# Blabla vs Inro (2026)

> Inro (inro.social) is built only for Instagram DM marketing: comment-to-DM, DM campaigns, a CRM and an AI agent trained on your FAQ and site, with native Shopify triggers, priced by activated contacts. Blabla covers five networks, moderation (ads included) and AI replies to comments and DMs, priced per workspace.

Checked on 11 November 2026 on Inro's own pages (sources below). Written by Blabla, one of the two tools compared. Comparison page: https://blabla.ai/blablavsinro

## At a glance

| | Blabla | Inro |
|---|---|---|
| Built for | Comments and DMs after you publish: moderation, AI replies, comment-to-DM | Instagram DM marketing: lead generation, campaigns, CRM |
| Pricing unit | Per workspace (one brand), team included | Activated contacts per month; team members capped by plan |
| Entry paid price | 29 € per month (19 € billed yearly), excl. VAT | From €12.99/month (Pro, price adjusts to activated contacts); Annual Pro €1,249 a year |
| Free plan / trial | Free plan (100 actions/month); 7-day trial, no card | Free plan: 100 activated contacts, 3 automations, 1 member |
| Automatic comment moderation | Unlimited keyword and AI rules written in plain language; catches disguised spam (invisible characters, lookalike letters) | Not listed |
| Comments under ads | Yes, incl. dark posts, Facebook and Instagram (Pro, 99 €) | Not listed |
| AI replies (comments, DMs) | Yes, from your FAQ, suggestion or automatic; faithful mode sends approved answers word for word (Standard) | Yes, AI agent in DMs, sends automatically and hands over when unsure; public comment replies in flows |
| Comment-to-DM | Yes, Instagram and Facebook, included from Standard, no price per contact | Yes, Instagram only: keywords, phrases, emojis or AI-detected intent; optional follow gate |
| Scheduling / publishing | Private beta (TikTok today; Facebook and Instagram after Meta review) | No (scheduled DM campaigns) |
| Approvals | Private beta, with the scheduling beta | Not listed |
| Team inbox | Comments + DMs, To do / Done, bulk actions, several teammates; tickets with assignment and notes in beta | Yes, Instagram DMs, comment replies and mentions, with lead assignment and tags |
| Shopify / WooCommerce / PrestaShop | Beta: orders next to the conversation (Shopify, WooCommerce, PrestaShop) | Shopify: product links and checkout in DMs, purchase and abandoned-cart triggers |
| Networks | Instagram, Facebook, TikTok, YouTube, LinkedIn (DMs: Instagram, Messenger) | Instagram only |

## Pricing

Inro lists Free (100 activated contacts a month), Pro from €12.99 a month with a price that follows activated contacts, Annual Pro at €1,249 a year (up to 10,000 contacts a month) and managed accounts from €299 a month. Blabla is 29 € (Standard) or 99 € (Pro) a month per workspace, whatever the number of people who comment.

## Choose Inro if

Choose Inro if you sell on Instagram only, run DM campaigns and lead generation with a CRM, and want Shopify cart and purchase triggers in DMs.

## Choose Blabla if

Choose Blabla if you also manage Facebook, TikTok, YouTube or LinkedIn, need comments moderated (ads included), or prefer a flat price per workspace.

## Sources

- https://www.inro.social/pricing
- https://www.inro.social/
- https://www.inro.social/product/comment-to-dm
- https://www.inro.social/product/ai-agent
- https://www.inro.social/product/smart-inbox-crm
- Blabla: https://blabla.ai/features.md, https://blabla.ai/pricing.md