आपने अपना रेज़्यूमे चमकाया, अपने कवर लेटर को आकार दिया, और एक रोमांचक नौकरी के आवेदन पर "सबमिट" के बटन को दबा दिया। लेकिन फिर आप रुक गए। आपने लिंक्डइन पर उस रोल के लिए भर्ती करने वाले को ढूंढ लिया। क्या आपको उन्हें संदेश भेजना चाहिए? क्या यह जबरदस्ती और स्पैमी लग सकता है? क्या यह एक साहसी कदम है जो पहल दिखाता है, या एक निराशाजनक जो आपको नजरअंदाज करवा देगा? अगर आप संपर्क करते हैं, तो आखिरकार आप क्या कहें कि भीड़ से अलग दिखें और वास्तव में जवाब प्राप्त करें?
यह उलझन सामान्य है। कुछ करियर कोच और यहां तक कि उच्च-स्तरीय भर्ती करने वाले व्यक्तिगत, विशेष संदेश भेजने के विचार का समर्थन करते हैं। फिर भी, कई जॉब सीकर जो इसे आजमाते हैं, उन्हें चुप्पी का सामना करना पड़ता है, जिससे उन्हें सोचने पर मजबूर होना पड़ता है कि यह समय की बर्बादी है या नहीं। सच्चाई यह है कि एक ठंडा संदेश सही तरीके से भेजें तो यह आपके नौकरी खोज में एक अत्यधिक शक्तिशाली उपकरण हो सकता है। सवाल यह नहीं है कि अगर आपको संपर्क करना चाहिए, बल्कि कैसे करना चाहिए।
भर्तीकर्ता के लिए आपका ठंडा संदेश काम क्यों नहीं कर रहा है
कई अच्छे इरादों वाले संदेश भर्तीकर्ताओं के इनबॉक्स में जगह पाते हैं और तुरंत नजरअंदाज कर दिए जाते हैं। इसका कारण अक्सर कुछ महत्वपूर्ण गलतियां होती हैं जो भर्तीकर्ता के समय और भूमिका का सम्मान नहीं करती हैं। सबसे आम गलती होती है सामान्य, कम-प्रयास वाला संदेश। एक नोट जो बस यह कहता है, "हाय, यह मेरा रेज़्यूमे है। मुझे यह जानने दें कि क्या आपके पास मेरे लिए कोई भूमिका है," निश्चित रूप से संग्रह फ़ोल्डर की राह ले जाता है। यह दृष्टिकोण पूरी तरह से भर्ती करने वाले पर भार डालता है कि वह आपका इतिहास देखे, आपके कौशल को समझे, और उनकी कंपनी की खुली पोजीशनों के साथ मेल करे। उनका काम मौजूदा, विशिष्ट भूमिकाओं को भरना है — अजनबियों के लिए एक-एक करियर काउंसलिंग देना नहीं।
एक और बार-बार होने वाली गलती है गलत व्यक्ति को लक्ष्य बनाना। बड़ी कंपनियों में, भर्ती टीम अक्सर विशाल और विशेष होती है। भर्तीकर्ता आमतौर पर विभिन्न विभागों या "पाइपलाइन" जैसे इंजीनियरिंग, मार्केटिंग, या सेल्स को सौंपे जाते हैं। जो भर्तीकर्ता सॉफ़्टवेयर इंजीनियर्स के लिए भर्ती कर रहा है, उसे शायद किसी मार्केटिंग भूमिका के बारे में कोई जानकारी या प्रभाव नहीं होगा। अपने मार्केटिंग पोर्टफोलियो को एक तकनीकी भर्तीकर्ता को भेजना अप्रभावी है और शोध की कमी दिखाता है। यही कारण है कि आपके पसंदीदा कंपनी के हर भर्तीकर्ता को संदेश भेजने का आकस्मिक दृष्टिकोण खराब परिणाम देता है।
अंत में, आपका संपर्क उतना ही मजबूत होता है जितना कि वह प्रोफ़ाइल जिससे यह जुड़ा होता है। अपने संदेश को ईमेल की विषय पंक्ति के रूप में सोचें और अपनी प्रोफ़ाइल को ईमेल के बॉडी के रूप में। यदि आपका संदेश भर्तीकर्ता की रुचि को भड़काता है, तो उनकी अगली क्लिक आपके प्रोफ़ाइल पर होगी। अगर उन्हें एक गैर-पेशेवर फोटो, एक अस्पष्ट हेडलाइन और अप्रपूर्ण कार्य इतिहास मिलेगा, तो आपकी विश्वसनीयता गायब हो जाएगी। आपकी लिंक्डइन प्रोफ़ाइल आपका डिजिटल हैंडशेक है, और अगर यह ढीला है, तो बातचीत शुरू होने से पहले ही खत्म हो जाती है।
