# Blabla compared with other tools: one grid

Every competitor cell was read on that tool's own pages on 11 November 2026; per-tool sources are in each fact sheet (blabla-vs-<tool>.md). Written by Blabla. Where a cell says 'Not listed', the tool does not advertise it; it may still exist.

## Short answer

- Comment moderation with many rules, ads included, at a small-team price: Blabla.
- Publishing to many networks with deep analytics: Hootsuite, Sprout Social, Agorapulse, Metricool.
- Content planning and client approval: Planable.
- Chat funnels on WhatsApp, SMS, email: Manychat.
- Protecting very large audiences on X, Twitch, Discord: Bodyguard.

## Grid

| | Blabla | Manychat | Hootsuite | Sprout Social | Agorapulse | Metricool | Bodyguard | Planable | LinkDM | Inro | Statusbrew | NapoleonCat | Buffer | Later | Gorgias | Swello |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Built for | Comments and DMs after you publish: moderation, AI replies, comment-to-DM | Chat funnels and DM automation across messaging channels, broadcasts | Running a whole social team: publishing, inbox, listening, analytics | Enterprise social suite: publishing, inbox, reviews, listening, analytics | Publishing, inbox and ROI reporting for social teams | Scheduling and analytics for many brands at a low price per brand | Protecting large audiences, talents and executives | Content planning, collaboration and client approval | Comment-to-DM and DM funnels for Instagram and Facebook | Instagram DM marketing: lead generation, campaigns, CRM | Social suite for teams and agencies: publishing, inbox, rule engine, reports | Social media management with strong comment moderation | Scheduling posts on many networks at a low price | Visual content planning, link in bio, influencer campaigns | Customer service help desk for online stores | Scheduling, monitoring and reports for French community managers |
| Pricing unit | Per workspace (one brand), team included | Active Contacts per month (people you interact with), overage per extra contact | Per user per month | Per seat per month | Per user per month (10 profiles on standard plans) | By number of brands; unlimited team members | Platform license plus follower-based pricing, on quote | Per workspace, unlimited users | Per LinkDM account, by connected Instagram accounts and DMs sent per month | Activated contacts per month; team members capped by plan | Per plan with a fixed number of users and profiles | Per plan, base of 2 users and 5 profiles (adjustable) | Per channel (one connected account) | Per plan, in Social Sets (one profile per network) and users | Tickets per month plus AI agent automated interactions; never per agent | Per plan with a fixed number of users and profiles |
| Entry paid price | 29 € per month (19 € billed yearly), excl. VAT | $17/month or $14 billed yearly (Essential, 250 contacts); Pro $39 or $29 (2,500 contacts) | $99 per user per month billed yearly (Standard, 10 social accounts); EU visitors see €99 | $79 per seat yearly ($99 monthly) for Essentials (publishing); Standard $199 yearly ($249 monthly) | $79 per user yearly ($99 monthly), Standard | €16 per month billed yearly (€20 monthly) for 5 brands, Starter | Guardian from €1,000 per month; Sentinel from €3,000 | $33 per workspace per month billed yearly ($39 monthly), Basic: 60 posts a month | $19/month (Pro: up to 3 Instagram accounts, 25,000 DMs), $182 a year | From €12.99/month (Pro, price adjusts to activated contacts); Annual Pro €1,249 a year | $69/month billed yearly ($89 monthly), Lite: 1 user, 5 profiles | €79/month billed yearly (€89 monthly), Standard: publishing and analytics, no inbox | $5 per channel per month billed yearly ($6 monthly), Essentials | $18.75/month billed yearly ($25 monthly), Starter: 1 Social Set, 1 user | Starter $10/month helpdesk (50 tickets, 3 seats), $40 with the AI agent; Basic $60 ($50 yearly) for 300 tickets | 19 €/month billed yearly (24 € monthly), Medium: 1 user, 5 profiles, excl. VAT |
| Free plan / trial | Free plan (100 actions/month); 7-day trial, no card | Free plan (25 contacts, 4 live automations); 14-day trial on Essential and Pro | No free plan; 14-day trial, no card (limited posts per day) | No free plan; 30-day trial, no card | Old free plan ended 6 July 2026; free 'Archie' plan for AI publishing only; trial of two 15-day periods | Free plan, 1 brand, 20 scheduled posts a month | No; quote or demo, onboarding included | First 50 posts free, no time limit, no card | Free plan: 1 Instagram account, 1,000 DMs a month | Free plan: 100 activated contacts, 3 automations, 1 member | No free plan listed | No free plan on the pricing page | Free plan: 3 channels, 10 scheduled posts per channel; 14-day trial on paid plans | Not on the pricing page; its help center mentions a limited free plan | Not stated on its pricing page | Free for life (Starter): 5 profiles, 40 scheduled posts a month |
| Automatic comment moderation | Unlimited keyword and AI rules written in plain language; catches disguised spam (invisible characters, lookalike letters) | Not listed on its pricing page; its own blog points to Instagram Hidden Words and Facebook Moderation Assist | Manual hide/delete; automatic hide rules not verified (help center behind login) | Automated rules with a hide action on keywords, Advanced ($399 per seat yearly) | Automated moderation: 1 rule per profile with 1 condition below Custom; unlimited on Custom | Partial: Flows can moderate video comments; hide rules not described | Yes, automatic and manual moderation on every plan; author mute/ban from Sentinel | No automatic hide rules listed (reply, react, delete) | Not listed | Not listed | Yes, rule engine: hide or delete by keywords, links, emails, phones, emojis, images | Yes, auto-moderation rules, automatic hide or delete, on Expert (€119 yearly) | Not listed | Manual hide and delete in the social inbox; no automatic rules listed | Rule action to hide Facebook comments; Instagram comments hidden manually | No; comment management announced for late 2026 |
| Comments under ads | Yes, incl. dark posts, Facebook and Instagram (Pro, 99 €) | Not listed (it offers click-to-DM ads, not moderation of comments under ads) | Not verified | Yes, Facebook and Instagram ad comments from Standard | Yes from Professional ($119 per user yearly) | Not verified | Yes, paid and organic conversations; paid/organic split from Sentinel | Yes with the Social inbox add-on (Facebook and Instagram ads and boosted posts) | No moderation; it can DM people who comment on sponsored content (Pro) | Not listed | Yes, Facebook and Instagram ad comments (plan not stated) | Manual from Pro (Facebook, Instagram, TikTok ads); automatic on Expert | Not listed | Not listed | Facebook and Instagram ad comments become tickets | Not listed |
