Μπορείτε να μετατρέψετε ένα απλό σχόλιο στο Instagram σε έναν πληρωμένο μαθητή — και δεν πρέπει να παίρνει ώρες χειροκίνητης παρακολούθησης. Αν είστε δημιουργός μαθημάτων, προπονητής ή διαχειριστής κοινωνικών μέσων στον Καναδά, ήδη γνωρίζετε την απογοήτευση: δεσμευτική κοινωνική αλληλεπίδραση που δεν μετατρέπεται ποτέ επειδή η παρακολούθησή σας είναι αργή, αποσπασματική ή δεν συμμορφώνεται με τους καναδικούς κανόνες πληρωμών και φορολογίας.
Αυτός ο οδηγός σας καθοδηγεί στη ρύθμιση του Kajabi ειδικά για καναδικές πληρωμές (νόμισμα, GST/HST), τη δημιουργία funnel υψηλής μετατροπής και τη χρήση συνταγών αυτοματισμού που καταγράφουν leads από σχόλια και DM στο Instagram και το Facebook. Μέσα θα βρείτε πρακτικές διαρυθμίσεις για το Zapier και το Make, έτοιμα προς χρήση templates για απαντήσεις σε DM και σχόλια, βήματα για επίλυση κοινών προβλημάτων και μια λίστα ελέγχου ROI, ώστε να μπορέσετε να ξεκινήσετε γρήγορα και να μετρήσετε πραγματική επίδραση.
Τι είναι το Kajabi και είναι διαθέσιμο για χρήση στον Καναδά;
Το Kajabi είναι μια πλατφόρμα που καλύπτει τα πάντα για δημιουργούς μαθημάτων, προπονητές, συμβούλους και μικρές επιχειρήσεις για να δημιουργούν, να προωθούν και να πωλούν online μαθήματα, συνδρομές και προγράμματα προπόνησης από μία μόνο διεπαφή.
Ναι — το Kajabi είναι διαθέσιμο στους Καναδούς χρήστες. Μπορείτε να δημιουργήσετε έναν λογαριασμό, να εισαγάγετε καναδικές επαγγελματικές λεπτομέρειες και να χρησιμοποιήσετε την πλατφόρμα εντός Καναδά· δεν υπάρχει γενικό γεωγραφικό μπλοκάρισμα στις καναδικές εγγραφές. Πρακτική συμβουλή: εγγραφείτε με καναδική διεύθυνση χρέωσης και ορίστε τοπικές προτιμήσεις νομισμάτων όπου είναι εφαρμόσιμο για να διατηρείτε τη λογιστική σας καθαρή.
Με μια ματιά — κύριες δυνατότητες (σύντομη):
Φιλοξενία μαθημάτων & συνδρομών: κεντρικό σημείο για παράδοση μαθημάτων και πρόσβαση μελών.
Μάρκετινγκ & funnels: σελίδες προορισμού, καμπάνιες email και Pipelines (ροές funnel).
Πληρωμές: πληρωμές και συνδρομές μέσω Stripe/PayPal ενσωματώσεων.
Ολοκληρώσεις & αυτοματοποίηση: APIs, webhooks και εγγενής υποστήριξη για Zapier/Make για σύνδεση άλλων εργαλείων.
Περιορισμοί που πρέπει να προσέξετε στον Καναδά:
Ιδιαιτερότητες διαχειριστών πληρωμών: το Stripe και το PayPal υποστηρίζουν τον Καναδά, αλλά ο χρόνος πληρωμής, η διαχείριση συναλλάγματος και ορισμένα χαρακτηριστικά διαφέρουν από τους λογαριασμούς των Η.Π.Α. — ρυθμίστε το Stripe με καναδική επιχείρηση και τράπεζα για να αποφύγετε καθυστερήσεις.
Φορολογικές ευθύνες: είστε υπεύθυνοι για την εγγραφή, συλλογή και αναφορά GST/HST/PST; το Kajabi δεν υποβάλει φορολογικές δηλώσεις για εσάς.
Προχωρημένες αυτοματισμοί: για δρομολόγηση σχολίων/DM και σύνθετες ροές συχνά χρησιμοποιείτε παραμεσολαβητές (Zapier, Make) ή μια υπηρεσία όπως το Blabla για να αναλύσετε συνομιλίες και να σπρώξετε δομημένα leads στο Kajabi.
