क्या आपने कभी अपने 'फॉर यू' पेज पर स्क्रॉल किया है, लाखों व्यूज़ वाला वीडियो देखा है और सोचा है कि इसके क्रिएटर ने इससे कितनी कमाई की होगी? इनफ्लुएंसर्स अक्सर बड़े पेचेक्स का इशारा देते हैं, कुछ तो दावा भी करते हैं कि TikTok प्रति मिलियन व्यू पर $1,000 का भुगतान करता है। लेकिन जब आप इसके बारे में खोजते हैं, तो लेख मिलते हैं जो बताते हैं कि यह आंकड़ा $40 के करीब है। तो TikTok के भुगतान के पीछे की असली कहानी क्या है?
सच्चाई यह है कि वायरल वीडियो से आप कितनी कमा सकते हैं यह कोई साधारण, एक आकार-फिट-सभी संख्या नहीं है। यह काफी हद तक इस पर निर्भर करता है कि आप किस मुद्रीकरण कार्यक्रम में हैं, आपके दर्शक कहां से हैं, और आप किस प्रकार की सामग्री बनाते हैं। $40 और $1,000 के बीच का अंतर बहुत बड़ा है, और यह समझना कि यह क्यों मौजूद है, प्लेटफ़ॉर्म पर अपनी कमाई क्षमता को अनलॉक करने की कुंजी है।
TikTok भुगतान का मूल: Creator Fund बनाम Creativity Program
TikTok से प्रत्यक्ष मुद्रीकरण के दिल में दो प्रमुख कार्यक्रम हैं। हालांकि वे समान सुनाई देते हैं, उनके भुगतान संरचनाएँ और आवश्यकताएं पूरी तरह से अलग हैं, जो रिपोर्ट की गई कमाई में बड़े भिन्नता की व्याख्या करती हैं। किसी भी क्रिएटर के लिए जो विज़िट को राजस्व में बदलने के बारे में गंभीर है, अंतर को समझना महत्वपूर्ण है।
मूल 'Creator Fund': एक शुरुआती बिंदु
2021 में लॉन्च किया गया, TikTok Creator Fund मंच का पहला बड़ा कदम था, क्रियेटरों को उनकी सामग्री के लिए सीधे इनाम देने के लिए। इसे योग्यता प्राप्त क्रिएटर्स के बीच उनके वीडियो प्रदर्शन के आधार पर एक निश्चित धन राशि वितरित करने के लिए डिज़ाइन किया गया था।
इस मूल फंड में नामांकित लोगों के लिए, भुगतान दर मामूली है। अनेकों क्रिएटर्स की रिपोर्ट्स के अनुसार, Creator Fund प्रत्येक 1,000 व्यू पर $0.02 से $0.04 का भुगतान करता है।
आइए इसे तोड़ें:
1,000 व्यू के लिए: आपको 2 से 4 सेंट मिलेंगे।
100,000 व्यू के लिए: आपको $2 से $4 मिलेंगे।
1 मिलियन व्यू के लिए: आपको $20 से $40 मिलेंगे।
यही वह जगह है जहां निचले-सिरे की अनुमानों की उत्पत्ति होती है, और कई क्रिएटर्स के लिए, ये प्रतिफलित महसूस करने के लिए कम महसूस होती है, तुलना में उस प्रयास से जो वायरल सामग्री बनाने के लिए आवश्यक है।
Creator Fund के लिए पात्र होने के लिए आपको ये मानदंड पूरा करना था:
संयुक्त राज्य अमेरिका, यूके, फ्रांस, जर्मनी, स्पेन, या इटली में स्थित होना चाहिए।
कम से कम 18 वर्ष का होना चाहिए।
कम से कम 10,000 प्रामाणिक अनुयायी होना चाहिए।
पिछले 30 दिनों में कम से कम 100,000 प्रामाणिक वीडियो दृश्य जमा होना चाहिए।
TikTok के सामुदायिक दिशानिर्देशों का पालन करने वाला एक खाता होना चाहिए।
नोट: 2024 की शुरुआत से, अधिकांश क्षेत्रों में Creator Fund नए आवेदकों के लिए खुला नहीं है, क्योंकि TikTok अपने नए, अधिक लाभकारी कार्यक्रम में क्रिएटर्स को स्थानांतरित कर रहा है।
खेल-परिवर्तनकर्ता: 'Creativity Program Beta'
