هل أنت مستعد لتحويل قناتك على YouTube من مجرد بث بسيط إلى مركز مجتمع مزدهر؟ قسم التعليقات هو أقوى أداة لديك لبناء ذلك الاتصال، جمع التعليقات، وإعلام خوارزمية YouTube بأن محتواك يثير المحادثة. إذا وجدت أن تعليقاتك معطلة وتفتقد تلك التفاعلات الحيوية، فأنت في المكان المناسب.
تفعيل التعليقات هو عملية بسيطة، سواء كنت تريد تعيينها كإعداد افتراضي لجميع مقاطع الفيديو الجديدة أو تمكينها لمحتوى محدد موجود بالفعل. هذا الدليل سيرشدك خلال كل خطوة على كل من سطح المكتب والجوال، ويشرح الإعدادات المختلفة التي يمكنك اختيارها، ويوفر نصائح لإدارة مجتمعك بفعالية.
لماذا يعد تمكين تعليقات YouTube تغييراً كبيراً لقناتك
قبل الغوص في "كيفية"، من الضروري فهم "السبب". يعتبر قسم التعليقات النشط أكثر من مجرد مجموعة من الرسائل؛ إنه قلب مجتمع قناتك وأداة رئيسية للنمو. عندما تسمح بالتعليقات، تفتح أبواب فوائد قوية يمكن أن تعزز أداء قناتك بشكل كبير وتزيد من اتصالك بجمهورك.
أولاً، التعليقات توفر التغذية الراجعة المباشرة وغير المفلترة. سيخبرك المشاهدون بما أحبوه، ما الذي أربكهم، وما الذي يريدون رؤيته بعد ذلك. هذه أبحاث سوق لا تقدر بثمن يمكنها توجيه استراتيجيتك المستقبلية للمحتوى. بالنسبة للأعمال، هذا أمر أساسي. تخيل شركة متخصصة في حلول الطاقة المنزلية مثل تركيب الألواح الشمسية الذكية. من خلال تمكين التعليقات على مقاطع الفيديو الخاصة بعروض التركيب، يمكنهم الإجابة مباشرة عن الأسئلة حول العملية، التمويل، أو فوائد شاحن السيارات الكهربائية، مما يبني الثقة ويولد العملاء المحتملين.
ثانيًا، المشاركة هي إشارة حاسمة إلى خوارزمية YouTube. يُنظر إلى مقاطع الفيديو ذات مستويات التفاعل العالية - الإعجابات، المشاركات، وخاصة التعليقات - على أنها أكثر قيمة وأكثر احتمالًا لتوصية المشاهدين الجدد بها. كل تعليق يخبر YouTube بأن الأشخاص يتفاعلون بشكل نشط مع محتواك، مما يمكن أن يزيد من مدى وصول الفيديو الخاص بك بشكل كبير. وأخيرًا، يتعلق الأمر ببناء مجتمع. عندما ترد على التعليقات، ويرد المشاهدون على بعضهم البعض، فإنك تعزز إحساسًا بالانتماء يحول المشاهدين العاديين إلى مشتركين مخلصين.
فهم إعدادات التعليقات على YouTube قبل أن تبدأ
يوتيوب يمنحك التحكم الدقيق في قسم التعليقات. ليس مجرد مفتاح تشغيل/إيقاف بسيط. قبل تمكينها، من الحكمة فهم الخيارات الأربعة الرئيسية المتاحة. هذا يسمح لك باختيار مستوى المراجعة الذي يناسب قناتك وجمهورك بشكل أفضل.
