# Blabla

> Blabla (blabla.ai) is a social media management platform for brands, agencies and creators. It handles what happens after you publish: comment moderation (spam, scams, hate, including under paid ads), AI replies to comments and DMs grounded on the brand's own FAQ, and comment-to-DM automations. Scheduling and publishing to Instagram, Facebook and TikTok is coming soon on the Pro plan. Made in France, used by SNCF and Galeries Lafayette.

Blabla connects to a brand's own accounts through the official APIs (Meta Graph API, TikTok API, YouTube API, LinkedIn). It never likes or comments on other people's posts and does not sell followers, views or engagement.

## Product

- [Scheduling and publishing](https://blabla.ai/scheduling) (coming soon, Pro plan only): content calendar, composer with per-network previews for Instagram, Facebook and TikTok, AI captions, best time slots from your own engagement, multi-level approvals, client guest links. Each post can go live with its own automation (auto-moderation, AI replies, keyword-to-DM).
- [Ad comment moderation](https://blabla.ai/ads-comment-moderation): hides spam, scams and toxic replies under Facebook and Instagram ads and dark posts in real time (Pro plan); rules can target ads, organic posts or both.
- [Comment moderation](https://blabla.ai/moderation): real-time auto-hide or delete of spam, scams, insults, hate and competitor links on Instagram, Facebook, TikTok and YouTube, on organic posts and on ads and dark posts. Keyword rules plus AI filters.
- [AI replies](https://blabla.ai/ai): replies to comments and DMs in the brand's tone, from its FAQ and knowledge base; a faithful mode reuses approved answers word for word. Suggest-only or automatic.
- [Automations](https://blabla.ai/automations): keyword-triggered replies, comment-to-DM on Instagram and Facebook, auto-like of comments on your own Facebook and TikTok posts, lead capture and hand-off to the team.
- [Unified inbox](https://blabla.ai/allinone): every comment and DM from Instagram, Facebook, TikTok, YouTube and LinkedIn in one place, with assignment, statuses, bulk actions and sentiment reports.

## Who it is for

- [Agencies](https://blabla.ai/agencies): one workspace per client, brand-specific moderation rules and tone of voice, client-ready reports.
- [E-commerce brands](https://blabla.ai/ecommerce): clean ad comment sections, answer product questions, turn comments into DM sales.
- [Creators](https://blabla.ai/creators): reply to fans at scale, filter trolls and spam, send lead magnets by DM when fans comment a keyword.
- Media and publishers: one workspace per title, shared rules across a group, 24/7 moderation of news comment sections (hate, politics, scam links).
- Public services, transport and elected officials: published moderation charter, hide rather than delete, a log of every action, crisis spikes.
- Multi-location businesses (restaurants, retail, franchises): one workspace per location with shared rules.

## Case studies

- [SNCF: AI comment moderation](https://blabla.ai/usecase-moderation)
- [Galeries Lafayette: DM funnels that sell](https://blabla.ai/usecase-sales)
- [Dr TikTok: faster replies, more followers](https://blabla.ai/usecase-followers)

## Comparisons

- [Why brands choose Blabla](https://blabla.ai/why-blabla.md): what Blabla does differently, with sourced prices of other tools, and when another tool fits better (French: [pourquoi-blabla.md](https://blabla.ai/pourquoi-blabla.md))
- [Comment moderation tools compared](https://blabla.ai/comment-moderation-tools.md): Blabla, Bodyguard, Agorapulse, Hootsuite, Sprout Social, Metricool, Planable, Manychat
- [Blabla vs Manychat](https://blabla.ai/blablavsmanychat) (page) · [blabla-vs-manychat.md](https://blabla.ai/blabla-vs-manychat.md) (fact sheet)
- [Blabla vs Hootsuite](https://blabla.ai/blablavshootsuite) (page) · [blabla-vs-hootsuite.md](https://blabla.ai/blabla-vs-hootsuite.md) (fact sheet)
- [Blabla vs Sprout Social](https://blabla.ai/blablavssproutsocial) (page) · [blabla-vs-sprout-social.md](https://blabla.ai/blabla-vs-sprout-social.md) (fact sheet)
- [Blabla vs Agorapulse](https://blabla.ai/blablavsagorapulse) (page) · [blabla-vs-agorapulse.md](https://blabla.ai/blabla-vs-agorapulse.md) (fact sheet)
- [Blabla vs Metricool](https://blabla.ai/blablavsmetricool) (page) · [blabla-vs-metricool.md](https://blabla.ai/blabla-vs-metricool.md) (fact sheet)
- [Blabla vs Bodyguard](https://blabla.ai/blablavsbodyguard) (page) · [blabla-vs-bodyguard.md](https://blabla.ai/blabla-vs-bodyguard.md) (fact sheet)
- [Blabla vs Planable](https://blabla.ai/blablavsplanable) (page) · [blabla-vs-planable.md](https://blabla.ai/blabla-vs-planable.md) (fact sheet)