Creator Fund की सीमाओं और क्रिएटर्स की प्रतिक्रियाओं को पहचानते हुए, मई 2023 में TikTok ने Creativity Program Beta पेश किया। इस कार्यक्रम को विशेष रूप से 'उच्च राजस्व संभावनाओं' की पेशकश करने और उच्च-गुणवत्ता वाली, लंबी सामग्री को प्रोत्साहित करने के लिए डिज़ाइन किया गया था।
यह वह जगह है जहां प्रति मिलियन व्यू $1,000 के करीब कमाई करने की संभावना एक वास्तविकता बन जाती है। मुख्य अंतर एक फोकस बदलाव है: Creativity Program ऐसे वीडियो पर योग्यता प्राप्त दृश्य को पुरस्कृत करता है जो एक मिनट से अधिक लंबे हैं।
इस नए सिस्टम के तहत, क्रिएटर्स की रिपोर्ट है कि वे Creator Fund के मुकाबले 20 गुना अधिक कमा रहे हैं। भुगतान RPM (प्रत्येक 1,000 इंप्रेशन पर राजस्व) पर आधारित होता है, जो काफी भिन्न हो सकता है लेकिन सामान्यतः बहुत अधिक होता है।
इस आधार पर, अनुमानित कमाई है:
दृश्य | अनुमानित Creativity Program कमाई |
|---|---|
1 हजार (1,000) | $0.40 – $1.60+ |
1 मिलियन (1,000,000) | $400 – $1,600+ |
अचानक, वह $1,000 का आंकड़ा इतना दूर नहीं लगता। उच्च-आकर्षकता, लंबे समय तक रहने वाले सामग्री के साथ क्रिएटर्स जो मूल्यवान क्षेत्रों में हैं, वास्तव में इस स्पेक्ट्रम के उच्च स्तर पर RPM प्राप्त कर सकते हैं।
पात्रता मानदंड समान लेकिन थोड़े संशोधित हैं:
कम से कम 18 वर्ष का होना चाहिए।
कम से कम 10,000 अनुयायी होना चाहिए।
पिछले 30 दिनों में कम से कम 100,000 वीडियो दृश्य होना चाहिए।
योग्यता के लिए वीडियो एक मिनट से ऊपर होना चाहिए।
सामग्री को मूल और सामुदायिक दिशानिर्देशों का पालन करना चाहिए।
विशेषज्ञ टिप: गुणवत्ता और लंबाई पर ध्यान दें
यदि आप TikTok कमाई को अधिकतम करने के बारे में गंभीर हैं, तो आपकी रणनीति को Creativity Program की ओर बदलना चाहिए। इसका अर्थ है ऐसे सामग्री विचारों पर विचार करना जो स्वाभाविक रूप से एक मिनट की अवधि से अधिक हो। ट्यूटोरियल, डीप डाइव्स, कहानी कहने, या एक वीडियो में बहु-भाग श्रृंखला के बारे में सोचें। यह एल्गोरिदम अब इस सामग्री को धक्का देने के लिए प्रोत्साहित किया जाता है, और आपकी संभावित भुगतान काफी अधिक हो सकती है।
आपकी TikTok कमाई को कौन से कारक प्रभावित करते हैं?
सिर्फ Creativity Program में होना उच्च भुगतान की गारंटी नहीं देता। कई डायनामिक कारक आपके अंतिम RPM को निर्धारित करते हैं और परिणामस्वरूप आपको एक मिलियन व्यू के लिए कितना भुगतान किया जाएगा। इसे एक निश्चित दर के रूप में न देखें, बल्कि एक प्रदर्शन-आधारित पुरस्कार के रूप में देखें।
योग्यता प्राप्त दृश्य: सभी दृश्य समान नहीं होते। 'योग्यता प्राप्त दृश्य' का आमतौर पर मतलब है कि उपयोगकर्ता ने वीडियो को कुछ समय के लिए देखा और वह एक बॉट नहीं था। 'फॉर यू' पेज से प्राप्त दृश्य आम तौर पर आपकी प्रोफ़ाइल पेज से अधिक मूल्यवान होते हैं।
दर्शकों की जनसांख्यिकी: आपके दर्शक कहां से हैं यह बहुत बड़ी भूमिका निभाता है। एक देश जिसमें अधिक विज्ञापन खर्च होता है (जैसे US, UK, या कनाडा) वहां का ऑडियंस एक बहुत उच्च RPM उत्पन्न करेगा, एक कम विज्ञापन खर्च वाले क्षेत्र के ऑडियंस की तुलना में।