Πρακτικό παράδειγμα (σύντομο): ένας προπονητής από το Βανκούβερ μπορεί να δρομολογήσει τα Instagram DMs μέσω του Blabla για να εντοπίσει ειδικευμένους leads, και στη συνέχεια να χρησιμοποιήσει το Zapier για να δημιουργήσει ή να ενημερώσει την επαφή σε Kajabi και να τους τοποθετήσει σε έναν αυτοματοποιημένο Pipeline. Εάν ακολουθήσετε αυτή την πορεία, ελέγξτε τις άδειες κλειδιών API του Kajabi και τα όρια ρυθμού και επιβεβαιώστε ότι ο αυτοματισμός σας αντιστοιχεί σε IDs προϊόντων/προσφορών του Kajabi για να αποφύγετε λάθη.
Για λεπτομέρειες διαμόρφωσης, οδηγίες τιμολόγησης και βήμα προς βήμα ρύθμιση για καναδούς πωλητές, δείτε τις ενότητες παρακάτω σχετικά με την τιμολόγηση, τους φόρους και τη συνολική ρύθμιση του Kajabi.
Πώς να καταγράψετε leads από σχόλια και DM στο Instagram και το Facebook και να τα κατευθύνετε προς το Kajabi
Τώρα που έχουμε διαμορφώσει το Kajabi για την καναδική επιχείρησή σας μαθημάτων, ας δούμε μια πρακτική ροή εργασίας για να καταγράψετε leads από σχόλια και DM στο Instagram και το Facebook και να τα οδηγήσετε στο Kajabi για παρακολούθηση και μετατροπή. Παρακάτω είναι μια σαφής, επαναλαμβανόμενη διαδικασία, καθώς και έτοιμα templates για απαντήσεις και συμβουλές αυτοματοποίησης.
Ροή σε υψηλό επίπεδο
Ο χρήστης σχολιάζει ή στέλνει DM στο Instagram/Facebook → απαντάτε με μια πρόσκληση δράσης για εγγραφή (σύνδεσμος, φόρμα ή αυτοματοποιημένο DM) → ο lead υποβάλλει email/συγκατάθεση → ο επαφή προστίθεται στο Kajabi (μαρκαρισμένος και προστίθεται σε μια ακολουθία αυτοματισμού).
Ρύθμιση βήμα προς βήμα
Προετοιμάστε έναν απλό προορισμό εγγραφής
Δημιουργήστε μια φόρμα ή σελίδα προορισμού στο Kajabi (σύντομη φόρμα: όνομα + email + κουμπί συγκατάθεσης). Βεβαιωθείτε ότι η φόρμα αντιστοιχεί με μια Προσφορά/Tag στο Kajabi ώστε να μπορείτε να ενεργοποιήσετε μια αυτοματοποιημένη ακολουθία υποδοχής.
Δημιουργήστε templates για απαντήσεις σε σχόλια και DM
Χρησιμοποιήστε σύντομες, φιλικές απαντήσεις που μεταφέρουν τη συνομιλία στον σύνδεσμο εγγραφής ή ενεργοποιούν ένα αυτοματοποιημένο DM. Αποθηκεύστε αυτές ως "αποθηκευμένες απαντήσεις" στο Instagram και το Facebook όπου είναι δυνατόν.
Παράδειγμα απάντηση στο σχόλιο (δημόσια): "Ευχαριστώ! Σας έστειλα μόλις ένα γρήγορο DM με τον δωρεάν οδηγό — ελέγξτε τα μηνύματα σας. 😊"
Παράδειγμα παρακολούθησης DM: "Γεια — ευχαριστώ για το ενδιαφέρον σας! Αν θέλετε τον δωρεάν οδηγό, εδώ είναι ο σύνδεσμος για να τον αποκτήσετε: [σύντομος σύνδεσμος]. Θα θέλατε να σας προσθέσω στη λίστα email μας για ενημερώσεις μαθήματος;"
Χρησιμοποιήστε εργαλεία αυτοματισμού για κλίμακα
Για συχνές αλληλεπιδράσεις, συνδέστε την ανταλλαγή μηνυμάτων σας στο Facebook/Instagram με ένα εργαλείο chatbot (ManyChat, Chatfuel, ή αυτοματισμούς Meta). Διαμορφώστε ροές που:
Ανταποκρίνονται σε σχόλια με την αποστολή DM
Συλλέγουν όνομα + email στη συνομιλία ή στέλνουν σύνδεσμο στη φόρμα Kajabi
Μαρκαρίζουν/επισημαίνουν τον lead ώστε η ενσωμάτωση σας να τους δρομολογεί σωστά στο Kajabi
Συνδέστε στο Kajabi
Χρησιμοποιήστε μία από αυτές τις μεθόδους ενσωμάτωσης:
Φόρμες Kajabi σε μια σελίδα προορισμού — συνδέστε τις από το DM σας ή την απάντηση στο σχόλιο.