الإعداد | الوصف | الأفضل من أجل |
|---|---|---|
السماح بجميع التعليقات | جميع التعليقات تُنشر فوراً دون مراجعة. | القنوات التي تملك مجتمعًا موثوقًا للغاية أو تلك التي لديها مشرفين نشطين يمكنهم إزالة المحتوى غير المناسب بسرعة. |
حجز التعليقات المحتملة غير المناسبة للمراجعة | النظام التلقائي لـYouTube يقوم بتصفية التعليقات التي من المحتمل أن تكون مزعجة أو مسيئة. تبقى في طابور "محفوظة للمراجعة" لكي تتمكن من الموافقة أو الحذف. | هذا هو الإعداد الموصى به لمعظم المبدعين. إنه خيار ممتاز بين النقاش المفتوح والسلامة. |
حجز جميع التعليقات للمراجعة | كل تعليق بغض النظر عن المحتوى يُرسل إلى الطابور للمراجعة. لا يظهر أي شيء علنياً حتى تقوم بالموافقة عليه يدويًا. | المبدعون الذين يريدون الحد الأقصى من التحكم، القنوات الموجهة للجمهور الأصغر سنًا، أو الفيديوهات حول مواضيع حساسة قد تجلب الجدل. |
تعطيل التعليقات | لا يمكن لأحد ترك تعليق على الفيديو. لن يظهر قسم التعليقات. | الفيديوهات حيث لا تكون المناقشة مرغوبة أو مناسبة. |
اختيار الإعداد الصحيح من البداية يمكن أن يوفر عليك الكثير من متاعب المراجعة فيما بعد. بالنسبة لغالبية الناس، فإن البدء بخيار "حجز التعليقات المحتملة غير المناسبة للمراجعة" هو الخيار الأكثر أمانًا وكفاءة.
كيفية تمكين التعليقات لجميع الفيديوهات المستقبلية (الإعداد الافتراضي)
إذا كنت ترغب في تمكين التعليقات افتراضيًا على كل فيديو جديد تقوم بتحميله، فإن الطريقة الأكثر فعالية هي تغيير إعدادات التحميل الافتراضية لقناتك. هذا ينقذك من الاضطرار إلى تفعيل التعليقات يدويًا في كل مرة.
إليك الخطوات على جهاز الكمبيوتر:
انتقل إلى YouTube Studio: افتح متصفح الويب الخاص بك وانتقل إلى
studio.youtube.com. إذا لم تكن قد سجلت الدخول بالفعل، ستُطلب منك إدخال بيانات حساب Google الخاص بك.افتح الإعدادات: في قائمة التنقل اليسرى، ابحث نحو الأسفل وانقر على الإعدادات. يصاحبها أيقونة الترس.
انتقل إلى الإعدادات الافتراضية للتحميل: ستظهر نافذة منبثقة. في القائمة على الجانب الأيسر من هذه النافذة، حدد الإعدادات الافتراضية للتحميل.
اختر الإعدادات المتقدمة: في الجزء العلوي من قسم الإعدادات الافتراضية للتحميل، ستجد علامتي تبويب: "المعلومات الأساسية" و"الإعدادات المتقدمة". انقر على الإعدادات المتقدمة.
ابحث عن قسم التعليقات: قم بالتمرير لأسفل حتى ترى رأسًا يسمى "التعليقات". ستجد تحته قائمة منسدلة، غالبًا ما تكون موصوفة "رؤية التعليقات".
اختر إعداد التعليقات الخاص بك: انقر على القائمة المنسدلة. سترى الخيارات الأربعة التي تم مناقشتها سابقًا. حدد السماح بجميع التعليقات أو، بشكل أكثر نصحًا، حجز التعليقات المحتملة غير المناسبة للمراجعة.
حفظ التغييرات: اضغط على زر حفظ الأزرق في الزاوية السفلية اليمنى من النافذة المنبثقة.
صورة: لقطة شاشة لقسم الإعدادات الافتراضية للتحميل في إعدادات YouTube Studio، مع تظليل قائمة رؤية التعليقات المنسدلة.
من هذه اللحظة فصاعدًا، سيتم تلقائيًا استخدام إعداد التعليقات الذي اخترته لأي فيديو جديد تقوم بتحميله.