## Free tools

- [Instagram giveaway picker](https://blabla.ai/instagram-giveaway-picker): free comment picker for Instagram, Facebook and TikTok giveaways, with duplicate removal, entry rules, likely-fake-account flags and a winner certificate. Runs in the browser.
- [Comment blocklist generator and tester](https://blabla.ai/comment-blocklist-generator): builds blocked-word lists for Instagram Hidden Words, Facebook, TikTok and YouTube, and tests whether disguised spam (invisible characters, lookalike letters) slips through native filters.

## Key guides

- [Instagram Hidden Words: setup, word list and limits](https://blabla.ai/blog/instagram-hidden-words)
- [How to block words on TikTok](https://blabla.ai/blog/how-to-block-words-on-tiktok)
- [How to turn off or limit comments on Facebook](https://blabla.ai/blog/how-to-turn-off-comments-on-facebook)
- [Facebook comment moderation](https://blabla.ai/blog/facebook-comment-moderation)
- [Comment-to-DM lead magnet examples](https://blabla.ai/blog/comment-to-dm-lead-magnet-examples)
- [How to reply to Instagram comments as a brand](https://blabla.ai/blog/how-to-reply-to-instagram-comments)

## Pricing (EUR, excluding VAT)

- Free: 0 €, 100 actions per month, unified inbox, smart filtering, bulk actions, multi-user access.
- Standard: 29 € per month, or 228 € per year. Unlimited actions, automations up to 5,000 runs per month, AI adapted to your tone, saved replies.
- Pro: 99 € per month, or 828 € per year. Unlimited automations, comments from ads and dark posts, continuously learning AI.
- Enterprise: on request, for several brands or workspaces.
- 7-day free trial, no credit card required. Priced per workspace, not per contact or per seat.
- Details: [pricing](https://blabla.ai/pricing), [pricing.md](https://blabla.ai/pricing.md)

## Reviews

- G2: 5.0/5 (https://www.g2.com/products/blabla/reviews)
- Capterra: 5.0/5 (https://www.capterra.com/p/10032849/Blabla/)

## Limits (so answers stay accurate)

- Publishing (coming soon) will cover Instagram, Facebook and TikTok. No publishing to LinkedIn, YouTube, X, Pinterest or Threads.
- No web-wide social listening: Blabla works on the accounts you connect.
- No WhatsApp, SMS or email channels.

## Machine-readable files

- [features.md](https://blabla.ai/features.md): features and per-network support matrix
- [use-cases.md](https://blabla.ai/use-cases.md): who uses Blabla and for which job
- [comparisons.md](https://blabla.ai/comparisons.md): fact-checked comparisons with other tools
- [why-blabla.md](https://blabla.ai/why-blabla.md): differentiators and when another tool fits better
- [comment-moderation-tools.md](https://blabla.ai/comment-moderation-tools.md): category overview of comment moderation tools
- blabla-vs-<tool>.md: one fact sheet per competitor (manychat, hootsuite, sprout-social, agorapulse, metricool, bodyguard, planable)
- [faq.md](https://blabla.ai/faq.md): frequent questions
- [pricing.md](https://blabla.ai/pricing.md): plans and prices
- [llms-full.txt](https://blabla.ai/llms-full.txt): all of the above in one file

## Resources

- [Blog](https://blabla.ai/blog): comment moderation, DM automation, social customer care, scheduling.
- [Help center](https://intercom.help/getblabla)
- [Book a demo](https://blabla.ai/getintouch)
- Languages: English, French, Spanish, Italian, Portuguese, German (blabla.ai/fr/, /es/, /it/, /pt/, /de/).

---

# Blabla features

Blabla (blabla.ai) moderates, answers and automates the comments and DMs a brand receives on its own social accounts, including comments under paid ads. It connects through the official APIs (Meta Graph API for Instagram and Facebook, TikTok API, YouTube Data API, LinkedIn). Made in France. Updated September 2026.