Zapier / Make (Integromat) — ενεργοποίηση όταν υποβάλλεται ένας νέος συνδρομητής ή φόρμα bot και στη συνέχεια δημιουργεί ή ενημερώνει ένα άτομο στο Kajabi και εφαρμόστε tags ή εγγραφείτε τα σε μια προσφορά.
Άμεσο API — για προσαρμοσμένα backends, προωθήστε άμεσα leads στο Kajabi People και Automations μέσω του API του Kajabi.
Επισήμανση και αυτοματοποίηση στο Kajabi
Όταν ένας lead εισέρχεται στο Kajabi, εφαρμόστε περιγραφικά tags π.χ., "IG_comment", "FB_DM", "FreeGuide_Optin" και ενεργοποιήστε μια ακολουθία email υποδοχής που παραδίδει το υποσχεμένο περιεχόμενο και περιγράφει τα επόμενα βήματα (μίνι-μάθημα, πρόσκληση σε σεμινάριο, προσφορά μαθήματος).
Ρυθμός παρακολούθησης
Δημιουργήστε μια σύντομη ακολουθία λατρείας στο Kajabi: άμεση παράδοση, 1–2 θυμητικά/αξίας emails την επόμενη εβδομάδα, στη συνέχεια μεταβείτε στον κύριο σας funnel (σεμινάριο, πληρωμένη προσφορά, συμβουλή).
Συντομευμένα σενάρια που μπορείτε να αντιγράψετε
Απάντηση δημόσιου σχολίου (κρατάει τη συνομιλία ιδιωτική): "Ευχαριστώ — σας έστειλα DM με τις λεπτομέρειες!"
Αρχικό DM (αυτοματοποιημένο ή χειροκίνητο): "Γεια σου [Όνομα]! Ευχαριστώ για το μήνυμα σου — εδώ είναι ο οδηγός: [σύντομος σύνδεσμος]. Αν θέλετε, μπορώ να σας προσθέσω στη λίστα email μας έτσι ώστε να λαμβάνετε μελλοντικές συμβουλές και προσφορές μαθημάτων πρώιμων πτηνών. Θα το θέλατε;"
Παρακολούθηση, δοκιμή και συμμόρφωση
Χρησιμοποιήστε παραμέτρους UTM στους συνδέσμους για να αναθέτετε κίνηση και μετατροπές πίσω στο Instagram vs Facebook.
Δοκιμάστε τη ροή ολόκληρη από άκρο σε άκρο: δημοσιεύστε ένα σχόλιο ενεργοποίησης, λάβετε DM, υποβάλετε φόρμα, επιβεβαιώστε ότι το lead εμφανίζεται στο Kajabi με τα σωστά tags και την αυτοματοποίηση.
Σεβαστείτε την ιδιωτικότητα και τη συγκατάθεση: συμπεριλάβετε ένα σαφές πλαίσιο επιλογής ή δήλωση στη φόρμα για τη συγκατάθεση μάρκετινγκ (σημαντικό για τη συμμόρφωση με το PIPEDA στον Καναδά) και αποθηκεύστε αρχεία συγκατάθεσης στο Kajabi.
Γρήγορη λίστα ελέγχου
Δημιουργήστε μια σύντομη φόρμα ή σελίδα προορισμού στο Kajabi με συγκατάθεση.
Αποθηκεύστε πρότυπα απαντήσεων σε σχόλια και DM στο Instagram/Facebook.
Ρυθμίστε μια αυτοματοποιημένη ροή DM (ManyChat ή εγγενής αυτοματισμός Meta) για κλίμακα.
Ενσωματώστε το chatbot/φόρμα στο Kajabi μέσω Zapier/Make ή API.
Μαρκαριστείτε leads στο Kajabi και ενεργοποιήστε μια ακολουθία nurturing.
Δοκιμάστε και παρακολουθήστε μετατροπές τακτικά.
Με αυτά τα κομμάτια στη θέση τους, συχνά βλέπουμε μια σταθερή ροή ειδικευμένων leads να μετακινούνται από την κοινωνική αλληλεπίδραση στο Kajabi, όπου ακολουθίες nurturing μπορούν να μετατρέψουν το ενδιαφέρον σε πληρωμένες εγγραφές.
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