| AI replies (comments, DMs) | Yes, from your FAQ, suggestion or automatic; faithful mode sends approved answers word for word (Standard) | Yes from Pro: AI Comments, AI Replies from uploaded business knowledge | AI smart replies and automated responses from Professional ($199 per user) | Trellis AI drafts replies on every plan (credits per seat); Enhance Reply and chatbots on Advanced | Reply suggestions based on past interactions, Custom plan only | Not verified for replies (its AI assistant is for content) | Not listed | One-click AI drafts with the Social inbox add-on | Not listed | Yes, AI agent in DMs, sends automatically and hands over when unsure; public comment replies in flows | 'Let AI reply' in rules from your instructions, Premium ($229 yearly) | Reply suggestions on comments, approved by a person; not on DMs yet | AI reply suggestions in your voice (5 a week free, unlimited paid) | No (AI is for captions and ideas) | AI agent answers email, chat and Instagram/Messenger DMs from your knowledge; does not reply to public comments | No (AI for hashtags, writing help and alt text) |
| Comment-to-DM | Yes, Instagram and Facebook, included from Standard, no price per contact | Yes, from Free (4 automations), unlimited from Essential; also Live-to-DM, story replies, follow-to-DM | 'DM automations' from Professional; keyword-comment trigger not detailed | Not listed | Not listed | Yes, Flows add-on from Starter: €10 per 2,500 executions a month (Instagram, TikTok, X per its Flows page) | Not listed | Not listed | Yes, keyword or every comment, on posts, Reels, Stories, mentions, Lives and ads; follow gate on Instagram (Pro) | Yes, Instagram only: keywords, phrases, emojis or AI-detected intent; optional follow gate | Yes, rule 'send a private message' on Facebook and Instagram comments (Standard) | Yes, auto private reply to comments on keywords, Expert | Not listed | Not listed | Manual (move a comment to a DM); no keyword automation documented | Not listed |
| Scheduling / publishing | Private beta (TikTok today; Facebook and Instagram after Meta review) | No | Yes, 9 networks incl. X, LinkedIn, Pinterest, Threads, WhatsApp | Yes, about ten networks | Yes, unlimited; X via add-on | Yes, from Free; many networks | Not listed | Yes, 9 networks | No (DM planner for upcoming posts) | No (scheduled DM campaigns) | Yes, from Lite | Yes: Facebook, Instagram, TikTok, LinkedIn, X, Google Business Profile | Yes, 12 networks incl. LinkedIn, X, Pinterest, Threads, YouTube | Yes: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube Shorts, Threads | No | Yes: LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X |
| Approvals | Private beta, with the scheduling beta | Not listed | Yes, Advanced ($399 per user) | From Professional; client approval on Advanced | Simple approvals from Professional; multi-step on Custom | Post approval on Advanced | Not listed | Yes on every plan: optional (Basic), required (Pro), multi-level (Enterprise), client approval | Not listed | Not listed | Yes, Premium | Yes (plan not stated) | Yes, Team plan | Internal and external approvals, Growth | Not listed | Post validation, Large plan |
| Team inbox | Comments + DMs, To do / Done, bulk actions, several teammates; tickets with assignment and notes in beta | One inbox on every plan; auto-assignment from Business | Yes; assignment and routing on Advanced; notes on all plans | Yes, case management from Standard; routing and rule builder on Advanced | Yes; assignment from Professional; notes on all plans | Yes, from Free; roles and notes | Moderation dashboard, not a reply inbox | Social inbox add-on: $7.5 per workspace yearly, $9 monthly; Open / Later / Done | No unified inbox described (Instagram DM inbox automation) | Yes, Instagram DMs, comment replies and mentions, with lead assignment and tags | Yes; assignment, collision detection and SLA reporting on Premium | Yes from Pro; assignment, internal notes, social CRM | Comments only (community inbox); DMs not listed | Beta, desktop only, from Growth ($37.50 yearly): Instagram and Facebook DMs, comments on Instagram, Facebook, TikTok | Full help desk: tickets, rules, assignment, statistics | Not yet; comments and DMs announced for late 2026 |
| Shopify / WooCommerce / PrestaShop | Beta: orders next to the conversation (Shopify, WooCommerce, PrestaShop) | Not listed (Hotmart, Stripe, PayPal; Zapier/Make for others) | Not listed | Shopify and WooCommerce from Professional | Not listed | Shopify listed, purpose not detailed | Not listed | Not listed | Not listed (DM coupons, Kit and Flodesk) | Shopify: product links and checkout in DMs, purchase and abandoned-cart triggers | Not listed | Not listed | Not listed | Instagram Shop product tags; store integrations not verified | Shopify order history and actions in the ticket; WooCommerce, BigCommerce, Magento; PrestaShop via a partner | Not listed |
| Networks | Instagram, Facebook, TikTok, YouTube, LinkedIn (DMs: Instagram, Messenger) | Instagram, Messenger, TikTok, Telegram, WhatsApp, SMS, email | Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest | Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Threads, Pinterest, Snapchat, WhatsApp, Reddit, review sites | Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest, Threads, Bluesky, Reddit, Google Business Profile, X (add-on) | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile, X (add-on), ad accounts | Instagram, TikTok, Facebook, YouTube, Twitch, X, LinkedIn, Discord | Facebook, Instagram, LinkedIn, X, YouTube, Google Business Profile, TikTok, Pinterest, Threads | Instagram and Facebook only | Instagram only | Facebook, Instagram, Threads, X, LinkedIn, YouTube, TikTok, Pinterest, Google Business Profile, WhatsApp, Reddit, Bluesky, review sites | Facebook, Instagram, TikTok, LinkedIn, YouTube, X, Google Business Profile, app stores | Instagram, Facebook, TikTok, LinkedIn, Threads, Pinterest, Bluesky, YouTube, X, Google Business Profile, Substack, Mastodon | Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads, Snapchat | Facebook, Instagram, Messenger, TikTok Shop, plus email, chat, voice, SMS | LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X (publishing) |