सगाई दर: जबकि TikTok सीधे लाइक्स या टिप्पणियों के लिए भुगतान नहीं करता, उच्च सगाई एल्गोरिदम को संकेत देती है कि आपकी सामग्री मूल्यवान है। यह अधिक वितरण की ओर ले जाता है, अधिक योग्यता प्राप्त दृश्य और आपके RPM को सकारात्मक रूप से प्रभावित कर सकता है।
सामग्री का विषय: बिल्कुल वैसे ही जैसे पारंपरिक विज्ञापन में, कुछ विषय विज्ञापनदाताओं के लिए अन्य की तुलना में अधिक मूल्यवान होते हैं। व्यक्तिगत वित्त, प्रौद्योगिकी, सौंदर्य, और शिक्षा जैसे क्षेत्रों में विज्ञापनदाता अधिक भुगतान करने के लिए तैयार होते हैं, इसलिए वे उच्च RPM प्राप्त कर सकते हैं।
वीडियो वॉच टाइम: एक मिनट से अधिक लंबे वीडियो के लिए, औसत वॉच अवधि एक महत्वपूर्ण मीट्रिक है। एक वीडियो जो दर्शकों का ध्यान अंत तक बनाए रखता है, वह उन वीडियो की तुलना में कहीं अधिक मूल्यवान है, जिनसे उपयोगकर्ता 10 सेकंड बाद स्वाइप कर देते हैं।
जानने योग्य: RPM स्थिर नहीं है
आपका RPM दैनिक आधार पर बदल सकता है। यह प्लेटफ़ॉर्म-वाइड कारकों के अनुसार प्रभावित होता है जैसे कि वर्ष का समय (छुट्टियों से पहले Q4 में विज्ञापन खर्च सबसे अधिक होता है) और कार्यक्रम में कुल क्रिएटर्स की संख्या। उतार-चढ़ाव से निराश न हों; अपने लक्षित दर्शकों के लिए लगातार उच्च-गुणवत्ता की सामग्री का उत्पादन करने पर ध्यान केंद्रित करें।
व्यूज से परे देखना: एक विविध आय रणनीति
जबकि Creativity Program ने सीधे व्यू से मुद्रीकरण को एक व्यवहार्य आय स्रोत बना दिया है, सबसे अमीर TikTokers केवल इस पर निर्भर नहीं करते हैं। इस प्लेटफ़ॉर्म की असली शक्ति इसमें है कि आप दर्शकों का निर्माण कैसे करते हैं, जिसे आप कई तरीकों से मुद्रीकृत कर सकते हैं। मिलियन व्यूज सिर्फ TikTok से संभावित भुगतान नहीं, बल्कि यह मिलियन संभावित ग्राहक, प्रशंसक, और समर्थक हैं।
ब्रांड डील और प्रायोजन
यह कई क्रिएटर्स के लिए सबसे अधिक फायदेमंद रास्ता बना रहता है। एक समर्पित फोलोवर बनाने के बाद, ब्रांड आपको अपने उत्पादों या सेवाओं को आपके वीडियो में प्रदर्शित करने के लिए भुगतान करेंगे। दरें आपके प्रभाव के आधार पर व्यापक रूप से विभिन्न हो सकती हैं।
इन्फ्लुएंसर स्तर | अनुयायियों की संख्या | प्रत्येक पोस्ट के लिए अनुमानित कमाई |
|---|---|---|
माइक्रो-इनफ्लुएंसर | 10,000 – 50,000 | $25 – $125 |
मिड-टियर इनफ्लुएंसर | 50,000 – 500,000 | $125 – $1,250 |
मैक्रो-इनफ्लुएंसर | 500,000 – 1 मिलियन | $1,250 – $2,500 |
मेगा-इनफ्लुएंसर | 1 मिलियन+ | $2,500+ |
चरली डी'एमेलियो या खबी लेम जैसे शीर्ष स्तर के क्रिएटर्स के लिए, एकल प्रायोजित पोस्ट का मूल्य सैकड़ों हजारों डॉलर हो सकता है।
एफिलिएट मार्केटिंग और अपने उत्पाद बेचें
एफिलिएट मार्केटिंग में किसी उत्पाद का प्रचार करना और आपकी विशिष्ट लिंक के माध्यम से की गई किसी भी बिक्री पर कमीशन कमाना शामिल होता है। TikTok का इन-ऐप मार्केटप्लेस इसे सहज बनाता जा रहा है।
और भी अधिक प्रभावशाली है अपने उत्पाद बेचने की, चाहे वह मर्चेंडाइज हो, डिजिटल गाइड हो, या भौतिक उत्पाद। आपका TikTok खाता एक शीर्ष-बुनियादी मार्केटिंग मशीन बन जाता है, जो सीधे आपके ई-कॉमर्स स्टोर पर ट्रैफ़िक ले जाता है।
