You can turn a single Instagram comment into a paying student — and it shouldn’t take hours of manual follow-up. If you’re a Canadian course creator, coach, or social media manager, you already know the frustration: promising social engagement that never converts because your follow-up is slow, fragmented, or not compliant with Canadian payment and tax rules.
This guide walks you through setting up Kajabi specifically for Canadian payments (currency, GST/HST), building high-converting funnels, and deploying automation recipes that capture leads from Instagram and Facebook comments and DMs. Inside you’ll find practical Zapier and Make configurations, ready-to-use DM and comment reply templates, troubleshooting steps for common snags, and an ROI checklist so you can launch fast and measure real impact.
What is Kajabi and is it available for use in Canada?
Kajabi is an all‑in‑one platform for course creators, coaches, consultants and small businesses to build, market and sell online courses, memberships and coaching programs from a single interface.
Yes — Kajabi is available to Canadian users. You can create an account, enter Canadian business details and use the platform from within Canada; there is no blanket geographic block on Canadian sign‑ups. Practical tip: register with a Canadian billing address and set local currency preferences where applicable to keep your accounting tidy.
At a glance — core capabilities (brief):
Course & membership hosting: central place to deliver lessons and member access.
Marketing & funnels: landing pages, email campaigns and Pipelines (funnel workflows).
Payments: checkout and subscriptions via Stripe/PayPal integrations.
Integrations & automation: APIs, webhooks and native Zapier/Make support to connect other tools.
Limitations to watch for in Canada:
Payment processor nuances: Stripe and PayPal support Canada, but payout timing, currency handling and some features differ from U.S. accounts — set up Stripe with a Canadian business and bank to avoid holdups.
Tax responsibilities: you’re responsible for GST/HST/PST registration, collection and reporting; Kajabi does not file taxes for you.
Advanced automations: for social comment/DM routing and complex flows you’ll often use middleware (Zapier, Make) or a service like Blabla to parse conversations and push structured leads into Kajabi.
Practical example (brief): a Vancouver coach can route Instagram DMs through Blabla to tag qualified leads, then use Zapier to create or update that contact in Kajabi and place them into an automated Pipeline. If you follow this path, check Kajabi API key permissions and rate limits, and confirm your automation maps to Kajabi product/offer IDs to prevent errors.
For configuration details, pricing guidance and step‑by‑step setup for Canadian sellers, see the sections below on pricing, taxes and the end‑to‑end Kajabi setup.
How to capture leads from Instagram and Facebook comments and DMs and funnel them toward Kajabi
Now that we've configured Kajabi for your Canadian course business, let's cover a practical workflow to capture leads from Instagram and Facebook comments and DMs and funnel them into Kajabi for follow-up and conversion. Below is a clear, repeatable process plus reply templates and automation tips.
High-level flow
User comments or sends a DM on Instagram/Facebook → you reply with a CTA to opt in (link, form, or automated DM) → lead submits email/consent → contact is added to Kajabi (tagged and added to an automation sequence).
Step-by-step setup
Prepare a simple opt-in destination
Create a Kajabi form or landing page (short form: name + email + consent checkbox). Make sure the form maps to a Kajabi Offer/Tag so you can trigger an automated welcome sequence.
Craft comment reply and DM templates
Use short, friendly replies that move the conversation to the opt-in link or trigger an automated DM. Save these as "saved replies" on Instagram and Facebook where possible.
Example comment reply (public): "Thanks! I've just sent you a quick DM with the free guide — check your messages. 😊"
Example DM follow-up: "Hey — thanks for your interest! If you'd like the free guide, here's the link to grab it: [shortlink]. Would you like me to add you to our email list for course updates?"
Use automation tools for scale
For frequent interactions, connect your Facebook/Instagram messaging to a chatbot tool (ManyChat, Chatfuel, or native Meta automations). Configure flows that:
Respond to comment triggers by sending a DM
Collect name + email in the chat or send a link to the Kajabi form
Tag/label the lead so your integration can route them correctly into Kajabi
Connect to Kajabi
Use one of these integration methods:
Native Kajabi forms on a landing page — link to them from your DM or comment reply.
Zapier / Make (Integromat) — trigger when a new subscriber or bot form is submitted, then create or update a Person in Kajabi and apply tags or subscribe them to an Offer.
Direct API — for custom backends, push leads directly into Kajabi People and Automations via the Kajabi API.
Tagging and automation in Kajabi
When a lead enters Kajabi, apply descriptive tags (e.g., "IG_comment", "FB_DM", "FreeGuide_Optin") and trigger a welcome email sequence that delivers the promised content and outlines next steps (mini-course, webinar invite, course offer).
Follow-up cadence
Build a short nurture sequence in Kajabi: immediate delivery, 1–2 reminder/value emails over the next week, then transition to your core funnel (webinar, paid offer, consultation).
Short scripts you can copy
Public comment reply (keeps the conversation moving private): "Thanks — I've sent a DM with the details!"
Initial DM (automated or manual): "Hey [Name]! Thanks for your message — here's the guide: [shortlink]. If you'd like, I can add you to our email list so you get future tips and early-bird course offers. Would you like that?"
Tracking, testing, and compliance
Use UTM parameters on links to attribute traffic and conversions back to Instagram vs Facebook.
Test the entire flow end-to-end: post a comment trigger, receive DM, submit form, confirm the lead appears in Kajabi with the correct tags and automation.
Respect privacy and consent: include a clear checkbox or statement on the form for marketing consent (important for PIPEDA compliance in Canada), and store consent records in Kajabi.
Quick checklist
Create a short Kajabi form/landing page with consent.
Save comment and DM reply templates on Instagram/Facebook.
Set up an automated DM flow (ManyChat or Meta native automation) for scale.
Integrate the chatbot/form to Kajabi via Zapier/Make or API.
Tag leads in Kajabi and trigger a nurture sequence.
Test and monitor conversions regularly.
With these pieces in place we often see a steady stream of qualified leads move from social engagement into Kajabi, where nurture sequences can turn interest into paid enrollments.






























































