you need moderation and replies on Instagram, Facebook, TikTok, YouTube and LinkedIn, Blabla covers that per workspace.
Does Inro moderate comments?
Moderation is not listed on its pages. Inro replies to comments in its flows and runs an AI agent in DMs. Blabla hides spam, scams and insults with keyword and AI rules.
How is Inro priced?
By activated contacts: free up to 100 a month, Pro from €12.99 a month with a price that follows contacts, Annual Pro €1,249 a year. Blabla is 29 € or 99 € a month per workspace, whatever the number of people who comment.
Do both tools connect to Shopify?
Inro has Shopify product links, checkout in DMs, and purchase and abandoned-cart triggers. Blabla's Shopify, WooCommerce and PrestaShop integrations are in beta: orders show next to the conversation.
Does Blabla work on Facebook comments?
Yes. Blabla moderates and answers Facebook comments and Messenger DMs, and sends DMs from Facebook comments. Inro works on Instagram only.
Blabla brings comments, AI replies and moderation into one workspace
Unify all your comments and DMs into one smart inbox
Manage all your interactions from one place. Centralize every comment, message, and mention in a single, clean dashboard.
Reply to comments and DMs on autopilot with an AI trained to your brand voice
Deliver instant replies powered by AI. Save time while keeping your unique tone consistent across every channel.
Keep up with ad comments
Review questions under your ads, hide spam and route conversations that need a person to your team.
Hide spam and abuse; keep genuine feedback visible
Set moderation rules for spam, scams and abuse. Keep legitimate complaints visible so your team can resolve them.
Todo
Done
In progress
Archived

3h
0 Like
Reply

6h
1 Like
Answer
3 Likes
Answer

DM
Comments
David
Sarah
Julian
Manage all interactions easily with your entire team
Manage in one place. Assign, comment, and resolve faster with a streamlined workflow.

Understand what customers ask
Review conversation activity and recurring questions to identify what your customers need next.
One tool, all under control

For agencies
Manage all your clients’ interactions from one place. Boost your team’s productivity with shared inboxes, smart automation, and clear performance tracking.

For creators
Handle every comment and DM effortlessly. Build stronger connections with your community while our AI keeps your tone authentic and your replies fast.

For ecommerce
Manage customer questions on social media from one dashboard. Reply to recurring questions and pass cases that need attention to your team.
Sources
Written by Blabla, one of the two tools compared. Each competitor fact was read on its own public pages on 11 November 2026. 'Not listed' means the tool does not advertise the feature; it may still exist. Spotted an error? Write to us and we will fix it.
Grow faster with smarter, AI powered interactions.
Start now for free
No credit card required
Cancel in 1 click
Set up in minutes
Automated replies