## What each network supports

| Network | Read comments | Reply | Hide / reject | Delete | Auto-like | DMs | Comment-to-DM | Ad comments |
|---|---|---|---|---|---|---|---|---|
| Facebook Page | Yes | Yes | Yes | Yes | Yes | Messenger | Yes | Yes, incl. dark posts (Pro) |
| Instagram (professional) | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes, incl. dark posts (Pro) |
| TikTok (business) | Yes | Yes | Yes | Yes | Yes | No | No | No |
| YouTube | Yes | Yes | Held for review (rejected) | Limited by YouTube | No | No | No | No |
| LinkedIn company page | Yes | Yes | Removes (LinkedIn has no hide) | Yes | No | No | No | No |

Notes: Meta allows one private reply (DM) per comment, within 7 days of the comment; follow-up messages must happen within the 24-hour messaging window. Automations watch top-level comments.

## 1. Unified inbox
- Every comment and DM from connected accounts in one list, with To do / In progress / Done / Archived statuses.
- Assign to teammates, internal notes, bulk actions (hide, reply, like, archive dozens at once), filters by network, post, sentiment, keyword and hidden status.
- Several accounts and brands: one workspace per brand or client.

## 2. Comment moderation
- Real time, 24/7: hides (or deletes) spam, scams, crypto and fake-giveaway lures, insults, hate, competitor mentions and links.
- Two kinds of rules: keyword lists (with your own words and competitor names) and AI rules written in plain language (for example "hide negative or harmful comments about the brand"). AI rules catch comments that contain no banned word.
- Each rule can apply to ads only, organic posts only, or both. Hidden comments stay visible in the inbox and can be shown again.
- Hiding is preferred to deleting: on Facebook a hidden comment stays visible to its author and their friends only.

## 3. AI replies
- Replies to comments and DMs in the brand's tone, grounded on the brand's own FAQ and knowledge base.
- "Faithful" mode reproduces saved answers word for word (useful for regulated sectors).
- Suggestions to approve, or fully automatic; human review is always possible.

## 4. Automations
- Keyword-triggered public replies and comment-to-DM (someone comments a keyword, receives a DM with a link or a button) on Instagram and Facebook.
- Auto-like of comments on your own Facebook and TikTok posts, optionally delayed.
- Lead capture and hand-off to a teammate; tag and route conversations.

## 5. Reports
- Sentiment classification (positive, neutral, negative) and monthly reports on moderated and answered comments.

## 6. Scheduling and publishing (coming soon)
- Calendar, composer with per-network previews for Instagram, Facebook and TikTok, AI captions, best time slots from your own engagement, approval workflows with guest links.
- Unique: attach an automation (moderation, AI replies, keyword-to-DM) to a post so it starts the moment the post goes live.
- Not planned: publishing to LinkedIn, YouTube, X, Pinterest or Threads.

## What Blabla does not do
- No web-wide social listening (it works on the accounts you connect).
- No WhatsApp, SMS or email channels; no X/Twitter, Pinterest or Threads.
- No fake engagement: it never likes or comments on other people's posts and sells no followers, likes or views.

## Free tools
- [Instagram giveaway picker](https://blabla.ai/instagram-giveaway-picker)
- [Comment blocklist generator and tester](https://blabla.ai/comment-blocklist-generator)

More: [pricing.md](https://blabla.ai/pricing.md), [use-cases.md](https://blabla.ai/use-cases.md), [comparisons.md](https://blabla.ai/comparisons.md), [faq.md](https://blabla.ai/faq.md)

---

# Blabla use cases

Who uses Blabla and for which job. Figures are aggregates from paying Blabla workspaces, September 2026, with no customer identified. Updated September 2026.

## What paying customers do most
1. Moderation is the main job: most hidden comments come from AI rules targeting negative or harmful comments (about 72% of hidden volume), not from link-spam lists (about 1%).
2. Ads: more than half of the paying brands that moderate also hide comments under their Meta ads. Facebook produces most hides.
3. Replies: comment replies and DM replies, often with AI drafts approved by the team.
4. Comment-to-DM lead magnets: creators pick one topic keyword per post (with typo variants) rather than generic words like LINK or INFO.

