Μπορείτε να εντοπίσετε έναν πελάτη-έτοιμο lead ή μια αναδυόμενη καταγγελία σε λιγότερο από πέντε λεπτά—εάν ξέρετε πώς να αναζητήσετε tweets. Οι περισσότερες κοινωνικές, κοινοτικές και υποστηρικτικές ομάδες σπαταλούν ώρες περνώντας από το θόρυβο, χάνουν αναφορές υψηλής πρόθεσης και παλεύουν με περιορισμούς ρυθμού, σύγχυση API και χειροκίνητες διαδικασίες που δεν κλιμακώνονται.
Αυτό το εγχειρίδιο Αναζήτησης Tweets αντιστρέφει αυτήν την διαδικασία με μια απλή ροή εργασίας ομάδας: Αναζήτηση → Φιλτράρισμα → Δράση. Μέσα θα βρείτε έτοιμα προς χρήση ερωτήματα, πρακτικές λίστες φιλτραρίσματος για να αφαιρέσετε άσχετα αποτελέσματα, οδηγίες για API και περιορισμούς ρυθμού και πρότυπα αυτοματοποίησης για ειδοποιήσεις, λήψη leads και δημιουργία δράσεων υποστήριξης—προσαρμοσμένα για ομάδες (συμπεριλαμβανομένων των ακροατηρίων EN-AU) που χρειάζονται αναπαραγώγιμες, εύκολες διαδικασίες για να μετατρέψουν τα κοινωνικά σήματα σε πραγματικά αποτελέσματα.
Γιατί η αναζήτηση tweets έχει σημασία: μια επισκόπηση εστιασμένη στην ομάδα
Πριν εμβαθύνουμε σε operators και συνταγές, να γιατί η στοχευμένη ανακάλυψη tweets έχει σημασία για τις ομάδες: μια προσέγγιση τριών βημάτων—εύρεση, προτεραιοποίηση, απάντηση—μετατρέπει τα ακατέργαστα σήματα tweets σε μετρήσιμα αποτελέσματα. Πρώτα βρίσκετε υποψήφια tweets με ακριβή ερωτήματα, στη συνέχεια τα προτεραιοποιείτε για να αφαιρέσετε το θόρυβο και να τα κατατάξετε ανά επείγον ή πρόθεση, και τέλος απαντάτε ενεργοποιώντας ειδοποιήσεις, αυτόματες απαντήσεις ή καταχωρίσεις CRM. Ο στόχος είναι να μετακινηθείτε από την ανακάλυψη στη λύση ή το έσοδο σε λεπτά αντί για ώρες.
Οι ομάδες χρησιμοποιούν την αναζήτηση tweets για να επιδιώξουν διάφορους συγκεκριμένους στόχους:
Εξυπηρέτηση πελατών: Προβάλετε καταγγελίες και αιτήματα σε πραγματικό χρόνο πριν κλιμακωθούν. Παράδειγμα: μια ομάδα υποστήριξης αναζητά "brandname broken OR 'not working' lang:en" για να εντοπίσει επείγοντα προβλήματα προϊόντων και να ενεργοποιήσει ένα άμεσο βοηθητικό DM.
Καταγραφή ευκαιριών πώλησης: Εντοπίστε σήματα πρόθεσης όπως "ψάχνω για", "χρειάζομαι", ή αναφορές budget και μετατρέψτε τα σε ποιοτικά leads. Παράδειγμα: παρακολουθήστε "ψάχνω για 'κατηγορία προϊόντος' OR 'προτείνετε' -from:ανταγωνιστής".
Ανακάλυψη influencers: Εντοπίστε δημιουργούς που αναφέρουν τον τομέα σας ή τους ανταγωνιστές σας, ώστε η επικοινωνία να είναι εξατομικευμένη και έγκαιρη.
Ανταγωνιστική νοημοσύνη: Παρακολουθήστε ονόματα ανταγωνιστών, hashtags καμπάνιας ή καταγγελίες για τιμές για να ενημερώσετε τις αποφάσεις προϊόντος και τοποθέτησης.
