أنت تضيع ساعات وتترك الإيرادات على الطاولة إذا كان فريقك لا يزال ينشر قصص إنستغرام يدويًا. التحميلات اليدوية، عدم وجود سير عمل مركزي على سطح المكتب، وموجة من الردود والرسائل المباشرة تجعل الجدولة المتسقة والمشاركة في الوقت المناسب تبدو مستحيلة، بينما يثير عدم اليقين بشأن واجهة برمجة التطبيقات لإنستغرام وحدود الأتمتة خطر ارتكاب أخطاء مكلفة.
يلغي هذا الدليل الشامل لعام 2026 العمل التخمني. ستتلقى تعليمات خطوة بخطوة للنشر وجدولة القصص من لوحات التحكم على سطح المكتب، وقوالب جاهزة للاستخدام ومواصفات الملفات للتعامل مع الردود ودفعات الرسائل المباشرة بأمان، بالإضافة إلى تكتيكات التعديل والتحليلات التي تربط القصص مباشرة بالتحويلات. اتبع هذه تدفقات خطوط العمل ونقاط التحقق من الامتثال وستحصل على برنامج قابل للتنفيذ للقصص يمكنك إطلاقه هذا الأسبوع لزيادة المشاركة وزيادة الإيرادات القابلة للقياس.
لماذا القصص على إنستغرام مهمة للعلامات التجارية: من المشاركة إلى الإيرادات
القصص هي قناة متميزة وعالية التردد ضمن مزيج إنستغرام - عابرة بطبيعتها وتستهلك يومياً - مما يجعلها مفيدة بشكل فريد للتحديثات في الوقت الحقيقي، والسرد المتسلسل، والتحفيز السريع للردود.
لأن المستخدمين يتصفحون القصص يومياً، تحصل العلامات التجارية على تعرُّض منخفض الجهد متكرر يسرع التعرُّف بكفاءة أكبر من المنشورات العرضية في الصفحة الرئيسية. كما تدعو القصص إلى التفاعل الفوري من خلال الإجراءات بنقرة واحدة - نقرات الملصقات، نقرة على الروابط، تصويتات الاستطلاع، والردود في الرسائل المباشرة - مما يجعلها وسيلة ممتازة لبدء الدفعات المحادثية. مثال على التدفق: تقدم شريحة عرضًا وتطلب من المشاهدين الرد بكلمة مفتاحية؛ الرد التلقائي يلتقط بريدًا إلكترونيًا أو يصدر قسيمة؛ يتأهل تدفق المتابعة للعميل المحتمل. نصيحة عملية: ضع دعوة واضحة للعمل في الشريحة الثالثة من قصة بخمس شرائح لجذب المشاهدين الذين يشاهدون بعد منتصف القصة.
فوائد العمل في ثلاث مجالات قابلة للقياس:
التوعية بالعلامة التجارية: الوجود المتكرر في أعلى الصفحة يعزز التذكر للإطلاقات والرسائل الموسمية؛ تتبع الوصول ونقرات الإرسال.
التحويل السهل: التفاعلات بلمسة واحدة تخفض العائق أمام التسجيلات أو الالتزامات الخفيفة - مثال: "نقر للمطالبة بخصم 10%" باستخدام ملصق الرابط أو الكلمة المفتاحية في الرسائل المباشرة.
بناء إشارة إعادة الاستهداف: يولد مشاهدون القصة إشارات سلوكية قوية (مدة المشاهدة، تفاعلات الملصقات) التي تغذي جماهير إعادة الاستهداف المخصصة.
اختر القصص مقابل التغذية / الرييلز بناءً على الهدف:
استخدم القصص للتحديثات الحساسة للوقت، والروايات المتسلسلة، وحملات الاستجابة المباشرة.
استخدم الرييلز للاكتشاف، والوصول الفيروسي، واكتساب الجمهور الجديد.
استخدم منشورات الصفحة الرئيسية للرسائل الدائمة، والتسميات التوضيحية المفصلة، والاكتشاف الشبيه بـ SEO.
قم بإقران القصص مع الأتمتة المحادثية — Blabla تقوم بأتمتة الردود ودفعات الرسائل المباشرة، وتعديل التعليقات، وتوجيه المحادثات المؤهلة إلى المبيعات — بحيث يمكن تتبع المشاركة إلى نتائج قابلة للقياس دون إثقال الفرق. تتبع التحويلات المستندة إلى القصص عن طريق تعيين التفاعلات القصة إلى مؤشرات الأداء الرئيسية اللاحقة (نسبة تحويل الرسائل المباشرة إلى المبيعات، وقت التحويل، الإيرادات لكل محادثة) واستخدم هذه المقاييس لتبرير الميزانيات وتكرير التكرار والإبداع بشكل منتظم.