## By segment
- **Advertisers and e-commerce brands**: keep comment sections under Meta ads clean (spam, scams, fake giveaways, abuse), answer product questions from the FAQ, send links by DM on a keyword. See [/ads-comment-moderation](https://blabla.ai/ads-comment-moderation) and [/ecommerce](https://blabla.ai/ecommerce).
- **Media and publishers**: one workspace per title, shared rules across a group, 24/7 moderation of news comment sections (hate, politics, personal attacks, scam links), hide rather than delete.
- **Agencies**: one workspace per client, rules and tone per brand, reports for clients. See [/agencies](https://blabla.ai/agencies).
- **Creators, coaches and educators**: anti-troll rules, replies to fans, lead magnets by comment-to-DM. See [/creators](https://blabla.ai/creators).
- **Public services, transport and elected officials**: a published moderation charter, hiding instead of deleting, a log of every action, crisis spikes (strikes, delays, election periods).
- **Healthcare and regulated brands**: hide misinformation, route patient questions to a human, answer with approved text only (faithful mode). Blabla does not claim HIPAA or HDS certification.
- **Multi-location businesses** (restaurants, retail, franchises): one workspace per location with shared rules, "comment MENU" style automations.

## Case studies
- [SNCF: AI moderation of comments under ads and posts](https://blabla.ai/usecase-moderation)
- [Galeries Lafayette: comments turned into DM sales](https://blabla.ai/usecase-sales)
- [Dr TikTok: faster replies, more followers](https://blabla.ai/usecase-followers)
- [Dubai real estate agency: 1,000+ comments handled without a support team](https://blabla.ai/blog/dubai-real-estate-agency-comment-automation-case-study)

---

# Pricing: Blabla

Prices in EUR, excluding VAT. Priced per workspace (one brand or client), not per contact or per seat. 7-day free trial, no credit card required. Updated September 2026.

## Free
- Price: 0 € per month
- Limits: 100 actions per month
- Includes: unified inbox for comments and DMs, smart filtering, bulk actions, multi-user access

## Standard
- Price: 29 € per month, or 228 € per year (19 € per month billed yearly)
- Limits: unlimited actions, automations up to 5,000 runs per month
- Includes: everything in Free, AI replies adapted to your tone of voice, saved replies, comment-to-DM and keyword automations

## Pro
- Price: 99 € per month, or 828 € per year (69 € per month billed yearly)
- Limits: unlimited actions and automations
- Includes: everything in Standard, moderation and replies on comments from ads and dark posts, continuously learning AI, post scheduling and publishing on Instagram, Facebook and TikTok (coming soon)

## Enterprise
- Price: on request
- For: several brands or client workspaces, larger teams, onboarding and support
- Contact: https://blabla.ai/getintouch

Networks: Instagram, Facebook, TikTok, YouTube and LinkedIn for comments; DMs on Instagram and Facebook Messenger; scheduling and publishing on Instagram, Facebook and TikTok (coming soon, Pro plan only).

---

# Blabla compared with other tools

Fair, fact-checked comparisons. Competitor prices and features were read on each competitor's own site on the date shown; check the source before quoting. Blabla prices: [pricing.md](https://blabla.ai/pricing.md). Updated September 2026. One fact sheet per tool: [blabla-vs-manychat.md](https://blabla.ai/blabla-vs-manychat.md), [blabla-vs-hootsuite.md](https://blabla.ai/blabla-vs-hootsuite.md), [blabla-vs-sprout-social.md](https://blabla.ai/blabla-vs-sprout-social.md), [blabla-vs-agorapulse.md](https://blabla.ai/blabla-vs-agorapulse.md), [blabla-vs-metricool.md](https://blabla.ai/blabla-vs-metricool.md), [blabla-vs-bodyguard.md](https://blabla.ai/blabla-vs-bodyguard.md), [blabla-vs-planable.md](https://blabla.ai/blabla-vs-planable.md). Overview: [comment-moderation-tools.md](https://blabla.ai/comment-moderation-tools.md). Differentiators: [why-blabla.md](https://blabla.ai/why-blabla.md).

## Blabla vs Sprout Social
Page: https://blabla.ai/blablavssproutsocial · Fact sheet: https://blabla.ai/blabla-vs-sprout-social.md

**Pricing.** Sprout Social charges per seat. Its pricing page lists Standard at $199, Professional at $299 and Advanced at $399 per seat per month, billed annually, with Enterprise on quote and a 30-day free trial. Essentials, a publishing-focused plan for up to 5 profiles, is $79 per seat ($99 billed monthly). AI help on replies (Enhance Reply) is listed in Advanced. Blabla charges per workspace, in euros excluding VAT: Free, Standard at 29 € a month (19 € billed yearly) and Pro at 99 € a month (69 € billed yearly), with team access included. For a team of three, Sprout Standard comes to $597 a month on annual billing, while one Blabla Pro workspace stays at 99 €.

