आप एक अकेले Instagram टिप्पणी को भुगतान करने वाले छात्र में बदल सकते हैं - और इसमें मैन्युअल फॉलो-अप के घंटे नहीं लगने चाहिए। यदि आप एक कनाडाई कोर्स निर्माता, कोच या सोशल मीडिया मैनेजर हैं, तो आप पहले से ही जानते हैं कि वह चिंता: वादा किया गया सोशल इंगेजमेंट जो कभी परिवर्तित नहीं होता क्योंकि आपका फॉलो-अप धीमा, बिखरा हुआ, या कनाडाई भुगतान और टैक्स नियमों का पालन नहीं करता।
यह गाइड आपको खास तौर पर कनाडाई भुगतान (मुद्रा, GST/HST) के लिए Kajabi सेट अप करने के लिए, उच्च-रूपांतरित फनेल्स बनाने के लिए, और Instagram और Facebook टिप्पणियों और डीएम से लीड्स प्राप्त करने वाले ऑटोमेशन रेसिपीज़ को लागू करने के माध्यम से मार्गदर्शन करता है। इसके अंदर आपको व्यावहारिक Zapier और Make कॉन्फ़िगरेशन, रेडी-टू-यूज़ DM और टिप्पणी रिप्लाई टेम्पलेट्स, सामान्य समस्याओं के लिए समस्या निवारण कदम, और एक ROI चेकलिस्ट मिलेगी जिससे आप तेजी से लॉन्च कर सकें और वाकई प्रभाव नाप सके।
Kajabi क्या है और क्या यह कनाडा में उपयोग के लिए उपलब्ध है?
Kajabi कोर्स निर्माता, कोच, सलाहकार और छोटे व्यवसायों के लिए एक समग्र प्लेटफॉर्म है जो एक ही इंटरफ़ेस से ऑनलाइन पाठ्यक्रम, सदस्यता और कोचिंग प्रोग्राम बनाने, बाजार में लाने और बेचने के लिए है।
हां — Kajabi कनाडाई उपयोगकर्ताओं के लिए उपलब्ध है। आप एक खाता बना सकते हैं, कनाडाई व्यवसाय विवरण दर्ज कर सकते हैं और कनाडा के भीतर से प्लेटफॉर्म का उपयोग कर सकते हैं; कनाडाई साइन-अप पर कोई सामान्य भौगोलिक ब्लॉक नहीं है। व्यावहारिक टिप: एक कनाडाई बिल्लिंग पते के साथ रजिस्टर करें और जहां कहीं लागू हो स्थानीय मुद्रा प्राथमिकताएं सेट करें ताकि आपकी लेखांकन सुसंगत रहे।
एक नजर में — कोर क्षमताएँ (संक्षेप):
कोर्स & सदस्यता होस्टिंग: पाठ्यक्रम देने और सदस्य पहुँच के लिए केंद्रीय स्थान।
मार्केटिंग & फनेल्स: लैंडिंग पेज, ईमेल कैंपेन और पाइपलाइन्स (फनेल वर्कफ्लोज़)।
भुगतान: स्ट्राइप/पेपाल इंटीग्रेशन के माध्यम से चेकआउट और सब्सक्रिप्शन।
इंटीग्रेशन & ऑटोमेशन: API, वेबहुक और देशी Zapier/Make सहायता अन्य टूल्स से जोड़ने के लिए।
कनाडा में देखने योग्य सीमाएँ:
भुगतान प्रोसेसर बिन्दु: स्ट्राइप और पेपाल कनाडा का समर्थन करते हैं, लेकिन भुगतान का समय, मुद्रा संचालन और कुछ सुविधाएँ अमेरिकी खातों से भिन्न होती हैं — स्ट्राइप को एक कनाडाई व्यवसाय और बैंक के साथ सेट अप करें ताकि रुकावटें न हो।
कर जिम्मेदारियाँ: आप GST/HST/PST रजिस्ट्रेशन, संग्रह और रिपोर्टिंग के लिए जिम्मेदार हैं; Kajabi आपके लिए कर फ़ाइल नहीं करता।
