يمكنك تحويل تعليق واحد على إنستغرام إلى طالب يدفع — ولا ينبغي أن يستغرق الأمر ساعات من المتابعة اليدوية. إذا كنت مُنشئ دورات كنديًا، أو مدربًا، أو مدير وسائل التواصل الاجتماعي، فأنت تعلم بالفعل الإحباط: التفاعل الاجتماعي الواعد الذي لا يتحول أبدًا لأن متابعة العمل لديك بطيئة، أو مجزأة، أو غير ممتثلة لقواعد الدفع والضرائب الكندية.
هذا الدليل يأخذك خطوة بخطوة في إعداد Kajabi خصيصًا للدفع الكندي (العملة، GST/HST)، وبناء قنوات عالية التحويل، ونشر وصفات الأتمتة التي تلتقط العملاء المحتملين من التعليقات والرسائل المباشرة على إنستغرام وفيسبوك. في الداخل ستجد تكوينات Zapier وMake العملية، قوالب للردود على الرسائل والتعليقات جاهزة للاستخدام، خطوات لحل المشاكل الشائعة، وقائمة تحقق من العائد على الاستثمار حتى تتمكن من الإطلاق بسرعة وقياس التأثير الحقيقي.
ما هو Kajabi وهل هو متاح للاستخدام في كندا؟
Kajabi هو منصة كلية لمالكي الدورات والمدربين والمستشارين والشركات الصغيرة لبناء وتسويق وبيع الدورات التدريبية عبر الإنترنت والاشتراكات وبرامج التدريب من واجهة واحدة.
نعم — Kajabi متاح للمستخدمين الكنديين. يمكنك إنشاء حساب، إدخال تفاصيل العمل الكندية واستخدام المنصة من داخل كندا؛ لا يوجد حظر جغرافي شامل على الاشتراكات الكندية. نصيحة عملية: سجل بعنوان فوترة كندي وحدد تفضيلات العملة المحلية حيثما ينطبق ذلك للحفاظ على ترتيب المحاسبة لديك.
نظرة سريعة — القدرات الأساسية (باختصار):
استضافة الدورات والعضويات: مكان مركزي لتقديم الدروس والوصول إلى الأعضاء.
التسويق والقنوات: صفحات الوصول، حملات البريد الإلكتروني وPipelines (تدفقات القناة).
المدفوعات: الدفع والاشتراكات عبر تكاملات Stripe/PayPal.
التكاملات والأتمتة: APIs، webhooks ودعم Zapier/Make الأصلي لربط الأدوات الأخرى.
القيود المتاحة في كندا:
تفاصيل معالجات الدفع: تدعم Stripe وPayPal كندا، لكن توقيت الدفع، والتعامل مع العملات وبعض الميزات تختلف عن الحسابات الأميركية - قم بإعداد Stripe باستخدام عمل كندي وبنك لتجنب التأخيرات.
مسؤوليات الضرائب: أنت مسؤول عن تسجيل GST/HST/PST، وتحصيلها والإبلاغ عنها؛ لا يقوم Kajabi بتقديم الضرائب نيابة عنك.
الأتمتة المتقدمة: لتوجيه التعليقات والرسائل الاجتماعية ومسارات التدفق المعقدة غالبًا ما ستحتاج إلى استخدام البرامج المساعدة (Zapier، Make) أو خدمة مثل Blabla لتحليل المحادثات ودفع العملاء المحتملين المنظمين إلى Kajabi.
مثال عملي (باختصار): يمكن لمدرب في فانكوفر توجيه الرسائل المباشرة على إنستغرام عبر Blabla لوضع علامة على العملاء المحتملين المؤهلين، ثم استخدام Zapier لإنشاء أو تحديث ذلك الاتصال في Kajabi ووضعهم في Pipeline الآلي. إذا اتبعت هذا النهج، تحقق من صلاحيات مفتاح API في Kajabi وحدود المعدل، وتأكد من تطابق الأتمتة الخاصة بك مع معرفات المنتج/العرض في Kajabi لمنع الأخطاء.
لتفاصيل التكوين وتوجيهات التسعير والإعداد خطوة بخطوة للبائعين الكنديين، انظر الأقسام أدناه عن التسعير والضرائب وإعداد Kajabi بشكل كامل.
كيفية التقاط العملاء المحتملين من التعليقات والرسائل المباشرة على إنستغرام وفيسبوك وتوجيههم نحو Kajabi
الآن بعد أن قمنا بتكوين Kajabi لعملك الكندي في الدورات التدريبية، دعنا نغطي سير العمل العملي لالتقاط العملاء المحتملين من التعليقات والرسائل المباشرة على إنستغرام وفيسبوك وتوجيههم إلى Kajabi للمتابعة والتحويل. فيما يلي عملية واضحة ومتكررة بالإضافة إلى قوالب للردود ونصائح للأتمتة.
التدفق على مستوى عالٍ
يعلق المستخدم أو يرسل رسالة مباشرة على إنستغرام/فيسبوك → تقوم بالرد باستخدام CTA للاشتراك (رابط، نموذج، أو رسالة مباشرة آلية) → يقوم العميل بإرسال البريد الإلكتروني/الموافقة → يُضاف الاتصال إلى Kajabi (مع وسمه وإضافته إلى تسلسل الأتمتة).