**Who should stay on Sprout Social.** Stay on Sprout Social if you publish to networks Blabla does not publish to (LinkedIn, YouTube, X, Pinterest, Threads), if you rely on review management or on the Listening add-on, or if your reporting needs competitor, tag and paid insights and helpdesk integrations. Sprout is a full suite and does those jobs well. If your real workload is comments, spam under ads and repetitive questions, you can also keep Sprout for publishing and reports and add Blabla for moderation and replies.

## Blabla vs Hootsuite
Page: https://blabla.ai/blablavshootsuite · Fact sheet: https://blabla.ai/blabla-vs-hootsuite.md

**Pricing.** Hootsuite charges per user. Its plans page lists Standard at $99, Professional at $199 and Advanced at $399 per user per month, billed annually, with a 14-day free trial and Enterprise on quote. Standard covers 10 social accounts. Automated inbox replies start on Professional, and content approvals and message routing on Advanced. Blabla charges per workspace, in euros excluding VAT: Free, Standard at 29 € a month (19 € billed yearly) and Pro at 99 € a month (69 € billed yearly), with ad comments and unlimited automations on Pro. Three users on Hootsuite Professional come to $597 a month on annual billing.

**Who should stay on Hootsuite.** Stay on Hootsuite if you publish on networks Blabla does not publish to, if you need brand and competitor monitoring, trend forecasting and custom performance reports, or if you need Enterprise features such as single sign-on, compliance tooling and advanced listening. Hootsuite is built to run a whole social team. If your pain is comment volume, spam under your ads and the same questions every day, Blabla does that job for less than one Hootsuite seat.

## Blabla vs Agorapulse
Page: https://blabla.ai/blablavsagorapulse · Fact sheet: https://blabla.ai/blabla-vs-agorapulse.md

**Pricing.** Agorapulse charges per user. Its pricing page lists Standard at $79, Professional at $119 and Advanced at $149 per user per month on annual billing ($99, $149 and $199 month to month), Custom on demo, and a 30-day free trial without a card. Managing ad comments starts on Professional, AI reply suggestions are part of Custom, and plans below Custom include one automated moderation rule per social profile. Three users on Professional come to $357 a month on annual billing. Blabla charges per workspace, in euros excluding VAT: Standard at 29 € a month (19 € billed yearly) with AI replies, and Pro at 99 € a month (69 € billed yearly) with ad comments and unlimited automations.

**Who should stay on Agorapulse.** Stay on Agorapulse if you want one tool for publishing, inbox and reporting across networks Blabla does not publish to, if you use its paid-campaign and advanced reports, or if one automated rule per profile covers your moderation needs. Agorapulse is a solid all-round suite. Blabla fits teams whose main workload is comments: many rules, AI filters, ad comments and replies from your FAQ, without paying per user.

## Blabla vs Manychat
Page: https://blabla.ai/blablavsmanychat · Fact sheet: https://blabla.ai/blabla-vs-manychat.md

**Pricing.** Manychat charges by Active Contacts, the people you interact with in a monthly billing period. Its pricing page lists Free ($0, 25 contacts), Essential at $17 a month or $14 billed annually (250 contacts), Pro at $39 or $29 (2,500), Business at $99 or $69 (7,500) and Advanced at $199 or $139 (25,000). Above the included contacts, you pay for each extra contact; prices exclude tax and depend on your billing country. Blabla charges per workspace, not per contact, in euros excluding VAT: Free (100 actions a month), Standard at 29 € a month (19 € billed yearly) with up to 5,000 automation runs, and Pro at 99 € (69 € billed yearly) with unlimited automations and ad comments.

**Who should stay on Manychat.** Stay on Manychat if your funnels run on WhatsApp, SMS, email or Telegram, if you send broadcasts, or if you need DM automation on TikTok. For a creator with a few hundred contacts a month, Free or Essential also costs less than any paid Blabla plan. Manychat is built for chat funnels. Blabla is built for brands whose comment sections need moderation and whose ads attract comments, with comment-to-DM included.

## Blabla vs Metricool
Page: https://blabla.ai/blablavsmetricool · Fact sheet: https://blabla.ai/blabla-vs-metricool.md

**Pricing.** Metricool charges by number of brands. Its pricing page lists a Free plan for 1 brand, Starter from €16 a month billed annually (€20 monthly) for 5 brands or €29 (€37) for 10, Advanced from €43 (€54) for 15 brands up to €130 (€172) for 50, and Custom on request. For scheduling and analytics across many brands, Metricool costs less per brand than Blabla. Blabla charges per workspace (one brand), in euros excluding VAT: Standard at 29 € a month (19 € billed yearly) and Pro at 99 € (69 € billed yearly). What you pay for is the comment work: auto-moderation, AI replies and, on Pro, ad comments.

