Puedes convertir un solo comentario de Instagram en un estudiante que pague, y no debería tomar horas de seguimiento manual. Si eres un creador de cursos, coach o gestor de redes sociales en Canadá, ya conoces la frustración: una participación social prometedora que nunca se convierte porque tu seguimiento es lento, fragmentado o no cumple con las normas de pago e impuestos canadienses.
Esta guía te lleva a través de la configuración de Kajabi específicamente para pagos en Canadá (moneda, GST/HST), construyendo embudos de alta conversión y desplegando recetas de automatización que capturan clientes potenciales de los comentarios y mensajes de Instagram y Facebook. Dentro encontrarás configuraciones prácticas de Zapier y Make, plantillas de respuesta para DM y comentarios listas para usar, pasos de solución de problemas para inconvenientes comunes y una lista de verificación del ROI para que puedas lanzar rápidamente y medir el impacto real.
¿Qué es Kajabi y está disponible para su uso en Canadá?
Kajabi es una plataforma todo en uno para creadores de cursos, coaches, consultores y pequeñas empresas para construir, comercializar y vender cursos en línea, membresías y programas de coaching desde una sola interfaz.
Sí — Kajabi está disponible para usuarios canadienses. Puedes crear una cuenta, ingresar detalles comerciales canadienses y usar la plataforma desde Canadá; no hay un bloqueo geográfico general para los registros canadienses. Consejo práctico: regístrate con una dirección de facturación canadiense y configura las preferencias de moneda local cuando sea posible para mantener tu contabilidad ordenada.
De un vistazo — capacidades principales (breve):
Hosting de cursos y membresías: lugar central para entregar lecciones y acceso a miembros.
Marketing y embudos: páginas de aterrizaje, campañas de correo electrónico y Pipelines (flujos de trabajo de embudo).
Pagos: pago y suscripciones a través de integraciones de Stripe/PayPal.
Integraciones y automatización: APIs, webhooks y soporte nativo de Zapier/Make para conectar otras herramientas.
Limitaciones a tener en cuenta en Canadá:
Particularidades del procesador de pago: Stripe y PayPal admiten Canadá, pero el tiempo de pago, el manejo de moneda y algunas características difieren de las cuentas de EE. UU. — configura Stripe con un negocio y banco canadiense para evitar demoras.
Responsabilidades fiscales: eres responsable del registro, cobro e informe del GST/HST/PST; Kajabi no presenta impuestos por ti.
Automatizaciones avanzadas: para el enrutamiento de comentarios/DM sociales y flujos complejos, a menudo usarás un middleware (Zapier, Make) o un servicio como Blabla para analizar conversaciones y enviar clientes potenciales estructurados a Kajabi.
Ejemplo práctico (breve): un coach en Vancouver puede enrutar DMs de Instagram a través de Blabla para etiquetar clientes potenciales calificados, luego usar Zapier para crear o actualizar ese contacto en Kajabi y colocarlo en un Pipeline automatizado. Si sigues este camino, verifica los permisos de las claves API de Kajabi y los límites de tasa, y confirma que tu automatización se mapea a los ID de productos/ofertas de Kajabi para evitar errores.
Para detalles de configuración, guía de precios y configuración paso a paso para vendedores canadienses, consulta las secciones a continuación sobre precios, impuestos y la configuración completa de Kajabi.
Cómo capturar clientes potenciales de comentarios y DMs de Instagram y Facebook y llevarlos hacia Kajabi
Ahora que hemos configurado Kajabi para tu negocio de cursos en Canadá, cubramos un flujo de trabajo práctico para capturar clientes potenciales de comentarios y DMs de Instagram y Facebook y llevarlos a Kajabi para seguimiento y conversión. A continuación, un proceso claro y repetible más plantillas de respuesta y consejos de automatización.
Flujo de alto nivel
Usuario comenta o envía un DM en Instagram/Facebook → tú respondes con una CTA para optar (enlace, formulario o DM automatizado) → el cliente potencial envía el correo electrónico/consentimiento → el contacto se agrega a Kajabi (etiquetado y agregado a una secuencia de automatización).