الإعداد خطوة بخطوة
حضّر وجهة اشتراك بسيطة
قم بإنشاء نموذج أو صفحة مقصودة على Kajabi (نموذج قصير: الاسم + البريد الإلكتروني + مربع التحقق من الموافقة). تأكد من أن النموذج يرسم إلى عرض/وسم في Kajabi حتى يمكنك تشغيل تسلسل ترحيب آلي.
اصنع قوالب للردود على التعليقات والرسائل المباشرة
استخدم ردود قصيرة وودية تحرك المحادثة نحو رابط الاشتراك أو تشغل رسالة مباشرة آلية. احفظ هذه الردود كـ"ردود محفوظة" على إنستغرام وفيسبوك حيثما أمكن.
مثال على رد التعليق (علني): "شكرًا لك! لقد أرسلت لك رسالة سريعة مع الدليل المجاني - تحقق من رسائلك. 😊"
مثال على متابعة الرسالة المباشرة: "مرحبًا — شكرًا لاهتمامك! إذا كنت ترغب في الحصول على الدليل المجاني، إليك الرابط للحصول عليه: [shortlink]. هل ترغب في إضافتك إلى قائمتنا البريدية للحصول على تحديثات الدورات؟"
استخدم أدوات الأتمتة للتوسع
للتفاعلات المتكررة، صل الرسائل المباشرة لفيسبوك/إنستغرام بأداة شات بوت (ManyChat، Chatfuel، أو الأتمتة الأصلية من Meta). قم بتكوين التدفقات التي:
تستجيب لمثيرات التعليقات عن طريق إرسال رسالة مباشرة
تجمع الاسم والبريد الإلكتروني في الدردشة أو ترسل رابطًا إلى نموذج Kajabi
ضع وسمًا/تسمية للعميل حتى يمكن توجيههم بشكل صحيح في Kajabi
الاتصال بـ Kajabi
استخدم واحدة من طرق التكامل هذه:
نموذج Kajabi الأصلي على صفحة مقصودة — اربطها من الرسالة المباشرة أو الرد على التعليق.
Zapier / Make (Integromat) — يشغل عندما يتم تقديم مشترك جديد أو نموذج بوت، ثم ينشئ أو يحدث شخصًا في Kajabi ويطبق الأوسمة أو يشتركهم في عرض.
API المباشر — للعمليات الداخلية المخصصة، ادفع العملاء مباشرة إلى Kajabi People وAutomations عبر API Kajabi.
التوسيم والأتمتة في Kajabi
عندما يدخل العميل Kajabi، أضف الأوسمة الوصفية (مثلًا، "IG_comment", "FB_DM", "FreeGuide_Optin") وشغل تسلسل بريد ترحيبي يقدم المحتوى الموعود ويحدد الخطوات التالية (دورة مصغرة، دعوة لحلقة دراسية عبر الإنترنت، عرض دورة).
وتيرة المتابعة
قم بإنشاء تسلسل رعاية قصيرة في Kajabi: توصيل فوري، بريد إلكتروني للتذكير/القيمة مرة أو مرتين خلال الأسبوع التالي، ثم الانتقال إلى القناة الأساسية الخاصة بك (حلقة دراسية عبر الإنترنت، عرض مدفوع، استشارة).
نصوص قصيرة يمكنك نسخها
رد على التعليق العام (يحافظ على استمرار المحادثة بشكل خاص): "شكرًا لك — لقد أرسلت تفاصيل برسالة مباشرة!"
رسالة مباشرة ابتدائية (آلية أو يدوية): "مرحبًا [Name]! شكرًا على رسالتك — إليك الدليل: [shortlink]. إذا كنت ترغب، يمكنني إضافتك إلى قائمتنا البريدية لتتلقي نصائح مستقبلية وعروض الدورات المبكرة. هل تريد ذلك؟"
التتبع والاختبار والامتثال
استخدم معلمات UTM على الروابط لتعرف مصدر حركة المرور والتحويلات من إنستغرام مقابل فيسبوك.
اختبر التدفق الكامل من البداية إلى النهاية: نشر تعليق محفز، تلقي الرسالة المباشرة، تقديم النموذج، تأكيد أن العميل يظهر في Kajabi بالأوسمة الصحيحة والأتمتة.
احترم الخصوصية والموافقة: قم بتضمين مربع اختيار واضح أو بيان في النموذج للحصول على موافقة التسويق (مهم للامتثال لـ PIPEDA في كندا)، واحفظ سجلات الموافقة في Kajabi.
قائمة تحقق سريعة
أنشئ نموذجًا قصيرًا/صفحة مقصودة على Kajabi بموافقة.
احفظ قوالب الرد على التعليقات والرسائل المباشرة في إنستغرام/فيسبوك.
اضبط تدفقًا آليًا للرسائل المباشرة (ManyChat أو أتمتة Meta الأصلية) للتوسع.
دمج روبوت الدردشة/النموذج إلى Kajabi عبر Zapier/Make أو API.
وسم العملاء في Kajabi وتشغيل تسلسل رعاية.
اختبر وتابع التحويلات بانتظام.
مع اكتمال هذه الأجزاء غالبًا ما نرى تدفقًا مستمرًا من العملاء المؤهلين ينتقل من التفاعل الاجتماعي إلى Kajabi، حيث يمكن لتسلسل الرعاية تحويل الاهتمام إلى تسجيلات مدفوعة.
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