Você pode transformar um único comentário no Instagram em um estudante pagante — e isso não deve demorar horas de acompanhamento manual. Se você é um criador de cursos canadense, coach ou gerente de mídia social, já conhece a frustração: engajamento social promissor que nunca converte porque seu acompanhamento é lento, fragmentado ou não está em conformidade com as regras de pagamento e impostos canadenses.
Este guia te orienta na configuração do Kajabi especificamente para pagamentos canadenses (moeda, GST/HST), construindo funis de alta conversão e implantando receitas de automação que capturam leads de comentários e DMs do Instagram e Facebook. Dentro, você encontrará configurações práticas do Zapier e Make, modelos de resposta para DM e comentários prontos para uso, etapas de resolução de problemas para dificuldades comuns e um checklist de ROI para que você possa lançar rapidamente e medir o impacto real.
O que é Kajabi e está disponível para uso no Canadá?
Kajabi é uma plataforma completa para criadores de cursos, coachs, consultores e pequenas empresas para construir, comercializar e vender cursos online, assinaturas e programas de coaching a partir de uma única interface.
Sim — Kajabi está disponível para usuários canadenses. Você pode criar uma conta, inserir detalhes de negócios canadenses e usar a plataforma de dentro do Canadá; não há bloqueio geográfico geral para inscrições canadenses. Dica prática: registre-se com um endereço de faturamento canadense e defina preferências de moeda local onde aplicável para manter sua contabilidade organizada.
Em resumo — principais capacidades (breve):
Hospedagem de cursos e assinaturas: local central para entregar lições e acesso de membros.
Marketing e funis: páginas de destino, campanhas de email e Pipelines (fluxos de funil).
Pagamentos: checkout e assinaturas via integrações Stripe/PayPal.
Integrações e automação: APIs, webhooks e suporte nativo ao Zapier/Make para conectar outras ferramentas.
Limitações a serem observadas no Canadá:
Nuanças dos processadores de pagamento: Stripe e PayPal suportam o Canadá, mas o tempo de pagamento, o manuseio de moedas e alguns recursos diferem das contas dos EUA — configure o Stripe com um negócio e banco canadenses para evitar atrasos.
Responsabilidades fiscais: você é responsável pelo registro, cobrança e relatório do GST/HST/PST; Kajabi não declara impostos para você.
Automatizações avançadas: para roteamento de comentários/DMs sociais e fluxos complexos, você frequentemente usará middleware (Zapier, Make) ou um serviço como Blabla para analisar conversas e empurrar leads estruturados para o Kajabi.
Exemplo prático (breve): um coach de Vancouver pode rotear DMs do Instagram através do Blabla para marcar leads qualificados, então usar o Zapier para criar ou atualizar esse contato no Kajabi e colocá-los em um Pipeline automatizado. Se seguir este caminho, verifique as permissões de chave de API do Kajabi e os limites de taxa, e confirme se suas automações mapeiam para os IDs de produto/oferta do Kajabi para prevenir erros.
Para detalhes de configuração, orientações de preços e configuração passo a passo para vendedores canadenses, veja as seções abaixo sobre preços, impostos e a configuração completa do Kajabi.
Como capturar leads de comentários e DMs do Instagram e Facebook e direcioná-los para o Kajabi
Agora que configuramos o Kajabi para o seu negócio de cursos canadense, vamos cobrir um fluxo prático para capturar leads de comentários e DMs do Instagram e Facebook e direcioná-los ao Kajabi para acompanhamento e conversão. Abaixo está um processo claro e repetível, além de modelos de resposta e dicas de automação.
Fluxo em alto nível
Usuário comenta ou envia um DM no Instagram/Facebook → você responde com um CTA para optar (link, formulário ou DM automatizado) → lead envia email/consentimento → contato é adicionado ao Kajabi (marcado e adicionado a uma sequência de automação).