ملاحظة مهمة حول الإعدادات الافتراضية
تغيير إعدادات التحميل الافتراضية سيؤثر فقط على مقاطع الفيديو التي تقوم بتحميلها في المستقبل. لن يغير بأثر رجعي إعدادات التعليقات لأي مقاطع فيديو تم نشرها بالفعل على قناتك. ستحتاج إلى تعديلها فرديًا.
تفعيل التعليقات على فيديو واحد وحيد موجود
ربما لديك مقاطع فيديو أقدم تم تعطيل التعليقات عليها، أو تريد تغيير مستوى المراجعة لقطعة محتوى معينة. يمكنك بسهولة ضبط الإعدادات لكل فيديو بناءً على.
اتبع هذه الخطوات على جهاز الكمبيوتر الخاص بك:
اذهب إلى YouTube Studio: كما في السابق، توجه إلى
studio.youtube.com.انقر على المحتوى: في قائمة التنقل اليسرى، انقر على المحتوى. سيظهر لك قائمة بجميع الفيديوهات التي قمت بتحميلها.
اختر الفيديو: ابحث عن الفيديو الذي تريد تعديله في القائمة وانقر على مصغرته أو عنوانه لفتح صفحة "تفاصيل الفيديو".
كشف المزيد من الخيارات: في صفحة "تفاصيل الفيديو"، قم بالتمرير لأسفل بعد قسم الوصف والمصغرة. سترى نصًا أزرق يقول إظهار المزيد. انقر عليه.
حدد "التعليقات والتقييمات": تابع التمرير وصولًا إلى أسفل الصفحة. ستجد قسمًا بعنوان "التعليقات والتقييمات".
اضبط رؤية التعليقات: هنا، سترى نفس قائمة رؤية التعليقات المنسدلة. انقر عليها وحدد السماح بجميع التعليقات أو إعداد آخر تفضله.
احفظ عملك: بعد إجراء اختيارك، عد إلى الزاوية العلوية اليمنى من الصفحة وانقر على زر حفظ الأزرق. ستصبح التغييرات سارية المفعول على الفور.
هذه الطريقة مثالية لتحديث محتواك القديم أو لتخصيص الإعدادات لفيديو تتوقع أن يولد الكثير من النقاش.
تمكين التعليقات أثناء التنقل: تطبيق YouTube Studio Mobile
إدارة قناتك لا يجب أن تتم من المكتب فقط. تطبيق YouTube Studio على الجوال هو أداة قوية تتيح لك تمكين وإدارة التعليقات مباشرةً من هاتفك أو جهازك اللوحي.
إليك كيفية القيام بذلك:
افتح التطبيق: اضغط على أيقونة تطبيق YouTube Studio على جهازك.
انتقل إلى المحتوى: في شريط التنقل السفلي، اضغط على علامة تبويب المحتوى.
تصفية الفيديوهات: في الجزء العلوي من شاشة المحتوى، تأكد من أنك قد حددت "فيديوهات" كعامل التصفية.
اختر فيديو: مرر عبر قائمتك الخاصة بالفيديوهات واضغط على الفيديو الذي ترغب في تحريره.
اضغط على أيقونة التحرير: في الزاوية العلوية اليمنى من الشاشة، سترى أيقونة قلم. اضغط عليه لتحرير تفاصيل الفيديو.
الوصول إلى مزيد من الإعدادات: في شاشة "تحرير الفيديو"، ابحث عن الخيار الأخير في الأسفل: العلامات، الفئة، التعليقات، والمزيد. اضغط عليه.
تغيير إعدادات التعليقات: قم بالتمرير لأسفل إلى قسم "التعليقات". اضغط على إعداد التعليقات الحالي (مثل "التعليقات معطلة"). ستظهر قائمة تتيح لك تحديد السماح بجميع التعليقات أو خيار آخر.
