You publish every day and still your profiles barely get found — sound familiar? For Australian social-first brands, the gap between posting and being discovered often comes down to small technical and profile-level issues that pile up across websites, Instagram, Facebook and LinkedIn. Manually hunting these problems while also managing DMs, comments and community expectations wastes time and leaves growth to chance.
This guide acts as your SEO Optimization Checker: a practical, prioritised checklist that blends website and social-profile audits with a short-list of free, AU-friendly tools and clear explanations of what the results actually mean (think page speed, meta tags, schema and Open Graph). You’ll get step-by-step fixes you can implement quickly and templates for turning findings into automated social workflows — auto replies, DM funnels and moderation rules — so small teams can lift organic discoverability and response times without adding headcount. Read on to streamline checks and start turning SEO wins into faster reach and real conversations.
What is an SEO optimisation checker and how does it work?
Quick overview: an SEO optimisation checker is an automated diagnostic that inspects your site and related discovery signals, highlights concrete problems and helps you prioritise fixes so you stop guessing where traffic and engagement are leaking.
In short, a checker crawls pages, reads HTML and server responses, evaluates on‑page and technical factors, and assesses link signals. The output is a ranked list of issues—so you know whether to fix a slow checkout page before a low‑traffic blog post. The detailed, step‑by‑step audit workflow appears later in this guide.
Core checks a robust checker screens include:
Page speed — load times and Core Web Vitals that affect retention and rankings.
Mobile‑friendliness — responsive layout, tap targets and viewport settings.
Meta tags — title and description accuracy, length and uniqueness for SERP and social previews.
Schema & structured data — JSON‑LD for products, articles and local business data that enable rich results.
Broken links & redirects — 4xx/5xx errors, redirect chains and canonicalisation issues.
Duplicate content — canonical tags and near‑duplicates that dilute ranking signals.
Backlinks & link signals — quality, anchor text and toxic links that influence authority.
How they work at a glance: checkers combine crawlers (which emulate bots to enumerate pages), lab tools (simulated loads for performance diagnostics) and field metrics (real user data) and then apply scoring and prioritisation so teams can act on the highest‑impact items first. See the "Website SEO audit — a step‑by‑step" section for the full procedure and tool recommendations.
For social‑first brands, include social metadata (Open Graph and Twitter Card tags), canonical links for content shared across channels, and consistent profile‑level signals (business names, descriptions and contact fields). These factors ensure shared cards render correctly and that discovery across search and social is consistent—details and quick checks are covered in the social profile audit later in this guide.
Practical tip: run a site crawl plus a social card preview audit weekly, then convert the top 3–5 high‑impact findings into short, assignable tasks with owners and due dates.






