Configuração passo a passo
Prepare um destino de opt-in simples
Crie um formulário ou página de destino no Kajabi (formulário curto: nome + email + caixa de seleção de consentimento). Certifique-se de que o formulário mapeia para uma Oferta/Tag no Kajabi para que você possa acionar uma sequência de boas-vindas automatizada.
Elabore modelos de resposta para comentários e DMs
Use respostas curtas e amigáveis que movam a conversa para o link de opt-in ou acionem um DM automatizado. Salve-os como "respostas salvas" no Instagram e Facebook onde possível.
Exemplo de resposta a comentário (público): "Obrigado! Acabei de te enviar um DM rápido com o guia gratuito — confira suas mensagens. 😊"
Exemplo de DM de acompanhamento: "Oi — obrigado pelo seu interesse! Se quiser o guia gratuito, aqui está o link para pegá-lo: [shortlink]. Gostaria que eu te adicionasse a nossa lista de emails para atualizações de cursos?"
Use ferramentas de automação para escala
Para interações frequentes, conecte sua mensagem do Facebook/Instagram a uma ferramenta de chatbot (ManyChat, Chatfuel ou automações nativas da Meta). Configure fluxos que:
Respondam a acionadores de comentários enviando um DM
Recolham nome + email no chat ou enviem um link para o formulário do Kajabi
Marquem/etiquetem o lead para que sua integração possa direcioná-los corretamente para o Kajabi
Conecte ao Kajabi
Use um destes métodos de integração:
Formulários nativos do Kajabi em uma página de destino — ligue a eles a partir do seu DM ou resposta a comentários.
Zapier / Make (Integromat) — Ação quando um novo assinante ou formulário do bot é enviado, então crie ou atualize uma Pessoa no Kajabi e aplique tags ou subscreva-a a uma Oferta.
API direta — para backends personalizados, empurre leads diretamente para Pessoas e Automations no Kajabi via API do Kajabi.
Tagging e automação no Kajabi
Quando um lead entra no Kajabi, aplique tags descritivos (ex. "IG_comment", "FB_DM", "FreeGuide_Optin") e acione uma sequência de email de boas-vindas que entrega o conteúdo prometido e define os próximos passos (mini-curso, convite para webinar, oferta de curso).
Cadência de acompanhamento
Construa uma sequência de nutrição curta no Kajabi: entrega imediata, 1–2 emails de lembrete/valor na próxima semana, então transição para seu funil principal (webinar, oferta paga, consulta).
Scripts curtos que você pode copiar
Resposta a comentário público (mantém a conversa movendo-se para o privado): "Obrigado — enviei um DM com os detalhes!"
DM inicial (automatizado ou manual): "Oi [Nome]! Obrigado pela sua mensagem — aqui está o guia: [shortlink]. Se quiser, posso te adicionar à nossa lista de emails para que você receba dicas futuras e ofertas de cursos em pré-venda. Gostaria disso?"
Rastreamento, teste e conformidade
Use parâmetros UTM nos links para atribuir tráfego e conversões de volta ao Instagram vs Facebook.
Teste o fluxo inteiro de ponta a ponta: poste um acionador de comentário, receba o DM, envie o formulário, confirme que o lead aparece no Kajabi com as tags e automação corretas.
Respeite privacidade e consentimento: inclua uma caixa de seleção clara ou declaração no formulário para consentimento de marketing (importante para conformidade com PIPEDA no Canadá), e armazene registros de consentimento no Kajabi.
Checklist rápido
Crie um formulário/página de destino curta no Kajabi com consentimento.
Salve comentários e modelos de resposta a DM no Instagram/Facebook.
Configure um fluxo de DM automatizado (ManyChat ou automação nativa da Meta) para escala.
Integre o chatbot/formulário ao Kajabi via Zapier/Make ou API.
Marque leads no Kajabi e acione uma sequência de nutrição.
Teste e monitore conversões regularmente.
Com essas peças no lugar, frequentemente vemos um fluxo constante de leads qualificados movendo-se do engajamento social para o Kajabi, onde sequências de nutrição podem transformar interesse em matrículas pagas.
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