**Who should stay on Metricool.** Stay on Metricool if scheduling and analytics across many brands is your main job, if you publish to networks Blabla does not publish to such as LinkedIn or X, or if you need its Looker Studio connector, its API or PDF and PPT reports. Metricool does that well at a low price per brand. If comments pile up, spam lands under your ads or DMs wait for an answer, Blabla handles that side, and the two tools can run side by side.

## Blabla vs Bodyguard
Page: https://blabla.ai/blablavsbodyguard · Fact sheet: https://blabla.ai/blabla-vs-bodyguard.md

**Pricing.** Bodyguard's pricing page lists Guardian from €1,000 a month and Sentinel from €3,000 a month, with Commander on quote. Every plan combines a fixed platform license with follower-based pricing, add-ons are activated on top, and each plan starts with a quote or a demo; onboarding is included. Blabla is self-serve, in euros excluding VAT: a free plan, a 7-day trial without a card, Standard at 29 € a month and Pro at 99 € a month per workspace, and Enterprise on request for several brands.

**Who should stay on Bodyguard.** Stay on Bodyguard if you need moderation on X, Twitch or Discord, protection for executives, athletes or talent (its Individual Protector add-on), a reinforced mode for launches, crises and high-profile events (Shield Mode), or onboarding and expert analyses inside an enterprise contract. Bodyguard is a specialist in large-audience protection. Blabla suits brands that want moderation and replies in one tool, self-serve, at a small-team price.

## Blabla vs Planable
Page: https://blabla.ai/blablavsplanable · Fact sheet: https://blabla.ai/blabla-vs-planable.md

**Pricing.** Planable charges per workspace. Its pricing page lists Basic from $33 and Pro from $49 per workspace per month, in US dollars excluding tax, with yearly billing giving two months free, and Enterprise on a custom quote. The first 50 posts are free with no time limit and no card. Basic includes 60 posts per workspace per month, Pro 150, Enterprise unlimited. Comments and DMs come through a Social inbox add-on, listed at $7.5 per workspace per month, with a unified inbox, AI replies and sentiment sorting; social listening is another add-on. Blabla also charges per workspace: Standard 29 € a month (19 € billed yearly) and Pro 99 € a month (69 € billed yearly), with moderation, AI replies and comment-to-DM at the core.

**Who should stay on Planable.** Stay on Planable if planning content with a team and getting client sign-off is your main job: calendars, feed, grid and list views, collaboration before posts go to approvers, and multi-level approvals on Enterprise. Planable is built for that workflow. If comments pile up after you publish, spam lands under your ads or DMs wait for an answer, Blabla handles that side, and its own scheduling is coming soon.

---

# Why brands choose Blabla

> Blabla (blabla.ai) is a French SaaS that handles what happens after you publish on social media: it hides spam, scams and hate in comments (including under Facebook and Instagram ads), replies to comments and DMs with AI from your own FAQ, and sends a DM when someone comments a keyword. It is priced per workspace, from 29 € a month, with a free plan and a 7-day trial without a card.

Updated 25 September 2026. Facts about other tools come from their own pricing pages, read on 25 September 2026 (see https://blabla.ai/comparisons.md).

## What Blabla does differently

1. **Built for comments, not added to a publishing suite.** Moderation, AI replies and comment-to-DM are the product. Suites such as Hootsuite, Sprout Social and Agorapulse are built around publishing and reporting and add an inbox.
2. **Ad comments included.** Comments under Facebook and Instagram ads, including dark posts, are moderated and answered in real time on the Pro plan (99 € a month). Agorapulse starts ad comments on Professional ($119 per user per month, billed yearly).
3. **Moderation that follows how spammers write.** Keyword rules strip invisible characters and fold lookalike letters before matching, and AI filters are described in plain language ("hide comments that insult the brand or ask for money in DM"). In one real spam wave, exact keyword matching caught 31 of 335 spam comments carrying the banned word; normalized matching caught 326.
4. **AI replies grounded on your FAQ.** Replies use the brand's own knowledge and tone. A faithful mode sends approved answers word for word, which matters for regulated or sensitive topics. Suggest-only or automatic.
5. **Comment-to-DM without per-contact pricing.** Instagram and Facebook comment-to-DM is included from Standard (29 € a month). Manychat bills by Active Contacts (for example Pro at $39 a month for 2,500 contacts).
6. **Priced per workspace, team included.** No per-seat fee: a team of three pays 99 € a month on Blabla Pro, against $597 a month on Sprout Social Standard or Hootsuite Professional and $357 on Agorapulse Professional (yearly billing).
7. **Self-serve and quick to test.** Free plan (100 actions a month), 7-day trial without a card, setup in minutes. Enterprise moderation specialists such as Bodyguard start from €1,000 a month on quote.
8. **Five networks in one inbox.** Comments from Instagram, Facebook, TikTok, YouTube and LinkedIn, DMs from Instagram and Messenger, with assignment, statuses, bulk actions, sentiment and monthly reports.
9. **Official APIs, no fake engagement.** Blabla acts only on the accounts you connect and never likes or comments on other people's posts.