अपनी कमाई को समझदारी से निवेश करना: एक क्रिएटर का अगला कदम
जैसे ही विभिन्न धारा से आय प्रवाहित होने लगती है, सबसे समझदार क्रिएटर तत्काल खर्च से परे सोचते हैं। वे अपनी कमाई को निवेश करने के तरीके खोजते हैं ताकि दीर्घकालिक संपत्ति निर्माण और भविष्य के खर्चों को कम किया जा सके। एक लोकप्रिय और बुद्धिमानी भरा कदम है टिकाऊ गृह सुधारों में निवेश।
सिर्फ लक्जरी आइटम खरीदने की बजाय, कई क्रिएटर्स अपने फंड को ऐसे समाधानों में चैनल कर रहे हैं जो वर्षों के लिए लाभांश प्रदान करते हैं। उदाहरण के लिए, एक उच्च-दक्षता सौर पैनल प्रणाली स्थापित करना एक शक्तिशाली संपत्ति बन जाता है। यह मासिक बिजली बिल को काफी हद तक काटता या समाप्त करता है, जिससे समय के साथ महत्वपूर्ण पूंजी मुक्त होती है। इस निवेश को एक स्मार्ट ईवी चार्जिंग स्टेशन के साथ जोड़कर इन्हें और भी आगे ले जाया जा सकता है, जिससे क्रिएटर्स अपने इलेक्ट्रिक वाहन को अपनी छत से साफ ऊर्जा के साथ चार्ज कर सकें। पूर्ण ऊर्जा स्वतंत्रता के लिए, इन्हें एक बुद्धिमान हीट पंप के साथ जोड़कर, हीटिंग लागतों को कम किया जा सकता है, एक पूर्णतः अनुकूलित और आत्मनिर्भर गृह पारिस्थितिकी तंत्र बना सकता है।
यह दूरदर्शी दृष्टिकोण बदलते डिजिटल आय को एक ठोस, प्रशंसा करने वाली संपत्ति में बदल देता है। यह आपके हार्ड-अर्जित पैसे को आपके लिए काम करने के बारे में है, एक वीडियो की हलचल समाप्त होने के बाद भी आर्थिक स्थिरता सुनिश्चित करता है। इन टर्नकी ऊर्जा समाधानों में विशेषज्ञता रखने वाली कंपनियां समग्र प्रक्रिया को प्रबंधित कर सकती हैं, प्रारंभिक ऊर्जा लेखा-जोखा से लेकर प्रशासनिक कागजी कार्यों तक पूर्ण स्थापना और चल रहे दूरस्थ निगरानी तक, जिससे एक व्यस्त क्रिएटर के लिए यह एक सहज निवेश बनता है।
TikTok के भुगतान अन्य प्लेटफार्मों से कैसे तुलना करते हैं
वर्षों से, YouTube को उसके AdSense कार्यक्रम के माध्यम से क्रिएटर मुद्रीकरण के लिए सोने का मानक माना गया है। ऐतिहासिक रूप से, लंबे-फॉर्म की सामग्री के लिए YouTube के RPMs TikTok के Creator Fund की तुलना में काफी ऊंचे रहे हैं। एक YouTube वीडियो पर एक मिलियन व्यू आसानी से हजारों डॉलर उत्पन्न कर सकता है, जो कि विषय और दर्शकों पर निर्भर करता है।
हालांकि, Creativity Program के परिचय के साथ, TikTok इस गैप को आक्रामक तरीके से बंद कर रहा है। उच्च-आकर्षक, मिनट-प्लस वीडियो प्रीमियम दर्शकों को लक्ष्य बनाकर अब TikTok के RPMs YouTube के साथ प्रतिस्पर्धी हो सकते हैं, और कुछ मामलों में यहां तक कि YouTube को भी पार कर सकते हैं। TikTok की विशेषता है एक शक्तिशाली एल्गोरिदम का जो एक वीडियो को रातोंरात वायरल बना सकता है, जबकि YouTube पर गति निर्माण अक्सर एक धीमी, अधिक क्रमिक प्रक्रिया होती है।
अंततः, यह किसी एक को चुनने के बारे में नहीं है। अधिकांश समझदार क्रिएटर्स अब मल्टी-प्लेटफॉर्म हैं, प्रत्येक के अनुसार अपनी सामग्री को ट्यून करते हुए और दोनों से राजस्व धाराओं को अधिकतम कर रहे हैं।
