How to Access TikTok Shop: Buyers, Sellers and Creators

To access TikTok Shop, open the TikTok app and tap the Shop tab, search for a product and switch to the Shop results, or tap the orange shopping cart on a video or LIVE. The Shop only appears if it is live in your country and you are 18 or older. Sellers sign up in TikTok Shop Seller Center.

This guide covers the three ways in as a shopper, the countries where TikTok Shop runs, what to check when the Shop tab is missing, and how sellers and creators get access.

What is TikTok Shop?

TikTok Shop is the shopping feature built into the TikTok app. You can discover products in videos, LIVE streams and a dedicated Shop tab, then pay without leaving the app. Sellers list products through Seller Center, and creators can promote those products for a commission through the affiliate program.

It is not a separate app. If you already use TikTok and live in a supported country, you already have access as a shopper.

Where is TikTok Shop available?

TikTok Shop runs in a limited list of countries, and that list keeps growing. In Europe, TikTok’s newsroom lists France, Germany, Ireland, Italy, Spain and the UK, with Austria, Belgium, the Netherlands and Poland added from 15 June 2026. France, Germany and Italy opened on 31 March 2025, according to TikTok’s French newsroom.

Availability changes often, so treat this table as a snapshot and check the Seller Center of your country before planning a launch. In Indonesia, the shopping experience runs through Tokopedia, which TikTok merged its shop with.

How to access TikTok Shop in the app

There are three entry points. All of them lead to the same product pages and the same checkout.

1. The Shop tab

1. Open the TikTok app and make sure it is up to date.

2. Look for Shop in the top navigation of the home feed or in the bottom bar. Its position varies by country and app version.

3. Tap it to open the marketplace: product feed, categories, deals, your cart and your orders.

2. Search

1. Tap the search icon and type a product name.

2. In the results, switch to the Shop tab to see only products.

3. Use the filters to sort by price, rating or sales.

3. Videos and LIVE streams

When a creator or brand tags a product, an orange cart or product link appears above the caption. Tap it to open the product page over the video. During a LIVE, pinned products appear at the bottom of the screen and can be bought without leaving the stream.

Can you access TikTok Shop on a computer?

TikTok Shop is designed for the mobile app, and that is where every feature works: shoppable videos, LIVE shopping, cart, orders and support. In some markets, including the US, TikTok also runs a web storefront (shop.tiktok.com) where you can browse product pages in a browser. Features on the web vary by country, so if something is missing on desktop, use the app.

Sellers are the exception: Seller Center is a web tool, and most shop management happens on a computer.

Why can’t I see TikTok Shop? Causes and fixes

How to access TikTok Shop as a seller

Selling requires a Seller Center account for your country, for example seller-us.tiktok.com in the US or seller-fr.tiktok.com in France.

1. Open Seller Center for your market and sign up with a phone number or email.

2. Choose your seller type. In France, TikTok’s EU onboarding guide lists auto-entrepreneurs, individual sellers and companies.

3. Upload identity and business documents, then complete the identity checks.

4. Add your shop name, a return address and a bank account for payouts.

5. Link your TikTok account so you can tag products in videos and go LIVE.

6. List your first products and wait for approval. TikTok says reviews in the EU usually take 2 to 3 business days.

In the US, TikTok lets sellers start before sending tax documents, but they must be submitted before reaching $2,000 in earnings to keep selling and receiving payouts.

How to join TikTok Shop as a creator

Creators access TikTok Shop through the affiliate program: you add products from the marketplace to your videos or LIVEs and earn a commission on sales. In the US, TikTok’s creator requirements are:

• be at least 18 and based in the US;

• have at least 1,000 followers;

• accept a 30-day pilot period if you have fewer than 5,000 followers, with limits on the number of shoppable videos and LIVEs.

Thresholds differ in other countries and change regularly, so check the TikTok Shop creator page for your market before you apply. Growing past the threshold is mostly about consistent posting and engagement; our benchmarks on the average TikTok engagement rate help you judge where you stand, and our guide to TikTok Studio shows where to track it.

How to shop safely on TikTok Shop

• Pay only through the in-app checkout. A seller who asks you to pay by bank transfer or another app is breaking TikTok’s rules and is likely a scammer.

• Read recent reviews, not just the star rating, and look at the shop’s rating and number of sales.

• Check the return policy on the product page before you buy. It depends on the country and the seller.

• Be wary of prices far below other retailers, especially on branded goods.

• Ignore comments that push you to a DM or an outside link to “get a better price”. Legitimate offers stay on the product page.

For order problems, open the Shop tab, go to your orders and use the help option on the order concerned. That keeps the conversation tied to your purchase.

Common mistakes for sellers on TikTok Shop

• Leaving product questions unanswered in the comments. “Does it ship to Belgium?” or “Is it in stock in M?” under a shoppable video is a buyer on the fence.

• Letting scam comments sit under your videos. Fake giveaways and “DM me for a discount” comments steal buyers and damage trust in your shop. Our guide to TikTok moderation explains the native filters.

• Going LIVE without a moderator. Busy LIVEs need someone to answer questions and remove abusive comments while you present.

• Registering in the wrong Seller Center. Your business must be registered in the market you sell in, or approval stalls.

Where Blabla fits

Once your shop is live, the comments under your shoppable videos become a sales channel. Blabla connects to your TikTok account through the official API and brings those comments into one inbox with Instagram, Facebook and YouTube. Its AI replies answer recurring questions (price, sizes, delivery) in your brand’s tone, using your own FAQ, and scam or spam comments can be hidden automatically. If you get a few comments a day, TikTok’s built-in tools are enough. When volume grows or several people manage the account, that is where Blabla saves time. Blabla does not publish products or manage your TikTok Shop catalogue. For more on the replies side, read our guide to automating TikTok comments.

Conclusion

As a shopper, you access TikTok Shop from the Shop tab, from search results or from the cart on a video or LIVE, as long as you are 18 or older and the Shop is live in your country. Sellers go through Seller Center with identity and business documents, and creators through the affiliate program and its follower thresholds. Whichever side you are on, keep payments and conversations inside TikTok.