Você pode transformar um único comentário no Instagram em um aluno pagante — e isso não deve levar horas de acompanhamento manual. Se você é um criador de cursos, coach ou gerente de mídias sociais no Canadá, já conhece a frustração: engajamento social promissor que nunca se converte porque seu acompanhamento é lento, fragmentado ou não está em conformidade com as regras de pagamento e impostos canadenses.
Este guia orienta você na configuração do Kajabi especificamente para pagamentos canadenses (moeda, GST/HST), na construção de funis de alta conversão e no uso de receitas de automação que capturam leads de comentários e DMs do Instagram e Facebook. Lá dentro, você encontrará configurações práticas do Zapier e Make, modelos de resposta para DMs e comentários, etapas de solução de problemas para percalços comuns e uma lista de verificação de ROI para que você possa lançar rapidamente e medir o impacto real.
O que é Kajabi e ele está disponível para uso no Canadá?
Kajabi é uma plataforma tudo‑em‑um para criadores de cursos, coaches, consultores e pequenas empresas construírem, comercializarem e venderem cursos online, assinaturas e programas de coaching a partir de uma única interface.
Sim — Kajabi está disponível para usuários canadenses. Você pode criar uma conta, inserir os detalhes da sua empresa canadense e usar a plataforma a partir do Canadá; não há bloqueio geográfico geral para inscrições canadenses. Dica prática: registre-se com um endereço de cobrança canadense e configure preferências de moeda local onde aplicável para manter sua contabilidade em ordem.
Em resumo — capacidades principais (breve):
Hospedagem de cursos & assinaturas: espaço central para entregar aulas e acesso de membros.
Marketing & funis: páginas de destino, campanhas de email e Pipelines (fluxos de funil).
Pagamentos: checkout e assinaturas via integrações com Stripe/PayPal.
Integrações & automação: APIs, webhooks e suporte nativo ao Zapier/Make para conectar outras ferramentas.
Limitações a observar no Canadá:
Diferenciações de processadores de pagamento: Stripe e PayPal suportam o Canadá, mas o tempo de pagamento, o manuseio de moeda e alguns recursos diferem de contas nos EUA — configure o Stripe com uma empresa e banco canadenses para evitar atrasos.
Responsabilidades fiscais: você é responsável pelo registro, coleta e relatório de GST/HST/PST; Kajabi não arquiva impostos para você.
Automatizações avançadas: para roteamento de comentários/DMs sociais e fluxos complexos, você frequentemente usará middleware (Zapier, Make) ou um serviço como Blabla para processar conversas e enviar leads estruturados para o Kajabi.
Exemplo prático (breve): um coach em Vancouver pode rotear DMs do Instagram através do Blabla para marcar leads qualificados e então usar o Zapier para criar ou atualizar esse contato no Kajabi e colocá-los em um Pipeline automatizado. Se você seguir este caminho, verifique as permissões da chave API do Kajabi e os limites de taxa, e confirme se suas automações correspondem aos IDs de produto/oferta do Kajabi para evitar erros.
Para detalhes de configuração, orientação de preços e configuração passo a passo para vendedores canadenses, veja as seções abaixo sobre preços, impostos e a configuração completa do Kajabi.
Como capturar leads de comentários no Instagram e Facebook e DMs e direcioná-los para o Kajabi
Agora que configuramos o Kajabi para o seu negócio de cursos canadense, vamos abordar um fluxo de trabalho prático para capturar leads de comentários no Instagram e Facebook e DMs e direcioná-los para o Kajabi para acompanhamento e conversão. Abaixo está um processo claro e repetível, além de modelos de resposta e dicas de automação.
Fluxo em alto nível
O usuário comenta ou envia um DM no Instagram/Facebook → você responde com um CTA para optar (link, formulário ou DM automatizado) → lead envia email/consentimento → contato é adicionado ao Kajabi (marcado e adicionado a uma sequência de automação).