Configuración paso a paso
Prepara un destino simple de opt-in
Crea un formulario o página de aterrizaje de Kajabi (formulario corto: nombre + correo electrónico + casilla de consentimiento). Asegúrate de que el formulario se mapea a una Oferta/Etiqueta de Kajabi para que puedas activar una secuencia de bienvenida automatizada.
Elabora plantillas de respuesta para comentarios y DMs
Usa respuestas cortas y amigables que lleven la conversación al enlace de opt-in o activen un DM automatizado. Guarda estas como "respuestas guardadas" en Instagram y Facebook cuando sea posible.
Ejemplo de respuesta a comentario (público): "¡Gracias! Te he enviado un DM rápido con la guía gratuita — revisa tus mensajes. 😊"
Ejemplo de seguimiento de DM: "¡Hola! — gracias por tu interés. Si deseas la guía gratuita, aquí está el enlace para obtenerla: [enlace corto]. ¿Te gustaría que te agregue a nuestra lista de correo para actualizaciones del curso?"
Usa herramientas de automatización para escalar
Para interacciones frecuentes, conecta tu mensajería de Facebook/Instagram a una herramienta de chatbot (ManyChat, Chatfuel o automatizaciones nativas de Meta). Configura flujos que:
Respondan a los disparadores de comentarios enviando un DM
Recojan nombre + correo electrónico en el chat o envíen un enlace al formulario de Kajabi
Etiqueten al cliente potencial para que tu integración pueda enrutarlo correctamente a Kajabi
Conéctate a Kajabi
Usa uno de estos métodos de integración:
Formularios nativos de Kajabi en una página de aterrizaje — enlázalos desde tu DM o respuesta a comentario.
Zapier / Make (Integromat) — activa cuando se envía un nuevo suscriptor o formulario de bot, luego crea o actualiza una Persona en Kajabi y aplica etiquetas o suscríbelo a una Oferta.
API directa — para plataformas personalizadas, envía clientes potenciales directamente a Kajabi People y Automatizaciones a través de la API de Kajabi.
Etiquetado y automatización en Kajabi
Cuando un cliente potencial ingresa a Kajabi, aplica etiquetas descriptivas (por ejemplo, "IG_comment", "FB_DM", "FreeGuide_Optin") y activa una secuencia de correo de bienvenida que entrega el contenido prometido y detalla los siguientes pasos (mini curso, invitación a seminario web, oferta de curso).
Cadencia de seguimiento
Construye una secuencia de nutrición corta en Kajabi: entrega inmediata, 1-2 correos recordatorios/valor durante la próxima semana, luego transita a tu embudo principal (seminario web, oferta paga, consulta).
Guiones cortos que puedes copiar
Respuesta a comentario público (mantiene la conversación privada): "¡Gracias! He enviado un DM con los detalles."
DM inicial (automatizado o manual): "¡Hola [Nombre]! Gracias por tu mensaje — aquí tienes la guía: [enlace corto]. Si lo deseas, puedo agregarte a nuestra lista de correo para que recibas futuros consejos y ofertas de cursos anticipadas. ¿Te gustaría eso?"
Seguimiento, pruebas y cumplimiento
Usa parámetros UTM en los enlaces para atribuir tráfico y conversiones a Instagram vs Facebook.
Prueba todo el flujo de principio a fin: publica un desencadenante de comentario, recibe DM, envía formulario, confirma que el cliente potencial aparece en Kajabi con las etiquetas y automatización correctas.
Respeta la privacidad y el consentimiento: incluye una casilla clara o declaración en el formulario para el consentimiento de marketing (importante para el cumplimiento de PIPEDA en Canadá) y almacena registros de consentimiento en Kajabi.
Lista de verificación rápida
Crea un formulario/página de aterrizaje corto de Kajabi con consentimiento.
Guarda plantillas de respuesta a comentarios y DM en Instagram/Facebook.
Configura un flujo de DM automatizado (ManyChat o automatización nativa de Meta) para escalar.
Integra el chatbot/formulario a Kajabi a través de Zapier/Make o API.
Etiqueta clientes potenciales en Kajabi y activa una secuencia de nutrición.
Prueba y monitorea conversiones regularmente.
Con estas piezas en su lugar, a menudo vemos un flujo constante de clientes potenciales calificados mover de la participación social a Kajabi, donde las secuencias de nutrición pueden convertir el interés en inscripciones pagas.
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