你是否想知道如何優化你的LinkedIn尋找潛在客戶的效率，而不用整天忙碌？如果你還在逐一發送連結請求，那你可能錯過了很多機會。自動化已經改變了遊戲規則，但並不如你所想像的那樣。現在不再是發送數百條通用消息。相反，今天最有效的策略依賴於智能、個性化且幾乎像真人般的方式，幫助你脫穎而出。
了解「LinkedIn訊息發送者」：自然發送 vs 贊助發送
在進入自動化之前，區分LinkedIn上「發送者」涉及的兩個主要上下文是至關重要的。你的策略和工具將依賴於這一根本差異。
第一種是自然發送者，即你自己的LinkedIn資料。在使用自動化工具進行尋找潛在客戶時，是你的帳號發送連結請求、消息和InMails。目標是模擬並真實地放大你的個人活動，以建立你的網絡並產生潛在客戶。
第二種是贊助消息發送者。這是LinkedIn付費廣告活動（消息廣告或對話廣告）的特定功能。在這裡，廣告帳號管理員可以指定特定人物發送廣告消息。這允許更高程度的個性化，因為來自某一領域公認專家的消息可能更具有影響力。
如何新增贊助發送者?
廣告管理員可以在Campaign Manager中邀請他們的一級連結成為發送者。一旦請求被接受，他們的資料可以被選擇來發送贊助消息給目標受眾。收件者會看到發送者的名字，並附有一個註明消息由某公司贊助的標註。
本文主要集中於自動化自然發送者，這是尋找潛在客戶和直接業務開發的最常見方法。
為什麼要在LinkedIn上自動發送消息？
自動化的概念可能在以人際關係為中心的平台上顯得違背直覺。然而，做得好時，自動化並不取代人性化，而使它擺脫自動化任務以專注於真正重要的事情：合格的對話。
節省時間和提高效率
主要優勢顯而易見：節省時間。想像一下每週手動尋找和聯繫100位潛在客戶。這包括：
搜尋每個資料。
造訪他們的頁面。
點擊「連結」。
寫一條個性化消息。
幾天後跟進。
這些花在重複性任務上的時間可以專注於談判、成交或策略上。對於像我們這樣專注於智慧能源解決方案如太陽能面板安裝和電動車充電站的公司，時間是寶貴的。手動聯繫採購經理、車隊經理或土地所有人非常耗時。自動化讓我們能夠在背景中執行目標活動。
擴展和精準的覆蓋面
現代自動化工具讓你可以超越LinkedIn的基本搜索。你可以根據活動來定位，例如誰評論或喜歡了某行業影響者的一篇特定帖子。
例如，如果一位可再生能源專家發布了一篇關於熱泵優勢的文章，我們可以自動聯絡所有參與此帖子的人。然後連結消息變得高度相關：「您好 {名字}，我注意到您也贊同[影響者名字]關於熱泵的文章。我希望能和您討論這個主題。」
這種精確定位的方法比傳統冷接觸的接受率和反應率高得多。
選擇正確的工具：雲端解決方案 vs Chrome擴展
LinkedIn自動化工具市場廣大，但並非所有解決方案都一樣，尤其是在安全性方面。它們可以分為兩個類別。
Chrome擴展的風險
擴展插件直接嵌入到你的網路瀏覽器中。雖然通常容易安裝，但它們有主要缺點：
安全性較低：它們從瀏覽器修改LinkedIn的頁面代碼，使其更容易被平台演算法檢測。
依賴你的電腦：自動化僅在電腦開啟且LinkedIn頁籤打開時才有效。如果你關閉筆記型電腦，所有操作都停止。
IP地址不固定：一些擴展插件使用經常改變的IP地址，可能引起LinkedIn的懷疑，導致帳號被懷疑從多個位置同時訪問。
注意LinkedIn的使用條款
LinkedIn在其服務條款中明確禁止使用第三方自動化軟件。使用不安全的工具或侵略性做法（大量發送非個性化消息）可能導致帳號限制，甚至封禁。關鍵是選擇能模仿人類行為的工具並合理使用。
雲端解決方案的安全性
雲端工具，如Expandi，運營於外部伺服器上。它們被認為安全得多，原因包括：
全天候運作：即使關閉電腦，你的活動仍繼續進行，因為所有操作皆在線上處理。
專用IP地址：最好的平台會分配一個獨特的、本地化的IP地址。對LinkedIn而言，所有操作似乎都來自你的通常位置，這更加自然。
模擬人類行為：這些工具包含操作（造訪資料、發送消息等）中隨機的延遲，以模仿真實使用者的活動，避免可檢測的重複模式。
內建安全限制：它們內含防範措施以避免超過LinkedIn的推薦每日活動上限。
安全和有效自動化的最佳做法
擁有合適的工具是不夠的；使用方式決定了成功和帳號安全。
#1 你的資料是你的展示櫃
當你收到邀請後，潛在客戶做的第一件事是檢查你的資料。確保它完美無缺：
一個專業的資料照片。
一個體現你專業的橫幅。
一個清楚解釋你做什麼以及為誰做的標題。
一個講述故事並強調你的價值主張的摘要。
相關內容（文章、帖子）證明你的專業知識。
#2 個性化為王
