你已經完善了你的履歷，針對你的求職信進行了調整，並對一個令人興奮的工作申請按下了「提交」。然而，你停下來了。你在 LinkedIn 上找到了這個職位的招募員。你應該寄信給他們嗎？這會讓人感到侵擾和垃圾信息嗎？這是一個顯示主動的勇敢行為，還是一個被忽視的絕望舉動？如果你確實想聯繫，該怎麼說才能從噪音中脫穎而出並實際收到回應呢？
這種困惑很普遍。一些職業顧問甚至高層招募員鼓勵發送個性化的訊息。然而，許多試過這種方法的求職者卻沒有得到任何回應，讓他們懷疑這是否浪費時間。事實是，給招募員發送冷訊息可以是你求職中的一個非常強大的工具，但前提是它的方式正確。重點不是在於應不應該聯繫，而是在於如何聯繫。
為什麼你的致冷訊息無效
很多善意的訊息落在招募員的收件箱中，然後被立即忽略。原因往往歸結於幾個不起眼的錯誤，沒有尊重招募員的時間和職責。最常見的錯誤是千篇一律、低投入的訊息。簡單地說，「嗨，這是我的履歷。如果有適合我的職位，請讓我知道」，這種方式是保證會被丟到檔案夾中的。這種方式將整個負擔推到招募員身上，要求他們檢查你的歷史，了解你的技能，並將你的資料與公司開放的職位進行匹配。他們的工作是填補現有的具體職位，而不是為陌生人提供一對一的職業諮詢。
另一個常見的錯誤是選錯了人。在大公司中，招聘團隊通常規模龐大且專業化。招募員通常被分配到不同部門或“管道”，如工程、行銷或銷售。一個招聘軟體工程師的招募員可能對行銷職位毫無影響力或可見度。將你的行銷資料發給技術招募員是行不通的，也顯示出缺乏研究。這就是為什麼向你夢想中的公司裡的每一個招募員都發訊息的廣撒網策略效果不佳的原因。
最後，你的聯繫強度僅限於所附的資料。想想你的訊息就像是電子郵件的主題，而你的資料就好比電郵的內容。如果你的訊息引起了招募員的興趣，他們的下一步行動就是點開你的資料。如果他們發現一張不專業的照片，一個空泛的標題，以及不完整的工作歷史，你的可信度會消失無蹤。你的 LinkedIn 資料是你的數位握手，如果它不夠有力，那麼對話在開始之前就已結束。
基礎：聯絡前的準備要點
在你考慮撰寫訊息之前，你需要做好準備。成功的聯絡策略建基於準備，而不僅僅是巧妙的措辭。花時間建立一個堅固的基礎會極大地提高你獲得積極回應的機會。
優化你的 LinkedIn 資料：你的數位握手
你的 LinkedIn 資料是你專業工具箱中最重要的工具。它驗證了你的身份，並提供了你技能和成就的具體證據。在聯繫任何人之前，確保你的資料是 100% 完整且已優化以留下深刻的第一印象。
大頭照和封面圖片：使用一張清晰的專業頭像，讓你看起來親切且自信。你的封面圖片可以展示你的個性或專業領域。
標題：你的標題是黃金地段。不是僅僅列出你的職位名稱，而是用來描述你的價值。例如，與其僅標註「軟體工程師」，不如試著用「軟體工程師 | 建立可擴展的 Java & Python 後端系統」。
簡介（About 段落）：這是你的自我介紹電梯簡報。撰寫一篇引人注目的簡介，講述你的職業故事，突出你的關鍵技能，並表明你的熱情所在。
經驗段落：不要僅僅列出你的工作職責。使用要點展示你的成就，附上具體的結果（例如：「通過重新設計登錄流程，將用戶參與度提高了 15%」）。
自訂 URL：自訂你的 LinkedIn URL，使其乾淨且專業（例如，
linkedin.com/in/yourname）而不是預設的數字串。
做好功課：研究和目標設定
當你的資料準備好後，就該尋找合適的人聯絡了。盲目地向招募員發送訊息是沒效率的。戰略性的目標是關鍵。
開始時，確認一個目標公司的名單和真正符合你經驗的具體空缺職位。當你鎖定某個職位後，你的任務就是找到負責填補該職位的招募員。善用 LinkedIn 的搜索功能。
在搜索欄中輸入「招募員」或「人才招募」。
篩選「人員」。
將你的目標公司添加到「當前公司」篩選器中。
然後，將與部門相關的關鍵字添加到主搜索中，如「設計」、「銷售」或「工程」。
大多數招募員會在他們的標題或簡介中說明他們正在招聘什麼。可能需要幾分鐘的捲動搜尋，但找到那個正在尋找像你這樣的人是最關鍵的一步。聯繫準確的人將你的訊息從隨機干擾轉變為潛在問題的解決方案。
打造完美的 LinkedIn 冷訊息
在你優化資料並確定目標後，你已經準備好撰寫令人注意的訊息。成功的聯絡訊息是個性化的、簡短的和有價值的。它應該讓招募員的工作更輕鬆，而不是更難。
成功訊息的結構
每個有效的冷訊息，不論是連接請求還是 InMail，包含四個關鍵組成部分。掌握這個結構將幫助你每次撰寫出有吸引力的聯絡。
個性化的引鉤：從建立共同點開始。這立即顯示了你做過研究，而不是隨意發送的訊息。你的引鉤可能是提到一個共同的認識、你們都在的 LinkedIn 團體、你喜歡的他們最近的帖子，或公司最近的好消息。
說明你的目的（「為什麼是你」）：直接切入主題。明確提到你感興趣的具體職位名稱。例如，「我注意到貴公司網站上的開放職位——產品設計師。」
