Vous passez probablement des heures chaque semaine sur les mêmes tâches de groupe Facebook : approuver des publications, répondre aux mêmes messages privés, supprimer le spam et inciter les membres silencieux à participer. Cette routine coûte du temps et de l'élan, et elle rend impossible de prouver la valeur commerciale du groupe lorsque vos parties prenantes veulent des chiffres, pas des anecdotes.
Ce guide axé sur l'automatisation est conçu pour les managers de communauté occupés, les responsables des réseaux sociaux et les propriétaires de petites entreprises qui souhaitent développer, engager et monétiser leur groupe Facebook sans sacrifier la qualité de la communauté. Lisez la suite pour des workflows d'automatisation étape par étape, des modèles de modération et de messages privés prêts à l'emploi, des incitations à l'engagement qui suscitent de véritables conversations et des formules simples de retour sur investissement. Vous obtiendrez également des extraits de texte et des configurations reproductibles pour que vous puissiez mettre en œuvre des automatisations de commentaires, de messages privés, d'approbation et de modération dès aujourd'hui, et commencer à mesurer les résultats demain.
Pourquoi un groupe Facebook devrait faire partie de votre stratégie communautaire
Pour plus de clarté,
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