Αυτό που προσφέρει αυτός ο οδηγός είναι πρακτικό και εφαρμόσιμο: κάθε συμβουλή συνδυάζει μια τεχνική Boolean ή operator με ένα πρότυπο ροής εργασίας που μπορεί η ομάδα σας να εφαρμόσει άμεσα. Αναμένετε:
ακριβή παραδείγματα ερωτημάτων που μπορείτε να αντιγράψετε και να προσαρμόσετε
κανόνες φιλτραρίσματος και συμβουλές μεταδεδομένων όπως έχει:συνδέσμους, γλώσσα, χώρα τοποθεσίας και διασταυρωμένα
πρότυπα απάντησης βήμα προς βήμα για ειδοποιήσεις, αυτόματες απαντήσεις, και ανάβαση σε κανάλια CRM ή λειτουργιών
Συμπαγές, επαναχρησιμοποιήσιμο παράδειγμα
Βρείτε: Boolean query για να καταγράψετε αυστραλιανές καταγγελίες: "brandname (broken OR 'not working' OR 'help me') lang:en place_country:AU"
Προτεραιότητα: μειώστε τα ψευδώς θετικά αποτελέσματα με -from:ανταγωνιστής και -has:συνδέσμους; εφαρμόστε κατώτατα όρια min_faves ή min_replies για σήματα υψηλής επίδρασης
Απάντηση: δημιουργήστε ειδοποίηση Slack ή Teams, ενεργοποιήστε μια Blabla αυτόματη απάντηση που αναγνωρίζει το πρόβλημα και ζητά λεπτομέρειες DM, και αυτόματα δημιουργήστε μία καταχώριση CRM όταν η απάντηση περιέχει αναφορά παραγγελίας
Πρακτικές συμβουλές για ομάδες
Ξεκινήστε ευρέως και στη συνέχεια προσθέστε operators μέχρι να αποκτήσετε την απαιτούμενη ακρίβεια.
Χρησιμοποιήστε γεωφιλτράρισμα και γλωσσικά φίλτρα για να κατευθύνετε σε τοπικούς πράκτορες; ιδιαίτερα χρήσιμο για τις ομάδες EN-AU.
Καθορίστε άμεσες ενέργειες για κάθε κατηγορία: αυτόματη απάντηση, ανθρώπινη κλιμάκωση ή πιστοποίηση lead.
Η Blabla απλοποιεί την εργασία απάντησης και δρομολόγησης μετατρέποντας τις αντίστοιχες αναζητήσεις σε έξυπνες απαντήσεις, κανόνες μετριασμού, ειδοποιήσεις και καταχωρίσεις CRM, ώστε οι ομάδες να μπορούν να αυτοματοποιήσουν κοινές παρακολουθήσεις και να επικεντρωθούν στην αντιμετώπιση των αποτελεσμάτων αντί για την εκτέλεση ολοκληρώσεων.
Θα λάβετε δείγματα αντιγράφων απαντήσεων προσαρμοσμένα για αυστραλιανά ακροατήρια, όρια ανάβασης και μετρήσιμα SLA που αντιστοιχούν στη δημιουργία εισιτηρίων. Τα πρότυπα επίσης δείχνουν πώς να επισημάνετε και να βαθμολογήσετε leads έτσι ώστε οι καταχωρίσεις CRM να περιλαμβάνουν πηγή lead, σήμα πρόθεσης και προτεραιότητα—διευκολύνοντας τις παραδόσεις και κάνοντας τις αναλύσεις αξιόπιστες. Ξεκινήστε πειράματα με ένα μικρό σύνολο κανόνων και μετρήστε την άνοδο εβδομαδιαίως.
Βασικοί operators αναζήτησης στο Twitter και πώς να βρείτε tweets με υψηλή εμπλοκή
Τώρα που συγκρίναμε τη διεπαφή Προηγμένης Αναζήτησης με το απλό πλαίσιο αναζήτησης, αυτή η ενότητα παρουσιάζει τους πιο χρήσιμους operators αναζήτησης και πώς να τους συνδυάσετε για να προβάλλετε γρήγορα tweets υψηλής εμπλοκής.