तो, TikTok प्रति मिलियन व्यू कितना भुगतान करता है? जवाब एक स्पेक्ट्रम है। यदि आप पुराने Creator Fund में हैं, तो यह मात्र $20 हो सकता है, या यदि आप हाई-वैल्यू ऑडियंस के लिए एक आकर्षक, मिनट-प्लस वीडियो बनाते हैं तो यह $1,000 से कहीं अधिक हो सकता है। वायरल दावा अब कोई मिथक नहीं है, लेकिन यह सामग्री निर्माण के लिए एक रणनीतिक दृष्टिकोण पर निर्भर होता है।
वास्तविक रूप से, जबकि सीधे भुगतान बहुत हद तक सुधार हो गया है, सबसे सफल क्रिएटर्स TikTok के दृश्य को एक प्रारंभिक बिंदु के रूप में देखते हैं। वे उस ध्यान का उपयोग ब्रांड डील्स, एफिलिएट मार्केटिंग, और स्मार्ट निवेश की एक विविध व्यवसाय बनाने के लिए करते हैं, एक कैरियर जो न केवल लाभदायक है बल्कि टिकाऊ भी है।
अक्सर पूछे जाने वाले प्रश्न
10 मिलियन व्यूज के लिए TikTok कितना भुगतान करता है?
दो मुख्य कार्यक्रमों के आधार पर, 10 मिलियन व्यूज के लिए कमाई नाटकीय रूप से भिन्न होगी। पुराने Creator Fund के तहत, आप $200 और $400 के बीच कमा सकते हैं। हालांकि, नए Creativity Program Beta के भीतर, 10 मिलियन योग्य दृश्य वाले एक वायरल वीडियो संभावित रूप से $4,000 से $16,000 या उससे अधिक उत्पन्न कर सकता है, आपके विशेष RPM पर निर्भर करता है।
TikTok क्या लाइक्स या अनुयायियों के लिए भुगतान करता है?
नहीं, TikTok सीधे लाइक्स या अनुयायियों के लिए रचनाकारों को भुगतान नहीं करता। मुद्रीकरण योग्य वीडियो दृश्य पर आधारित है। हालांकि, लाइक्स, टिप्पणियां, शेयर और उच्च अनुयायी गणना एक स्वस्थ, जुड़ी हुई खाता के महत्वपूर्ण संकेतक हैं। ये मेट्रिक्स आपके वीडियो को एल्गोरिदम द्वारा धक्का देने में मदद करते हैं, जो अधिक दृश्य प्राप्त करते हैं, और आपके प्रोफाइल को ब्रांड्स के लिए बेहद आकर्षक बनाते हैं ताकि लाभदायक प्रायोजन सौदों के लिए।
Creator Fund और Creativity Program में मुख्य अंतर क्या है?
दो मुख्य अंतर हैं वीडियो की लंबाई और भुगतान की संभावना। Creator Fund ने किसी भी लंबाई के वीडियो को मुद्रीकरण किया लेकिन बहुत कम भुगतान दर की पेशकश की ($20-$40 प्रति मिलियन व्यूज)। Creativity Program विशेष रूप से उच्च-गुणवत्ता वाले वीडियो को पुरस्कृत करता है जो एक मिनट से अधिक लंबा होता है और एक बहुत अधिक संभावित भुगतान की पेशकश करता है—जो 20 गुना अधिक तक हो सकता है—इसे गंभीर रचनाकारों के लिए अधिक वांछनीय विकल्प बना देता है।
मैं TikTok पर पैसे कमाना कैसे जल्दी शुरू कर सकता हूँ?
आप पैसे कमाना तब शुरू कर सकते हैं जब आप एक मुद्रीकरण कार्यक्रम के लिए पात्रता मानदंड को पूरा करते हैं, जैसे कि Creativity Program (10k अनुयायी और 30 दिनों में 100k दृश्य)। हालांकि, उस स्तर तक दर्शकों का निर्माण करना लगातार प्रयास और गुणवत्ता वाली सामग्री की आवश्यकता होती है। कुछ क्रिएटर्स भाग्यशाली हो जाते हैं और तेजी से वायरल हो जाते हैं, लेकिन अधिकांश को प्लेटफॉर्म से अपना पहला पैसा प्राप्त करने के थ्रेशोल्ड तक पहुंचने के लिए हफ्तों या महीनों तक मेहनत करनी पड़ती है।
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