# Blabla vs Metricool (2026)

> Metricool is a low-cost scheduling and analytics tool priced by number of brands, with a comment-to-DM add-on called Flows. Blabla handles moderation, ad comments, AI replies and comment-to-DM per workspace. Many teams run the two side by side.

Checked on 11 November 2026 on Metricool's own pages (sources below). Written by Blabla, one of the two tools compared. Comparison page: https://blabla.ai/blablavsmetricool

## At a glance

| | Blabla | Metricool |
|---|---|---|
| Built for | Comments and DMs after you publish: moderation, AI replies, comment-to-DM | Scheduling and analytics for many brands at a low price per brand |
| Pricing unit | Per workspace (one brand), team included | By number of brands; unlimited team members |
| Entry paid price | 29 € per month (19 € billed yearly), excl. VAT | €16 per month billed yearly (€20 monthly) for 5 brands, Starter |
| Free plan / trial | Free plan (100 actions/month); 7-day trial, no card | Free plan, 1 brand, 20 scheduled posts a month |
| Automatic comment moderation | Unlimited keyword and AI rules written in plain language; catches disguised spam (invisible characters, lookalike letters) | Partial: Flows can moderate video comments; hide rules not described |
| Comments under ads | Yes, incl. dark posts, Facebook and Instagram (Pro, 99 €) | Not verified |
| AI replies (comments, DMs) | Yes, from your FAQ, suggestion or automatic; faithful mode sends approved answers word for word (Standard) | Not verified for replies (its AI assistant is for content) |
| Comment-to-DM | Yes, Instagram and Facebook, included from Standard, no price per contact | Yes, Flows add-on from Starter: €10 per 2,500 executions a month (Instagram, TikTok, X per its Flows page) |
| Scheduling / publishing | Private beta (TikTok today; Facebook and Instagram after Meta review) | Yes, from Free; many networks |
| Approvals | Private beta, with the scheduling beta | Post approval on Advanced |
| Team inbox | Comments + DMs, To do / Done, bulk actions, several teammates; tickets with assignment and notes in beta | Yes, from Free; roles and notes |
| Shopify / WooCommerce / PrestaShop | Beta: orders next to the conversation (Shopify, WooCommerce, PrestaShop) | Shopify listed, purpose not detailed |
| Networks | Instagram, Facebook, TikTok, YouTube, LinkedIn (DMs: Instagram, Messenger) | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile, X (add-on), ad accounts |

## Pricing

Metricool lists Free (1 brand), Starter from €16 a month billed yearly (€20 monthly) for 5 brands or €29 (€37) for 10, Advanced from €43 (€54) for 15 brands up to €130 (€172) for 50, Custom on request. Flows (comment-to-DM) costs €10 per 2,500 executions a month; X is $10 per account. Blabla is 29 € (Standard) or 99 € (Pro) a month per workspace.

## Choose Metricool if

Choose Metricool if scheduling and analytics across many brands is your main job, you need its Looker Studio connector, API or PDF/PPT reports, and a simple comment-to-DM add-on is enough.

## Choose Blabla if

Choose Blabla if comments pile up, spam lands under your ads or DMs wait for an answer: Blabla moderates, answers from your FAQ and sends DMs, and can run next to Metricool.

## Sources

- https://metricool.com/pricing/
- https://metricool.com/flows/
- https://metricool.com/social-media-inbox/
- Blabla: https://blabla.ai/features.md, https://blabla.ai/pricing.md