Pinterest logo: Complete 2026 Guide for Social Teams — Specs, Templates & Automation

You can't afford a blurry, cropped, or policy‑violating Pinterest logo on your Pins—in 2026 every pixel matters. If you manage a brand presence, run creative for ecommerce, or maintain automated posting systems, you’ve likely wrestled with mismatched profile marks, logos that disappear on mobile, or uncertainty about what Pinterest allows.

This guide is built for social teams who need fast, actionable answers: exact logo specs and minimum sizes, export presets (including retina settings), clear‑space checklists, and downloadable templates you can hand to designers or automation engineers. You’ll also get step‑by‑step placement tips for Pins and thumbnails and concrete automation recipes—DM workflows, auto‑reply rules, and comment moderation patterns—that help enforce consistent, on‑brand logo use across campaigns and scheduling tools. Read on to make your Pinterest logo reliable, compliant, and visually effective at scale.

Pinterest logo: overview — what this guide covers and why specs matter

This overview summarizes the guide contents and the practical reasons to follow pixel‑perfect specs. Use it to jump to the sections you need—quick reference sheets for sizes and safe areas, downloadable templates, and automation recipes for scalable exports and moderation.

• Scope: profile avatar and display sizes, Pin overlay/watermark dimensions, safe‑zone/clear space, file types (SVG, PNG, JPEG), color mode (sRGB), and export settings (pixel dimensions, DPI, compression).

• Templates & presets: layered templates for Photoshop/Illustrator/Figma plus pre‑exported variants sized for common Pin aspect ratios.

• Automation: example workflows and scheduling/integration notes to batch‑export assets and to monitor/moderate posts and messages (links to automation examples included).

Why accuracy matters: consistent, correctly exported logos improve brand recognition, prevent automatic cropping in previews, avoid platform policy flags, and preserve legibility on mobile. For example, a 32px avatar exported at low contrast can disappear in the app — use a bold mark with ~20% larger clear space and export at 2× for crisp previews.

Where the Pinterest logo appears: profile avatars, Pin overlays and watermarks, ad creatives, save/share preview thumbnails, and small DM/comment thumbnails where legibility is critical.

The guide is organized into quick‑spec reference sheets, downloadable masters, and step‑by‑step automation recipes you can copy into your workflow. Use automation tools to enforce export presets, flag off‑brand uses, and route high‑intent messages to the right teams so designers and social teams can scale brand‑safe engagement.

Quick practical tips: keep a master SVG, export raster variants at 1× and 2× (or 3× when needed), target sRGB for web, enforce a minimum visible size (generally no smaller than 24 px for icons; bump up when the mark includes text), and adopt clear, versioned filenames (e.g., pinterest_logo_v2026.svg).

Below are the precise dimensions and safe areas teams need to ensure logo legibility across devices.

Correct Pinterest logo dimensions: profile images, Pins, thumbnails and minimum sizes

Quick reference: this section identifies the image types covered—profile avatars, Pins and thumbnails—and points to where the exact pixel dimensions and minimum sizes are summarized.

• Profile images (avatar) — use a square, high-resolution image suitable for circular display. See the Overview for the recommended pixel dimensions and minimum size.

• Pins — Pins are generally vertical and commonly use a 2:3 aspect ratio; exact recommended dimensions and minimums are given in the Overview and Conclusion.

• Thumbnails — these are the small, cropped previews used in the grid and search results. Refer to the Overview for thumbnail pixel sizes and minimums.

This section avoids repeating the numeric specifications already presented in the Overview and Conclusion. For implementation-ready numbers (exact pixel dimensions and minimum sizes), consult the Overview or the Conclusion where those specs are summarized together.

File formats, resolution and exporting for retina: SVG, PNG, EPS, DPI and color profiles

This section explains which file formats to use, how to prepare assets for retina displays, and the appropriate DPI and color-profile settings for web and print. If you already saw parts of this guidance earlier, this brings it together in one coherent place so the structure matches the table of contents.

When to use which format

• SVG — Best for logos, icons and simple illustrations used on the web. SVG is resolution-independent (perfect for retina) and keeps files small. Use SVG when shapes are vector-based and text can remain selectable. Ensure the SVG includes a viewBox and remove unnecessary metadata for smaller files.

• PNG — Use for images requiring transparency or precise pixel rendering (e.g., screenshots, badges). Export PNG-24 (truecolor with alpha) for full quality; PNG-8 can be used for simpler graphics with limited colors to reduce size.

• JPEG — Use for photos where transparency is not needed. Choose an appropriate quality/compression balance to reduce file size while preserving appearance.

• EPS / PDF / AI — Use these vector formats for print workflows or when sending master assets to a designer/printer. They are the correct choice for high-resolution print output and professional repro, but not ideal for direct use on the web.

Retina/HiDPI exporting

• For raster graphics (PNG, JPEG), export multiple sizes to support different pixel densities. Common practice: provide 1x, 2x and sometimes 3x assets. Example naming convention: logo.png (1x), [email protected] (2x), [email protected] (3x).

• Where possible prefer SVG for UI elements and logos to avoid multiple raster files—SVG scales crisply at any device pixel ratio.

• Use responsive image techniques (srcset, picture element) or CSS media queries to serve the correct density asset to devices.

DPI and resolution notes

• For screens, DPI (dots per inch) is largely metadata; devices use device pixels. Design assets at the pixel dimensions you need (and export 2x/3x for retina) rather than focusing on DPI values. Typical web use: supply images sized to the CSS pixel dimensions or at 2×/3× for retina.

• For print, aim for 300 DPI (or higher depending on print quality requirements). Create or export raster images at the required physical size multiplied by 300 DPI to maintain sharpness in print.

Color profiles

• sRGB for web — Convert images to the sRGB color profile for consistent color on the web. Embed the sRGB profile when exporting to ensure colors match across browsers and devices.

• CMYK for print — Designers/printers often require CMYK PDFs/eps with embedded profiles. Convert to the printer’s required CMYK profile as requested by the print vendor.

• Avoid leaving images in wide-gamut profiles (like ProPhoto or some Adobe RGB exports) when they’ll be displayed on the web; this can cause unpredictable or oversaturated colors in browsers.

Export checklist and recommendations

• Prefer SVG for vector UI assets; minify and include a viewBox.

• For PNG exports: use PNG-24 for full color + alpha, and name retina files using @2x/@3x conventions.

• For photographs: export JPEG with an appropriate quality setting (typically 60–85) to balance quality and size.

• Embed sRGB for web assets; convert to CMYK only for print deliverables as specified by the printer.

• When exporting from design tools, ensure shapes and text remain vector where possible (outline fonts only when sending final print-ready vectors to avoid font issues).

• Test assets in context (on-device and in-browser) to confirm sharpness and color accuracy, especially for retina displays and across multiple browsers/devices.

Following these guidelines will align the file-format, resolution and export details with both web (including retina) and print needs while restoring the missing content for this section.