उन्नत ऑटोमेशन: सोशल टिप्पणी/DM रूटिंग और जटिल प्रवाह के लिए आप अक्सर मध्यमवेयर (Zapier, Make) का उपयोग करेंगे या Blabla जैसी सेवा का उपयोग करेंगे ताकि बातचीत को पार्स किया जा सके और संरचित लीड्स को Kajabi में सख्ती से भेजा जा सके।
व्यावहारिक उदाहरण (संक्षेप): एक वैंकूवर कोच Instagram डीएम को Blabla के माध्यम से योग्य लीड्स टैग करने के लिए रूट कर सकता है, फिर Zapier का उपयोग करके उस संपर्क को Kajabi में बनाएं या अपडेट करें और उन्हें एक ऑटोमेटेड पाइपलाइन में रखे। यदि आप इस पथ का अनुसरण करते हैं, तो Kajabi API की कुंजी अनुमतियों और दर सीमाओं की जांच करें, और सुनिश्चित करें कि आपकी ऑटोमेशन Kajabi उत्पाद/ऑफ़र आईडी के साथ मैप करती है ताकि त्रुटियाँ न हों।
कॉन्फ़िगरेशन विवरण, मूल्य निर्धारण मार्गदर्शन और कनाडाई विक्रेताओं के लिए चरण-दर-चरण सेटअप के लिए नीचे के सेक्शन देखें जो मूल्य निर्धारण, कर और सम्पूर्ण Kajabi सेटअप पर हैं।
Instagram और Facebook टिप्पणियों और DMs से लीड्स कैसे प्राप्त करें और उन्हें Kajabi की ओर बढ़ाएँ
अब जब हमने आपके कनाडाई कोर्स व्यवसाय के लिए Kajabi को कॉन्फ़िगर कर लिया है, तो आइए अपने Instagram और Facebook टिप्पणियों और DMs से लीड्स प्राप्त करने और उन्हें फॉलो-अप और रूपांतरण के लिए Kajabi में फ़नल करने का एक व्यावहारिक वर्कफ़्लो कवर करें। नीचे एक स्पष्ट, पुनरावृत्त प्रक्रिया और साथ में रिप्लाई टेम्पलेट्स और ऑटोमेशन टिप्स दिए गए हैं।
उच्च-स्तरीय प्रवाह
उपयोगकर्ता Instagram/Facebook पर टिप्पणी करता है या DM भेजता है → आप एक CTA के साथ उत्तर देते हैं जिसमें ऑप्ट-इन (लिंक, फॉर्म, या ऑटोमेटेड DM) होता है → लीड ईमेल/अनुमति सबमिट करता है → संपर्क Kajabi में जोड़ा जाता है (टैग किया जाता है और एक ऑटोमेशन अनुक्रम में जोड़ा जाता है)।
चरण-दर-चरण सेटअप
एक सरल ऑप्ट-इन गंतव्य तैयार करें
एक Kajabi फॉर्म या लैंडिंग पेज बनाएं (लघु फॉर्म: नाम + ईमेल + सहमति चेकबॉक्स)। सुनिश्चित करें कि फॉर्म Kajabi Offer/Tag से मैप करता है ताकि आप एक ऑटोमेटेड वेलकम अनुक्रम ट्रिगर कर सकें।
टिप्पणी उत्तर और DM टेम्प्लेट बनाएं
संक्षिप्त, मैत्रीपूर्ण उत्तरों का उपयोग करें जो बातचीत को ऑप्ट-इन लिंक की तरफ ले जाएं या एक ऑटोमेटेड DM ट्रिगर करें। इन्हें Instagram और Facebook पर "सेव्ड रिप्लाई" के रूप में सहेजें जहां संभव हो।
उदाहरण टिप्पणी उत्तर (सार्वजनिक): "धन्यवाद! मैंने अभी आपको फ्री गाइड के साथ एक त्वरित DM भेजा है — अपने संदेश जांचें। 😊"
उदाहरण DM फॉलो-अप: "हे — आपकी रुचि के लिए धन्यवाद! यदि आप फ्री गाइड चाहते हैं, तो इसे प्राप्त करने के लिए यहां लिंक है: [शॉर्टलिंक]। क्या आप चाहते हैं कि मैं आपको कोर्स अपडेट के लिए हमारे ईमेल सूची में जोड़ दूं?"
