यदि आप जानते हैं कि Snapchat का सही उपयोग कैसे करना है, तो आप हर दिन लाखों मिस्रवासियों तक पहुंच सकते हैं। मिस्र में कई शुरुआती लोगों के लिए, Snapchat का तेज़ UI, गायब होने वाले स्नैप्स और छिपी हुई विशेषताएं भ्रमित कर सकती हैं, गोपनीयता विकल्प स्पष्ट नहीं होते हैं, और डीएम या स्टोरी जवाबों का उच्च मात्रा में प्रबंधन करना जल्द ही भारी पड़ जाता है।
यह चरण-दर-चरण गाइड उन व्यक्तियों, निर्माताओं, छोटे व्यवसायों और समुदाय प्रबंधकों के लिए बनाया गया है जो खाता सेटअप से मापने योग्य वृद्धि तक स्पष्ट, व्यावहारिक मार्ग चाहते हैं। आपको स्नैप्स, स्टोरीज़, चैट और स्पॉटलाइट के लिए हाथों-हाथ निर्देश मिलेंगे; स्थानीय चिंताओं के अनुरूप गोपनीयता और सुरक्षा टिप्स; संस्कृति-प्रासंगिक सामग्री विचार जो संलग्नता बढ़ाते हैं; सफलता मापने के लिए स्पष्ट KPI; और रिप्लाई ऑटोमेशन, दुर्व्यवहार का समन्वय, और लीड्स को पकड़ने के लिए स्वीकृत स्वचालन कार्यप्रवाह। इस पर पढ़ें ताकि Snapchat को रहस्य से एक दोहराव योग्य रणनीति में बदल सकें जिसका आप इस सप्ताह उपयोग शुरू कर सकते हैं।
मिस्र में शुरुआती लोगों के लिए Snapchat क्यों महत्वपूर्ण है
यदि आप मिस्र में Snapchat के नए उपयोगकर्ता हैं, तो यह त्वरित, स्थानीय पहुंच और वास्तविक समय की सहभागिता के लिए एक व्यावहारिक प्लेटफ़ॉर्म है। लंबे समय तक चलने वाले चैनलों की जगह लेने की बजाय, Snapchat आपको तेजी से कार्रवाई करने में मदद करता है: उसी दिन की खासियां घोषित करें, इवेंट हाइलाइट्स साझा करें, या उस दृश्य के पीछे के क्षणों को कैप्चर करें जो तत्काल प्रतिक्रियाएं उत्पन्न करते हैं।
Snapchat कुछ उपयोगी तरीकों से Instagram या Facebook से अलग है स्थानीय निर्माताओं और छोटे व्यवसायों के लिए: क्षणिक, इन-द-मोमेंट कंटेंट; एक कैमरा-प्रथम, अनौपचारिक रचनात्मक प्रारूप; और सुविधाएं जो आसपास की गतिविधि को सतह पर लाती हैं। स्नैप्स की गायब होने वाली प्रकृति सहज पोस्ट और प्रयोग को प्रोत्साहित करती है बजाय संवर्धित अभियानों के, जबकि अंतर्निहित रचनात्मक टूल (लेंस, स्टिकर, टेक्स्ट ओवरले) बिना बड़े उत्पादन बजट के ध्यान आकर्षित करने वाले क्लिप बनाना आसान बनाते हैं।
मिस्री उपयोगकर्ताओं के लिए वास्तविक लाभ शामिल हैं:
स्थानीय खोज: जियोफिल्टर और स्नैप मैप व्यवसायों और घटनाओं को पास के लोगों के लिए दृश्य बनाने में मदद करते हैं - पॉप-अप, कैफे की खासियतों और बाजार स्टालों के लिए उपयोगी।
विशिष्ट स्थानीय समुदायों तक पहुंचें: Snapchat का उपयोग छात्रों, पड़ोस समूहों, पड़ोस के खरीदारों या इवेंट के सहभागी को एक व्यक्तिगत और तत्काल एहसास देने वाली सामग्री के साथ लक्षित करने के लिए करें।
कम उत्पादन की जरूरतें: संक्षिप्त, स्पष्ट स्नैप्स लंबे वीडियो या फोटोशूट की तुलना में समय और लागत कम करते हैं, जिससे आप अधिक बार प्रकाशित कर सकते हैं और विचारों का जल्दी परीक्षण कर सकते हैं।
टिप: सरल, स्थानीय उपयोग के मामलों से शुरू करें - दृश्य के पीछे के स्नैप्स, उत्पाद तोड़-फोड़, या एक छोटा दैनिक विशेष - और एक स्पष्ट CTA शामिल करें (उदा., "इस कोड का दावा करने के लिए अभी स्नैप करें"). जब आपको Snapchat के मूल टूल से परे स्मार्ट रिप्लाई और मॉडरेशन की जरूरत होती है, तब Blabla जैसी प्लेटफॉर्म संदेश कार्यप्रवाह और रिप्लाई ड्राफ्ट को स्वचालित कर सकती हैं, जबकि मानव निरीक्षण बनाए रखते हैं। उदाहरण के लिए, कैरो का एक कैफे स्नैप्स का उपयोग कर दोपहर के भोजन की विशेषता घोषित कर सकता है और उसी दिन फुटफॉल, फिर रुचि रखने वाले ग्राहकों को आरक्षण या प्रीऑर्डर विवरण के लिए एक त्वरित रिप्लाई प्रवाह में पहुंचा सकता है।
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