提供你的價值（「為什麼是我」）：這是你的微型自我介紹。用兩三句話將你最相關的經驗直接連結到職位要求。這不是你的完整履歷摘要，而是一個針對性的資格速描。例子：「我有超過 7 年的產品設計師經驗，過去 5 年專注於 iOS/Android 應用設計，這與職位描述完美契合。」
清楚的行動呼喚（CTA）：以一個簡單、低摩擦的下一步結束。提到你已經通過官方渠道申請了。你可以提供更多資訊或安排簡短的通話。包括你的聯絡資訊以方便他們。
專家建議
在發送訊息之前，一定要通過官方渠道申請。一些公司對通過其應聘者跟踪系統（ATS）追踪候選人的政策非常嚴格。訊息中說「我已經申請」顯示你已遵循流程，這使得招募員更容易找到你的申請。
適用於所有場景的模板
場景 | 訊息模板 |
|---|---|
申請特定職位 | 您好 [招聘負責人姓名]， |
利用共同群體 | 您好 [招聘負責人姓名]， |
讚美他們的帖子 | 您好 [招聘負責人姓名]， |
要求信息聊天 | 您好 [招聘負責人姓名]， |
聯絡請求 vs. InMail：兩者有何不同？
LinkedIn 提供了兩種主要的初步接觸方法：個性化的聯絡請求和 InMail。何時使用每一種方法可以提高你的聯絡成效。
聯絡請求可以包括一個簡短的 300 字元訊息。這是你提供背景的機會，以免除去隨機邀請的感覺。它非常適合快速、個性化的引鉤以鼓勵他們接受。由於字元限制，你必須簡潔。
實例聯絡請求筆記：「嗨，簡，我看到你在 Lyft 招募設計角色。我是一名有七多年移動經驗的產品設計師，剛剛申請了你們團隊的空缺職位。希望能建立聯繫。」
InMail 是 LinkedIn 的高級消息功能。這讓你可以發送（最多 8,000 字元，包括主題字串）給非關聯對象。這是個不錯的選擇，如果你的聯絡請求在待處理中，或你想先發送更詳細的提案。依據行業數據，InMail 的平均回覆率是 18-25%，遠超過冷郵件的 3%。若典範設定為「開放資料」用戶，你還能免費發送 InMail。
跟進藝術
如果你發送了一個精心撰寫的訊息，但卻未收到任何回應，不要氣餒。招募員非常忙碌且可能未留意到你的消息。 一份禮貌且專業的跟進可以帶來重要的區別。事實上，至少一次的跟進可以增加你收到回應的機會 25%。
等待約一周再進行跟進。你的跟進應該簡潔、禮貌且在可能的情況下增加價值。將你的原始消息置頂在他們的收件箱往往是足夠的。
跟進範本：「您好 [招聘負責人姓名]，希望您本週一切順利。我正在跟進我上週關於 [職位名稱] 職位的消息。我仍然對這個機會非常感興趣，並渴望討論我的 [關鍵技能] 如何為您的團隊帶來裨益。請告訴我是否有任何其他我可以提供的信息。」
隨著你在職業上的進步，管理專業通訊成為一項關鍵技能。無論你是求職者跟踪申請，還是在職業生涯中專注於B2B 業務機會發掘，組織性是關鍵。許多專業人士使用工具來簡化這一過程。例如，像 Blabla.ai 這樣統一收件箱可以整合私信和評論，甚至利用 AI 幫助回應管理。這一有效溝通的原則對於任何積極主動的求職者而言都是必不可少的，無論是為了建立並維持強大的專業網絡，還是在 LinkedIn 上發掘商機。
常見錯誤避免
即便懷有最好的意圖，也很容易犯錯。以下是聯繫招募員時應避免的一些事項：
不要太泛泛。 任何人都可以收到的訊息會被所有人忽略。個性化是絕不可或缺的。
別要求他們幫你找工作。「這是我的履歷，你們有什麼適合我的職位嗎？」這樣的方式很快就會被忽略。
不要寫成一篇長文。保持訊息簡潔易於掃描。招募員每天閱讀的消息成百上千。
別過於急切。跟進是聰明的，但每日的煩擾不是。尊重他們的時間和空間。
不要忘記校對。語法和拼寫錯誤暗示不注意細節，這對任何職位都是個紅旗。
警告：從招募員的視角看
記住，招募員的主要工作是為公司填充空缺職位，不是為陌生人提供職業輔導。你的訊息應該讓他們的工作更輕鬆，表現出你已經做過研究且是解決其問題（空缺職位）的潛在方案。任何為他們增加工作負擔的事情，比如篩選模板履歷，都可能被忽略。
在 LinkedIn 上向招募員發送一條冷訊息是可以在競爭激烈的求職市場中脫穎而出的主動步驟。重點不是在於發送更多訊息，而是在於發送更好的訊息。將你的思維方式從「你可以為我做什麼？」轉變為「這是我能為您提供的價值」，你將你的聯絡轉變成從一個不受歡迎的打擾變成了一個受到歡迎的機會。思慮周全、個性化並以招募員為中心的訊息不僅僅是獲得注意的方式——更是展示你將帶入職位的專業精神和主動性的方式。
是冷訊息LinkedIn還是冷電郵更好？
雖然兩者都能有效，但在LinkedIn上的冷訊息通常具有顯著優勢。LinkedIn提供了即時背景-招募員點擊即可查看面龐、職銜和職業歷史，這增強了信任和透明性。此外，數據顯示LinkedIn InMail的平均回覆率為18-25%，而冷電郵通常約為3%。最好的策略通常包括兩個渠道，但對於初始聯絡，LinkedIn通常更有效。對於那些想擴大範圍提高出擊，甚至可以用自動化LinkedIn 訊息自動化來確保按時和一致的跟進。
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