स्केल के लिए ऑटोमेशन टूल्स का उपयोग करें
अक्सर होने वाली बातचीत के लिए, अपने Facebook/Instagram मैसेजिंग को एक चैटबॉट टूल (ManyChat, Chatfuel, या देशी Meta ऑटोमेशन) के साथ कनेक्ट करें। फ्लोज को कॉन्फ़िगर करें जो:
टिप्पणी ट्रिगर के लिए DM भेजें
चैट में नाम + ईमेल इकट्ठा करें या Kajabi फॉर्म का लिंक भेजें
लीड्स को टैग/लेबल करें ताकि आपकी इंटीग्रेशन उन्हें सही से Kajabi में रूट कर सके
Kajabi से कनेक्ट करें
इन इंटीग्रेशन मेथड्स का उपयोग करें:
लैंडिंग पेज पर देशी Kajabi फॉर्म — उन्हें अपने DM या टिप्पणी उत्तर से लिंक करें।
Zapier / Make (Integromat) — जब एक नया सब्सक्राइबर या बॉट फॉर्म सबमिट किया जाता है तो ट्रिगर करें, Kajabi में एक व्यक्ति बनाएं या अपडेट करें और टैग्स को लागू करें या उन्हें एक ऑफर के लिए सब्सक्राइब करें।
डायरेक्ट API — कस्टम बैकएंड के लिए, लीड्स को सीधे Kajabi People और Automations में Kajabi API के माध्यम से पुश करें।
Kajabi में टैगिंग और ऑटोमेशन
जब एक लीड Kajabi में प्रवेश करता है, तो वर्णनात्मक टैग लागू करें (जैसे, "IG_comment", "FB_DM", "FreeGuide_Optin") और एक वेलकम ईमेल अनुक्रम को ट्रिगर करें जो वादा की गई सामग्री को प्रदान करता है और अगले चरणों की रूपरेखा देता है (मिनी-कोर्स, वेबिनार इनवाइट, कोर्स ऑफर)।
फॉलो-अप तालमेल
Kajabi में एक लघु सहायता अनुक्रम बनाएँ: तत्काल वितरण, अगले सप्ताह में 1–2 रिमाइंडर/वैल्यू ईमेल, और फिर अपने कोर फनेल (वेबिनार, भुगतान ऑफर, परामर्श) में स्थानांतरित करें।
संक्षिप्त स्क्रिप्ट जो आप कॉपी कर सकते हैं
सार्वजनिक टिप्पणी उत्तर (बातचीत को निजी रखने के लिए): "धन्यवाद — मैंने विवरण के साथ एक DM भेजा है!"
प्रारंभिक DM (स्वचालित या मैनुअल): "हे [नाम]! आपके संदेश के लिए धन्यवाद — यहाँ गाइड है: [शॉर्टलिंक]। यदि आप चाहें, तो मैं आपको हमारे ईमेल सूची में जोड़ सकता हूँ ताकि आप भविष्य के टिप्स और प्रारंभिक-चिड़िया कोर्स ऑफर प्राप्त कर सकें। क्या आप चाहेंगे?"
ट्रैकिंग, टेस्टिंग और अनुपालन
ट्रैफिक और रूपांतरणों को Instagram बनाम Facebook की ओर वापस एट्रिब्यूट करने के लिए लिंक पर UTM पैरामीटर्स का उपयोग करें।
पूरी प्रक्रिया को अंत-से-अंत तक टेस्ट करें: टिप्पणी ट्रिगर पोस्ट करें, DM प्राप्त करें, फॉर्म सबमिट करें, पुष्टि करें कि लीड Kajabi में सही टैग और ऑटोमेशन के साथ दिखाई देता है।
गोपनीयता और सहमति का सम्मान करें: मार्केटिंग सहमति के लिए फॉर्म पर एक स्पष्ट चेकबॉक्स या कथन शामिल करें (कनाडा में PIPEDA अनुपालन के लिए महत्वपूर्ण), और Kajabi में सहमति रिकॉर्ड्स रखें।
त्वरित चेकलिस्ट
सहमति के साथ एक लघु Kajabi फॉर्म/लैंडिंग पेज बनाएं।
Instagram/Facebook पर टिप्पणी और DM रिप्लाई टेम्पलेट्स सेव करें।
स्केल के लिए एक स्वचालित DM प्रवाह सेट करें (ManyChat या Meta देशी ऑटोमेशन)।
चैटबॉट/फॉर्म को Zapier/Make या API के माध्यम से Kajabi से एकीकृत करें।
Kajabi में लीड्स को टैग करें और एक सहायता अनुक्रम को ट्रिगर करें।
रूपांतरणों की नियमित रूप से जाँच और निगरानी करें।
इन तत्वों के एक साथ होने से हम अक्सर देखते हैं कि योग्य लीड्स लगातार सोशल इंगेजमेंट से Kajabi में स्थानांतरित होते हैं, जहां सहायता अनुक्रम ब्याज को भुगतान वाले नामांकन में बदल सकते हैं।
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