## Fact sheets

- [Blabla vs Manychat](https://blabla.ai/blabla-vs-manychat.md)
- [Blabla vs Hootsuite](https://blabla.ai/blabla-vs-hootsuite.md)
- [Blabla vs Sprout Social](https://blabla.ai/blabla-vs-sprout-social.md)
- [Blabla vs Agorapulse](https://blabla.ai/blabla-vs-agorapulse.md)
- [Blabla vs Metricool](https://blabla.ai/blabla-vs-metricool.md)
- [Blabla vs Bodyguard](https://blabla.ai/blabla-vs-bodyguard.md)
- [Blabla vs Planable](https://blabla.ai/blabla-vs-planable.md)
- [Blabla vs LinkDM](https://blabla.ai/blabla-vs-linkdm.md)
- [Blabla vs Inro](https://blabla.ai/blabla-vs-inro.md)
- [Blabla vs Statusbrew](https://blabla.ai/blabla-vs-statusbrew.md)
- [Blabla vs NapoleonCat](https://blabla.ai/blabla-vs-napoleoncat.md)
- [Blabla vs Buffer](https://blabla.ai/blabla-vs-buffer.md)
- [Blabla vs Later](https://blabla.ai/blabla-vs-later.md)
- [Blabla vs Gorgias](https://blabla.ai/blabla-vs-gorgias.md)
- [Blabla vs Swello](https://blabla.ai/blabla-vs-swello.md)