كيف تقوم بنشر قصة على إنستغرام: خطوة بخطوة (الجوال وعبر الإنترنت)
الآن بعد أن فهمت لماذا القصص مهمة للعلامات التجارية، إليك خطوات مركزة وغير مكررة لإنشاء ونشر القصص من تطبيق إنستغرام للجوال ومن Instagram.com. (إذا كنت بحاجة إلى إرشادات لأدوات النشر على سطح المكتب أو سير عمل استوديو المنشئ الكامل، انظر القسم المنفصل "النشر من سطح المكتب".)
1. من تطبيق إنستغرام للجوال
افتح الكاميرا: انقر على الأيقونة الزائد (+) أو أيقونة الكاميرا في الجزء العلوي الأيسر (أو اسحب إلى اليمين من العرض) لفتح وضع القصة.
التقاط أو اختيار الوسائط: استخدم الكاميرا لالتقاط صورة أو فيديو، اختر وضعًا (العادي، المباشر، Boomerang، بدون استخدام اليدين، إلخ)، أو اسحب لأعلى / انقر على الصورة المصغرة للمعرض لاختيار الصور ومقاطع الفيديو من ألبوم الكاميرا لديك. يمكنك إضافة مقاطع متعددة لإنشاء قصة متعددة الشرائح.
تحرير وتعزيز: أضف نصوص، ملصقات (استطلاعات، أسئلة، عد تنازلي، اختبار، ذكر، هاشتاج)، صور GIF، مرشحات، وتأثيرات الواقع المعزز. استخدم ملصق الموسيقى لإضافة خلفية موسيقية، وأداة الرسم للتعليق.
استخدم الميزات التفاعلية والروابط: أضف الملصقات التفاعلية (استطلاعات، اختبارات، صناديق أسئلة) وإذا كان متاحًا في حسابك، ملصق الرابط لتوجيه المشاهدين إلى صفحات خارجية. اختر "الأصدقاء المقربون" إذا كنت ترغب في تحديد الرؤية.
إمكانية الوصول والتسميات التوضيحية: قم بتشغيل التسميات التوضيحية التلقائية عند توفرها أو أضف النص يدويًا؛ شمل النص البديل للصور إذا كنت تتوقع مشاهدين يستخدمون تكنولوجيا مساعدة.
تعديل إعدادات القصة: انقر على النقاط الثلاث أو أيقونة الإعدادات لاختيار من يمكنه الرد، الحفظ في الأرشيف، أو السماح بمشاركة قصتك.
نشر: اضغط "قصتك" لمشاركتها علنًا، "الأصدقاء المقربون" لمشاركتها بشكل خاص، أو أرسل إلى أشخاص محددين عبر الرسائل المباشرة. استخدم "حفظ" لتنزيل القصة قبل النشر إذا كنت تريد نسخة مؤرشفة.
2. من Instagram.com (الويب عبر الإنترنت)
افتح Instagram.com: قم بتسجيل الدخول وانقر على الأيقونة + أو ملفك الشخصي للتحميل.
تحميل الوسائط: اسحب وأفلت أو حدد الصور / الفيديوهات من جهاز الكمبيوتر الخاص بك. تدعم النشر على الويب تحميلات القصة الأساسية؛ قد لا تتوفر جميع الملصقات الإبداعية المتاحة فقط على الجوال أو تأثيرات الواقع المعزز.
تعديلات أساسية: أضف نصًا وملصقات أساسية حيثما تكون متوفرة، قم بالاقتصاص أو تغيير الحجم لإطار القصة، ومعاينة قبل النشر.
نشر: استخدم خيارات المشاركة للنشر على قصتك أو حفظ المسودات. إذا كنت تعتمد على الملصقات التفاعلية المتقدمة، تحرير الموسيقى، أو عوامل التصفية للواقع المعزز، أكمل تلك العناصر في تطبيق الجوال حيث تكون مدعومة بالكامل.
ممارسات أفضل سريعة
استخدم نسبة عرض إلى ارتفاع 9:16 (يوصى بـ 1080 × 1920 بكسل) وحافظ على كل مقطع أقل من 15 ثانية (يقوم إنستغرام بتقسيم المقاطع الأطول إلى أجزاء).
ابدأ بصورة واضحة وعنوان قصير؛ أضف تسميات توضيحية للمشاهدين بدون صوت.
استخدم الملصقات التفاعلية والدعوات إلى العمل في بداية القصة لتعزيز المشاركة.
احفظ القصص المهمة في المميزات لإطالة عمرها بعد 24 ساعة.
تحقق من الإحصاءات بعد النشر لقياس الوصول، الردود، وتفاعلات الملصقات.
تحافظ هذه الخطوات على تميز ونفعية النشر عبر الجوال والويب: استخدم تطبيق الجوال للتحكم الإبداعي الأكثر، وInstagram.com للتحميلات السريعة عندما تعمل على جهاز الكمبيوتر.
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