# Blabla vs Swello (2026)

> Swello is a French scheduling and reporting tool with a free plan and low prices. Comment and DM management is announced for late 2026. Blabla is French too and does the comment and DM side today: moderation, AI replies, comment-to-DM.

Checked on 11 November 2026 on Swello's own pages (sources below). Written by Blabla, one of the two tools compared. Comparison page: https://blabla.ai/blablavsswello

## At a glance

| | Blabla | Swello |
|---|---|---|
| Built for | Comments and DMs after you publish: moderation, AI replies, comment-to-DM | Scheduling, monitoring and reports for French community managers |
| Pricing unit | Per workspace (one brand), team included | Per plan with a fixed number of users and profiles |
| Entry paid price | 29 € per month (19 € billed yearly), excl. VAT | 19 €/month billed yearly (24 € monthly), Medium: 1 user, 5 profiles, excl. VAT |
| Free plan / trial | Free plan (100 actions/month); 7-day trial, no card | Free for life (Starter): 5 profiles, 40 scheduled posts a month |
| Automatic comment moderation | Unlimited keyword and AI rules written in plain language; catches disguised spam (invisible characters, lookalike letters) | No; comment management announced for late 2026 |
| Comments under ads | Yes, incl. dark posts, Facebook and Instagram (Pro, 99 €) | Not listed |
| AI replies (comments, DMs) | Yes, from your FAQ, suggestion or automatic; faithful mode sends approved answers word for word (Standard) | No (AI for hashtags, writing help and alt text) |
| Comment-to-DM | Yes, Instagram and Facebook, included from Standard, no price per contact | Not listed |
| Scheduling / publishing | Private beta (TikTok today; Facebook and Instagram after Meta review) | Yes: LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X |
| Approvals | Private beta, with the scheduling beta | Post validation, Large plan |
| Team inbox | Comments + DMs, To do / Done, bulk actions, several teammates; tickets with assignment and notes in beta | Not yet; comments and DMs announced for late 2026 |
| Shopify / WooCommerce / PrestaShop | Beta: orders next to the conversation (Shopify, WooCommerce, PrestaShop) | Not listed |
| Networks | Instagram, Facebook, TikTok, YouTube, LinkedIn (DMs: Instagram, Messenger) | LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X (publishing) |

## Pricing

Swello lists Starter free for life, Medium at 19 € a month billed yearly (24 € monthly), Large 59 € (72 €) for 3 users and 10 profiles, Entreprise 99 € (120 €) for 5 users and 15 profiles, excluding VAT. Blabla Standard is 29 € (19 € yearly) and Pro 99 € (69 € yearly) per workspace.

## Choose Swello if

Choose Swello if you mostly schedule posts, monitor and report on a small budget, including on LinkedIn and X.

## Choose Blabla if

Choose Blabla if you need comments moderated, answered with AI and turned into DMs now, not at the end of 2026.

## Sources

- https://swello.com/fr/tarifs
- https://swello.com/fr/fonctionnalites/programmation
- Blabla: https://blabla.ai/features.md, https://blabla.ai/pricing.md