Sie können einen einzelnen Instagram-Kommentar in einen zahlenden Studenten umwandeln — und es sollte nicht Stunden manueller Nachverfolgung erfordern. Wenn Sie ein kanadischer Kursersteller, Coach oder Social-Media-Manager sind, kennen Sie bereits die Frustration: vielversprechendes soziales Engagement, das nie konvertiert, weil Ihre Nachverfolgung langsam, fragmentiert oder nicht konform mit kanadischen Zahlungs- und Steuerregelungen ist.
Dieser Leitfaden führt Sie durch die Einrichtung von Kajabi speziell für kanadische Zahlungen (Währung, GST/HST), den Aufbau hochkonvertierender Funnels und den Einsatz von Automatisierungsrezepten, die Leads aus Instagram- und Facebook-Kommentaren und DMs erfassen. Im Inneren finden Sie praktische Zapier- und Make-Konfigurationen, gebrauchsfertige DM- und Kommentarantwortvorlagen, Lösungsschritte für häufige Probleme und eine ROI-Checkliste, damit Sie schnell starten und echte Auswirkungen messen können.
Was ist Kajabi und ist es in Kanada verfügbar?
Kajabi ist eine All-in-One-Plattform für Kursersteller, Coaches, Berater und kleine Unternehmen, um Online-Kurse, Mitgliedschaften und Coachingprogramme zu erstellen, zu vermarkten und zu verkaufen - alles aus einer einzigen Oberfläche.
Ja — Kajabi ist für kanadische Nutzer verfügbar. Sie können ein Konto erstellen, kanadische Geschäftsinformationen eingeben und die Plattform von innerhalb Kanadas nutzen; es gibt keine allgemeine geografische Sperre für kanadische Anmeldungen. Praktischer Tipp: Registrieren Sie sich mit einer kanadischen Rechnungsadresse und richten Sie lokale Währungspräferenzen ein, wo immer möglich, um Ihre Buchhaltung sauber zu halten.
Auf einen Blick — Kernfähigkeiten (kurz):
Kurs- & Mitgliedschaftshosting: zentraler Ort zur Bereitstellung von Lektionen und Mitgliederzugang.
Marketing & Funnels: Zielseiten, E-Mail-Kampagnen und Pipelines (Funnel-Workflows).
Zahlungen: Kaufabwicklung und Abonnements über Stripe/PayPal-Integrationen.
Integrationen & Automatisierung: APIs, Webhooks und native Zapier/Make-Unterstützung zur Verbindung anderer Tools.
Einschränkungen, auf die Sie in Kanada achten sollten:
Besonderheiten des Zahlungsdienstleisters: Stripe und PayPal unterstützen Kanada, aber Auszahlungszeit, Währungsumgang und einige Funktionen unterscheiden sich von US-Konten — richten Sie Stripe mit einem kanadischen Unternehmen und Bank ein, um Verzögerungen zu vermeiden.
Steuerpflichten: Sie sind verantwortlich für die Registrierung, Erhebung und Berichterstattung von GST/HST/PST; Kajabi erledigt keine Steuererklärungen für Sie.
Erweiterte Automatisierungen: für die Weiterleitung von sozialen Kommentaren/DMs und komplexen Abläufen werden Sie häufig Middleware (Zapier, Make) oder einen Dienst wie Blabla verwenden, um Unterhaltungen zu analysieren und strukturierte Leads in Kajabi zu bringen.
Praktisches Beispiel (kurz): Ein Coach aus Vancouver kann Instagram-DMs über Blabla weiterleiten, um qualifizierte Leads zu markieren, dann Zapier verwenden, um diesen Kontakt in Kajabi zu erstellen oder zu aktualisieren und in eine automatisierte Pipeline einzufügen. Wenn Sie diesen Weg gehen, überprüfen Sie die Kajabi-API-Schlüsselberechtigungen und -Ratenlimits und bestätigen Sie, dass Ihre Automatisierung zu Kajabi-Produkten/Angeboten IDs passt, um Fehler zu vermeiden.
Details zur Konfiguration, Preisgestaltung und Schritt-für-Schritt-Einrichtung für kanadische Verkäufer finden Sie in den unten stehenden Abschnitten über Preisgestaltung, Steuern und die vollständige Kajabi-Einrichtung.
Wie man Leads aus Instagram- und Facebook-Kommentaren und DMs erfasst und sie auf Kajabi hinleitet
Jetzt, da wir Kajabi für Ihr kanadisches Kursgeschäft konfiguriert haben, wollen wir einen praktischen Workflow behandeln, um Leads aus Instagram- und Facebook-Kommentaren und DMs zu erfassen und in Kajabi für Nachverfolgung und Konversion zu leiten. Unten finden Sie einen klaren, wiederholbaren Prozess plus Antwortvorlagen und Automatisierungstipps.
Hochrangiger Ablauf
Benutzer kommentiert oder sendet eine DM auf Instagram/Facebook → Sie antworten mit einem CTA zur Anmeldung (Link, Formular oder automatisierte DM) → Lead gibt E-Mail/Einverständnis ab → Kontakt wird in Kajabi hinzugefügt (getaggt und zu einem Automatisierungsablauf hinzugefügt).
