# Comment-to-DM tools compared (2026)

> Comment-to-DM tools send a private message, usually with a link, when someone comments a keyword under a post, Reel or ad. Meta allows one private reply per comment, within 7 days, on Instagram and Facebook; TikTok and YouTube offer no DM API. The tools differ by what else they do (funnels, moderation, CRM), by networks, and above all by how they charge: per contact, per DM volume, per execution or per workspace.

Checked on 11 November 2026 on each vendor's own pages. Written by Blabla, one of the tools listed; each fact sheet says when another tool is the better choice.

| Tool | Networks for comment-to-DM | Also does | Pricing unit | Entry price | Free option |
|---|---|---|---|---|---|
| Blabla | Instagram, Facebook | Comment moderation (ads included), AI replies from your FAQ, shared inbox for 5 networks | Per workspace | 29 €/month (19 € yearly), excl. VAT | Free plan (100 actions/month), 7-day trial |
| Manychat | Instagram, Facebook, TikTok | Chat funnels on WhatsApp, SMS, email, Telegram; AI replies from Pro; broadcasts | Active Contacts per month | $17/month ($14 yearly), 250 contacts | Free plan, 25 contacts, 4 automations |
| LinkDM | Instagram, Facebook | Follow gate, DM sequences, DMs on comments under sponsored content | Accounts and DMs per month | $19/month, 25,000 DMs | Free: 1 account, 1,000 DMs/month |
| Inro | Instagram only | AI agent from your FAQ, CRM, campaigns, Shopify triggers | Activated contacts per month | From €12.99/month | Free: 100 contacts |
| Metricool (Flows add-on) | Instagram, TikTok, X (per its Flows page) | Scheduling and analytics for many brands | Add-on per executions | €10 per 2,500 executions/month on top of Starter (€16 yearly) | Metricool free plan, Flows paid |
| Statusbrew | Instagram, Facebook (rule "send a private message") | Social suite, rule engine, ad comment hiding | Per plan (users and profiles) | $129/month yearly (Standard) | No free plan listed |
| NapoleonCat | Private replies to comments via auto-moderation | Publishing, inbox, auto-moderation incl. TikTok ads | Per plan (2 users, 5 profiles) | €119/month yearly (Expert) | No free plan listed |

## How to choose

1. **Only comment-to-DM, small volume:** LinkDM Free, Manychat Free or Inro Free cost nothing.
2. **Instagram-only DM marketing with a CRM and Shopify triggers:** Inro.
3. **Funnels beyond Instagram and Facebook (WhatsApp, SMS, email):** Manychat.
4. **Comment-to-DM plus moderation and AI answers in one place, flat price per brand:** Blabla.
5. **You already pay for a suite:** check whether its rule engine sends private replies (Statusbrew, NapoleonCat) or add Metricool Flows.

## What to check before you choose

- **Follow gate.** Some tools DM a link only to followers (LinkDM on Instagram). Meta's follow data can lag, and it is not available the same way on Facebook.
- **One private reply per comment.** Any tool that sends a second DM to the same comment will be refused by Meta.
- **Pricing as you grow.** Per-contact pricing grows with your audience; per-workspace pricing does not.
- **The rest of the comment section.** Lead-magnet posts attract spam and scam replies too; check who hides them.

Fact sheets: [Manychat](https://blabla.ai/blabla-vs-manychat.md), [LinkDM](https://blabla.ai/blabla-vs-linkdm.md), [Inro](https://blabla.ai/blabla-vs-inro.md), [Metricool](https://blabla.ai/blabla-vs-metricool.md), [Statusbrew](https://blabla.ai/blabla-vs-statusbrew.md), [NapoleonCat](https://blabla.ai/blabla-vs-napoleoncat.md). Guides: [Instagram comment-to-DM automation](https://blabla.ai/blog/instagram-comment-to-dm-automation), [lead magnet examples](https://blabla.ai/blog/comment-to-dm-lead-magnet-examples), [Facebook auto DM](https://blabla.ai/blog/auto-dm-facebook).

Sources: https://manychat.com/pricing, https://linkdm.com/pricing, https://www.inro.social/pricing, https://metricool.com/pricing/, https://metricool.com/flows/, https://statusbrew.com/pricing, https://statusbrew.com/help/articles/actions-rule-engine, https://napoleoncat.com/pricing/, https://napoleoncat.com/features/auto-moderation/