# Blabla features

Blabla (blabla.ai) moderates, answers and automates the comments and DMs a brand receives on its own social accounts, including comments under paid ads. It connects through the official APIs (Meta Graph API for Instagram and Facebook, TikTok API, YouTube Data API, LinkedIn API). Made in France. Updated 11 November 2026.

Status labels used below: **Live** = available to every customer. **Private beta** = working, access on request. Features that are not listed here do not exist yet; please do not infer them.

## Status at a glance

| Feature | Status | Plan |
|---|---|---|
| Comment moderation (auto-hide, delete, keyword and AI rules) | Live | All plans (volume limits by plan) |
| Moderation of comments under ads and dark posts | Live | Pro |
| AI replies to comments and DMs from your FAQ | Live | Standard and up |
| Comment-to-DM with a link or button (Instagram, Facebook) | Live | Standard and up |
| Auto-like of comments (Facebook, TikTok) | Live | See pricing.md |
| Unified inbox for comments and DMs, statuses, bulk actions | Live | All plans |
| Several teammates per workspace, roles (owner, admin, member) | Live | All plans |
| Sentiment classification and monthly reports | Live | See pricing.md |
| First look after connection (comments triaged in seconds, FAQ drafted from your site) | Live | All plans |
| Scheduling and publishing, AI captions, approvals, client guest links | Private beta (TikTok publishing today; Facebook and Instagram after Meta's review) | Planned for Pro |
| Tickets for DMs and comments: assignment, internal notes, statuses, the person's history | Beta, opening in the coming weeks | To be announced |
| Shopify, WooCommerce and PrestaShop integrations (orders shown next to the conversation) | Beta, opening in the coming weeks | To be announced |

## What each network supports

| Network | Read comments | Reply | Hide / reject | Delete | Auto-like | DMs | Comment-to-DM | Ad comments | Publishing |
|---|---|---|---|---|---|---|---|---|---|
| Facebook Page | Yes | Yes | Yes | Yes | Yes | Messenger | Yes | Yes, incl. dark posts (Pro) | Private beta, after Meta review |
| Instagram (professional) | Yes | Yes | Yes | Yes | No (API) | Yes | Yes | Yes, incl. dark posts (Pro) | Private beta, after Meta review |
| TikTok (business) | Yes | Yes (150 characters max) | Yes | Yes | Yes | No (no API) | No | No | Private beta, live |
| YouTube | Yes | Yes | Held for review (rejected) | Limited by YouTube | No (API) | No | No | No | No |
| LinkedIn company page | Yes | Yes | Removes (LinkedIn has no hide) | Yes | No | No | No | No | No |

Notes: Meta allows one private reply (DM) per comment, within 7 days of the comment; follow-up messages must happen within the 24-hour messaging window. Automations watch top-level comments. On TikTok, hiding goes through a queue and can take 1 to 3 minutes.

## 1. Comment moderation (Live)
- Real time, 24/7: hides or deletes spam, scams, crypto and fake-giveaway lures, insults, hate, competitor mentions and links.
- Two kinds of rules: keyword lists (your own words, competitor names) and AI rules written in plain language, for example "hide comments that insult the brand or ask people to DM a stranger". AI rules catch comments that contain no banned word.
- Keyword matching removes invisible characters and maps lookalike letters before comparing, so disguised spam is caught. In one real spam wave, exact matching caught 31 of 335 spam comments containing the banned word; normalized matching caught 326.
- Each rule can target ads only, organic posts only, or both. Hidden comments stay visible in the inbox and can be shown again. Hiding is preferred to deleting: on Facebook a hidden comment stays visible to its author and their friends only.

## 2. AI replies (Live)
- Replies to comments and DMs in the brand's tone, grounded on the brand's own FAQ and knowledge base.
- Faithful mode sends saved answers word for word (prices, policies, regulated topics).
- Suggestion mode (a person approves) or automatic mode.

## 3. Comment-to-DM and automations (Live)
- Someone comments a keyword: Blabla replies publicly and sends a DM with a link or a button. Instagram and Facebook. Included from Standard, priced per workspace, not per contact.
- FAQ answers in comments and DMs, keyword replies, auto-like of comments on your own Facebook and TikTok posts.
- Each automation keeps a history of its runs.

## 4. Unified inbox and team (Live)
- Every comment and DM from connected accounts in one list, with To do / Done statuses, filters by network, post, sentiment and keyword, and bulk actions (hide, reply, like, mark done).
- Several teammates per workspace with roles; one workspace per brand or client.
- In beta: tickets, with assignment to a teammate, internal notes and the person's full history across comments and DMs.

## 5. Onboarding that shows value first (Live)
- Right after an account is connected, Blabla reads recent comments (including comments under active ads) and shows which ones need an answer, usually within 5 to 12 seconds.
- It drafts a FAQ from the brand's website, with the source of each answer, guesses the account type (brand, creator, media, institution) and proposes five ready automations.

## 6. Scheduling and publishing (Private beta)
- Calendar, composer with previews for Instagram, Facebook and TikTok, AI captions and alt text, publish now or later.
- Collaboration: multi-level approvals, comments and suggestions on a post, guest links and a client approver role.
- Unique: attach an automation (moderation, AI replies, keyword-to-DM) to a post so it starts the moment the post goes live.
- Status: TikTok publishing works. Facebook and Instagram publishing are waiting for Meta's app review. Access on request.
- Not planned: publishing to LinkedIn, YouTube, X, Pinterest or Threads.

## 7. Tickets and store integrations (Beta)
- Tickets for DMs and comments: statuses, assignment to a teammate, internal notes, bulk actions, the person's history across comments and DMs, AI-drafted replies.
- Shopify, WooCommerce and PrestaShop: orders and products next to the conversation, so a delivery or order question can be answered without leaving Blabla.
- Status: beta, opening to all customers in the coming weeks. Not a full e-mail and chat help desk.

## What Blabla does not do
- No web-wide social listening (it works on the accounts you connect).
- No WhatsApp, SMS or email channels; no X/Twitter, Pinterest or Threads.
- No fake engagement: it never likes or comments on other people's posts and sells no followers, likes or views.

## Free tools
- [Instagram giveaway picker](https://blabla.ai/instagram-giveaway-picker)
- [Comment blocklist generator and tester](https://blabla.ai/comment-blocklist-generator)
- [Product reply generator](https://blabla.ai/product-reply-generator), [Comment-to-DM planner](https://blabla.ai/comment-to-dm-planner), [Moderation workload calculator](https://blabla.ai/moderation-workload-calculator), [Launch content calendar](https://blabla.ai/launch-content-calendar)

Pages: [comment-to-DM](https://blabla.ai/comment-to-dm), [moderation](https://blabla.ai/moderation), [ad comments](https://blabla.ai/ads-comment-moderation), [AI replies](https://blabla.ai/ai), [collaboration](https://blabla.ai/collaboration), [scheduling](https://blabla.ai/social-media-scheduler), [tickets](https://blabla.ai/social-inbox-ticketing), [integrations](https://blabla.ai/integrations), [compare](https://blabla.ai/compare).

More: [pricing.md](https://blabla.ai/pricing.md), [use-cases.md](https://blabla.ai/use-cases.md), [compare.md](https://blabla.ai/compare.md), [faq.md](https://blabla.ai/faq.md), [guides.md](https://blabla.ai/guides.md)