Puteți transforma un singur comentariu pe Instagram într-un student plătitor — și nu ar trebui să dureze ore de urmărire manuală. Dacă ești un creator de cursuri canadian, antrenor sau manager de social media, probabil cunoști frustrarea: promisiuni de interacțiuni sociale care nu se transformă niciodată în clienți deoarece urmărirea ta este lentă, fragmentată sau nu respectă reglementările canadiene privind plățile și taxele.
Acest ghid te învață cum să configurezi Kajabi în mod specific pentru plăți canadiene (monedă, GST/HST), să construiești canale de conversie ridicată și să implementezi rețete de automatizare care capturează clienți potențiali din comentariile și mesajele directe de pe Instagram și Facebook. În interior vei găsi configurații practice pentru Zapier și Make, șabloane gata de utilizare pentru răspunsuri DM și comentarii, pași de depanare pentru probleme comune și o listă de verificare ROI astfel încât să poți lansa rapid și să măsori impactul real.
Ce este Kajabi și este disponibil pentru utilizare în Canada?
Kajabi este o platformă all‑in‑one pentru creatori de cursuri, antrenori, consultanți și întreprinderi mici pentru a construi, promova și vinde cursuri online, abonamente și programe de coaching dintr-o interfață unică.
Da — Kajabi este disponibil pentru utilizatorii canadieni. Poți crea un cont, introduce datele de afaceri canadiene și utiliza platforma din Canada; nu există un blocaj geografic general pentru înscrierile din Canada. Sfat practic: înregistrează-te cu o adresă de facturare din Canada și setează preferințele de monedă locală acolo unde este aplicabil pentru a-ți păstra contabilitatea ordonată.
La o privire rapidă — capacități principale (pe scurt):
Găzduire cursuri & abonamente: loc central pentru a livra lecții și acces pentru membri.
Marketing & canale: pagini de destinație, campanii de email și Conducte (fluxuri de canalizare).
Plăți: proces de plată și abonamente prin integrațiile Stripe/PayPal.
Integrări & automatizări: API-uri, webhook-uri și suport nativ pentru Zapier/Make pentru a conecta alte instrumente.
Limitări de care să fii atent în Canada:
Nuante ale procesatorilor de plăți: Stripe și PayPal suportă Canada, dar timpul de plată, gestionarea valutei și unele caracteristici diferă de conturile din SUA — configurează Stripe cu o afacere și o bancă canadiană pentru a evita întârzierile.
Responsabilități fiscale: ești responsabil pentru înregistrarea, colectarea și raportarea GST/HST/PST; Kajabi nu depune taxe pentru tine.
Automatizări avansate: pentru direcționarea comentariilor/mess-urilor sociale și fluxuri complexe, vei folosi adesea middleware (Zapier, Make) sau un serviciu precum Blabla pentru a analiza conversațiile și a transfera leadurile structurate în Kajabi.
Exemplu practic (pe scurt): un antrenor din Vancouver poate direcționa mesajele directe Instagram prin Blabla pentru a eticheta leadurile calificate, apoi folosi Zapier pentru a crea sau actualiza acel contact în Kajabi și a le include într-un canal automatizat. Dacă urmezi acest drum, verifică permisiunile cheilor API Kajabi și limitele de rată, și confirmă că automatizarea ta se potrivește cu ID-urile de produse/oferte Kajabi pentru a preveni erorile.
Pentru detalii de configurare, ghid de prețuri și configurare pas cu pas pentru vânzătorii canadieni, vezi secțiunile de mai jos despre prețuri, taxe și configurarea completă Kajabi.
Cum să capturezi leadurile din comentariile și mesajele directe de pe Instagram și Facebook și să le îndrepți către Kajabi
Acum că am configurat Kajabi pentru afacerea ta de cursuri din Canada, să acoperim un flux de lucru practic pentru a captura leaduri din comentariile și mesajele directe de pe Instagram și Facebook și a le canaliza în Kajabi pentru urmărire și conversie. Mai jos este un proces clar și repetabil, plus șabloane de răspuns și sfaturi de automatizare.
Flux de nivel înalt
Utilizatorul lasă un comentariu sau trimite un mesaj direct pe Instagram/Facebook → tu răspunzi cu un CTA pentru a se înscrie (link, formular sau DM automatizat) → leadul trimite email/acord → contactul este adăugat în Kajabi (etichetat și adăugat într-o secvență de automatizare).