Schritt-für-Schritt-Einrichtung
Bereiten Sie ein einfaches Anmeldeziel vor
Erstellen Sie ein Kajabi-Formular oder eine Zielseite (kurzes Formular: Name + E-Mail + Einverständniskasten). Stellen Sie sicher, dass das Formular zu einem Kajabi-Angebot/Tag zugeordnet wird, damit Sie eine automatisierte Willkommenssequenz auslösen können.
Gestalten Sie Kommentarantworten und DM-Vorlagen
Verwenden Sie kurze, freundliche Antworten, die das Gespräch zum Anmeldelink führen oder eine automatisierte DM auslösen. Speichern Sie diese als "gespeicherte Antworten" auf Instagram und Facebook, wo möglich.
Beispiel für öffentliche Kommentarantwort: "Danke! Ich habe Ihnen gerade eine schnelle DM mit dem kostenlosen Leitfaden gesendet — überprüfen Sie Ihre Nachrichten. 😊"
Beispiel für DM-Nachverfolgung: "Hey — danke für Ihr Interesse! Wenn Sie den kostenlosen Leitfaden möchten, hier ist der Link um ihn zu erhalten: [Kurzlink]. Möchten Sie, dass ich Sie zu unserer E-Mail-Liste für Kursupdates hinzufüge?"
Verwenden Sie Automatisierungstools für Skalierung
Für häufige Interaktionen verbinden Sie Ihr Facebook-/Instagram-Messaging mit einem Chatbot-Tool (ManyChat, Chatfuel oder native Meta-Automatisierungen). Konfigurieren Sie Abläufe, die:
Auf Kommentarauslöser reagieren, indem sie eine DM senden
Name + E-Mail im Chat erfassen oder einen Link zum Kajabi-Formular senden
Den Lead taggen/labeln, damit Ihre Integration ihn korrekt in Kajabi führen kann
Mit Kajabi verbinden
Verwenden Sie eine dieser Integrationsmethoden:
Native Kajabi-Formulare auf einer Zielseite — verlinken Sie darauf von Ihrer DM oder Kommentarantwort.
Zapier / Make (Integromat) — Auslösen, wenn ein neuer Abonnent oder Bot-Formular eingereicht wird, dann eine Person in Kajabi erstellen oder aktualisieren und Tags anwenden oder sie zu einem Angebot abonnieren.
Direkte API — für benutzerdefinierte Backends, Leads direkt in Kajabi Personen und Automatisierungen via der Kajabi API einfügen.
Tagging und Automatisierung in Kajabi
Wenn ein Lead in Kajabi eintritt, beschreibende Tags anwenden (z.B. "IG_kommentar", "FB_DM", "GratisLeitfaden_Anmeldung") und eine Willkommens-E-Mail-Sequenz auslösen, die den versprochenen Inhalt liefert und nächste Schritte darlegt (Mini-Kurs, Webinar-Einladung, Kursangebot).
Nachverfolgungsrhythmus
Bauen Sie eine kurze Pflege-Sequenz in Kajabi: sofortige Lieferung, 1–2 Erinnerungs-/Wert-E-Mails in der nächsten Woche, dann Übergang zu Ihrem Kern-Funnel (Webinar, kostenpflichtiges Angebot, Beratung).
Kurze Skripte zum Kopieren
Öffentliche Kommentarantwort (hält die Unterhaltung privat): "Danke — ich habe eine DM mit den Details gesendet!"
Initiale DM (automatisiert oder manuell): "Hey [Name]! Danke für Ihre Nachricht — hier ist der Leitfaden: [Kurzlink]. Wenn Sie möchten, kann ich Sie zu unserer E-Mail-Liste hinzufügen, damit Sie zukünftige Tipps und Frühbucher-Angebote erhalten. Möchten Sie das?"
Verfolgung, Testen und Compliance
Verwenden Sie UTM-Parameter auf Links, um Traffic und Konversionen Instagram vs Facebook zuzuordnen.
Testen Sie den gesamten Ablauf von Anfang bis Ende: Kommentar-Auslöser posten, DM erhalten, Formular einreichen, bestätigen, dass der Lead in Kajabi mit den richtigen Tags und Automatisierungen erscheint.
Achten Sie auf Datenschutz und Einwilligung: Fügen Sie eine klare Checkbox oder Aussage auf dem Formular für Marketing-Einwilligung ein (wichtig für die PIPEDA-Konformität in Kanada), und speichern Sie Einwilligungsaufzeichnungen in Kajabi.
Schnell-Checkliste
Erstellen Sie ein kurzes Kajabi-Formular/Zielseite mit Einwilligung.
Speichern Sie Kommentar- und DM-Antwortvorlagen auf Instagram/Facebook.
Richten Sie eine automatisierte DM-Funktion (ManyChat oder Meta-native Automatisierung) für Skalierung ein.
Integrieren Sie den Chatbot/das Formular in Kajabi über Zapier/Make oder API.
Taggen Sie Leads in Kajabi und lösen Sie eine Pflege-Sequenz aus.
Testen und überwachen Sie regelmäßig Konversionen.
Mit diesen Teilen sehen wir oft einen stetigen Strom qualifizierter Leads, die von sozialem Engagement in Kajabi fließen, wo Pflege-Sequenzen Interesse in bezahlte Einschreibungen verwandeln können.
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