आधार: पूर्व-संपर्क आवश्यकताएं
किसी संदेश को टाइप करने के बारे में सोचने से पहले, आपको नींव तैयार करनी होगी। एक सफल संपर्क रणनीति तैयारी पर आधारित होती है, सिर्फ चतुर शब्दों पर नहीं। एक मजबूत नींव बनाने में समय लेना आपको सकारात्मक प्रतिक्रिया प्राप्त करने की संभावनाओं में नाटकीय रूप से वृद्धि देगा।
अपनी लिंक्डइन प्रोफ़ाइल को अनुकूलित करें: आपका डिजिटल हैंडशेक
आपकी लिंक्डइन प्रोफाइल आपके पेशेवर उपकरणकिट में सबसे महत्वपूर्ण उपकरण है। यह प्रमाणित करती है कि आप कौन हैं और आपके कौशल और उपलब्धियों का ठोस प्रमाण प्रदान करती है। किसी से संपर्क करने से पहले सुनिश्चित करें कि आपकी प्रोफाइल 100% पूर्ण और अनुकूलित है, ताकि पहली छाप सबसे मजबूत हो।
प्रोफ़ाइल और कवर छवि: एक स्पष्ट, पेशेवर हेडशॉट का उपयोग करें जिसमें आप मिलनसार और आत्मविभोर दिखें। आपकी कवर छवि आपकी व्यक्तित्व या पेशेवर क्षेत्र को दर्शा सकती है।
हेडलाइन: आपकी हेडलाइन प्रमुख स्थान है। सिर्फ अपनी नौकरी का शीर्षक नहीं, बल्कि यह बताएं कि आप कैसे मूल्यवान हैं। उदाहरण के लिए "सॉफ्टवेयर इंजीनियर" के बजाय, "सॉफ्टवेयर इंजीनियर | जावा और पाइथन में स्केलेबल बैकएंड सिस्टम्स का निर्माण" आज़माएं।
सार (अबाउट सेक्शन): यह आपकी एलिवेटर पिच है। एक प्रेरक सार लिखें जो आपकी पेशेवर कहानी बताता हो, आपके प्रमुख कौशलों को उजागर करता हो, और आपके जुनून को बताता हो।
अनुभव अनुभाग: बस अपने कार्यों की लिस्टिंग न करें। बुलेट पॉइंट्स का उपयोग करके अपने उपलब्धियों को मात्रा के परिणामों के साथ प्रदर्शित करें (जैसे, "ऑनबोर्डिंग फ़्लो को पुनः डिज़ाइन करके उपयोगकर्ता सहभागिता में 15% की वृद्धि की")।
कस्टम यूआरएल: अपने लिंक्डइन यूआरएल को साफ और पेशेवर तरीके से अनुकूलित करें (जैसे,
linkedin.com/in/yourname) बजाय डिफ़ॉल्ट संख्या के तार के।
अपना गृहकार्य करें: शोध और लक्ष्यीकरण
एक बार आपकी प्रोफ़ाइल चमक जाए, तब सही लोगों को खोजने का समय है। अंधाधुंध तरीके से भर्तीकर्ताओं को संदेश भेजना अक्षम है। सामरिक लक्ष्यीकरण जरूरी है।
लक्षित कंपनियों की एक सूची और विशिष्ट, खुली स्थितियों की पहचान करके शुरू करें जो वास्तव में आपके अनुभव के अनुरूप हैं। एक बार जब आपके पास एक भूमिका हो, तो आपका मिशन उस भर्तीकर्ता को खोजना है जो इसे भरने के लिए जिम्मेदार है। लिंक्डइन की खोज कार्यक्षमता का अपनी लाभ के लिए उपयोग करें।
खोज बार में "रिक्रूटर" या "टैलेंट एक्विज़िशन" टाइप करें।
"लोगों" द्वारा फिल्टर करें।
अपने लक्षित कंपनी को "वर्तमान कंपनी" फ़िल्टर में जोड़ें।
अब, मुख्य खोज बार में विभाग से संबंधित कीवर्ड्स डालें, जैसे "डिज़ाइन," "सेल्स," या "इंजीनियरिंग।"
अधिकांश भर्तीकर्ता अपने हेडलाइन या सार में जो वे भर्ती कर रहे हैं, उसका उल्लेख करते हैं। यह कुछ स्कॉलिंग ले सकता है, लेकिन जो व्यक्ति वास्तव में आपकी तलाश कर रहा है उसे ढूंढने के लिए सबसे महत्वपूर्ण कदम है। सही व्यक्ति से संपर्क करना आपके संदेश को एक आकस्मिक रुकावट से उनके समस्या के एक संभावित समाधान में बदल देता है।