احفظ التغييرات: اضغط على سهم الرجوع في الزاوية العلوية اليسرى للعودة إلى شاشة "تحرير الفيديو". ثم، اضغط على زر حفظ الأزرق في الزاوية العلوية اليمنى لتطبيق التغييرات.
نصيحة الخبراء: إدارة مجتمعك في أي مكان
تطبيق YouTube Studio للجوال ليس فقط لتمكين التعليقات؛ إنه أفضل أداة لك للمراجعة على الفور. يمكنك مراجعة التعليقات المحفوظة، الرد على الجديد منها، وتثبيت الرسائل المهمة، كل ذلك من هاتفك. يجعل ذلك من السهل جدًا الحفاظ على التفاعل مع جمهورك، حتى عندما تكون بعيدًا عن جهاز الكمبيوتر.
حلول المشاكل الشائعة المتعلقة بالتعليقات
في بعض الأحيان، حتى بعد اتباع الخطوات، قد تواجه مشاكل. المشكلة الأكثر شيوعًا التي تواجهها المبدعون هي رسالة تقول، "تم إيقاف التعليقات،" والتي لا يمكن تغييرها من خلال الطرق أعلاه.
إعداد "مصنع للأطفال"
السبب الأكثر شيوعًا لتعطل التعليقات بشكل دائم على مقطع الفيديو هو أنه تم تحديده على أنه "مصنع للأطفال." للامتثال لقانون حماية خصوصية الأطفال عبر الإنترنت (COPPA)، يقوم YouTube تلقائيًا بتعطيل التعليقات، والإعلانات المخصصة، والميزات الأخرى على أي محتوى موجه للأطفال.
إذا وجدت أن التعليقات مقفلة، تحتاج إلى التحقق من هذا الإعداد:
انتقل إلى صفحة "تفاصيل الفيديو" للفيديو المحدد.
قم بالتمرير لأسفل إلى قسم الجمهور.
تأكد من تحديد "لا، ليس مصنعًا للأطفال".
إذا قمت بتغيير هذا الإعداد، تذكر أن تحفظ التغييرات.
بمجرد أن لا يكون الفيديو موجهًا على أنه "مصنع للأطفال،" ينبغي أن تكون قادرًا على العودة إلى إعدادات التعليقات (تحت "إظهار المزيد") وتفعيله كما هو موضح في القسم السابق. كن صادقًا في تقييمك؛ يمكن أن يؤدي تصنيف المحتوى بشكل غير دقيق بغرض تمكين التعليقات إلى مشاكل مع سياسات YouTube.
ما بعد 'تشغيل': أفضل ممارسات لإدارة قسم التعليقات الخاص بك
مجرد تشغيل التعليقات هو مجرد البداية. لكي تنشئ حقًا مجتمعًا صحيًا ومشتركًا، تحتاج إلى إدارة قسم التعليقات بفاعلية. يشجع قسم التعليقات الجيد تفاعلًا إيجابيًا ويمكن أن يصبح أصلًا قيمًا لقناتك.
إليك بعض أفضل ممارسات عليك أن تتبناها:
تثبيت تعليق: استخدم ميزة التثبيت لوضع تعليق ذو صلة ومفيد في أعلى قائمة التعليقات. يمكن أن يكون سؤالًا لبدء النقاش، أو تصحيحًا لخطأ في الفيديو، أو إجابة على سؤال شائع. بالنسبة لقناة تُظهر كيفية تركيب مضخة حرارة أو تشرح كيفية عمل بطارية افتراضية، يمكن أن يكون تثبيت تعليق يوضح نقطة فنية أساسية مفيدًا بشكل كبير للمشاهدين.
إعطاء "قلب" والرد: عندما تعطي "قلب" لتعليق، يحصل المؤلف على إشعار، مما يجعله يشعر بأنه مرئي ومشكور. الرد، حتى بعبارة "شكرًا!" أو إجابة مدروسة، يظهر أنك حاضر وتقدر مدخلات جمهورك.
