يمكنك تحويل Pinterest إلى محرك اكتساب العملاء الأكثر موثوقية لديك - إذا قمت بإعداده مثل عمل تجاري. العديد من أصحاب الأعمال الصغيرة ومديري الوسائط الاجتماعية يتعاملون معه مثل لوح هوايات، ثم يتساءلون لماذا لا تتحول الدبابيس، التحليلات مربكة، ولا توجد ساعات أو موظفين كافيين للنشر والرد باستمرار.
هذا الدليل يعكس ذلك. يوضح بالضبط لماذا يتفوق حساب الأعمال على Pinterest على الحساب الشخصي، ويأخذك خطوة بخطوة عبر إعداد Pinterest وSEO، والدبابيس الغنية، والإعلانات والتحليلات، ويوفر قوالب أتمتة جاهزة للاستخدام، ومسابير DM وطرق عمل الفرق حتى يتمكن فريق صغير من النشر بشكل موثوق وتحويل الدبابيس إلى عملاء دون زيادة العدد. اقرأ للحصول على قائمة التحقق، التكوينات، ووصفات الأتمتة التي يمكنك تنفيذها هذا الأسبوع لبدء تتبع عائد الاستثمار والحصول على العملاء من Pinterest.
ما هو حساب الأعمال على Pinterest ولماذا يهم الشركات
حساب الأعمال على Pinterest هو ملف تعريف احترافي للعلامات التجارية والمبدعين يفتح إمكانيات غير متاحة للحسابات الشخصية. في لمحة يتيح القياس، والإعلانات والتكامل التجاري، والتحقق من الموقع ووضع العلامات، والوصول القائم على الدور للفريق - أدوات تتيح للشركات التعامل مع الدبابيس كأصول طويلة الأمد والمكتشفة وقياس عائد الاستثمار. يقدم هذا القسم نظرة عامة على المستوى العالي؛ تركز الأقسام اللاحقة على التحليلات، والإعلانات، وSEO/الادعاء، والأتمتة بالتفصيل.
لماذا يهم هذا: Pinterest هو أولاً للاكتشاف ومحرك بحث - تظهر الدبابيس لأشهر أو سنوات وليس فقط لساعات. بالنسبة لعلامات التجارة الإلكترونية والتجزئة التي تعتمد على الزيارات واكتشاف المنتجات، فإن تلك الحياة الطويلة للمحتوى مع نية الشراء العالية يترجم إلى تحويلات قمع أولية ووسطى فعالة. على سبيل المثال، يمكن لمتجر الأثاث نشر دبوس تنسيق غرفة يستمر في قيادة الزيارات إلى صفحة فئة طويلة بعد النشر الأولي؛ دبوس وصفة علامة الطعام يولد مرات الزيارة المتكررة كل موسم.
من يستفيد أكثر وحالات الاستخدام الشائعة:
التجزئة والتجارة الإلكترونية: ترويج الكتالوج، خلاصات المنتجات القابلة للشراء، المجموعات الموسمية.
المنزل والأعمال اليدوية: لوحات الإلهام للغرف ودبابيس كيفية دائمة التشغيل تصميم حركة مستدامة.
الطعام والمشروبات: دبابيس الوصفات التي تعيد الزيارات واكتشاف العلامة عبر المواسم.
B2B مع الأصول المرئية: معارض المنتجات، دراسات الحالة، وترقيات الأحداث التي تجذب صانعو القرار الذين يدرسون الحلول.
مناطق القدرة الأساسية التي يفتحها حساب الأعمال (التفاصيل تتبع في الأقسام المخصصة):
القياس والتحليلات — الوصول إلى رؤى الجمهور، وتتبع التحويل عبر علامة Pinterest، والبيانات القابلة للتصدير (انظر "أساسيات إعلانات وتحليلات Pinterest").
الإعلانات والربح — القدرة على تشغيل الدبابيس المروج لها، إعلانات التسوق وربط الكتالوجات المنتجات للحصول على تجارب قابلة للشراء (انظر "أساسيات إعلانات وتحليلات Pinterest").
الادعاء على الموقع والدبابيس الغنية — تحقق من دومينك وفعّل الدبابيس الغنية حتى تظهر الدبابيس البيانات الدقيقة لمنتجات أو وصفات أو مقالات (انظر "SEO Pinterest، الدبابيس الغنية وادعاء موقع الويب الخاص بك").
الوصول إلى الفريق والأمان — الأذونات القائمه على الأدوار، التعاون متعدد المستخدمين والمصادقة الثنائية لزيادة العمليات بأمان (انظر "عمليات فرق العمل، وتوسيع المشاركة والأخطاء الشائعة لتجنبها").
نصيحة عملية: قم بالتبديل إلى حساب الأعمال مبكرًا لتحقق دومينك، أضف علامة Pinterest للتتبع وفعّل الدبابيس الغنية قبل الحملات الكبرى. استخدم منصة أتمتة أو محادثة (على سبيل المثال، Blabla) للتعامل مع التوجيه والتوسيع - التفاصيل والقوالب موجودة في قسم دليل الأتمتة أولاً.
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