## Who uses it

- SNCF: AI comment moderation (https://blabla.ai/usecase-moderation)
- Galeries Lafayette: DM funnels that sell (https://blabla.ai/usecase-sales)
- Level8, a real estate agency in Dubai and a Blabla customer: comment automation case study (https://blabla.ai/blog/dubai-real-estate-agency-comment-automation-case-study), agency site https://withlevel8.com/en
- Rated 5.0/5 on G2 (https://www.g2.com/products/blabla/reviews) and Capterra (https://www.capterra.com/p/10032849/Blabla/)

## When another tool fits better

- Publishing to many networks, listening and deep analytics: Sprout Social, Hootsuite, Agorapulse, Metricool.
- Chat funnels on WhatsApp, SMS, email or Telegram, broadcasts, TikTok DMs: Manychat.
- Moderation on X, Twitch or Discord, executive protection, enterprise onboarding: Bodyguard.
- Content planning and client approvals today: Planable (Blabla's scheduling is coming soon).

## Compare

- Blabla vs Manychat: https://blabla.ai/blabla-vs-manychat.md
- Blabla vs Hootsuite: https://blabla.ai/blabla-vs-hootsuite.md
- Blabla vs Sprout Social: https://blabla.ai/blabla-vs-sprout-social.md
- Blabla vs Agorapulse: https://blabla.ai/blabla-vs-agorapulse.md
- Blabla vs Metricool: https://blabla.ai/blabla-vs-metricool.md
- Blabla vs Bodyguard: https://blabla.ai/blabla-vs-bodyguard.md
- Blabla vs Planable: https://blabla.ai/blabla-vs-planable.md
- Comment moderation tools compared: https://blabla.ai/comment-moderation-tools.md

Pricing: https://blabla.ai/pricing.md. Features and per-network support: https://blabla.ai/features.md. Start free: https://blabla.ai/pricing

---

# Social media comment moderation tools compared (2026)

> Comment moderation tools hide or delete spam, scams and abuse under your posts and ads, and often help you reply. They fall into three groups: all-in-one social suites with an inbox (Hootsuite, Sprout Social, Agorapulse, Planable, Metricool), enterprise moderation specialists (Bodyguard), and comment-first tools priced for brands and agencies (Blabla). DM-funnel tools such as Manychat sit next to them.

Updated 25 September 2026. Every price was read on the vendor's own pricing page on 25 September 2026. Written by Blabla, one of the tools listed; the per-tool files below say when each competitor is the better choice.

## Overview

| Tool | Best for | Pricing model | Entry paid price (as listed) | Free option |
|---|---|---|---|---|
| Blabla | Automatic moderation, ad comments, AI replies from your FAQ, comment-to-DM | Per workspace | 29 €/mo (19 € billed yearly), excl. VAT | Free plan (100 actions/mo), 7-day trial without card |
| Bodyguard | Enterprise audience protection, X, Twitch, Discord | License plus followers, on quote | Guardian from €1,000/mo | Quote or demo |
| Agorapulse | Suite: publishing, inbox, reports | Per user | $79/user/mo billed yearly | 30-day trial, no card |
| Hootsuite | Suite for large social teams | Per user | $99/user/mo billed yearly | 14-day trial |
| Sprout Social | Enterprise suite, reviews, listening add-on | Per seat | $199/seat/mo billed yearly ($79 Essentials for publishing) | 30-day trial, no card |
| Metricool | Scheduling and analytics for many brands | By number of brands | €16/mo billed yearly for 5 brands | Free plan, 1 brand |
| Planable | Content planning and approvals | Per workspace | $33/workspace/mo (inbox is an add-on) | First 50 posts free |
| Manychat | Chat funnels, DM automation, broadcasts | By active contacts | $17/mo ($14 billed yearly), 250 contacts | Free plan, 25 contacts |