एक परफेक्ट कोल्ड लिंक्डइन संदेश तैयार करना
अपनी प्रोफ़ाइल को अनुकूलित करने के बाद और अपने लक्ष्य की पहचान करने के बाद, आपके संदेश को ध्यान देने के लिए एक जगह तैयार करना चाहिए। एक सफल संपर्क संदेश व्यक्तिगत, संक्षिप्त और मूल्य-प्रेरित होना चाहिए। इसे भर्तीकर्ता के काम को आसान बनाना चाहिए, कठिन नहीं।
एक विजेता संदेश की संरचना
प्रत्येक प्रभावी ठंडा संदेश, चाहे वह एक कनेक्शन अनुरोध हो या एक इनमेल, चार प्रमुख घटकों को शामिल करता है। इस संरचना को आत्मसात करना आपको हर बार प्रेरक संपर्क बनाने में मदद करेगा।
एक व्यक्तिगत हुक: सामान्य आधार स्थापित करके शुरू करें। यह तुरंत दिखाता है कि आपने अपना शोध किया है और सिर्फ संपर्कों को स्पैम नहीं कर रहे हैं। आपकी हुक एक साझा संपर्क का उल्लेख हो सकती है, एक लिंक्डइन समूह जिसका आप दोनों हिस्सा हैं, उनका हालिया पोस्ट जो आपको पसंद आया, या उनकी कंपनी की हालिया सकारात्मक खबर।
अपने उद्देश्य की स्थिति ("क्यों आप"): सीधे बिंदु पर जाएं। वह विशिष्ट नौकरी शीर्षक स्पष्ट रूप से बताएं जिसमें आप रुचि रखते हैं। उदाहरण के लिए, "मैंने आपकी कंपनी की वेबसाइट पर खुले प्रोडक्ट डिज़ाइनर रोल को देखा।"
अपना मूल्य प्रदान करें ("क्यों मैं"): यह आपकी माइक्रो-पिच है। दो या तीन वाक्य में, अपनी सबसे प्रासंगिक अनुभव को सीधे भूमिका की आवश्यकताओं से जोड़ दें। यह आपके रेज़्यूमे का पूरा सारांश नहीं है; यह आपके योग्यताओं का एक लक्षित झलक है। उदाहरण: "प्रॉडक्ट डिज़ाइनर के रूप में 7 वर्षों से अधिक के अनुभव के साथ, मैंने पिछले 5 वर्षों के लिए विशेष रूप से iOS/एंड्रॉयड ऐप डिज़ाइन पर ध्यान केंद्रित किया है, जो जॉब डिस्क्रिप्शन के साथ पूरी तरह मेल खाता है।"
एक स्पष्ट कॉल टू एक्शन (सीटीए): एक सरल, कम घर्षण वाला अगला कदम देकर समाप्त करें। यह उल्लेख करें कि आपने पहले ही आधिकारिक पोर्टल के माध्यम से आवेदन जमा किया है। आप अधिक जानकारी प्रदान करने की पेशकश कर सकते हैं या एक संक्षिप्त चैट निर्धारित कर सकते हैं। इसे आसान बनाने के लिए अपने संपर्क जानकारी शामिल करें।
विशेषज्ञ सलाह
हमेशाऑफिसीअल चैनल के माध्यम से नौकरी के लिए आवेदन करें पहले अपना संदेश भेजने से। कई कंपनियों की सख्त नीतियां होती हैं कि कैसे वे अपने आवेदक ट्रैकिंग सिस्टम (एटीएस) के माध्यम से उम्मीदवारों को ट्रैक करती हैं। आपके संदेश में "मैंने पहले ही आवेदन कर दिया है" का उल्लेख करना दिखाता है कि आपने प्रक्रिया का पालन किया है और इसे भर्तीकर्ता के लिए सरल बना देता है आपके आवेदन को उनके सिस्टम में ढूंढना।
हर परिदृश्य के लिए टेम्पलेट
परिदृश्य | संदेश टेम्पलेट |
|---|---|
विशिष्ट भूमिका के लिए आवेदन | नमस्ते [भर्तीकर्ता का नाम], |
साझा समूह का लाभ उठाना | नमस्ते [भर्तीकर्ता का नाम], |
उनके पोस्ट की प्रशंसा करना | नमस्ते [भर्तीकर्ता का नाम], |
सूचनात्मक चैट का अनुरोध करना | नमस्ते [भर्तीकर्ता का नाम], |
कनेक्शन अनुरोध बनाम इनमेल: अंतर क्या है?
