你精心修改了简历，量身定制了求职信，并点击“提交”了一个激动人心的工作申请。但随即你停住了脚步。你在LinkedIn上找到了职位招聘者。你应该给他们发信息吗？这是否显得侵扰和垃圾？这是一种显示主动性的大胆举动，还是一种被忽视的绝望行为？如果你确实联系了他们，你该说些什么才能从嘈杂中脱颖而出并真正获得回复？
这种困惑很常见。一些职业教练甚至高层招聘者大力推崇发送个性化、定制信息的想法。然而，许多尝试过这种方法的求职者都没得到回应，让他们怀疑这是浪费时间。事实上，给招聘者发送冷信息可以是你求职中极其强大的工具，但前提是方式正确。这不是关于是否要联系，而是如何联系。
为什么给招聘者的冷信息不起作用
许多善意的信息进入招聘者的收件箱却被立即忽略。原因通常归结为一些关键错误，这些错误未能尊重招聘者的时间和角色。最常见的错误是泛泛而谈，低投入的信息。一封简单说“嗨，这是我的简历。让我知道你是否有适合我的职位”的便条，注定会被归档。这种方法将完全负担放在招聘者身上，让他们去审阅你的历史，了解你的技能，并与公司空缺职位进行匹配。他们的工作是填补现有的特定角色，而不是为陌生人提供一对一的职业咨询服务。
另一个常见的错误是目标错误的对象。在大公司中，招聘团队通常庞大且分工明确。招聘人员通常分配到不同的部门或“管道”，如工程、市场营销或销售。招聘软件工程师的招聘者可能对市场职位没有可见性或影响力。将你的市场营销作品集发送给技术招聘者是无效的，显示出缺乏研究。这就是为什么广撒网地向你梦想公司的每个招聘者发送信息效果不佳的原因。
最后，你的外展信息的强度取决于其附带的个人资料。将信息视为邮件主题行，而个人资料为邮件正文。如果你的信息引起了招聘者的兴趣，他们的下一个点击就是你的资料。如果他们看到不专业的照片、不明确的标题和不完整的工作历史，你的可信度就消失了。你的LinkedIn资料是你的数字握手，如果它无力，谈话就结束了。
基础：外展前的必备要素
在你甚至考虑输入信息之前，你需要打好基础。成功的外展策略是建立在准备上，而不仅仅是巧言善辩的措辞。花时间建立坚实的基础将大大提高你获得积极回应的机会。
优化你的LinkedIn个人资料：你的数字握手
你的LinkedIn个人资料是你专业工具箱中最重要的工具。它验证了你的身份，并提供了你技能和成就的具体证据。在联系任何人之前，请确保你的资料是100%完整并优化，以给人留下良好的第一印象。
个人资料和封面图片：使用一张清晰、专业的头像，让你看起来亲切自信。你的封面图片可以展示你的个性或专业领域。
标题：你的标题是黄金地段。与其只是你的职位，不如用它来描述你的价值。例如，不仅仅是“软件工程师”，试试“软件工程师｜构建可扩展的Java和Python后端系统”。
简介（关于部分）：这是你的电梯演讲。写一篇引人入胜的简历，讲述你的职业故事，突出你的关键技能，并说明你的热情所在。
经验部分：不要只列出你的工作职责。使用要点展示你成就的可量化结果（例如，通过重新设计入职流程，将用户参与度提高了15%）。
自定义URL：将你的LinkedIn URL自定义为简洁和专业（例如，
linkedin.com/in/yourname），而不是默认的数字串。
做好功课：研究和目标
一旦你的个人资料修饰好，就该找到合适的人来联系。盲目地给招聘人员发送信息是低效的。战略性目标是关键。
首先确定一个目标公司和具体、开放职位的名单，这些职位真正符合你的经验。一旦你有了一个心仪的职位，你的任务就是找到负责填补它的招聘者。利用LinkedIn的搜索功能来发挥你的优势。
在搜索栏中输入“招聘人员”或“人才搜寻”。
按“人员”进行过滤。
将目标公司添加到“当前公司”筛选中。
现在，将与部门相关的关键字，例如“设计”、“销售”或“工程”添加到主搜索栏中。
大多数招聘者会在他们的标题或简介中说明他们的招聘领域。可能需要几分钟的滚动时间，但找到实际在找像你这样的人的人是最关键的一步。联系合适的人会将你的信息从随意的干扰转变为他们问题的潜在解决方案。
撰写完美的冷LinkedIn信息
在优化好个人资料并确立目标后，你已准备好撰写一则引人注目的信息。一则成功的外展信息是个性化、简洁并以价值驱动的。它应使招聘者的工作更轻松，而不是更困难。
成功信息的结构
每一则有效的冷信息，无论是连接请求还是InMail，都包含四个关键组成部分。掌握这一结构将帮助你每次都撰写引人注目的外展信息。
个性化开头：首先建立共同点。这立即显示你进行了研究，而不仅仅是在发送垃圾邮件。你的开头可以是提到一个共同联系、你们加入的LinkedIn群组、他们最近的帖子或近期公司新闻。
说明目的（为什么是你）：直接切入主题。明确提到你感兴趣的具体职位标题。例如，“我注意到了你公司网站上的产品设计师职位空缺。”
提供你的价值（为什么选择我）：这是你的微型宣传。在两到三句话中，将你最相关的经验直接与职位要求结合。这不是你简历的完整摘要；这是你资格的有针对性的快照。示例：“拥有超过7年的产品设计师经验，我在过去5年专注于iOS/Android应用设计，这与职位描述完全契合。”