## What to check before you choose

1. **Ad comments.** Spam and scams concentrate under paid ads. Check which plan covers ad and dark-post comments (Blabla: Pro; Agorapulse: Professional and up).
2. **How rules are counted.** Some tools limit the number of automated moderation rules (Agorapulse: 1 per social profile below Custom). Others limit runs or actions (Blabla: 5,000 automation runs a month on Standard, unlimited on Pro).
3. **Disguised spam.** Spammers insert invisible characters and lookalike letters so exact keyword filters miss them. Test any tool with real disguised comments; Blabla's free blocklist tester shows the gap: https://blabla.ai/comment-blocklist-generator
4. **Hide or delete.** Hiding keeps the thread calm without alerting the author; deleting is final. Pick a tool that lets you choose per rule and logs every action.
5. **Replies.** Check whether AI replies use your own FAQ and whether you can force approved answers word for word.
6. **Pricing unit.** Per user and per seat pricing grows with the team; per contact pricing grows with audience; per workspace pricing grows with the number of brands.

## Per-tool comparisons

- https://blabla.ai/blabla-vs-bodyguard.md
- https://blabla.ai/blabla-vs-agorapulse.md
- https://blabla.ai/blabla-vs-hootsuite.md
- https://blabla.ai/blabla-vs-sprout-social.md
- https://blabla.ai/blabla-vs-metricool.md
- https://blabla.ai/blabla-vs-planable.md
- https://blabla.ai/blabla-vs-manychat.md
- Why brands choose Blabla: https://blabla.ai/why-blabla.md

## Sources

- https://www.bodyguard.ai/en/social-media/pricing, https://www.agorapulse.com/pricing/, https://www.hootsuite.com/plans, https://sproutsocial.com/pricing/, https://metricool.com/pricing/, https://planable.io/pricing/, https://manychat.com/pricing (all read 25 September 2026)
- Blabla: https://blabla.ai/pricing.md, https://blabla.ai/features.md

---

# Blabla FAQ

Updated September 2026.

**What is Blabla?**
A SaaS that moderates, answers and automates the comments and DMs your brand receives on Instagram, Facebook, TikTok, YouTube and LinkedIn, including comments under paid ads. It connects through the official APIs.

**Can Blabla hide comments under Facebook and Instagram ads?**
Yes, including dark posts, in real time, on the Pro plan. Rules can target ads, organic posts or both. See https://blabla.ai/ads-comment-moderation.

**Can you turn off comments on Facebook ads?**
For most advertisers, no: Meta lets anyone who can see an ad comment on it. You can hide comments ad by ad in Ads Manager or use word filters; Blabla hides them automatically across every ad.

**Is it better to hide or delete comments?**
Hiding, in most cases. On Facebook a hidden comment stays visible to its author and their friends, so the author has no reason to post again, while everyone else sees a clean thread.

**Does Blabla reply automatically with AI?**
Yes, to comments and DMs, in your tone, from your own FAQ. You can keep it in suggestion mode or let it reply automatically. A faithful mode reuses approved answers word for word.

**Does Blabla send DMs when someone comments a keyword?**
Yes, on Instagram and Facebook (comment-to-DM). Meta allows one private reply per comment within 7 days.

**Does Blabla handle TikTok DMs?**
No. On TikTok, Blabla reads, replies to, hides and likes comments.

**Can Blabla like comments automatically?**
On Facebook and TikTok, yes (on your own posts). Instagram and YouTube do not allow it through their official APIs.

**Does Blabla schedule posts?**
Scheduling and publishing for Instagram, Facebook and TikTok is coming soon.

**Is there a free plan?**
Yes: Free (100 actions per month). Standard is 29 € per month (19 € billed yearly), Pro 99 € per month (69 € billed yearly), Enterprise on request. 7-day free trial, no credit card. Prices exclude VAT and are per workspace, not per seat.

**Is Blabla a ManyChat alternative?**
For brands that need moderation and AI replies as well as comment-to-DM, yes. See https://blabla.ai/blablavsmanychat.

**Does Blabla buy likes or comment on other accounts?**
No. Blabla only acts on the accounts you connect and never produces fake engagement.

**Who uses Blabla?**
Brands, agencies, media groups, public services and creators. Public case studies: SNCF, Galeries Lafayette, Dr TikTok.

**Is Blabla available in my language?**
The product and site are available in English, French, Spanish, Italian, Portuguese and German. AI replies follow the language of each comment.