लिंक्डइन दो प्राथमिक विधियां प्रदान करता है प्रारंभिक संपर्क के लिए: एक व्यक्तिगत कनेक्शन अनुरोध और एक इनमेल। जानना कि कब किसका उपयोग करना आपके संपर्क की प्रभावशीलता को सुधार सकता है।
एक कनेक्शन अनुरोध में एक छोटा, 300-चरित्र संदेश शामिल हो सकता है। यह संदर्भ प्रदान करने का आपका मौका है जो एक यादृच्छिक निमंत्रण से परे है। यह एक त्वरित, व्यक्तिगत हुक के लिए सही है जो उन्हें स्वीकार करने के लिए प्रोत्साहित करता है। चरित्र सीमा के कारण, आपको संक्षिप्त रहना होगा।
उदाहरण कनेक्शन अनुरोध नोट: "हाय जेन, मैंने देखा कि आप लिफ़्ट में डिज़ाइन भूमिकाओं के लिए भर्ती करती हैं। मैं एक प्रोडक्ट डिज़ाइनर हूँ जिसके पास 7+ साल का मोबाइल अनुभव है और आपकी टीम में खुले पद के लिए अभी आवेदन किया है। कनेक्ट होना अच्छा रहेगा।"
एक इनमेल लिंक्डइन की प्रीमियम मैसेजिंग सुविधा है। यह आपको किसी से कनेक्ट नहीं होने पर भी संदेश (8,000 अक्षरों तक एक विषय पंक्ति के साथ) भेजने की अनुमति देता है। यह एक अच्छा विकल्प है यदि आपका कनेक्शन अनुरोध लंबित है या यदि आप सीधे एक अधिक विस्तृत पिच वितरित करना चाहते हैं। उद्योग डेटा के अनुसार, इनमेल आमतौर पर 18-25% उत्तर प्राप्त कर सकते हैं, जबकि ठंडे ईमेल के लिए यही दर 3% होती है। आप उन उपयोगकर्ताओं को मुफ्त इनमेल भी भेज सकते हैं जिनकी एक "ओपन प्रोफ़ाइल" है।
फॉलो-अप कला
क्या होगा यदि आप एक सावधानीपूर्वक तैयार संदेश भेजते हैं और कोई उत्तर नहीं सुनते हैं? निराश मत होइए। भर्तीकर्ता बहुत व्यस्त होते हैं और वे बस आपके संदेश को चूक सकते हैं। एक विनम्र और पेशेवर फॉलो-अप बड़ा अंतर ला सकता है। वास्तव में, कम से कम एक फॉलो-अप भेजना आपके उत्तर प्राप्त करने की संभावना को 25% बढ़ा सकता है।
फॉलो-अप से पहले लगभग एक हफ्ते का इंतजार करें। आपका फॉलो-अप संक्षिप्त, विनम्र, और यथासंभव मूल्यवर्धक होना चाहिए। अक्सर, आपके मूल नोट को उनके इनबॉक्स के शीर्ष पर बंप करना पर्याप्त होता है।
फॉलो-अप टेम्पलेट: "नमस्ते [भर्तीकर्ता का नाम], मुझे उम्मीद है कि आपका सप्ताह बहुत अच्छा चल रहा होगा। मैं पिछले सप्ताह के [नौकरी शीर्षक] स्थिति के संबंध में अपने संदेश के अनुसरण में हूँ। मैं अवसर के लिए बहुत इच्छुक हूँ और आपकी टीम को [मुख्य कौशल] में कैसे लाभ प्रदान कर सकता हूं पर चर्चा करने के लिए उत्सुक हूँ। कृपया मुझे बताएं क्या मैं कुछ और जानकारी प्रदान कर सकता हूँ।"
जैसे-जैसे आप अपने करियर में आगे बढ़ते हैं, पेशेवर संचारों का प्रबंधन करना एक महत्वपूर्ण कौशल बन जाता है। चाहे आप एक नौकरी खोजने वाले हों जो आवेदन ट्रैक कर रहे हों या एक पेशेवर जो बी2बी लीड जनरेशन पर जोर दे रहा हो, संगठन कुंजी होता है। कई पेशेवर इस प्रक्रिया को सरल बनाने के लिए उपकरणों का उपयोग करते हैं। उदाहरण के लिए, ब्लाब्ला.ai जैसी एक एकल इनबॉक्स डीएम और टिप्पणियों को कंसॉलिडेट कर सकता है, यहां तक कि उत्तरों का प्रबंधन करने के लिए एआई का लाभ उठा सकता है। कुशल संचार का यह सिद्धांत किसी भी सक्रिय नौकरी खोजने वाले के लिए अनिवार्य है जो एक मजबूत पेशेवर नेटवर्क बनाना और बनाए रखना चाहता है और लिंक्डइन पर लीड जनरेट करना चाहता है।
