TikTok has no follower minimum for verification. To get the blue check, your account must be active (logged in within the last six months), authentic, complete (public, with a bio, profile photo and at least one video), notable (covered by several independent news sources) and secure (two-step verification and a verified email). You apply for free in Settings and privacy, then Account, then Verification.
This guide lists each requirement as TikTok describes it, the documents you may need, the step-by-step application, the most common reasons for refusal and how to keep the badge once you have it.
What does the TikTok verified badge mean?
The blue check confirms that an account really belongs to the person, brand or organisation it represents. It helps people find the official account among fan pages, parodies and impostors. It is not an endorsement: verified accounts follow the same Community Guidelines as everyone else.
For brands, the main benefit is protection. When a fake account comments “DM us to claim your prize” under your videos, a verified badge on the real account helps followers tell the difference.
TikTok verification requirements
TikTok says it does not consider follower or like counts when reviewing a request. It looks at five criteria, listed on its help center and summarised by Sprout Social.
Requirement | What TikTok checks | How to prepare |
|---|---|---|
Active | The account has been logged into within the last 6 months | Post regularly before applying |
Authentic | The account represents a real person, registered business or entity | Match the username and display name to your real or legal name |
Complete | Public account with a bio, a profile photo and at least one video | Switch the account to public and fill every profile field |
Notable | Featured in multiple legitimate news sources; press releases and paid or sponsored media do not count | Collect links to independent articles about you or your brand |
Secure | Two-step verification enabled and a verified email address | Turn on two-step verification in Security settings |
Notability is where most requests fail. Popularity on TikTok alone is usually not enough: TikTok wants proof that people outside the app know who you are.
How to build the notability TikTok looks for
Notability is proven outside TikTok, by journalists and editors who choose to write about you. A few habits make that coverage more likely:
Offer a story, not a product. A milestone, a clear position on an issue in your field or useful data from your own activity gets covered more easily than a launch announcement.
Target media your audience already reads. Local newspapers, trade publications and recognised online media can all count, as long as they are independent and editorially run.
Keep a press page. A page on your website with your story, photos and a contact makes you easy to quote.
Collect links as they appear. Keep a dated list of articles so your application is ready once you have several strong ones.
Skip shortcuts. Paid articles, sponsored posts and press releases do not count, and bought followers do not help since TikTok ignores follower counts.
Documents you may be asked for
Personal and creator accounts: proof of identity, such as a government-issued photo ID, and in some flows a live selfie taken in the app.
Business and organisation accounts: an email address on your company domain. If you do not have one, TikTok can ask for official documents such as a business registration or tax registration.
Everyone: links to credible written media coverage that supports your notability.
How to request verification on TikTok, step by step
Open the TikTok app and tap Profile.
Tap the menu icon (three lines) at the top right.
Select Settings and privacy, then Account.
Tap Verification. If you do not see it, the in-app request may not be available for your account or region yet; TikTok also offers an online request form.
Choose the verification type, then follow the on-screen steps: confirm your identity and add links to your media coverage.
Submit and wait for the in-app notification with the decision.
The type of verification you can request depends on your account type.
Account type | Verification you can request |
|---|---|
Personal or creator account | Personal (a notable person) or institution (for example a nonprofit or a university) |
Business account | Business verification for a brand or company |
Government, politician or political party account | Institutional verification |
How long does TikTok verification take?
TikTok does not publish a fixed review time. Guides such as Brandwatch’s report reviews taking up to about 30 days. If your request is refused, you can submit a new one after 30 days, so use that time to fix the weak point rather than resubmitting the same file.
Why TikTok verification requests get denied
Likely reason | How to fix it before reapplying |
|---|---|
Not enough independent press coverage | Earn articles in recognised media about you or your brand, not paid placements or press releases |
Incomplete or private profile | Make the account public, add a bio, a clear profile photo and recent videos |
Security not set up | Enable two-step verification and confirm your email |
Business email on a generic domain | Apply with an address on your company domain or prepare official documents |
Username that does not match the brand | Align the username and display name with your official name |
How to keep your verified badge
TikTok can remove a badge at any time. According to Sprout Social’s summary of TikTok’s rules, these actions trigger removal:
Changing the username: the badge is tied to the approved name, so a rebrand means a new request.
Changing the account type, for example from personal to business.
Transferring the account to a new owner.
Violating the Community Guidelines or Terms of Service.
Verification scams to avoid
TikTok verification is free. TikTok states that it does not charge for the badge and that anyone selling verification is not affiliated with it. Be wary of messages or emails offering a badge for a fee or asking for your login details: they are phishing attempts. Report them and never share your password or two-step verification codes.
The same scammers often impersonate brands in comment sections, with lookalike accounts promising gifts or refunds. Our guide to protecting your brand reputation covers how to respond.
Where Blabla fits
No tool can get you verified: the badge depends on TikTok’s review. What Blabla can do is keep your comment section clean while you build your presence. Connected through TikTok’s official API, Blabla’s moderation hides impersonation scams, fake giveaway messages, spam links and hate under your videos automatically, 24/7, using keyword lists and AI filters you describe in plain language, and lets you answer real questions in your brand’s tone from one inbox shared with Instagram, Facebook and YouTube. For more TikTok-specific tactics, read our guide to TikTok moderation. You can try it free for 7 days, no credit card required.
The bottom line
Getting verified on TikTok is not about follower counts. Build an active, complete and secure account, earn real press coverage, then apply in the app with your links ready. If you are refused, fix the weak point and reapply after 30 days. For the same process on Instagram, see how to get verified on Instagram, and for day-to-day account management, our TikTok Studio guide.






