Real Estate Lead Generation: Turn Instagram Comments and DMs into Clients

If you’re a real estate agent, broker, or agency, your Instagram and Facebook comments are full of buyer and seller intent:

• “Is this still available?”

• “What’s the price?”

• “Where is this located?”

• “Can I visit it this week?”

The problem: you (or your team) can’t reply fast enough. By the time you answer, the lead has already contacted another agent.

With Blabla, every comment and DM becomes an automated, intelligent conversation that captures qualified real estate leads 24/7 — without sacrificing your brand image.

Why Instagram Comments and DMs Are a Goldmine for Real Estate Leads

Most real estate marketing focuses on:

• Running Facebook & Instagram ads for listings

• Posting new properties, open houses, and virtual tours

• Driving traffic to your website or portal profile

But the real action often happens in the comments and DMs:

• Buyers asking for price, photos, location, or surface area

• Tenants asking about availability or conditions

• Owners asking about property valuation or selling process

If you’re not answering instantly, you’re losing:

• Lead generation opportunities

• Property visits and viewings

• Exclusive mandates and seller leads

Blabla turns these comments and DMs into a real-time lead generation system.

How Blabla Works for Real Estate Lead Generation

Blabla connects to your Instagram, Facebook, TikTok, and YouTube accounts and uses AI-powered automations to:

• Detect intent in comments and DMs (price, availability, visit, valuation, etc.)

• Trigger the right automated DM flow based on what the user asks

• Collect key lead information (name, email, phone, budget, area, timeline)

• Send data to your CRM or spreadsheet for follow-up

• Protect your brand reputation by moderating toxic or spammy comments

You stay in control, but your first response is always instant.

Example Flow #1 – “Price?” Comment → Qualified Buyer Lead in Your Inbox

One of the most popular flows our users set up is the “Price / Availability” automation.

How it works:

1. You post a listing (photo, carousel, reel, or ad) on Instagram or Facebook.

2. Someone comments: “Price?”, “How much is it?”, “Still available?”, “What’s the rent?”

3. Blabla detects the intent and sends an automatic DM such as:

   “Hi 👋 thanks for your interest in this property!
   Here are the key details: [short description + link].
   Are you looking to buy or rent? And what’s your approximate budget?”

4. Based on the answers, Blabla asks 1–3 qualifying questions:

   • Preferred area or neighborhood

   • Type of property (apartment, house, new build, investment, etc.)

   • Buying or renting timeline

5. Once the user answers, Blabla:

   • Tags the conversation as “hot buyer lead”

   • Sends the information to your CRM / email / Google Sheet

   • Notifies your team, so a human can take over if needed

Result:
You turn a simple “Price?” comment into a fully qualified buyer lead, without manually replying to each message.

Example Flow #2 – Book More Property Visits Directly from Social Media

Another powerful automation is the “Visit request” flow.

What it does:

• Detects comments and DMs like “Can I visit?”, “Visit possible?”, “I want to see it”.

• Sends an instant DM with:

  • A link to your booking calendar,

  • Or a quick form to collect availability and contact details.

For example:

“Great, we’d be happy to arrange a visit 👋
When are you available (weekday/weekend, morning/afternoon)?
And what’s the best phone number to confirm the appointment?”

Blabla can then:

• Send those details to your sales assistant or agent

• Tag the lead as “visit requested”

• Keep the conversation in one place for your team

Effect: You reduce friction and increase the number of confirmed visits from the same traffic and ads.

Example Flow #3 – Capture Seller Leads with Free Valuation Offers

Real estate agencies don’t just need buyers — they also need owners who want to sell.

Blabla helps you turn content about market trends or valuations into seller lead magnets.

Example:

1. You post: “Want to know how much your apartment is worth in [City] today? Comment ‘VALUATION’.”

2. When someone comments “VALUATION” (or a synonym), Blabla sends an automated DM:

   “Hi! 👋 We can give you an estimate of your property’s value.
   Is it an apartment or a house? In which area is it located?”

3. The flow continues with:

   • Surface area

   • Number of rooms

   • Condition (to renovate / good condition / recent)

   • Whether they already have an agent or not

4. At the end, Blabla collects:

   • Full name

   • Phone number

   • Email address

You now have a high-intent seller lead, ready for a follow-up call.

Brand Protection for Real Estate: Manage Haters, Spam, and Sensitive Comments

In real estate, trust and reputation are everything.

Your posts and ads can attract:

• Negative comments (“Scam”, “Never answers the phone”, “Too expensive”)

• Spam and fake accounts

• Sensitive questions that need a human response

With Blabla’s brand protection features, you can:

• Automatically detect toxic or negative comments using AI

• Flag them for review, automatically hide them, or route them to a dedicated inbox

• Send polite, on-brand replies when appropriate

• Make sure important public comments get a response quickly

This helps you:

• Protect your brand image on social media

• Avoid comment sections turning into unmoderated forums

• Keep focus on real buyers and sellers

What Results Can Real Estate Teams Expect with Blabla?

While every market is different, real estate teams typically see:

• Much faster response times (from hours to seconds)

• More qualified leads captured directly from comments and DMs

• Better ROI on social media ads, since fewer prospects are lost

• A cleaner, safer brand presence on Instagram and Facebook

• Less manual work for agents, so they can focus on closing deals and visits, not inbox babysitting

Instead of letting valuable comments sit unanswered, Blabla turns your social media profiles into a 24/7 real estate lead generation engine.

Turn Your Social Media into a Real Estate Lead Machine

If you’re posting listings on Instagram, Facebook, or TikTok and still manually replying to every “price?” or “available?” comment, you’re leaving money on the table.

With Blabla, you can:

• Automate your first reply to every qualified comment and DM

• Qualify buyers and sellers in a few messages

• Protect your brand reputation with smart moderation

• Scale your real estate business without scaling your workload

Plug Blabla into your existing social media strategy, and turn every post into a source of predictable, qualified leads.