「您好 {名字}」的時代已經過去。真正的個性化走得更遠。高級工具允許動態標籤符合每個潛在客戶。
個性化標籤 | 使用示例 |
|---|---|
{名字} | 您好 Marc, |
{公司名稱} | ...我注意到你在 Acme Corp 工作。 |
{職位名稱} | 作為 市場總監, 你... |
{自定義欄位} | 我非常喜歡您有關 AI in marketing 的文章。 |
最後一點，自定義欄位是最強大的。在啟動活動之前，您可以在CSV文件中創建一列獨特的鉤子短語供每個潛在客戶使用。例如造訪他們的資料時，您可能能夠注意到共同的學校、興趣或最近的帖子。然後工具會將這個短語注入你的消息中，創造一種大規模的超個性化方法。
#3 設定现实的限制
即使擁有安全的工具，不要嘗試每天發送200個邀請。人類行為是適度的。以下是合理的每日限制開始值：
造訪資料： 50–80
連接請求： 20–30
跟進消息： 30–50
喜好或認可： 10–20
在幾周內逐漸增加這些數量，仔細監控你的接受率。如果該率很高（超過40–50%），這表明LinkedIn你的邀請是相關且被歡迎的。
#4 創建多接觸點序列
一個好的自動化策略不僅限於一條消息。它是溫暖潛在客戶的邏輯序列的一部分。
以下是一個有效序列的示例：
第1天：造訪潛在客戶的資料（他們收到通知）。
第2天：發送個性化連接請求。
第4天（如被接受）：發送第一消息感謝，不涉及銷售。分享有用的資源（文章、案例研究）。
第8天：發送第二封跟進消息，提出與他們的職業挑戰相關的開放問題。
第12天：輕策提出電話會議或演示。
自動化管理此節奏，並在潛在客戶回复時自動停止序列，讓您接手進行人際交流。
用AI和全通道方法更進一步
最先進的自動化技術現在整合人工智能並跨多個渠道部署以最大化接觸點。
使用AI撰寫有強烈影响的消息
像ChatGPT這樣的工具可以是你前景尋找的絕佳助理。你可以用它們來：
優化你的LinkedIn資料：請AI重寫你的摘要，使其更有衝擊力。
生成破冰短語：提供潛在客戶的LinkedIn URL，請求基於他們的經驗或帖子生成三個個性化破冰短語。
創建消息模板：描述你的受眾和提供服務，然後請求多個連接和跟進消息的變體。
AI是助手，而非替代品
永遠不要盲目複製粘貼AI生成的內容。用其建議作為起點，然後用你自己的聲音和專業知識進行完善。目標是加速個性化過程，而非去人性化。
全通道方法以達最大影響
為什麼僅限於LinkedIn？最感興趣的潛在客戶通常會被询问。全通道方法結合了多個接觸點，以保持在意識之上。通過集成（利用像Zapier這樣的工具），你可以創建精巧的工作流程。
在我們的領域中，我們提供全面解決方案如智能消耗管理或太陽能多余能量的虛擬電池，決策周期可能很長。一個全通道流程可能看起來像這樣：
步驟1（LinkedIn）：潛在客戶接受你的自動連接請求。
步驟2（電子郵件）：自動化工具將其信息發送到你的CRM，觸發一封迎新電子郵件，包含一份案例研究，說明類似公司如何減少40%的能源開支。
步驟3（廣告）：聯繫人被添加到Facebook或LinkedIn廣告的自定義受眾列表中，以展示客戶證言。
這種接觸點的協調加強了信任度，並顯著增加了收到回應的機會。
歸根结底，LinkedIn訊息工具的選擇和使用已經演變。原始能力已讓位于精致。成功的公司利用自動化擴大人性化的、個性化的互動—而不是取代它們。採用安全的方法，優先質量而非數量，並在每次互動中創造價值，你可以將LinkedIn轉化為你的業務增長的強大引擎。
LinkedIn消息發送常見問題
LinkedIn自動化的主要優勢是什麼？
主要優勢是顯著節省時間，能夠一致擴大尋找潛在客戶的努力，以及能夠完成複雜的跟進序列，確保沒有潛在客戶被遺漏。這釋放時間專注於高價值對話。
使用消息發送工具的最大風險是什麼？
主要風險是，如果使用不安全的工具（如某些Chrome擴展）或做法被認為是垃圾信息（發送數百條相同消息，接受率非常低），可能會導致LinkedIn帳號的限制或封禁。選擇具有專用IP地址和尊重合理活動限制的雲端工具至关重要。
自動化真的能改善潛在客戶生成嗎？
絕對可以。當用於大規模部署超目標、個性化的活動時，自動化增加了合格對話的數量。例如，一家專注於太陽能的公司可以向數百位設施經理發送相關消息，這是手動不可行，導致更多的演示和報價。
如何選擇正確的自動化工具？
選擇提供專用IP地址和進階安全功能（模擬人類行為，活動限制）的雲端工具。另外，確保工具提供廣泛的個性化選項（自定義欄位）和與其他軟件如CRM的整合能力。
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