Możesz zamienić pojedynczy komentarz na Instagramie w płacącego studenta — i nie powinno to zajmować godzin na ręczne śledzenie. Jeśli jesteś kanadyjskim twórcą kursów, trenerem lub menedżerem mediów społecznościowych, już znasz frustrację: obiecujące zaangażowanie w mediach społecznościowych, które nigdy nie przekłada się na konwersję, ponieważ Twoje działania następcze są wolne, fragmentaryczne lub niezgodne z kanadyjskimi zasadami płatności i podatków.
Ten przewodnik przeprowadzi Cię przez konfigurację Kajabi specjalnie dla kanadyjskich płatności (waluta, GST/HST), budowanie wysoko konwertujących lejek oraz wdrażanie automatów, które pozyskają leady z komentarzy i wiadomości prywatnych na Instagramie i Facebooku. Wewnątrz znajdziesz praktyczne konfiguracje Zapier i Make, gotowe do użycia szablony odpowiedzi w komentarzach oraz instrukcje rozwiązywania problemów z typowymi trudnościami, a także listę kontrolną ROI, abyś mógł szybko wystartować i zmierzyć rzeczywisty wpływ.
Czym jest Kajabi i czy jest dostępne do użycia w Kanadzie?
Kajabi to kompleksowa platforma dla twórców kursów, trenerów, konsultantów i małych firm do budowania, promowania i sprzedawania kursów online, członkostw i programów coachingowych z jednego interfejsu.
Tak — Kajabi jest dostępne dla kanadyjskich użytkowników. Możesz założyć konto, podać kanadyjskie dane biznesowe i korzystać z platformy z Kanady; nie ma ogólnego geograficznego blokowania rejestracji z Kanady. Praktyczna wskazówka: zarejestruj się z kanadyjskim adresem rozliczeniowym i ustaw preferencje lokalnej waluty tam, gdzie to możliwe, aby utrzymać porządek w księgowości.
Na pierwszy rzut oka — kluczowe zdolności (zwięźle):
Hosting kursów i członkostw: centralne miejsce do dostarczania lekcji i dostępu członków.
Marketing i leje sprzedażowe: strony docelowe, kampanie e-mailowe i Pipelines (przepływy lejków).
Płatności: kasa i subskrypcje przez integracje ze Stripe/PayPal.
Integracje i automatyzacje: API, webhooks i natywna obsługa Zapier/Make do połączenia innych narzędzi.
Ograniczenia do uwzględnienia w Kanadzie:
Subtelności procesorów płatności: Stripe i PayPal obsługują Kanadę, ale czas wypłat, obsługa waluty i niektóre funkcje różnią się od kont w USA — skonfiguruj Stripe z kanadyjskimi firmami i bankami, aby uniknąć problemów.
Zobowiązania podatkowe: odpowiadasz za rejestrację, pobieranie i raportowanie GST/HST/PST; Kajabi nie zgłasza podatków za Ciebie.
Zaawansowane automatyzacje: do kierowania komentarzy/DM w mediach społecznościowych i złożonych przepływów często używasz pośredników (Zapier, Make) lub usługi takiej jak Blabla do przesyłania rozmów i dodawania uporządkowanych leadów do Kajabi.
Praktyczny przykład (zwięźle): trener z Vancouver może kierować DM z Instagrama przez Blabla, aby oznaczać kwalifikowane leady, a następnie użyć Zapier, aby utworzyć lub zaktualizować ten kontakt w Kajabi i włączyć go do zautomatyzowanego Pipeline. Jeśli podążysz tą drogą, sprawdź, czy uprawnienia klucza API Kajabi oraz limity szybkości są odpowiednio ustawione oraz czy Twoja automatyzacja jest odwzorowana na identyfikatory produktu/oferty Kajabi, aby zapobiec błędom.
Szczegóły konfiguracji, wskazówki dotyczące cen i szczegółowy proces konfiguracji dla kanadyjskich sprzedawców znajdziesz w sekcjach poniżej dotyczących cen, podatków i konfiguracji end-to-end Kajabi.
Jak pozyskiwać leady z komentarzy i wiadomości prywatnych na Instagramie i Facebooku i kierować je do Kajabi
Teraz, gdy skonfigurowaliśmy Kajabi dla Twojego kanadyjskiego biznesu kursowego, przejdźmy do praktycznego przepływu pracy, aby pozyskiwać leady z komentarzy i wiadomości prywatnych na Instagramie i Facebooku i kierować je do Kajabi w celu śledzenia i konwersji. Poniżej znajduje się jasny, powtarzalny proces oraz szablony odpowiedzi i wskazówki automatyzacji.
Przepływ na wysokim poziomie
Użytkownik dodaje komentarz lub wysyła DM na Instagramie/Facebooku → odpowiadasz CTA do zapisania się (link, formularz lub zautomatyzowane DM) → lead podaje e-mail/zgodę → kontakt jest dodawany do Kajabi (oznaczony i dodany do sekwencji automatyzacji).