Configuração passo a passo
Prepare um destino simples de opt-in
Crie um formulário ou página de destino no Kajabi (formulário curto: nome + email + caixa de seleção de consentimento). Certifique-se de que o formulário esteja mapeado para uma Oferta/Etiqueta do Kajabi para que você possa acionar uma sequência de boas-vindas automatizada.
Crie modelos de resposta para comentários e DMs
Use respostas curtas e amigáveis que movam a conversa para o link de opt-in ou acionem um DM automatizado. Salve estas como "respostas salvas" no Instagram e Facebook onde possível.
Exemplo de resposta para comentário (público): "Obrigado! Acabei de enviar um DM rápido com o guia gratuito — confira suas mensagens. 😊"
Exemplo de acompanhamento por DM: "Oi — obrigado pelo interesse! Se você quiser o guia gratuito, aqui está o link para obtê-lo: [shortlink]. Gostaria que eu te adicionasse à nossa lista de emails para atualizações de cursos?
Use ferramentas de automação para escala
Para interações frequentes, conecte suas mensagens do Facebook/Instagram a uma ferramenta de chatbot (ManyChat, Chatfuel ou automações nativas do Meta). Configure fluxos que:
Respondem a gatilhos de comentários enviando um DM
Coletam nome + email no chat ou enviam um link para o formulário do Kajabi
Marcam/labeled o lead para que sua integração possa direcioná-los corretamente para o Kajabi
Conectar ao Kajabi
Use um destes métodos de integração:
Formulários nativos do Kajabi em uma página de destino — link para eles a partir do seu DM ou resposta ao comentário.
Zapier / Make (Integromat) — acione quando um novo assinante ou formulário de bot for enviado, então crie ou atualize uma Pessoa no Kajabi e aplique etiquetas ou inscreva-os em uma Oferta.
API direta — para backends personalizados, envie leads diretamente para Pessoas e Automações do Kajabi via API do Kajabi.
Etiquetagem e automação no Kajabi
Quando um lead entra no Kajabi, aplique etiquetas descritivas (por exemplo, "IG_comment", "FB_DM", "FreeGuide_Optin") e acione uma sequência de email de boas-vindas que entregue o conteúdo prometido e esboce os próximos passos (mini-curso, convite para webinar, oferta de curso).
Frequência de acompanhamento
Construa uma sequência de nutrição curta no Kajabi: entrega imediata, 1-2 emails de lembrete/valor na próxima semana, então transição para seu funil principal (webinar, oferta paga, consulta).
Roteiros curtos que você pode copiar
Resposta para comentário público (mantém a conversa em privado): "Obrigado — enviei um DM com os detalhes!"
DM inicial (automático ou manual): "Oi [Nome]! Obrigado pela sua mensagem — aqui está o guia: [shortlink]. Se desejar, posso te adicionar à nossa lista de emails para que você receba dicas futuras e ofertas de cursos em primeira mão. Gostaria disso?"
Rastreamento, testes e conformidade
Use parâmetros UTM nos links para atribuir tráfego e conversões de volta ao Instagram vs Facebook.
Teste o fluxo inteiro de ponta a ponta: publique um comentário gatilho, receba DM, envie formulário, confirme que o lead aparece no Kajabi com os labels e automação corretos.
Respeite a privacidade e o consentimento: inclua uma caixa de seleção ou declaração clara no formulário para consentimento de marketing (importante para conformidade com PIPEDA no Canadá), e armazene registros de consentimento no Kajabi.
Lista de verificação rápida
Crie um formulário/página de destino curto no Kajabi com consentimento.
Salve modelos de resposta para comentário e DM no Instagram/Facebook.
Configure um fluxo de DM automatizado (ManyChat ou automação nativa do Meta) para escala.
Integre o chatbot/formulário ao Kajabi via Zapier/Make ou API.
Etiqueta leads no Kajabi e acione uma sequência de nutrição.
Teste e monitore conversões regularmente.
Com esses elementos em prática, frequentemente vemos um fluxo constante de leads qualificados moverem-se do engajamento social para o Kajabi, onde as sequências de nutrição podem transformar o interesse em matrículas pagas.
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