استخدام فلاتر الكلمات الرئيسية: في إعدادات YouTube Studio (تحت
الإعدادات>المجتمع>الفلاتر التلقائية)، يمكنك إضافة قائمة من "الكلمات المحظورة." سيتم تلقائيًا حجز التعليقات التي تحتوي على هذه الكلمات للمراجعة. هذه وسيلة ممتازة لإمساك البريد العشوائي أو اللغة المسيئة بشكل مسبق.تعيين مشرفين: إذا كبرت قناتك، قد تصبح إدارة التعليقات وظيفة بدوام كامل. يمكنك تعيين مشرفين موثوقين يمكنهم المساعدة في مراجعة وإزالة التعليقات غير المناسبة، مما يحافظ على المحادثة نظيفة وبناءة.
كلمة تحذير حول "السماح بجميع التعليقات"
بينما يبدو خيار "السماح بجميع التعليقات" كأكثر الخيارات تحرراً وحرية، فإنه يمكن أن يكون محفوفاً بالمخاطر. بدون أي ترشيح، يمكن أن يمتلئ قسم التعليقات لديك بسرعة بالبريد العشوائي، الاحتيالات (خاصةً احتيالات العملات الرقمية)، والتعليقات الكراهية. يمكن أن يخلق ذلك بيئة سالبة للمشاهدين الحقيقيين. من الأفضل دائمًا استخدام الفلترة التلقائية لـYouTube عن طريق اختيار "حجز التعليقات المحتملة غير المناسبة للمراجعة."
تمكين إدارة التعليقات هو مهارة أساسية لأي مبتكر على YouTube يسعى لتنمية قناته. إنها الجسر بينك وبين جمهورك، مصدر لا يقدر بثمن للتغذية الراجعة، وإشارة قوية للخوارزمية. باتباع هذه الخطوات وتبني ممارسات الإدارة الجيدة، يمكنك تحويل قسم التعليقات إلى واحدة من أكبر نقاط القوة في قناتك.
الأسئلة الشائعة
لماذا يتم تعطيل تعليقات YouTube تلقائيًا على بعض الفيديوهات؟
السبب الأكثر شيوعًا لتعطيل التعليقات تلقائيًا وبشكل دائم هو أن الفيديو مضبوط على أنه "مصنع للأطفال." بسبب اللوائح الخصوصية مثل COPPA، يقوم YouTube بإيقاف التعليقات وميزات أخرى على المحتوى الموجه للأطفال. لإصلاح this, you need to go into that video's settings, navigate to the "Audience" tab, and select "No, it's not made for kids," assuming this accurately describes your content.
هل يمكنني تمكين التعليقات بعد نشر الفيديو بالفعل؟
نعم بالطبع. يمكنك تغيير إعدادات التعليقات لأي فيديو في أي وقت، بغض النظر عن وقت نشره. ببساطة انتقل إلى YouTube Studio، انقر على "المحتوى،" اختر الفيديو الذي تريد تعديله، واتبع الخطوات لتمكين التعليقات على فيديو فردي. سيصبح التغيير ساريًا فور حفظه.
ما الفرق بين "حجز التعليقات المحتملة غير المناسبة" و"حجز جميع التعليقات"؟
"حجز التعليقات المحتملة غير المناسبة للمراجعة" يستخدم النظام الذكي لـYouTube لتصفية التعليقات تلقائيًا التي من المحتمل أن تكون بريدًا عشوائيًا أو ترويجًا ذاتيًا أو مسيئة. هذا يسمح بمرور معظم التعليقات العادية على الفور مع الإمساك بالمشاكل الأكثر وضوحًا. "حجز جميع التعليقات للمراجعة" هو أكثر صرامة؛ يوقف كل تعليق عن الظهور حتى تقوم بالموافقة عليه يدويًا. الأول رائع للمراجعة العامة، بينما الثاني هو الأفضل عندما تحتاج إلى التحكم الكامل في كل الرسائل التي تظهر.
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