Konfiguracja krok po kroku
Przygotuj prosty cel zapisania się
Stwórz formularz lub stronę docelową na Kajabi (krótki formularz: imię + e-mail + pole zgody). Upewnij się, że formularz jest odwzorowany na ofercie/tagu Kajabi, abyś mógł uruchomić zautomatyzowaną sekwencję powitalną.
Stwórz szablony odpowiedzi w komentarzach i DM
Używaj krótkich, przyjaznych odpowiedzi, które przenoszą rozmowę do linka zapisu lub uruchamiają zautomatyzowane DM. Zapisz je jako "zapisane odpowiedzi" na Instagramie i Facebooku, gdzie to możliwe.
Przykład odpowiedzi na komentarz (publiczny): "Dzięki! Właśnie wysłałem Ci szybkie DM z darmowym przewodnikiem — sprawdź swoje wiadomości. 😊"
Przykład kontynuacji DM: "Hej — dzięki za zainteresowanie! Jeśli chcesz darmowy przewodnik, oto link, aby go zdobyć: [krótki link]. Czy chciałbyś, abym dodał Cię do naszej listy e-mailowej, abyś mógł otrzymywać aktualizacje kursu?"
Używaj narzędzi do automatyzacji dla skali
Dla częstych interakcji, połącz swoje wiadomości z Facebooka/Instagrama z narzędziem chatbotowym (ManyChat, Chatfuel lub natywnymi automatyzacjami Meta). Skonfiguruj przepływy, które:
Reagują na wyzwalacze komentarzy wysyłając DM
Zbierają imię + e-mail w czacie lub wysyłają link do formularza Kajabi
Oznaczają/etykietują lead, aby Twoja integracja mogła odpowiednio skierować go do Kajabi
Połącz z Kajabi
Skorzystaj z jednej z tych metod integracji:
Natywne formularze Kajabi na stronie docelowej — linkuj do nich ze swojego DM lub odpowiedzi w komentarzu.
Zapier / Make (Integromat) — wyzwalacz, gdy nowy subskrybent lub formularz bota zostanie przesłany, a następnie utwórz lub zaktualizuj osobę w Kajabi i zastosuj tagi lub zapisz ich do oferty.
Bezpośrednie API — dla niestandardowych zaplecza, przesuwaj leady bezpośrednio do Kajabi People i Automations przez API Kajabi.
Oznaczanie i automatyzacja w Kajabi
Kiedy lead wchodzi do Kajabi, stosuj opisowe tagi (np. "IG_comment", "FB_DM", "FreeGuide_Optin") i uruchom sekwencję e-maili powitalnych, która dostarcza obiecane treści i wskazuje kolejne kroki (mini-kurs, zaproszenie na webinar, oferta kursu).
Częstotliwość śledzenia
Zbuduj krótką sekwencję podtrzymującą w Kajabi: natychmiastowa dostawa, 1–2 e-maile przypomnienia/wartościowe w ciągu następnego tygodnia, a następnie przejście do głównego lejka (webinar, oferta płatna, konsultacja).
Krótkie skrypty do skopiowania
Odpowiedź na komentarz publiczny (utrzymuje rozmowę w prywatnej wiadomości): "Dzięki — wysłałem DM ze szczegółami!"
Początkowa DM (zautomatyzowana lub ręczna): "Hej [imię]! Dzięki za wiadomość — oto przewodnik: [krótki link]. Jeśli chcesz, mogę dodać Cię do naszej listy e-mailowej, abyś otrzymywał przyszłe wskazówki i oferty kursów w przedsprzedaży. Chciałbyś?"
Śledzenie, testowanie i zgodność
Używaj parametrów UTM na linkach, aby przypisywać ruch i konwersje do Instagram vs Facebook.
Testuj cały przepływ od początku do końca: opublikuj wyzwalacz komentarza, odbierz DM, prześlij formularz, potwierdź, że lead pojawia się w Kajabi z odpowiednimi tagami i automatyzacją.
Szanuj prywatność i zgodę: uwzględnij jasne pole wyboru lub oświadczenie na formularzu dla zgody marketingowej (ważne dla zgodności z PIPEDA w Kanadzie) i przechowuj zapisy zgód w Kajabi.
Szybka lista kontrolna
Stwórz krótki formularz/stronę docelową Kajabi ze zgodą.
Zapisz szablony odpowiedzi na komentarze i wiadomości DM na Instagram/Facebook.
Skonfiguruj zautomatyzowany przepływ DM (ManyChat lub natywną automatyzację Meta) dla skali.
Zintegruj chatbot/formularz z Kajabi przez Zapier/Make lub API.
Oznacz leady w Kajabi i uruchom sekwencję podtrzymującą.
Regularnie testuj i monitoruj konwersje.
Z tymi elementami zazwyczaj widzimy stały strumień kwalifikowanych leadów przesuwających się z zaangażowania w mediach społecznościowych do Kajabi, gdzie sekwencje podtrzymujące mogą przekształcać zainteresowanie w płatne zapisy.
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