您可以將一條 Instagram 評論轉化為付費學生——而且不需要耗費數小時手動跟進。如果您是加拿大課程創作者、教練或社交媒體經理，您可能已經知道這種挫折感：承諾的社交互動從未轉化，因為您的跟進速度慢、不連貫，或者不符合加拿大的支付和稅務規定。
本指南將帶您逐步設置 Kajabi，專門用於加拿大支付（貨幣、GST/HST）、構建高轉化率漏斗，並部署自動化流程，從 Instagram 和 Facebook 評論和私訊中捕獲潛在客戶。裡面您會找到實用的 Zapier 和 Make 配置、現成的私訊和評論回覆模板、常見問題的故障排除步驟，以及投資回報檢查表，讓您快速啟動並測量真正的影響。
Kajabi 是什麼？它可以在加拿大使用嗎？
Kajabi 是一個為課程創作者、教練、顧問和小型企業提供的全能平台，能夠從單一界面構建、市場營銷和銷售線上課程、會員和教練計劃。
是的——Kajabi 可以供加拿大用戶使用。您可以創建一個帳號，輸入加拿大的商業資料，並從加拿大使用該平台；並沒有對加拿大用戶註冊的整體地域限制。實用提示：註冊加拿大的計費地址，並在適用的地方設置本地貨幣偏好，以保持您的會計整潔。
一目了然——核心功能（簡要）：
課程和會員托管：集中的地方提供課程和會員訪問。
行銷與漏斗：登陸頁面、電子郵件活動和管道（漏斗工作流程）。
支付：通過 Stripe/PayPal 集成進行結賬和訂閱。
集成與自動化：API、網路鉤子和原生 Zapier/Make 支援來連接其他工具。
在加拿大需要注意的限制：
支付處理器細節：Stripe 和 PayPal 支持加拿大，但付款時間、貨幣處理和某些功能與美國帳戶有所不同——用加拿大的商業和銀行設置 Stripe 以避免障礙。
稅務責任：您負責 GST/HST/PST 的註冊、收取和申報；Kajabi 不會為您申報稅款。
進階自動化：對於社交評論/私訊路由和複雜的流程，您經常需要使用中介軟體（Zapier、Make）或像 Blabla 這樣的服務來解析對話並將結構化的潛在客戶推送到 Kajabi 中。
實用例子（簡要）：溫哥華的一名教練可以通過 Blabla 路由 Instagram 的私訊來標記合格的潛在客戶，然後使用 Zapier 創建或更新該聯繫人到 Kajabi 並將其放入自動化管道。如果您遵循此路徑，請檢查 Kajabi API 金鑰權限和速率限制，並確認您的自動化映射到 Kajabi 的產品/報價 ID 以防止錯誤。
有關配置細節、定價指導和針對加拿大賣家的逐步設置，請參閱下文關於定價、稅收和端到端 Kajabi 設置的部分。
如何從 Instagram 和 Facebook 評論和私訊中捕獲潛在客戶並將其引導至 Kajabi
現在，我們已經為您的加拿大課程業務配置了 Kajabi，讓我們來介紹一個實用的工作流程，以便從 Instagram 和 Facebook 評論和私訊中捕獲潛在客戶，並將他們引導到 Kajabi 進行跟進和轉化。下面是一個明確、可重複的流程加上回覆模板和自動化技巧。
高層次流程
用戶在 Instagram/Facebook 上評論或發送私訊→您回覆一個呼籲行動的選項（連結、表單或自動私訊）→潛在客戶提交電子郵件/同意→聯繫人被添加到 Kajabi（標記並添加到自動化序列）。
逐步設置
準備一個簡單的選擇目的地
創建一個 Kajabi 表單或登陸頁面（簡短表單：姓名+電子郵件+同意勾選框）。確保表單映射到 Kajabi 提供/標籤，以便您可以觸發自動的歡迎序列。
設計評論回覆和私訊模板
使用簡短、友好的回覆將對話轉移到選擇加入的連結或觸發自動私訊。將這些儲存為 Instagram 和 Facebook 上的「已儲存回覆」。
評論回覆範例（公開）：「謝謝！我剛剛為您發了快速私訊，內有免費指南——查看您的消息。😊」
私訊後續範例：「嘿——感謝您的關注！如果您想要免費指南，這是獲取的連結：[短鏈接]。您想讓我將您加入我們的電子郵件列表以獲得課程更新嗎？」
使用自動化工具實現規模化
對於頻繁的互動，將您的 Facebook/Instagram 消息連接到聊天機器人工具（ManyChat、Chatfuel，或 Meta 原生自動化）。配置流程來：
對評論觸發做出回應，發送私訊
在聊天中收集姓名+電子郵件，或將連結發送到 Kajabi 表單
標籤/標記潛在客戶，以便您的集成能夠正確地將他們路由進入 Kajabi
連接到 Kajabi
使用以下其中一種集成方法：
在登陸頁面上的原生 Kajabi 表單——從您的私訊或評論回覆中鏈接到它們。
Zapier / Make (Integromat)——當一個新訂閱者或機器人表單提交時觸發，然後在 Kajabi 中創建或更新一個人並應用標籤或訂閱他們到一個提供中。
直接 API——對於自定義後台，通過 Kajabi API 將潛在客戶直接推進 Kajabi 的會員和自動化中。
在 Kajabi 中標記和自動化
當潛在客戶進入 Kajabi 時，應用描述性標籤（例如，「IG_comment」、「FB_DM」、「FreeGuide_Optin」）並觸發歡迎電子郵件序列，提供承諾的內容並概述後續步驟（迷你課程、網絡研討會邀請、課程優惠）。
跟進節奏
在 Kajabi 中建立一個簡短的培養序列：立即交付，接下來一週1–2封提醒/價值電子郵件，然後轉到您的核心漏斗（網絡研討會、付費產品、咨詢）。
可复制的简短脚本
公共评论回复（保持对话转为私人）： "谢谢——我已发送私信告知详情！"
初始私信（自动或手动）： "嘿 [Name]！感谢您的消息——这是指南：[短链接]。如果您愿意，我可以将您加入我们的邮件列表，以便您获得未来的提示和早鸟课程优惠。您愿意吗？"
跟踪、测试和合规性
在链接上使用 UTM 参数，以便将流量和转化回归到 Instagram 与 Facebook。
测试整个流程端到端：发布评论触发器，接收私信，提交表单，确认潜在客户以正确的标签和自动化配置出现在 Kajabi 中。
尊重隐私和同意：在表单上包含一个清晰的复选框或声明以获得行销同意（这对加拿大的 PIPEDA 合规至关重要），并在 Kajabi 中储存同意记录。
快速检查清单
创建一个简单的 Kajabi 表单/登陆页面，附带同意。
在 Instagram/Facebook 上保存评论和私信回复模板。
设置大规模的自动私信流程（ManyChat 或 Meta 原生自动化）。
通过 Zapier/Make 或 API 将聊天机器人/表单集成到 Kajabi。
在 Kajabi 中标记潜在客户并触发培养序列。
定期测试和监控转化。
有了这些部分，我们经常会看到越来越多的合格潜在客户从社交互动进入 Kajabi，在那里培养序列可以将兴趣转化为付费报名。
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