明确的行动呼吁（CTA）：以简单、低摩擦的下一步结尾。提到你已经通过官方门户申请。你可以提供更多信息或安排简短的通话。包含你的联系方式以便他们轻松联系。
专家建议
在发送信息之前，务必通过官方渠道申请该职位。许多公司对通过其申请跟踪系统（ATS）跟踪候选人有严格的政策。在信息中表明“我已经申请”显示你遵循了流程，并使招聘者能够轻松在系统中找到你的申请。
不同场景的模板
场景 | 信息模板 |
|---|---|
申请特定职位 | Hi [招聘者姓名], |
利用共享群组 | Hi [招聘者姓名], |
称赞他们的帖子 | Hi [招聘者姓名], |
请求信息交流 | Hi [招聘者姓名], |
连接请求与InMail：有什么区别？
LinkedIn提供两种主要的初始联系方法：个性化的连接请求和InMail。了解何时使用每一种方法可以提高您的外展效率。
连接请求可以包含短小的300字消息。这是你提供上下文而不仅仅是随意邀请的机会。适合快速、个性化的开头，促使他们接受由于字符限制，您必须简洁。
连接请求备注示例：“嗨，Jane，我看到你在Lyft负责设计岗位的招聘。我是一名拥有7年以上移动端经验的产品设计师，刚刚申请了你们团队的职位。希望能与您建立联系。”
InMail是LinkedIn的高级消息功能。它允许您向未相连的人发送一条消息（可以有多达8000个字符和一个主题行）。这是一个不错的选择，尤其当你的连接请求未被接受或你想直接提供更详细的说明时。根据行业数据，InMail的回复率可以达到18-25%，远高于普通冷邮件的3%。你还可以向那些设置了"开放档案"的用户发送免费InMail。
跟进的艺术
如果你发送了一则精心打造的信息但未收到答复，该怎么办？别灰心。招聘人员非常繁忙，可能会错过你的信息。有礼貌的专业跟进会带来非常大的区别。事实上，至少发送一次跟进可以将你得到回复的机会提高25%。
约等一周之后再进行跟进。您的跟进应简短、有礼，并在可能的情况下增加价值。一个简单的信息，将你的原始信息推到他们的收件箱顶部通常就足够了。
跟进模板：“嗨，[招聘者姓名]，希望您度过了美好的一周。我只是跟进上周我关于[职位标题]的消息。我仍然对这个机会非常感兴趣，并渴望讨论我的[关键技能]如何为您的团队带来好处。请告知我是否需要提供其他信息。”
随着您的职业发展，管理专业沟通变得至关重要。无论您是正在追踪申请的求职者还是专注于B2B线索生成的专业人士，组织是关键。许多专业人士使用工具来简化这个过程。例如，像Blabla.ai这样的统一收件箱可以整合消息和评论，甚至利用AI帮助管理回复。这种有效沟通的原则对任何积极进取的求职者而言，都是建立和维护强大专业网络的关键，并在LinkedIn上进行线索生成。
常见错误要避免
即使本意良好，也很容易犯错。在联系招聘者时，这里有一些事情要避免：
不要泛泛而谈。一条可以发给任何人的信息将被所有人忽视。个性化是不可协商的。
不要要求他们为你找工作。“这里是我的简历，你有什么适合我的职位？”这个方法会被迅速无视。
不要写得太长篇。保持信息简洁易读。招聘人员每天可能会阅读数十甚至数百封信息。
不要急功近利。跟进是明智的；每天纠缠不是。尊重他们的时间和空间。
不要忘记校对。拼写和语法错误表明缺乏注意细节，这对任何职位而言都是一个危险信号。
警告：从招聘者的角度
记住，招聘者的主要工作是填补公司空缺的职位，而不是为陌生人提供个人职业指导。你的信息应该让他们的工作更轻松，通过显示你做过研究，并可能是他们问题的解决方案（空缺职位）。任何增加工作量的事情，如筛选通用简历，可能会被忽略。
在LinkedIn上向招聘者发送冷信息是一个主动的步骤，可以在拥挤的就业市场中使你脱颖而出。这不是关于发送更多信息，而是关于发送更好的信息。通过将思维方式从“你能为我做什么？”转变为“这是我能为你提供的价值”，你将你的外展从不受欢迎的干扰转变为受欢迎的机会。一则深思熟虑、个性化的、以招聘者为中心的信息不仅是一种引人注意的方法，还展示了你将带入角色的专业精神和主动性。
在LinkedIn上发送冷信息和发送冷邮件哪个更好？
虽然两者都可能有效，但在LinkedIn上发送冷信息通常具有显著优势。LinkedIn提供了即时上下文——招聘者可以通过单击一下看到你的面貌、头衔和职业历史，从而建立信任和透明度。此外，数据显示LinkedIn InMail的平均回复率在18-25%之间，而冷邮件通常在3%左右。最佳策略通常涉及两个渠道，但对于初步接触而言，LinkedIn通常更有效。对于那些希望扩大外展规模的人，甚至可以自动化LinkedIn消息，以确保及时和一致的跟进。
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