Χρησιμοποιήστε αυτούς τους operators απευθείας στο πεδίο αναζήτησης του Twitter ή μέσω της φόρμας Προηγμένης Αναζήτησης. Συνδυάστε φίλτρα, χρονικά διαστήματα και operators ελάχιστης εμπλοκής για να περιορίσετε τα αποτελέσματα στα πιο σχετικά και δημοφιλή tweets.
from: Αναζητήστε tweets από έναν συγκεκριμένο λογαριασμό. Παράδειγμα:
from:elonmuskto: Βρείτε tweets που εστάλησαν σε έναν χρήστη. Παράδειγμα:
to:jm@username Συμπεριλάβετε αναφορές ενός λογαριασμού. Παράδειγμα:
@TwitterSupport"exact phrase" Χρησιμοποιήστε εισαγωγικά για ακριβή αντιστοιχία. Παράδειγμα:
"κλιματική αλλαγή"OR Αναζητήστε είτε τον όρο. Παράδειγμα:
apple OR samsung- Εξαιρέστε έναν όρο. Παράδειγμα:
recipe -chickensince:YYYY-MM-DD και until:YYYY-MM-DD Περιορίστε με βάση το εύρος ημερομηνιών. Παράδειγμα:
covid since:2021-01-01 until:2021-03-01lang: Περιορίστε σε μια γλώσσα. Παράδειγμα:
lang:enfilter:links Μόνο tweets που περιλαμβάνουν συνδέσμους. Παράδειγμα:
κυκλοφορία προϊόντος filter:linksfilter:media Μόνο tweets με πολυμέσα (εικόνες, βίντεο). Παράδειγμα:
κυκλοφορία filter:mediafilter:replies Εξαιρέστε ή περιλάβετε απαντήσεις. Χρησιμοποιήστε
filter:repliesγια να δείξετε απαντήσεις, ή-filter:repliesγια να τις αφαιρέσετε.min_retweets:, min_faves:, min_replies: Βρείτε tweets που φτάνουν σε ένα ελάχιστο όριο εμπλοκής. Παραδείγματα:
min_retweets:100,min_faves:500near:"location" within:15mi Περιορισμός κατά εγγύτητα (πόλη + ακτίνα). Παράδειγμα:
near:"San Francisco" within:15mi
Πρακτικοί συνδυασμοί για να βρείτε tweets με υψηλή εμπλοκή:
"κριτική προϊόντος" min_faves:1000 filter:links since:2024-01-01— tweets με πολλές προτιμήσεις σχετικά με κριτικές προϊόντων που περιλαμβάνουν σύνδεσμο και δημοσιεύθηκαν μετά την 1η Ιανουαρίου 2024.from:nytimes min_retweets:500 -filter:replies— δημοφιλή tweets της NYT που δεν είναι απαντήσεις.κυκλοφορία OR "νέο προϊόν" filter:media min_retweets:200— δημοφιλείς αναρτήσεις κυκλοφορίας που περιλαμβάνουν πολυμέσα.
Γρήγορες συμβουλές
Χρησιμοποιήστε εισαγωγικά για ακριβείς φράσεις και παρενθέσεις για να ομαδοποιήσετε ρήτρες OR:
(apple OR samsung) "νέο τηλέφωνο".Ξεκινήστε ευρέως, και στη συνέχεια προσθέστε
min_retweetsήmin_favesγια να φιλτράρετε για εμπλοκή.Συνδυάστε
filter:linksήfilter:mediaόταν θέλετε tweets που παραπέμπουν σε άρθρα ή περιλαμβάνουν εικόνες/βίντεο.Χρησιμοποιήστε τη φόρμα Προηγμένης Αναζήτησης για να δημιουργήσετε οπτικά ερωτήματα; θα δημιουργήσει τους operators για εσάς.
Αυτοί οι operators θα σας βοηθήσουν να προσδιορίστε επιδραστικές συνομιλίες και tweets που οδηγούν στην μέγιστη εμπλοκή. Δοκιμάστε διαφορετικούς συνδυασμούς και εύρη ημερομηνιών για να εμφανίσετε τα καλύτερα αποτελέσματα για το στόχο σας.
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