आम गलतियों से बचें
सबसे अच्छे इरादों के साथ भी, एक गलती करना आसान है। भर्तीकर्ताओं से संपर्क करने में कुछ चीजें हैं जिनसे बचना चाहिए:
आम न बनें। एक संदेश जो किसी को भी भेजा जा सकता है, हर कोई द्वारा नजरअंदाज कर दिया जाएगा। व्यक्तिगतकरण अनिवार्य है।
उनसे आपके लिए नौकरी खोजने के लिए न पूछें। "यहां मेरा रेज़्यूमे है, आपके पास मेरे लिए क्या है?" दृष्टिकोण अनदेखी होने के लिए एक तेज ट्रैक है।
उपन्यास न लिखें। अपने संदेश को संक्षिप्त और स्कैन करने में आसान रखें। भर्तीकर्ता दर्जनों, नहीं तो सैकड़ों, संदेश पढ़ रहे हैं।
धक्का देने वाले न बनें। फॉलो-अप करना समझदारी है; हर रोज पेस्टरिंग करना नहीं है। उनके समय और स्थान का सम्मान करें।
प्रूफरीड करना न भूलें। टाइपों और व्याकरण त्रुटियां ध्यान की कमी का संकेत देती हैं, जो किसी भी भूमिका के लिए एक लाल झंडा है।
चेतावनी: भर्तीकर्ता का दृष्टिकोण
याद रखें, भर्तीकर्ता का प्राथमिक काम उनकी कंपनी के लिए खुली भूमिकाओं को भरना है, न कि अजनबियों के लिए व्यक्तिगत करियर कोच होना। आपका संदेश उनका काम आसान करना चाहिए यह दिखाकर कि आपने शोध किया है और उनकी समस्या (खाली सीट) का एक संभावित समाधान हैं। कुछ भी जो उनके लिए अधिक काम बनाता है, जैसे एक सामान्य रेज़्यूमे को देखना, शायद अनदेखा कर दिया जाएगा।
लिंक्डइन पर किसी भर्तीकर्ता को ठंडे संदेश भेजना एक सक्रिय कदम है जो भीड़-भाड़ वाले नौकरी के बाजार में आपको अलग कर सकता है। यह अधिक संदेश भेजने के बारे में नहीं है, बल्कि बेहतर संदेश भेजने के बारे में है। जब आप अपनी मानसिकता को "आप मेरे लिए क्या कर सकते हैं?" से "मैं आपको कैसे मूल्य प्रदान कर सकता हूँ" में बदलते हैं, तो आप अपने संपर्क को अवांछित रुकावट से एक स्वागत योग्य अवसर में बदल देते हैं। एक विचारशील, व्यक्तिगत, और भर्तीकर्ता-केंद्रित संदेश केवल ध्यान आकर्षित करने का तरीका नहीं है—यह पेशेवरवाद और पहल की वह प्रदर्शनी है जो आप भूमिका में लाएंगे।
क्या लिंक्डिन पर ठंडा संदेश या ठंडा ईमेल भेजना बेहतर है?
हालांकि दोनों प्रभावी हो सकते हैं, लिंक्डइन पर ठंडा संदेश अक्सर एक महत्वपूर्ण लाभ देता है। लिंक्डइन तुरंत संदर्भ प्रदान करता है—भर्तीकर्ता आपके चेहरे, शीर्षक, और पेशेवर इतिहास को एक क्लिक में देख सकते हैं, जो विश्वास और पारदर्शिता बनाता है। इसके अलावा, डेटा से पता चलता है कि लिंक्डइन इनमेल का औसत उत्तर दर 18-25% के बीच होता है, जबकि ठंडे ईमेल आमतौर पर 3% के आसपास होते हैं। सबसे अच्छी रणनीति अक्सर दोनों चैनलों का उपयोग करने में होती है, लेकिन प्रारंभिक संपर्क के लिए, लिंक्डइन आमतौर पर अधिक प्रभावकारी होता है। जो लोग अपने संपर्क का विस्तार करना चाहते हैं, उनके लिए लिंक्डइन संदेशों को स्वचालित करना भी संभव है ताकि समय पर और सुसंगत फ़ॉलो-अप सुनिश्चित हो सके।
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