Configurare pas cu pas
Pregătește o destinație simplă de înscriere
Creează un formular sau o pagină de destinație Kajabi (formular scurt: nume + email + căsuță de consimțământ). Asigură-te că formularul se mapează la o Ofertă/Etichetă Kajabi astfel încât să poți declanșa o secvență de bun venit automatizată.
Elaborează șabloane de răspuns la comentarii și mesaje directe
Folosește răspunsuri scurte și prietenoase care să mute conversația către linkul de înscriere sau să declanșeze un DM automatizat. Salvează acestea ca "răspunsuri salvate" pe Instagram și Facebook unde este posibil.
Exemplu de răspuns la comentariu (public): "Mulțumesc! Tocmai ți-am trimis un DM rapid cu ghidul gratuit — verifică mesajele tale. 😊"
Exemplu de urmărire DM: "Hei — mulțumesc pentru interes! Dacă dorești ghidul gratuit, iată linkul pentru a-l obține: [shortlink]. Vreți să vă adăugăm la lista noastră de emailuri pentru actualizări de cursuri?"
Folosește instrumente de automatizare pentru scară
Pentru interacțiuni frecvente, conectează mesajele tale Facebook/Instagram la un instrument chatbot (ManyChat, Chatfuel sau automatizări native Meta). Configurează fluxuri care:
Răspund la declanșatoarele comentariilor trimițând un DM
Colectează nume + email în chat sau trimit un link către formularul Kajabi
Etichetează/etichetează leadul astfel încât integrarea ta să îi poată direcționa corect în Kajabi
Conectează-te la Kajabi
Folosește una dintre metodele de integrare:
Formulare native Kajabi pe o pagină de destinație — leagă de ele din DM-ul sau răspunsul tău la comentariu.
Zapier / Make (Integromat) — declanșează când un nou abonat sau un formular de bot este trimis, apoi creează sau actualizează o Persoană în Kajabi și aplică etichete sau înscrie-le la o Ofertă.
API direct — pentru back-end-uri personalizate, împinge leaduri direct în Kajabi People și Automatizări dvs. prin API-ul Kajabi.
Etichetarea și automatizarea în Kajabi
Când un lead intră în Kajabi, aplică etichete descriptive (ex. "IG_comment", "FB_DM", "FreeGuide_Optin") și declanșează o secvență de e-mail de bun venit care livrează conținutul promis și schițează pașii următori (mini-curs, invitație la webinar, ofertă de curs).
Cadenta urmăririi
Construiește o scurtă secvență de îngrijire în Kajabi: livrare imediată, 1–2 e-mailuri de reamintire/valoare în următoarea săptămână, apoi tranziție către canalul tău principal (webinar, ofertă plătită, consultanță).
Scurte scripturi pe care le poți copia
Răspuns la comentariu public (menține conversația privată): "Mulțumesc — am trimis un DM cu detaliile!"
DM inițial (automat sau manual): "Hei [Nume]! Mulțumesc pentru mesajul tău — iată ghidul: [shortlink]. Dacă vrei, te pot adăuga la lista noastră de emailuri astfel încât să primești sfaturi viitoare și oferte de cursuri timpurii. Ai vrea asta?"
Urmărire, testare și conformitate
Folosește parametrii UTM pe linkuri pentru a atribui traficul și conversiile înapoi la Instagram vs Facebook.
Testează întregul flux end-to-end: publică un declanșator de comentariu, primește DM, trimite formularul, confirmă că leadul apare în Kajabi cu etichetele și automatizarea corecte.
Respectă confidențialitatea și consimțământul: include o căsuță de bifat sau o declarație clară pe formular pentru consimțământ marketing (important pentru conformitatea PIPEDA în Canada) și stochează înregistrările de consimțământ în Kajabi.
Verificare rapidă
Creează un formular scurt/pagină de destinație Kajabi cu consimțământ.
Salvează șabloanele de răspuns la comentarii și mesaje directe pe Instagram/Facebook.
Setează un flux automatizat DM (ManyChat sau automatizare nativă Meta) pentru scală.
Integrează chatbot-ul/formularul în Kajabi prin Zapier/Make sau API.
Etichetează leadurile în Kajabi și declanșează o secvență de îngrijire.
Testează și monitorizează regulat conversiile.
Cu aceste piese la locul lor vedem adesea un flux constant de leaduri calificate mutându-se din interacțiunile sociale în Kajabi, unde secvențele de îngrijire pot transforma interesul în înscrieri plătite.
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